The "People Like You" campaign was created to connect prospects to the VMware customer story. We wanted to address that people like them had similar IT pain points and they were able to fix them by becoming a VMware customer. This email campaign was a 3 touch email flow and drove the following results:
Open Rate = 39%, Click-through Rate = 10%, Click-to-open Rate = 26%, Click-to-download Rate = 50%
