since
1886 brand
AVON the beauty within us
AVON since 1886 to h elp g irl s gli d e throu gh life’s winnin g d o o rs _
“THE WOMAN WHO C A N C R E AT E H E R OWN JOB IS THE WOMAN WHO WILL WIN FAME AND FORTUNE .” Am e li a E arh ar t _
table of contents
01.
A D O O R-T O - D O O R B U S I N E S S _ the beginning of Avon _ celebrating 125 years
02 .
F O R T H E S TA R T O F A D U LT H O O D _ who we were _ who we are now _ audience profiles
03 .
AVO N N OW _ our mission _ our new identity _ logo anatomy _ logo specs _ color _ typography _ photo and graphic style _ business system _ where we want to go
04 .
PA ST T H E FRO N T D O O R _ brand extensions _ the Avon space _ new feminine products _ health-related programs _ academic help _ career preparation _ street smart _ social events
01 A D O O R -T O - D O O R BUSINESS _ the beginning of Avon _ celebrating 125 years
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David McConnell founded in 1886,
SELLING PERFUME TO STAY AT H O M E W I V E S I N N E W YO R K C I T Y. Avon is one of the largest women’s beauty supply company. Its history marks all the way back to 1886 when David McConnell decided he wanted to sell perfumes door to door instead of books to every woman in New York. He noticed many of his female customers were isolated at home while their husbands were at away at work, so he claimed the perfect opportunity. The company was formerly known as California Perfume Company and later expanded to other beauty products. The birth of Avon marked a time in history when women had limited employment opportunities and David made it possible for them to create a professional life for themselves. He definitely needed a woman to help run business so he employed Mrs. Albee—a middle-aged housewife. She later became Avon’s first woman representative because she understood women’s needs better than David himself.
“I know of no line of w ork s o lucrativ e, ple as ant and s atisfactory as this” — MRS. ALBEE, the soul of Avon Avon has now expanded it’s services to over 100 countries in the world, making it the leading womens company. We have expanded our services past beauty products. We help aid in the empowerment of women—globally. We also takes a stance against breast cancer, holding an annual marathon walk to raise awareness. Pink is our signature color and all proceeds go breast cancer research. Avon has gained respect from women for the past 125 years and best understands their needs and requirements for everyday life.
TO B E T H E CO M PA N Y T H AT B E S T U N D E R S TA N D S A N D S AT I S F I E S T H E P R O D U C T, S E RV I C E A N D S E L F- F U L F I L L M E N T N E E D S O F W O M E N — G L O B A L LY.
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125 Y E A R S O F AVO N David McConnell finds out California Perfume Company and hires Mrs. Albee as his first lady.
California Perfume Company is renamed to Avon Products, Inc.
Avon grows to 100,000 and hits the $100-million sales mark
1886
1939
1957
1920
1955
1971
CPC has 10,000 representatives
Avon starts the Avon Foundation, a corporate philanthropy dedicated in helping women
Avon starts selling jewelry
Avon Representatives reaches 1 million, with sales more than $2 billion.
Avon launches ANEW, the first to bring anti-aging technology to the market
Avon has more than 6 billion representatives and runs its first Super Bowl commercial.
1978
1992
2009
1989
1999
2011
Avon is the first company to announce a permanent end to animal testing.
Avon names its first female CEO: Andrea Jung
Avon celebrates 125 years of empowering women
02 F O R T H E S TA R T O F A D U LT H O O D _ the beginning of Avon _ who we were _ who we are now _ audience profiles
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MOVI NG FROM M I DDLE-AG ED Avon focused primarily on reaching out to stay at home, middle-aged women up until 2014. The company paved the way for women to acquire entrepreneurship skills as a main profession or as a side job. Whether you enjoy make-up parties with others or you work as a teacher, Avon gives opportunities to make connections from the comfort of one’s own home. However, the company needs refreshment and a reincarnation to make more a difference in their overall goals and vision for the future if they want to remain successful. They need to be more youthful, on-the-g0, and uplifting.
predictable, cozy and consistent
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t o y o u n g a d u lt ,
TEACHING GIRLS TO BE STRONG AND INDEPENDENT F R O M A N E A R LY A G E . We believe the millennial girls need our help more than ever. Starting a life on a successful path is fulfilling and more uplifting in the long run and we find it’s important to impose independence early on. Today, Avon sees to guide those who are entering adulthood—the point in life where one seeks to find themselves. We don’t disassociate from pink or those girly nights out but instead we help steer young girls on to a bright path for a successful, independent future. We encourage them to embrace natural beauty and help their feminine side shine, and to build connections with others based on similarities not differences.
active, engaged and knowledgeable
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FOR THOSE WHO ARE IN THE MIDST OF FINDING T H E M S E LV E S , A V O N I S H E R E . Whether it’s what to do when a boy calls or what to wear on your first job interview, or how to put in your first tampon, Avon will provide excellent advice and help wherever you are. Avon’s main goal is to be neutral and caring towards all types of personalities. We want the girls in pink to be able to build a connection based on similar problems with the girls in black combat boots. For the girls who only have one parent, we are here for you. We can teach you to make healthy snacks for you and your brother after school, so you can put those pizza rolls away. For you Alexa, we can prepare for your first date and help turn you into the beautiful young lady you are.
Cour tn ey _
Alexa _
THE OVERPRIVELEDGED
THE C A SUAL TOMBOY
Courtney is a 18 year old teen with a celebrity
Alexa is a high-school freshman who enjoys
mother. She is spoiled and has her parents do
spending her time outside with her guy friends.
everything for her. She wears high heels to school
She usually raids her brother’s closet for lose
so she can feel confident. Her math grade is
fitting shirts because she has no experience
below average because she takes the easy way
embracing her feminine side and its comfort-
out with a calculator. She spends her allowance
able. Alexa likes the all natural look because she
on expensive beauty products because she faces
doesn’t like the idea of covering up. She has an
bad acne problems. She idolizes super models
interest to thrift shop because it’s affordable.
because she believes superficial beauty will get
She would like more girlfriends so she can talk to
you everything in life.
them about female topics.
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Sophia _
Gracie _
THE SHY ONE
T H E L I L’ S I S T E R
Sophia is a shy, quiet junior high student. She is
Gracie is the youngest of three sisters. She is
an only child and spends most of her time reading
tad overweight for her age because her mother
inside while her single mother is at work. She
works at Burger King and makes sure to bring her
doesn’t enjoy school because none of the girls
an ice-cream cone. Gracie doesn’t get her daily
will befriend her, they say she’s too quiet. She
exercise, her favorite thing to do is watch TV. She
wants to learn how to use makeup but has no one
wears glasses and feels less pretty because none
to teach her. She usually wears her hair in a bun
of her friends have them. Gracie likes bright col-
because she doesn’t know how to style her curly
ors and drawing because Art is her favorite class
locks. Sophia would love to learn how to cook
at school. Gracie wishes her sisters could help her
easy snacks when her mother is at work because
get dressed for school but they are way too busy.
she eats takeout almost everyday.
Eva _
Caroline _
DADDY’S G IRL
THE BOHO CHILD
Caroline is a quirky, fun 16 year old. She is
Eva is a 12 year old Spanish girl that lost her
everyone’s favorite at school and enjoys going
mother at a young age. Growing up is difficult
to class. Her favorite color is teal and she never
without a motherly figure to go to for questions.
leaves home without her stylish headscarves.
Feels uncomfortable talking to the counselor
Caroline has an interest in saving the Earth
because they don’t feel friendly. She wants to
because her parents use to be hippies. She likes
try skin products but doesn’t know what to buy
to sew her own clothes because they are unique
because options are too wide. Her father is on
and expressive. Caroline has a habit of dying her
a budget so buying trial products is out of the
hair colors because she gets tired of a routine
question. She wants to learn how to make easy
look. She has a job at Whole Foods and spends
snacks for herself because junk food is bad. Her
her entire paycheck because she doesn’t know
father is overly protective and wont allow Eva to
how to save.
go to the mall with her friends.
03 AVO N N OW _ our mission _ our new identity _ logo anatomy _ logo specs _ color _ typography _ photo and graphic style _ business system _ where we want to go
OUR MISSION_ TO B E T H E CO M PA N Y PRO M OT E S I N D I V I D UA LI T Y A N D B E ST PROVIDE S TH E SKILL S AN D KNOWLEDG E TO YOUNG WOMEN FOR A INDEPENDENT FUTURE.
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N o w Av on p or t r a y s b e i n g
ECLECTIC,INDEPENDENT A N D I N D I V I D U A L LY BEAUTIFUL The old Avon provided a straight-forward supply of beauty products, picked and bought from a catalog on grandma’s coffee table; easy and convenient. It was the epitome of simple access to self-fulfillment that brought women together. The new Avon is broader, more refreshing and carries onto life outside the home. We do more to empower young girls through our more robust products, services and experiences. Now, we are much more versatile and appropriate for girls in this day and age.
keyw ords: stron g, playf ul and n atural Avon’s new identity communicates independence. Just like the young girls of Avon, the mark is strong and confident but playful through it’s subtle curvature. The bold rule represents a stable common ground for one to stand on and the warm red color choice gives a youthful touch. Warm red gives is a neutral, classy feel that aims at many different personalities. Avon targets those who play in mud and wear black combat boots as well as the girls in pink who frolic at the mall on weekends with their friends.
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B U I LT B E A U T I F U L LY F R O M CURVES AND ANGLES Avon’s new identity is a logotype based upon a serif A. The independent icon represents stability, yet playfulness with the slight curvature of the letter. The contrast between the thick and thin strokes give way to represent all kinds of shapes and sizes of women. Paired with a simple sans-serif typeface, the icon creates an overall triangle shape, leading the eye down to inform of us of Avon’s timely history— since 1886.
17x
2x x 2x
x
½x
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LO G O S PEC I FI C AT I O N S MINIMUM SIZE
0.5”
1.5”
The logo should not be displayed at sizes smaller than 1.5” wide. The icon should not be displayed at sizes smaller than 0.5” wide.
ICON USAGE
In instances such as app design or other smaller formats, the icon may be separated from the logotype lockup but should never go smaller than 0.5” wide. The elements should be scaled down proportionally so the space measurements are correct.
CLE A R S PACE
Text or other graphic elements must not come closer to the logo than a distance equal to the width of the “A” and “V” together in the logo.
LOGO COLOR
Logo color should only be presented in Avon Red, black or reversed in white on Avon branded photography or color palette.
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OH YEAH!
Using our mark on banners on colors in our branding palette is okay to do. Using them on our photography where applicable is fine as long as it doesn’t fight with the image in legibility.
OH NO!
Please do not make the mark transparent or use it without the icon and only use on Avon branded photography.
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DON’T TURN US INTO SOMETHING WE’RE NOT
AV O N don’t use other fonts
don’t rotate
don’t squeeze
don’t stretch don’t change the colors
don’t tint
don’t add effects
don’t outline
don’t eliminate elements
we are not vulnerable or weak
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OUR COLORS ARE BOLD W I T H A H I N T O F PL AY Avon’s palette consists of colors that target to all kinds of young women. We want to find a common ground that talk and attract different kinds of people. We want to avoid using colors that point to a certain demographic based on age but rather on a level of maturity. The warm red with the chic black, paired with the soft pink and fresh green are complimentary yet contrasted enough to give interest in an youthful way.
Avon Red PANTONE warm red U PANTONE warm red C PANTONE warm red M C:0 M:75 Y:60 K:0 R: 240 G: 100 B: 95 HEX: F0645F
PRI MARY COLOR S
chic black
poised pink
blush pink
PANTONE process black U
PANTONE pink U
PANTONE 489 U
PANTONE process black C
PANTONE pink C
PANTONE 489 C
PANTONE process black M
PANTONE pink M
PANTONE 489 M
C:0 M:0 Y:0 K:100 R:0 G:0 B:0 HEX: 000000
C:10 M:90 Y:10 K:0 R: 215 G: 65 B: 140 HEX: D7418C
C:0 M:25 Y:20 K:0 R: 250 G: 200 B: 185 HEX: FAC8B9
pretty purple
fresh mint
natural nude
PANTONE 270 U
PANTONE 317 U
PANTONE 7605 U
PANTONE 270 C
PANTONE 317 C
PANTONE 7605 C
PANTONE 270 M
PANTONE 317 M
PANTONE 7605 M
C:30 M:30 Y:0 K:0 R:175 G:175 B:215 HEX: AFAFD7
C:50 M:0 Y:30 K:0 R: 125 G: 205 B: 195 HEX: 7DCDC3
C:5 M:15 Y:30 K:0 R: 245 G: 220 B: 180 HEX: F5DCB4
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OUR T YPEFACES ARE FEMININE AND SLEEK Avon’s new typefaces were chosen to reflect the brand attributes. Whitney HTF set in small caps is used only for the logotype and is a nice, clean face that does not compete with the icon. This typeface should not be used elsewhere. We have Elido and Ibis for those purposes. Elido is our sans-serif, a geometric typeface that isn’t Gotham. This is a good fit for us because the curves are ever so subtle, the swash on the R is unique and gives a playful feeling for headlines and body copy. Ibis text is our serif, it has an elegant feel to it—especially when used in italics. Most of Avon’s text will be set in italic to contrast with Elido. Ibis is our font for quotes and small phrases such as captions or notions. Ibis brings out femininity in the brand, while Elido creates a sense of bold, sleekness. Elido only looks great with lots of tracking, so don’t be shy.
for our logo only WHITNEY HTF
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + = { } / book small caps for logotype
ELIDO
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+={}/ T I T L E S A N D H E A D E R S S H O U L D B E S E T I N R EG U L A R , U P P E R C A S E W I T H 3 0 0 T R AC K I N G . Elido is also to be set in book sentence case for body copy or short passages. Be sure to set with 50 tracking. 8 / 12 Other weights may be used if desired & lowercase Elido with 100 tracking should only be used sparingly, mostly for subheads.
IBIS
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + = { } / Ibis light italic should be used for subheaders in a size pleasing to the eye in comparison to headers set in Elido with 75 tracking. 9/14 Extra light and Regular may also be used if a heavier or lighter weight is desired.
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NO MORE PRODUCT OR GLAMOUR SHOTS We are especially excited about our new photography style. We want to focus on the girl, herself—being herself. A quirky selfie or a look of aspiration on her face is what we want to portray in our brand. The candid photos bring real life to the table and we want to exaggerate the beauty of being naturally beautiful. No more heavy makeup or hours spent on re-touching and especially no more product shots of lipstick. We also want to move away from most of what our competitor brands are doing— promoting faux beauty which give the wrong message.
photo style- candid
Halftone dot pattern with nude color overlay is youthful, fun and feminine.
graphic elements
“DEFINE SUCCESS ON YOUR OWN TERMS,ACHIEVE IT BY YOUR OWN MEANS AND BUILD A LIFE YOU’RE PROUD TO LIVE .”
Ann e Sw e en ey
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WE HAVE AN ADDRESS Avon is reaching outside the paper catalog and representing itself in a space where young women can come in and experience Avon hands-on. Whether it’s to buy natural skin and hair care products or those items needed when the boyfriend wants to get serious, we’ve got you prepared. The space also offers rooms for workshops to be held, such as a night where one can learn how to make mac and cheese instead of instant powder mac. So for this case, we’ve developed a nice business system that brings our brand out into the world.
come see us!
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MOVING FROM BRAND T H AT COV ER TO B R A N D S T H AT LI F T MASCULINE
P L AY Dove Olay MaryKay
Almay Clinique
Avon Loreal Revlon
Neutrogena
Covergirl
B R A N D S T H AT C O V E R The old Avon lies amongst many other beauty consumer brands such as Revlon, Neutrogena, Loreal and Mary Kay. Most of these brands lie in the feminine area because what they offer—mainly because of their products and services. Avon is very much a social brand that focuses more on covering up for a night out than making a difference in one’s own life.
BareMinerals
B R A N D S T H AT L I F T The new Avon now lives amongst women in power brands such as HeForShe and Girls, Inc. Most of these brands make it their mission to empower women through skill building and education for life. Compared to before, Avon is moving more into the work related quadrant but still keeping its feminine qualities and won’t move into the masculine quadrant with Boys and Girls Club.
Boys & Girls Club
WORK HeForShe
Avon
Ban Bossy
Mercy Academy
GoldiBlox Girls, inc
FEMININE
Dana Hall School
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MORE KNOWLEDGE, HIGHER SELF-ESTEEM MORE KNOWLEDGEABLE
Neutrogena
Avon
HIGH SELF-ESTEEM Dove
Olay
BareMinerals
Covergirl Almay Loreal MaryKay
Revlon
LESS KNOWLEDGEABLE
MORE KNOWLEDGEABLE
Avon Dana Hall School
Boys & Girls Club
Mercy Academy
Girls, inc
LOW SELF-ESTEEM GoldiBlox
HeForShe
Ban Bossy
LESS KNOWLEDGEABLE
B E I N G E D U C AT E D A B O U T A N Y T H I N G INCREASES CONFIDENCE IN ONESELF Most of the brands that exist in the old Avon realm don’t provide rich education to better oneself. Some do provide makeup tutorials but are not specific enough to the girl using them. Most girls fear they can’t use makeup and it’s simply because they don’t know how. The new Avon wants to bump up confidence in girls while providing tips and tutorials in all aspect of life so they can be better prepared in life.
04 PA S T T H E FRONT DOOR _ brand extensions _ the Avon space _ new feminine products _ hands-on workshops _ career preparation _ advice _ street smart _ social networking
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WE ARE STEPPING OUT INTO THE WORLD The old Avon targeted middle-aged women who were affixed to their couches in the comfort of their own home. The company’s primary role was providing beauty products to women all of the US and empowering women in issues such as breast cancer survival. Today, Avon is moving outside the home and more into the work force while also staying focused on the leisure part of life. After all, these are young girls and smart choices early on ensures positive, bright futures.
Avon provides guidance in many parts of a girl’s life, her walk to school in the morning till the time she goes in for her first interview. Through various products, services, experiences, events and education programs, Avon can assist her with her _ body _ relationships _ health _ academic life _ career _ commute _ social life
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TO AID IN WORK TIME A N D PL AY T I M E O LD AVO N
home
work
play
Old Avon exists between the realms of home and play. Beauty products for the body remain within the home and fun, time-passing entrepreneurship happens from the comfort of a door-to-door service, which is now even easier since it’s done through a magazine mailing system. Avon women can be at ease and usually work for Avon as a side-job. Can Avon make more of a chance and a difference in women’s lives?
N E W AVO N home
work
play
We equally assist in all three main areas of life: home, work and play. Now Avon has moved its services and business into a more work orientated space. We still want you to have fun but maintain a professional life when it be needed. We can help you prepare for a nervous job interview that could set you on the right path in the long-run. Need help in what to wear? or if you should wear nail polish or not? Avon has all the right advice to ensure success.
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place
stage
t ween _
teen _
home
body
beauty tutorials natural skincare produc ts hygiene produc ts basic makeup produc ts Avon space
relationships
health
cooking kits
female body education
health and fitness
work academics
af ter-school programs
career
af ter-school tutoring
budgeting app
pl ay online
staying safe online
Ms . A question forum
street smar t kits
commute
A : Line helpline social
education on friend groups
social networking
young adult _
sex education contraception produc ts
early career _
Avon does not base their services and product based on age. Overall, it depend s where you in life to determine how you need help from us. Our products, ser vices and experiences extend all through girls who are in their early career. This chart simply breaks it down into stage vs. place.
relationship advice
hands- on work shop
career lec tures
study-abroad programs
inter view work shops
financial education
key: produc t s
self- defense classes staying safe abroad
ser vices education environment
social events
experience event
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AVON NOW HAS A SPACE IN THE WORLD We’ve expanded our brand outside the a letter-sized catalog to a space in the world. Avon now has it’s own being comprised of a retail store on level one and workshop, fitness and meeting rooms on level two. Our goal is to put girls in one space so they can build friendships and keep Avon as their go-to brand for their needs.
f o r y o u r s of t l i p s
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LEVEL ONE Here is where girls can get their makeup done but instead of our gals putting it on for them, they can have the chance to learn by themselves. We offer guidance, demonstrations and many basic beauty products that are available for purchase. We even carry natural skincare items and sensual products.
LEVEL TWO Level two consists of the more hands-on experience. We have a variety of rooms, some of which hold weekly workshops such as learning how to cook spaghetti or how to balance chemical equations. We also have a “free your mind� room for yoga and a fully equipped fitness room.
ECLECTIC, INDEPENDENT A N D I N D I V I D U A L LY first floor cosmetics
second floor
workshop room
BEAUTIFUL
workshop rooms yoga center
these are the girls of Avon
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f o r y o u r b o d y a n d r e l a t i o n s h ip ,
A MORE PROACTIVE LINE OF CARE PRODUCTS We know how hard it can be to choose the right makeup for your skin tone and type. Here at Avon, we want you to enhance your look— not cover up so our products are made with all natural ingredients. We offer products that aid to different types of hair, curly haired girls, we are talking to you, try our coconut oil and embrace your messy hair! At the Avon space, we also carry sensual products such as condoms and lubrication for those steamy nights because we all know how embarrassing it is to purchase those items at your local drugstore.
fo r y o ur p r e tty fa c e a l l n at u r a l c l e a n s i n g face soap— made with charcoal
since
1886
AVON
for your short hair
creme pomade Lightweight with a strong hold and sof t f inish.
2.0 f l oz
fo r y o ur s h o r t fa c e a lightweight creme pomade, p e r f e c t f o r a s of t f i n i s h
fo r y o ur s afe ty 2-p a c k of l ate x c o n d o m s
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f o r y o u r h e a lt h ,
W E W I LL H ELP YO U STAY FI T A N D E AT B E T T ER Healthy girls are happy girls. Staying fit and eating nutritious meals, especially at a young age can benefit anyone in the future. The Avon space offers weekly workshops to learn quick and delicious meals. Our space also has a place to practice yoga to free the mind and body from stress. The room next door has a gym equipped with cardio machines and dumbells for those who want a more intense workout, or for those who don’t like to go to traditional gyms.
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for your academic life,
AVON HELPS YOU KEEP A’ S I N ALL SU BJ EC T S The Avon space is a universal place to be, we have rooms where girls can come help with their schoolwork. Middle school, high-school and even college students feel ashamed to admit they need help. Here at Avon, our friendly big sisters are assist with any subject. We want you to excel in school and keep grades as a top priority so you can figure out a passionate career and build a bright future! We also have an online forum for quick questions and concerns, Ms. A is our virtual lady representative that offers help in any matter, at your convenience.
HELLO I’M MS.A e v e r y thi n g y o u n e e d t o gli d e th r o u gh lif e’s w i n ni n g d o o r s ASK
kelly
YOU: w h a t a r e t h e n a m e s o f t h e n o b l e g a s e s? MS. A: H e l i u m a n d N e o n a r e a p a r t o f t h i s g r o u p , t h e o t h e r s reside in th is sa me g roup.
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f o r y o u r c a r e e r,
PR EPA R AT I O N FO R YO U R FI R ST DAY O N T H E J O B Any first day can be scary, the first day of school, the first day of work, your first date—all are intimidating and nerve wracking. Our greatest goal is to better prepare young women for the workforce, to not only help them become better people but to gain respect and skills that can get them to the top. Interviews can be scary as judgment days, everyone is looking for the best and most of that comes from poise, confidence and the ability to speak clearly and concise. Avon offers one-on-one sessions that can help one practice for her interview, appointment to help with what not to wear and advice on the best tips for answering questions successfully. You can be expressive, yet professional with your outfit to show your personality without going too far. A chance to show you have style shows confidence and gives the employer the chance to know what kind of person you are. Employers dislike generic answers, so give them something to be impressed about, including your look.
for you to be an excellent note-taker, because we believe in your success
“NOTHING WILL WORK UNLESS YOU DO” M a y a An g e l o u _
keep your head high girl
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f o r y o u r c o m m ut e ,
GAIN STREET SMART AND BECOME AWARE Being a girl can bring worry to all parents out there, especially if their daughter is moving to a big city for the first time. Anything can happen but the trick to tackling an unknown surrounding is staying smart on the streets. Know what’s happening around you, be courageous and don’t victimize yourself to the world. Coming home late from a night class, you might find yourself in shady areas, Avon offers products and classes to help girls boost their courage and better prepare them in case of emergency. It’s best to know what to do, just in case. Call our A:Line for immediate attention.
A:LINE
A:LINE TA P TO C A L L U S o r d i a l *A
H E L P I S O N T H E WAY Calling 911 can be scary and intimidating, download the Avon app A:Line and our online representatives will send help to your phone’s location. The easy to tap icon allows you to quickly acquire help without dialing any numbers, our app automatically connects you to us. free in the App store, also available for Android
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for your socia l life,
EVENTS BASED ON COMMONALITIES Middle school and early high-school can be the hardest time for some, girls are now starting to disperse into groups based on similarities. Many of the same types of people hang out with each other, Avon’s goal is to bring girls together who wouldn’t normally find commonalities between themselves. We offer social hangouts, most of which are hosted at our Avon space. Ever wanted to go to Europe but don’t have anyone to go with? I’m sure that girl over there does to, we offer travel abroad trips that help create lifetime friendships because we know it’s important to have a community of people who can help lift each other to the top. Think of it like grown-up summer camp
TA L K W I T H E A C H OT H E R Avon wants to invite you to play, we hold various social events that bring a strong community of young women together Here at Avon, we want you to bring out your personality and use us to strengthen your social skills while creating life-long friendships with other people.
E XPLORE WITH E ACH OTH ER Avon encourages you to get a group of people together and travel. Traveling can help one find themselves and discover new interests, it’s a healthy part of life and exposes one to new experiences and cultures and even new dishes!
BOND WITH EACH OTHER For the younger girls, Avon encourages you to embrace your feminine side. We encourage you to bond over things that help you have fun and with girls you wouldn’t normally find things in common with.
Av on will g ui d e you to
C O U R A G E O U S LY GLIDE THROUGH LIFE’S WINNING DOORS,
s o you c an b e c o m e
ECLECTIC, INDEPENDENT & I N D I V I D U A L LY BEAUTIFUL.
HANISHA AMIN_ GR 604- Nature of Identity Hunter Wimmer FA LL 2014
Avon _rebrand
2014
brand guidelines