VISUAL RESEARCH INSPIRATIONAL MAGAZINE LAYOUTS
HANAN HUSSEIN • MA INTERNATIONAL GRAPHIC DESIGN • FINAL MAJOR PROJECT • PROJECT DEVELPMENT
VISUAL RESEARCH INSPIRATIONAL MAGAZINE LAYOUTS
HANAN HUSSEIN • MA INTERNATIONAL GRAPHIC DESIGN • FINAL MAJOR PROJECT • PROJECT DEVELPMENT
VISUAL RESEARCH INSPIRATIONAL MAGAZINE LAYOUTS
HANAN HUSSEIN • MA INTERNATIONAL GRAPHIC DESIGN • FINAL MAJOR PROJECT • PROJECT DEVELPMENT
VISUAL RESEARCH INSPIRATIONAL MAGAZINE LAYOUTS
HANAN HUSSEIN • MA INTERNATIONAL GRAPHIC DESIGN • FINAL MAJOR PROJECT • PROJECT DEVELPMENT
VISUAL RESEARCH INSPIRATIONAL MAGAZINE LAYOUTS
HANAN HUSSEIN • MA INTERNATIONAL GRAPHIC DESIGN • FINAL MAJOR PROJECT • PROJECT DEVELPMENT
VISUAL RESEARCH INSPIRATIONAL MAGAZINE LAYOUTS
HANAN HUSSEIN • MA INTERNATIONAL GRAPHIC DESIGN • FINAL MAJOR PROJECT • PROJECT DEVELPMENT
VISUAL RESEARCH INSPIRATIONAL MAGAZINE LAYOUTS
HANAN HUSSEIN • MA INTERNATIONAL GRAPHIC DESIGN • FINAL MAJOR PROJECT • PROJECT DEVELPMENT
VISUAL RESEARCH INSPIRATIONAL MAGAZINE LAYOUTS
HANAN HUSSEIN • MA INTERNATIONAL GRAPHIC DESIGN • FINAL MAJOR PROJECT • PROJECT DEVELPMENT
VISUAL RESEARCH INSPIRATIONAL MAGAZINE LAYOUTS
HANAN HUSSEIN • MA INTERNATIONAL GRAPHIC DESIGN • FINAL MAJOR PROJECT • PROJECT DEVELPMENT
VISUAL RESEARCH INSPIRATIONAL MAGAZINE LAYOUTS
HANAN HUSSEIN • MA INTERNATIONAL GRAPHIC DESIGN • FINAL MAJOR PROJECT • PROJECT DEVELPMENT
RESEARCH GLOBAL ISLAMIC FASHION
Muslim Fashion Presently, the fashion industry is displaying its next year’s spring/summer collections. However, large fashion trend brands will possibly question how to reject a turn down in the industry. For Instance, Dolce & Gabbana declared the closing of their diffusion collection. But the global Muslim fashion is one expansion section which is presently waiting to be brought into the mainstream of the industry. When people hear of Muslim fashion, they are always surprised and continue to wonder whether it isn’t all about long black coverings and harsh headscarves. It’s far away from that: It has been projected by Bloomberg that the Global Muslim Fashion may perhaps be worth $96 billion compared to the whole UK fashion industry, which is valued at 21billion pounds. Making it even more gorgeous is to realize that the drivers of the development of Muslim fashion stem from a youthful demographic. According to FT.com, there are approximately 1.8billion Muslims in the world, and nearly half or 43% (percent) are below the age of 25 – which indicates that of all world population, Muslims make up more than 11% (percent) Milan fashion week has been prudent enough to invite Malaysia’s Islamic fashion Festival to showcase its designers. Under the patronage of Malaysia’s first lady, the Islamic Fashion Festival was started six years ago and it has already been hosted in Abu Dhabi, Dubai, Jakarta, Astana, Monte Carlo, New York, London, Singapore and Bandung. It is not only in Malaysia that the muslim fashion industry is developing at a fast rate but also in other countries like Turkey, Indonesia, Dubai, Abu Dhabi and etc. Abu Dhabi fashion week has aimed at combining tradition and modernity so as to cater for Muslim women who are looking
for echoes of their traditions and religion in their fashion. Therefore in Abu Dhabi, this calls for the inclusion of the traditional abaya in the upcoming fashion weeks. What if ALA Magazine concentrated on showcasing/ echoing modest women’s traditions and religion in their fashion? The headscarf is currently the most controversial religious piece in Turkey and it has become a popular discussion across all media platforms and has been criticized in several debates. Could the headscarf/ modest clothing be perceived as anything representing tradition, modernity and religion? Mostly however, this is a working class development by young Muslim women who love to join their affection for fashion with a craving to sustain the belief of Islamic faith. And here lies a chance to open up an underserved section and meet the justifiable unexploited requirement. These fashion driven Muslim women have recognized the defective high street around the world. They have been motivated to design their own clothing collection, displaying different styles of wearing hijab (Islamic wear) in a more fashionable way, and arrangement of blog connections to discuss how and where to find hijab like clothing s in retail stores as well as fixing online tutorial videos that teach you how to wear your headscarf in a trendy way. And this is where magazines like ALA have intervened to cater for this trend. The Islamic belief has fixed religious recommendations for women’s modest dressing which rules must observed – long sleeved and reasonably wobbly clothing regularly topped with a headscarf. However, with these rules carefully observed, these realistic fashion driven Muslim women who are now and then called ‘hijabistats’ – a
HANAN HUSSEIN • MA INTERNATIONAL GRAPHIC DESIGN • FINAL MAJOR PROJECT • PROJECT DEVELPMENT
word derived from Hijab which means head covering are as much interested in fashion styles as their non-muslim friends. Modesty may be diversely observed by other religious beliefs but the description permits for bounty of intersection and abundance of space for fashion brands to articulate it in their clothing collection whilst observing the diversity with which the subject is approached in different faiths. Even though not linked to faith, modesty is actually requested by women in general and according to Ft.com news, celebrity chef Nigella Lawson challenged and encouraged female observers when she came out to the Australian beach with her body fully covered causing fellow women to contemplate on whether they could be as brave to wrap up. Muslim/ Islamic fashion is an overall issue which cannot be restricted to one country or community. However, cultural and regional multiplicity stays behind – for example the different ways the headscarf is worn, its colors and the prints used – these are supported by collective principles from muslim in all parts of the world. The end result is that designers, fashion brands, marketers, labels who are looking forward to meet the demands of this underserved section will be able to develop hijab friendly clothing collections and designs that appeal to a universal audience. The principles that support the universal Islamic fashion are precisely that – universal. Shelina Janmohamed is a senior strategist at Ogilvy Noor, a specialist consultancy for building brands with Muslim consumers. Ogilvy Noor is part of Ogilvy & Mather. References Janmohammed, S. (2012). Muslim Fashion/ Islamic Branding consultancy and Marketing for Muslim consumer markets Ogilvy Noor. Muslim Fashion .