COMMUNICATION STRATEGY

ThRee MagazInes

For the communication strategy we chose 3 magazines that our ideal consumers usualy follow and read:

Numèro because anyone interested in culture, fashion and design could read. System is a more niche magazine yet the Montana target audience appreciates and reads. It is the same for Human Being, a magazine with on fashion, events and culture with a minimal and sophisticated style.

ThRee cITIes

And for cities, in Europe, we chose 3 cities to focus on: the brand Claude Montana is aimed at London, its cosmopolitan and multicultural character. Even New York because we can define it as the most cosmopolitan and multicultural city in the world. The brand expands in the Asian world by taking Hong Kong as a reference, a young, vital and ever-expanding city.