Report hanah

Page 1

Superior Designers Learnt and understood the history of design from their contemporaries Introduction According to Steven Heller, superior designers learn from creative directors/ past designers with explicit impression in the historical field of graphic design, photography and illustration. “Eyes and brains have worked the same way over generations…the environment changes but the principles of visual communication survive. History helps us understand these principles.” – Principles before Style: Questions in Design History By Richard Hollis Understanding and learning how and why the concepts regarding the connection between design skills like the use of texture with contrast, text with image, color with balance were developed in addition to their inventive function and audience is most essential to me as a designer. And as a result, this acquired knowledge can be used to create effective designs and also make room to avoid repetition of past mistakes that were made in design as I contribute to a way forward. Learning the perspective in which these skills were initially developed, can assist designers relate to similar situations at present and instead of just borrowing thoughts and styles from design history, development and expansion of layout and design ideas works should be practiced basing on the knowledge acquired. Why learn graphic design History? In the 2nd edition, Introduction to graphic design history, Steven Heller (2001) revealed that “Graphic designers should be literate in graphic design history. Being able to design well is not always enough. Knowing the roots of design is necessary to avoid reinvention, no less inadvertent plagiarism.” My most important aim for this project is to allow designers to use my redesigns as an inspiration to interpret and simplify social concerns through using the great concepts and knowledge attained from past designers whose works had an explicit impression in the graphic design history and also proceed to develop and expand their new ideas basing on the knowledge acquired from studying and understanding design history. I will look at how past designers used preferred techniques/ styles/ or values to aid the design process and express their communicative vision and also improve or simplify complex moral, social and cultural problems. Above are art quotations taken from http://retinart.net/ - reflecting on the Joyous Elegance of Graphic Design & Creative Thoughts by Alexander R. C.


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Report hanah by HANAN HUSSEIN - Issuu