The new vIsIOn abOuT MOnTana

Cultural diversity has been present in societies for a very long time and it is one of the most important phenomena of the modern world; it’s something that effects our individual and collective identities and perceptions; something which plays an important role in defining how we experience our lives and the world around us.

Inspired by the sleeping brand of Claude Montana, this collection is a reinterpretation of its ideal human and identity in post-modern society, in which racial, ethnic, individual and group identity are engraved in our collective history.

The RebORn OF MOnTana

Maintaining the main aspects of Montana’s designs, such as bold silhouette, color blocking, constructive lines and razor-sharp tailoring, the relaunch collection is aimed at a no-gender, pure identity refined by ethnic characteristics derived from humans’ heritages; a new character as the target of this brand which represents authentic perfection rather than dramatic maximalism in Montana’s original designs.

Our main keywords are minimalism, essential, genderless, bold, confident, structured.

BOLD STRUCTURED GENDERLESS MINIMAL ESSENTIAL MULTICULTURAL