BLA CKPINK IS THE REVOLUTION
L O O K AT YO U N O W L O O K AT M E
CONTENT
Who Is Blackpink ? Kim Jisoo Kim Jennie Park Chaeyoung Lalisa Manoban Effort - Success Light Up The Sky
BLACK TO TH
HE PINK
ABOUT
BLACKPINK Blackpink began forming when YG Entertainment held tryouts worldwide for preteen or teenage recruits to create a new girl group after launching its first major girl group, 2NE1, in 2009. According to the members, joining the label as trainees was similar to enrolling in a full-time pop-star academy, with Jennie describing the experience as “more strict than school” and Rosé comparing it to The X Factor with dorm rooms. For members who had left their lives outside of South Korea, the pace of training alongside the culture shock was especially difficult. Preparations for Blackpink’s debut began as early as 2011, when YG Entertainment revealed on November 14 that their new girl group would debut in the early half of 2012 and feature at least seven members.Since then, numerous news and rumors surfaced surrounding the new girl group’s debut being delayed, although there had been no official information. It was only until May 18, 2016 that YG Entertainment confirmed the girl group would debut that July, stating that the members were selected through years of stiff competition. The label later confirmed that Jang Hanna and Moon Sua, who were introduced to the public as potential members of the new girl group, were not included in the lineup. On June 29, YG Entertainment confirmed that the new girl group would have four members instead of the originally planned nine and revealed its official name as Blackpink. According to a label representative, the group’s name meant “pretty isn’t everything” and symbolized that “they are a team that encompasses not only beauty, but also great talent.” Jisoo later disclosed in a press conference that other group names under consideration included Pink Punk, Baby Monster, and Magnum. Blackpink released their first dance practice video on July 6, which garnered much public attention. On July 29, YG Entertainment confirmed that Blackpink’s debut would be on August 8, 2016.
KIM JENNIE
@jennierubyjane
@blackpi PARK CHAEYOUNG
@roses_are_rosie
KIM JISOO
@sooyaaa_
inkofficial LALISA MANOBAN
@lalalalisa_m
KIM JISOO
I ASKED MYSELF, WOULD YOU LIKE TO GIVE UP BECAUSE IT’S NOT EASY?
K
im Ji-soo was born on January 3, 1995 in Sanbon-dong Ward, Gunpo City, Gyeonggi Province, South Korea. She is the youngest of 3 siblings, with an older brother named Junghun, and an older sister named Ji-yoon. Her true background in the media remains a mystery, but the vast majority of sources believe that Jisoo comes from a family with good finances. Jisoo attended Seoul High School for the Performing Arts. Born in a family that loves music, from an early age, she often sang and danced in front of everyone at gatherings and received many compliments. This is also a great motivation that makes her passionate about performing on stage and lowering her determination to participate in auditions. Jisoo became a trainee for YG Entertainment’s New Girl Group project in July 2011. During the audition with YG (YG Audition) she performed the song “I Have A Lover” by Lee Eunmi. According to Jisoo’s own narrative, during a concert at her agency, she was approached by some SM Entertainment talent seekers and invited to join their company. However, she declined the offer because she herself was then a secret YG trainee. In May 2012, Yang Hyun-suk released the first photos of Jisoo without revealing her identity with the question “Who’s That Girl?”, Implying that she would be a member of the “new girl group” he mentioned in 2010. By January 2013, the YG side officially confirmed that Jisoo will be the face of their new girl group. Before debuting, Jisoo used to be in acting, doing many commercials, music videos, and even dramas. In October 2014, she appeared in Epik High’s “Spoiler” music video. On November 18 of the same year, she once again appeared in Hi Suhyun’s music video “I’m Different”. She has appeared in multiple brand advertisements, including Samsonite alongside Lee Min-ho, Smart Uniform, LG Electronics and Nikon. In May 2015, she starred in the drama Backstage Entertainment as a guest actress in episodes 4–5, with her agency colleagues Sandara Park of 2NE1 and Kang Seung-yoon of Winner.
Jisoo became the Korean regional ambassador of the cosmetics brand “Dior Beauty” in December 2019. In the summer of 2020, she was selected as the muse of Diorvand modeled for its Fall / Winter 2020 collection. In September 2020, Jisoo appeared on the cover of Dazed Korea magazine and shared about her work with Dior . She was doubted by many people with the title of ambassador of “Dior Beauty”. Someone thinks that she is just a “self-proclaimed ambassador” but completely “has no identity” for this fashion brand. However, at the end of September, Dior’s official Instagram page posted a prominent photo of Jisoo, thereby confirming her position at Dior. When introducing the Spring / Summer 2021 collection, Jisoo was commended for promoting the feminist inspiration that Creative Director Maria Grazia Chiuri put into Dior’s fashion. In a short video posted on Instagram, she shares her thoughts on the “power behind elegance” on Chiuri’s designs, as well as designs from the collection that she most impressed with. Jisoo is also one of three representatives from the Korean MZ generation to be selected as the main character in Cartier’s “Pasha de Cartier” advertising campaign in early September 2020.
BEAUTY BEHIND
‘‘ Dior ,,
On March 6, 2021, Jisoo was informed by Dior on Instagram, Facebook, and Twitter platforms that she became the global ambassador for both the fashion and beauty sectors of the company, she is also Asian. Dior’s highest role play, one of the fashion world’s Great Blue Bloods.
JENNIE KIM Jennie was born on January 16, 1996 in Cheongdam-dong, Gangnam, Seoul, South Korea and is the only child in a family. At the age of 8, she went on a family trip to Australia and New Zealand. While in New Zealand, her mother asked her if she liked the place and if she wanted to stay, she replied “Yes”. One year later, she was sent to study abroad at Waikowhai Middle School, Auckland, New Zealand and lived in the home of a family here. Jennie talked about her experience in learning new languages in MBC’s special documentary “English, Must Change to Survive” (2006). During her teenage years, she aspired to become a ballet dancer. After graduating from high school, she continued to study at ACG Parnell College. Jennie started listening to K-pop music when she was in New Zealand and she enjoyed YG Entertainment’s music. Her mother planned to move her to Florida, USA at the age of 14 so she could become a lawyer or teacher, but she called her and cried on her phone to protest that idea. Jennie thinks she might not be able to find a job she likes while living alone in FloridaHer family supported her decision and she went back to Korea. Jennie participated in an audition held by YG Entertainment in the same year and performed the song “Take a Bow” by Rihanna, she became a trainee soon after.
I’M NOT AN ANGEL, I’M A NORMAL PERSON! BUT BLINK, YOU GUYS ARE THE ANGELS IN MY EYES
princess
CHANEL
of yg entertainment
Jennie (Black Pink) is famous for her luxurious charisma, an eye-catching temperament associated with many beautiful nicknames such as: the ability to “modernize
“CHANEL LIVE”
everything”, ... Member Black Pink also wears Chanel many times and always makes people admire with a style that is both elegant, simple and modern. Recently, Harper’s Bazaar Korea magazine has just published a series of pictures of Jennie in the April issue of 2021. In this series of pictures, as usual, Jennie wore a series of Chanel fashion dresses with a charismatic, luxurious charisma. Even when comparing Jennie’s image with the original model of the company, many netizens also affirmed that Jennie dressed more beautiful than its model, some even said: “Jennie was born for Chanel” .
GLOBAL A
SAINT LA
osé, born Roseanne Park, Korean is Park Chae-young born February 11, 1997 in Auckland, New Zealand in a family immigrating from Korea. She has an older sister. In 2004, at the age of seven, Rosé and her family moved to Melbourne, Australia. Rosé attended Kew East Primary School, graduated in 2009, and Canterbury Girls’ High School in Melbourne. She began learning singing, guitar and piano as a child and performed in a church choir. As of January 2021, Rosé was the third most followed Korean on Instagram, with more than 34 million followers. Since 2018, she has appeared on the Korean Business Research Institute’s list of female celebrities, a ranking that tracks celebrities in Korea who search and interact online. the most, before that she was in the top 10. After her success with her solo debut, Rosé was “chosen to send gold” to become the cover model of the famous Australian fashion magazine. Vogue Australia has published the photo series of Rosé appearing in this magazine as the face of the cover of April issue. Rosé was praised for being beautiful and feminine in the new series.
AMBASSADOR
AURENT & YSL
Black Pink Rose shared with Elle: “Up to now I still cannot believe I have become the global ambassador for the Saint Laurent brand. I think it is really great. This is an honor for me. Anthony. Vacarello is also very close to me, I learn from him a lot, from creativity, professionalism to humanistic thought, it is great to have the opportunity to work with such people. “
YOU LEFT A SCAR IN MY HEART WITHOUT SAYING AN APOLOGY. AFTER ALL, WHOSE FAULT IS IT? THERE IS NO SUCH THING AS LOVE. FINALLY BREAK UP, IS LOST?
LALISA MANO Pranpriya Manobal was born on March 27, 1997 in Buriram Province, Thailand , after I WANT EVERYONE AROUND ME TO BE HAPPY, SO THE which she changed her name to Lalisa She is FIRST THING I HAVE TO DO MYSELF, THEN EVERYONE Thai and the only child in her family whose mother is Thai and her stepfather is Swiss. AROUND CAN BE HAPPY. Lisa completed her secondary education at Praphamontree I and II Schools. Since she was a child, Lisa has been interested in the Korean entertainment industry, she admires the groups Big Bang and 2NE1 and wishes to one day become an idol. After taking dance classes at the age of four, she regularly participated in many dance competitions throughout her childhood, including “To Be Number One” and joined the dance group We Zaa Cool including eleven members with Got7’s BamBam. In September 2009, the group participated in the LG Entertainment Million Dream Sanan World Contest which aired on Channel 9 and won the “Special Team” Award. Lisa also participated in a singing contest as the school’s representative for “Thailand’s Top 3 Good Personality”, organized by the Center for Personality Promotion in early 2009, where she won the title. Runner-up. In 2010, Lisa auditioned to become a YG Entertainment trainee in Thailand. Out of 4,000 applicants, she was the only one to pass. She officially joined the company as her first foreign trainee on April 11, 2011. In March 2015, Lisa took on her job as the first representative model for the street fashion brand Nona9on, following the Korean cosmetics brand Moonshot in 2016. In November 2013, she published Appeared in Taeyang’s song “Ringa Linga” with IKON & Winner
OBAN
CELINE’S MUSE
A
good news for the BLACKPINK fan community in general and Lisa in particular, Celine has just announced BLACKPINK’s youngest brother to become a global brand ambassador (Global Ambassador) on the official Instagram page. In particular, Lisa was the first person to hold this role in the history of branding and was chosen by the Creative Director Hedi Slimane.
“We are honored to announce the continued partnership between Celine and Lisa, who will become the brand’s global brand ambassador. Lisa is a multi-talented artist, widely known as a member of a famous Korean group in the world ”.
EFFORT - SUCESS NATIONAL GIRLGROUP OF KOREA MUSIC In August 2016, Blackpink debuted with the song `` Boombayah ‘’ and `` Whistle ‘’, quickly gaining attention thanks to the strong, vibrant music. Boombayah belongs to Hiphop, House genre, while Whistle has a bit of EDM direction. By dominating the Korean music charts, they help the name Blackpink appear on Rolling Stone’s list of “10 new artists you should know”. Billboard believes that the group’s success lies in the attractive lyrics. Writer Nolan Freely commented: “The intention of ‘global invasion’ is set out from the composition of the song. The songs of the group have many impressive and catchy English phrases. listen)”. English sentences like “Blackpink in your area” from Boombayah, “Let’s kill this love!” (Let’s kill this love) by Kill This Love or “How you like that?” (Why do you look like that?), “Look at you now look at me” amused the listener and sang along. In addition, nonsense phrases like “Ddu, ddu, ddu, ddu-ddu-ddu”, “Rum, pum, pum, pum, pum, pum, pum” are also addictive.
STRONG AND CHARMING IMAGE Blackpink is a rare Kpop group without a leader. The members connect and lead themselves. Rosé and Jisoo took on the main vocal part while Jennie and Lisa were in charge of the rap and choreography. Audience Sharon, 17, told the Telegraph: “Their strength and hard work inspired me to be a better version of myself.” Thanks to their image and global influence, the members are also chosen by many top brands as their representative faces. Jennie is the brand ambassador of the fashion house Chanel. Lisa has been chosen by Celine as “muse” from January 2019 and is the first Asian artist to appear on Instagram of this brand. The company highly appreciates the physique, charisma and coldness of the Thai-born singer. Jisoo is the face of Dior’s beauty line. Rosé is the first global ambassador in 59 years of Yves Saint Laurent.
GLOBALIZATION STRATEGY The Vulture newspaper stated that YG Entertainment had a plan of global coverage right from the selection of members for Black Pink. Lisa was born and raised in Thailand - is the first foreign member of the company. She is the factor that helps the group attract the Southeast Asian market. Rosé was born in New Zealand and raised in Australia, Jennie was born in South Korea and raised in New Zealand. The members have a good foreign language background, and can sing and rap in both Korean and English. During an interview with Billboard in 2018, the four members revealed that they always listen to the song demo in English. When they first recorded the product, they also sang in English. According to Billboard, in order to build a name in the EuropeanAmerican market, Blackpink was given the opportunity to collaborate with top artists. In October 2018, the group combining British singer and songwriter - Dua Lipa, released the song Kiss and Make Up. After that, the group signed a contract with Interscope Records - the leading record label in the US, under Universal Music Group. In April 2019, Blackpink “stormed” when it was the first Kpop girl group to perform at Coachella (Valley Coachella Music and Arts Festival). In early June, the group “swept” the charts when combining Lady Gaga through the song Sour Candy in the album Chromatica of “eccentric queen”.
FAN COMMUNITY AROUND THE WORLD “Plowing view”, buying albums, concert tickets ... are considered the culture of Kpop fan groups and BLINKs - Blackpink’s fanclub - are no exception. Fans expect the idol to set records, to register on the charts and to appear in the media. In addition to competing with other groups, they also set a goal of surpassing themselves. Therefore, every time Blackpink releases music products, fans are not afraid to spend money and time.
LIGHT UP THE SKY
Blackpink: Light Up the Sky (Blackpink: Light up the sky) is a documentary about Blackpink, the most famous girl group in the world today. In 5 years of operation (from 2016), Blackpink went far beyond the Korean border, becoming a global idol. “During their time as trainees, they were trained in all the skills they need for the next 10 years of performing arts” - Teddy Park, producer of all Blackpink music at YG company, said in the movie . Imagine, the girls debuted to the public when they were 18-20 years old and had all the skills to succeed until after the age of 30’’
Today, Americans have removed
prejudices with KPOP idols and the Hallyu wave. There are many USUK artists who have expressed interest in Asian faces. The new YG girlgroup is in the stage of starting to set foot in the US market, but there are already a series of USUK stars publicly supporting the 4 girls. As a “frosty” character, there are a few big names like Dua Lipa, Harry Styles, DJ Snake, Khalid, Ariana Grande , Lady Gaga , Cardi B , etc. I couldn’t hide my excitement with BLACK PINK, went to the concert or followed the group on Instagram. Perhaps because of the long-standing popularity of the YG girlgroup on social networks, they feel curious and excited. Who knows, this support could be the start of many amazing collabs between them and the USUK stars. This will be the perfect stepping stone for BLACK PINK to become more known to the American public, ensuring the group’s success in the US in the future.
ARTIST KIM JISOO KIM JENNIE PARK CHAEYOUNG LALISA MANOBAN