20 Media 14 Guide
Mission The Construction Directory brings construction company owners, managers and purchasing agents direct access to the top-level suppliers, distributors and vendors for the materials and equipment they need to do their jobs faster, better and safer.
Readership Profile The Directory is updated and published three times per year and delivered digitally to more than 120,000 subscribers nationwide, and is supplemented by an in-depth website searchable by company name, industry sub-category and product type.
Readership Breakdown Type of Work Done
Company Size
General Building Construction 53,110 Highway & Heavy Construction 38,446 Concrete & Asphalt 28,444
$10,000,000 & Up $5,000,000 to $10,000,000 $2,500,000 to $5,000,000 $1,000,000 to $2,500,000 $500,000 to $1,000,000 Below $500,000
The Construction Directory • Media Guide 2014
17.4% 13.2% 19.4% 34.6% 7.6% 7.8%
Deadline Calendar Summer 2014 6/27/2014 Fall 2014 9/26/2014 Winter 2014 12/21/2014 Spring 2015 3/20/2015 Summer 2015 6/12/2015 Fall 2015 9/10/2015 Winter 2015 12/4/2015
The Construction Directory • Media Guide 2014
Pricing Ad Size
1x
3x
6x
12x
Full Page
$4500
$4050
$3600
$3150
½ Page Island
$3300
$2970
$2640
$2310
½ Page
$2800
$2520
$2240
¼ Page
$1300
$1170
2- Page Spread
$7800
Inside Front
$5000
Inside Back
Online Advertising
1x
3x
6x
12x
Top Banner
$2000
$1800
$1600
$1400
Interior Banner
$1500
$1300
$1100
$900
$1960
Bottom Banner
$1250
$1050
$900
$700
$1040
$910
Web Button
$400
$300
$200
$100
$7020
$6240
$5460
News Letter
$2000
$1800
$1600
$1400
$4500
$4000
$3500
Video
$1250
$1000
$900
$750
$4700
$4230
$3760
$3290
E-Blast Sponsorship
$4000
Back Cover
$5500
$4450
$4400
$3850
E-Blast Banner
$2500
Directory Listing
$350
$315
$280
$245
E-Blast Button
$1000
E-Blast Video
$1000
Mechanical Specifications All Images Must be 300 dpi. Trim Size: 8” x 10.5”
2 Page Spread Bleed: 16.25” x 10.75”
1/2 Page Horizontal: 7” x 4.75”
1/4 Page Vertical: 3.5” x 4.75”
Full Page Live Area: 7.5” x 10”
1/2 Page Vertical: 3.5” x 9.625”
1/3 Page Vertical: 2.125” x 9.625”
1/6 Page Vertical: 2.125” x 4.75”
Bleed: 8.25” x 10.75”
1/2 Page Island: 4.5” x 7.25”
1/3 Page Square: 4.5” x 4.75”
1/8 Page Horizontal: 3.5” x 2.25”
Specifications On Policies, Rates and Dates
Ad Material Specifications
• TERMS: All invoices are due upon receipt and are considered late after 30 days. A 5% late charge will be applied monthly on overdue invoices. Agency commission of 15% applies to recognized agencies, provided accounts are settled within 30 days of invoice date. Pre-paid cash discounts of 2% apply to those invoices that include multiple insertions.All unpaid invoices will be turned over to our collection agency after 105 days of invoice date. • SHORT-RATES: In the event advertisers do not complete contracted schedules, they will be required to pay the difference between the original contracted price and the frequency rate for actual number of ads that were published. • RATE INCREASES: Rates are not subject to change for companies with an existing contract regardless of circulation increases or paper cost increases. • LIABILITY: Publisher is not liable for all content (including editorial and illustrations provided by an advertiser or agency) of advertisements and editorials published and does not accept responsibility for any claimsmade against the publisher. It is the advertiser’s or agency’s responsibility to obtain appropriate releases on any itemor individuals pictured in an advertisement or editorial. Reproduction of Today’s Industrial Products & Solutions™in whole or in part without prior written permission fromthe publisher is prohibited. • DISCOUNTS: Frequency discounts apply to insertions that are placed in advance and must be completed according to the terms of the contract agreed upon by the advertiser and publisher. • INSERTS: All inserts and special advertisement prices are available upon request. • DATES: Call for deadlines on advertising closings, editorial deadlines and advertising material deadlines.
• DIGITAL AD FILES - PDF files with PDF/X1-a format option are preferred with images and fonts embedded. Native files can be sent in Quark Xpress, Adobe Illustrator, Photoshop or InDesign. Please supply all fonts, images and artwork with ads supplied in these applications. All supplied material should be in CMYK color space and have fonts embedded in all graphics. • FILE FORMATS NOT ACCEPTED - We do not accept ads built in MicrosoftWord, Microsoft Publisher, PowerPoint or Corel Draw. • AD SUBMISSION - Material may be received on CD,DVD, e-mail or FTP site (Call for user name and password). • COLOR PROOF - The Construction Directory requires a high-resolution color proof of supplied ads to guarantee ad reproduction. This applies even on uploaded materials. If you do not supply this proof we cannot guarantee ad reproduction.
Send Artwork to: The Construction Directory 951 1st Ave West Alabater, AL 35007 www.theconstructiondirectory.net glen@tipsmag.net
The Construction Directory • Media Guide 2014