S E L E C T E D W O R K S O F H A N I S H A A M I N
2
CH 01 02 03 04 05 06 07 08 09 10
M O
ME NTS
def ined as brief but meaningful, signif icant or impactful periods of time in one’s life
HANISHA AMIN MFA por tfolio hahanisha.com
S E L E C T E D W O R K S O F H A N I S H A A M I N
MFA PORTFOLIO
006
what we see and do can evoke and inspire, these simple moments can translate into new ideas
M O M E N T S
T R A N S L AT I N G
A designer’s process always star ts small. Maybe the lit tle voice inside your head gives you the green light to begin something amazing. From simply hearing a word, seeing a color or speaking with someone new you can plant the seed of inspiration.
MOMENT S
0 07
I’ve found that my own design process involves using personal epiphanies to inspire unique solutions to design problems.
S E L E C T E D W O R K S O F H A N I S H A A M I N
008
MFA PORTFOLIO
M O M E N T S
MOM AND DAD —
I dedicate this compilation of experiences and expressions both of you. Thank you for pushing me to escape the four walls in our small southern home, for suppor t ing f ina ncia l ly, emot iona l ly a nd la st ly a nd for a llow ing me to v iew t he world in a creative, beautiful way. Thank you both.
009
S E L E C T E D W O R K S O F H A N I S H A A M I N
MFA PORTFOLIO
“E V ERY THING H A S BE AU T Y, BU T NOT E V ERYONE SEES IT ” 0 10
Confucius
M O M E N T S
0 11
S E L E C T E D W O R K S O F H A N I S H A A M I N
MFA PORTFOLIO
M O M E N T S
C O
TE NTS
01
02
URBANIZE 0 14 – 031
04
03
EXPRES S
HUMANIZE
032– 047
048– 077
05
06
MURDER
OBSERVE
FRESHEN
078– 093
094 –107
108–121
07
08
09
REFLEC T
E M P AT H I Z E
CONQUER
122–135
136–165
166–189
MFA Thesis
10
C E L E B R AT E 190 –223
I W AT C H E D my dad plant seeds in our yard in south Arkansas
U R
BAN IZE
PROJEC T
01/10
HA MOMENTS
ONE SEED —
I W AT C H E D my dad plant
OB JEC T I V E To choose a problem and a conceptual design solution
seeds
that visually communicates through a hypothetical brand.
in our
This brand is accompanied with a set of deliverables that
yard
range from informational, retail and promotional materials.
in south Arkansas
APPROACH The US Center for Disease Control says one in three Americans are obese and only 25% of adults consume the recommended f ive ser vings of fruits and vegetables a day. Growing up in Arkansas and now living in San Francisco, I noticed the extreme lack of space. I created One Seed—a brand that promotes indoor gardening to urban residents. The company paves the way for a much healthier lifest yle for a fraction of the cost compared with organic local farmers. Provided that the right tools and education are given to star t.
S E L E C T E D W O R K S O F H A N I S H A A M I N
F R O M F A R M L A N D T O C I T Y; When creating a mood board and color palet te for this project, I was inspired by terracot ta pots, sweet yellow bell peppers and mint leaves for something inviting and fresh. One Seed is ideal for a college student who wants to step away from ramen or a Grandmother looking for a new hobby.
COURSE
Visual Thinking
INSTRUCTOR
Hunter Wimmer
YEAR
Summer 2013 0 18
TIME FRAME
Six Weeks
C AT EGORY
Print Identit y
T YPEFACE
Archer Wisdom Script Citizen Slab
PHOTOGR APHER
Hanisha Amin
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — U R B A N I Z E —
0 19
S E L E C T E D W O R K S O F H A N I S H A A M I N
0 20
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — U R B A N I Z E —
0 21
S E L E C T E D W O R K S O F H A N I S H A A M I N
0 22
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — U R B A N I Z E —
023
S E L E C T E D W O R K S O F H A N I S H A A M I N
0 24
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — U R B A N I Z E —
0 25
S E L E C T E D W O R K S O F H A N I S H A A M I N
0 26
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — R E F L E C T —
0 27
S E L E C T E D W O R K S O F H A N I S H A A M I N
one seed basil
12 seeds, start planting april 5
one seed basil
0 28
CH 01 02 03 04 05 06 07 08 09 10
One Seed basil works well living in a mason jar on a very sunny window pane. The plant needs a good amount of water but avoid sogginess.
M O M E N T S — U R B A N I Z E —
0 29
S E L E C T E D W O R K S O F H A N I S H A A M I N
030
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — U R B A N I Z E —
0 31
I LOVED to eat my mum's home made cakes
E X
PR ESS
PROJEC T
02/10
HA MOMENTS
V I N TA G E C A K E S —
I LOVED to eat
OB JEC T I V E Choose a coffee-table book and redesign a few inside spreads based
my
on the subject of the book. Challenge yourself to bet ter communicate
mum's
the essence of the publication and demonstrate how you can take
home
the concept and transform it.
made cakes
APPROACH Recipe books have always been my favorite genre in the book store. I came across Vintage Cakes by Julie Richardson and as I was f lipping through, I saw great oppor tunit y for change. I wondered to myself why the name of this book is called Vintage Cakes because none of the existing design choices acted on it. The recipes were the only par t of the book that was considered classical; ranging from red velvet to grandmother’s classic white. I chose to take the beautiful photography and implement a new st yle that creates a feeling of nostalgia yet still remains contemporar y.
S E L E C T E D W O R K S O F H A N I S H A A M I N
CL A S S IC & NOS TA LGIC; An 8x8 coffee-table book—good enough to give your mother on her bir thday or if you ever feel like baking classic cakes, for your husband. With my redesign, I wanted to keep it tasteful, and compelling but also yummy.
COURSE
Type Composition
INSTRUCTOR
David Hake
YEAR 0 36
Spring 2013
TIME FRAME
Five Weeks
C AT EGORY
T YPEFACE
Bebas Chaparral Pro
PHOTOGR APHER
Hanisha Amin
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — E X P R E S S —
0 37
S E L E C T E D W O R K S O F H A N I S H A A M I N
038
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — E X P R E S S —
0 39
S E L E C T E D W O R K S O F H A N I S H A A M I N
040
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — E X P R E S S —
0 41
S E L E C T E D W O R K S O F H A N I S H A A M I N
0 42
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — E X P R E S S —
043
S E L E C T E D W O R K S O F H A N I S H A A M I N
044
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — R E F L E C T —
045
S E L E C T E D W O R K S O F H A N I S H A A M I N
046
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — E X P R E S S —
0 47
I READ General Electric's 2012 annual repor t; it put me to sleep right away
H U
MAN IZE
PROJEC T
03/10
HA MOMENTS
GE: HELLO THERE —
I READ General Electric's 2012
OB JEC T I V E to design an annual repor t for a given corporation using a strong concept and visual language system.
annual repor t; it put me to sleep
APPROACH
right
My corporation is General Electric. For the repor t, I wanted to focus
away
on giving the brand a modern look but still remaining true to the ideals a nd et hos of GE. I pur posef ully wa nted to stay away from show ing machiner y, instead, I used empowering black and white photography to elegantly present what GE does at a large scale. Via this strateg y I was able to present GE as a modern, timeless, company.
S E L E C T E D W O R K S O F H A N I S H A A M I N
POW ERING T HE PEOPLE; Apple's new iOS 7 inspired the visual st yle of this repor t. I wanted to act upon a design trend that was popular at the moment while also using elements that help minimize the exhaustion of tr ying to comprehend lots of extensive char ts and graphs.
COURSE
Type Systems
INSTRUCTOR
Tim Carpenter
YEAR 0 52
Fall 2013
TIME FRAME
Fif teen Weeks
C AT EGORY
Print Digital Publishing
T YPEFACE
Gotham Sentinel
PHOTOGR APHER
Hanisha Amin
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — H U M A N I Z E —
053
S E L E C T E D W O R K S O F H A N I S H A A M I N
054
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — H U M A N I Z E —
055
S E L E C T E D W O R K S O F H A N I S H A A M I N
056
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — H U M A N I Z E —
057
S E L E C T E D W O R K S O F H A N I S H A A M I N
058
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — H U M A N I Z E —
0 59
S E L E C T E D W O R K S O F H A N I S H A A M I N
060
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — H U M A N I Z E —
0 61
S E L E C T E D W O R K S O F H A N I S H A A M I N
0 62
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — H U M A N I Z E —
063
S E L E C T E D W O R K S O F H A N I S H A A M I N
064
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — H U M A N I Z E —
065
S E L E C T E D W O R K S O F H A N I S H A A M I N
066
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — H U M A N I Z E —
0 67
S E L E C T E D W O R K S O F H A N I S H A A M I N
068
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — H U M A N I Z E —
0 69
S E L E C T E D W O R K S O F H A N I S H A A M I N
G E I N T H E D I G I TA L R E A L M ; The General Electric 2013 annual repor t is also available for iPad. One can download the repor t as an e-magazine for free and view it at their leisure. The digital publication offers interactive elements which allow the user to quick ly and eff iciently swipe through content.
070
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — H U M A N I Z E —
071
S E L E C T E D W O R K S O F H A N I S H A A M I N
072
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — H U M A N I Z E —
07 3
S E L E C T E D W O R K S O F H A N I S H A A M I N
074
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — H U M A N I Z E —
075
S E L E C T E D W O R K S O F H A N I S H A A M I N
076
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — H U M A N I Z E —
07 7
I BEGAN to tear petal by petal, only to realize what I've done
M U
RD ER
PROJEC T
04/10
HA MOMENTS
A BEAUTIFUL HOMICIDE —
I BEGAN to tear petal by petal,
OB JEC T I V E Choose a subject of choice and express it conceptually through experimental t ypography. Final deliverable is in the form of posters.
only to realize what I've done
APPROACH Nature has always been something that makes me love life; I swoon over grand views, bright f lower bouquets on Valentines day and serene bodies of water t hat ma ke you t hink a bout life a nd a ll it ’s wonders. Through this project, I chose to focus on the freshness of life countered by the slow transition to death. Through plucking f lowers from their original state and let ting them go through a natural process of wilting, I was able to show that ever y thing comes to an end, and when one life ends, another begins.
S E L E C T E D W O R K S O F H A N I S H A A M I N
CH 01 02 03 04 05 06 07 08 09 10
L I F E A N D D E AT H ; Since I have never had the exper tise to create beautiful t ypography by hand like that of Jessica Hiche, I saw this as a great oppor tunit y to create thought provoking work, behind which, a powerful stor y existed. It wasn’t until I let a bag of f lowers die in my apar tment, that I f igured out what I was tr ying to convey. By allowing myself to escape my desk and explore the outdoors, I came to appreciate the briefness of life.
COURSE
Experimental Type
INSTRUCTOR
Irina Blok
YEAR 082
Spring 2014
TIME FRAME
Five Weeks
C AT EGORY
Print Hand-Made Process
T YPEFACE
Orator
PHOTOGR APHER
Hanisha Amin
M O M E N T S — M U R D E R —
083
S E L E C T E D W O R K S O F H A N I S H A A M I N
084
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — M U R D E R —
085
S E L E C T E D W O R K S O F H A N I S H A A M I N
086
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — M R EUFRLDEECRT——
087
S E L E C T E D W O R K S O F H A N I S H A A M I N
088
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — M U R D E R —
089
S E L E C T E D W O R K S O F H A N I S H A A M I N
090
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — R E F L E C T —
091
S E L E C T E D W O R K S O F H A N I S H A A M I N
CH 01 02 03 04 05 06 07 08 09 10
— CL A S SIC CYCLE
0 92
M O M E N T S — M U R D E R —
OF MOR TA LI T Y—
0 93
I BOUGHT a magazine, it was the worst f ive dollars ever spent
O B
SE RVE
PROJEC T
05/10
HA MOMENTS
THE DENIM ISSUE —
I BOUGHT a magazine, it
OB JEC T I V E Choose an existing magazine and develop a concept of re-design with expression through experimental t ypography.
was the worst f ive dollars
APPROACH As I was waiting for my f light to Houston, I bought a magazine to pass
ever
some time. While f lipping through, I became frustrated because ever y
spent
other page was an adver tisement. Was this the worst f ive dollars ever spent? I chose to re-design Nylon magazine and focus on ar ticles as well as fashion adver tisements to draw in my chosen audience. My demographic was young millennials with shor t at tention spans. In order to get them to engage with ever y page of the magazine, I decided to eliminate any t ype of grid system to spark interest. Through various t ype treatments and an Instagram photo st yle, I was able to create interesting layouts that allowed teens spend more than ten minutes with their f ive dollar magazine.
S E L E C T E D W O R K S O F H A N I S H A A M I N
BREAKING THE RULES; A t ypographic mess all composed into a 8.5 x 11 magazine. This project allowed me to escape my comfor t zone, play with sideways t ype, and experiment with leading and kerning. Ultimately, it taught me to appreciate traditional t ypeset ting and it's usefulness in regards to readabilit y.
COURSE
Experimental Type
INSTRUCTOR
Irina Blok
YEAR 098
Spring 2014
TIME FRAME
Five Weeks
C AT EGORY
T YPEFACE
Orator Courier New Univers 59 Facunda
PHOTOGR APHER
Hanisha Amin
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — O B S E R V E —
099
S E L E C T E D W O R K S O F H A N I S H A A M I N
10 0
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — O B S E R V E —
10 1
S E L E C T E D W O R K S O F H A N I S H A A M I N
10 2
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — R O EB FS LEERCV TE— —
10 3
S E L E C T E D W O R K S O F H A N I S H A A M I N
10 4
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — O B S E R V E —
10 5
S E L E C T E D W O R K S O F H A N I S H A A M I N
10 6
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — O B S E R V E —
107
I SPENT Sunday af ternoon in a cafe, writing ideas for class while I sipped an almond lat te
F R
ES HEN
PROJEC T
06/10
HA MOMENTS
THE SUGARLUMP S TORY —
I SPENT Sunday af ternoon in a
OB JEC T I V E Choose a small business in San Francisco and create a re-design of their current website accompanied with a responsive mobile experience.
cafe, writing ideas for class
APPROACH As I was sit ting in Sugarlump Cafe on 24th and Mission, I was
while
brainstorming businesses that had websites in need of refreshment.
I sipped
I pondered over Sugarlump’s website and noticed that the site did
an almond
not ref lect the ambiance of the coffee shop I was sit ting in. I took my
lat te
personal experience as an oppor tunit y to market Sugarlump online and show what they are best at: organic coffee and the suppor ting of local ar tists. Through friendly photography and a coffee-esque color palet te, I revamped Sugarlump to stay true to who they are and what they offer.
S E L E C T E D W O R K S O F H A N I S H A A M I N
NOT YOUR AVER AGE CUP OF JOE; Many independent coffee shops have no marketing or design budgets. They thrive via word of mouth adver tising and a craf tsmans passion for the product. An engaging web presence is not t ypically sought af ter and as a result, I took this oppor tunit y to lif t Sugarlump out of the analog age, and drive them into the digital realm.
COURSE
Digital Design
INSTRUCTOR
Lloyd Mitchell
YEAR 112
Fall 2014
TIME FRAME
Seven Weeks
C AT EGORY
Web Mobile UI
T YPEFACE
Whitney ITC Sentinel
PHOTOGR APHER
Hanisha Amin
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — F R E S H E N —
113
S E L E C T E D W O R K S O F H A N I S H A A M I N
114
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — F R E S H E N —
115
S E L E C T E D W O R K S O F H A N I S H A A M I N
116
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — F R E S H E N —
117
S E L E C T E D W O R K S O F H A N I S H A A M I N
118
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — F R E S H E N —
119
S E L E C T E D W O R K S O F H A N I S H A A M I N
120
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — F R E S H E N —
121
I R AIDED mom's closet and found her vintage sweater; looks great with my denim
R E
FL ECT
PROJEC T
07/10
HA MOMENTS
PIECE S OF T HE PA S T —
I R AIDED mom's closet
OB JEC T I V E To select a subject and explore it for a total of thir teen weeks.
and
By implementing a variet y of design elements such as hand-writ ten
found
t ypography and photo-collage, the process turns into the primar y
her
content for a f inal book.
vintage sweater; looks great
APPROACH
with my
I chose to explore the subject of fashion because I was interested in
denim
how it ref lects through the ages. My process involved visiting magazine stores in San Francisco and reaching back to the 60’s and 70’s to collect vintage catalogs that can then be incorporated into the present to create something new. Fashion is expressive and boundless. I deliberately designed my book to show how today ’s fashion is both creative and unique, while still remaining a ref lection of the past.
S E L E C T E D W O R K S O F H A N I S H A A M I N
THIRTEEN WEEKS OF MINDLES S PROCES S; This was the f irst project in which I approached design outside the computer. I came to realize that true creativit y involves your hand and your brain working in sync.
COURSE
Making Ideas Visible
INSTRUCTOR
Scot t Rankin
YEAR 126
Fall 2012
TIME FRAME
Fif teen Weeks
C AT EGORY
T YPEFACE
Din Bodoni
PHOTOGR APHER
Hanisha Amin
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — R E F L E C T —
127
S E L E C T E D W O R K S O F H A N I S H A A M I N
128
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — R E F L E C T —
129
S E L E C T E D W O R K S O F H A N I S H A A M I N
13 0
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — R E F L E C T —
131
S E L E C T E D W O R K S O F H A N I S H A A M I N
132
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — R E F L E C T —
13 3
S E L E C T E D W O R K S O F H A N I S H A A M I N
13 4
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — R E F L E C T —
I FIND myself feeling lonely and I just want someone to talk to
E M
PAT HIZE
PROJEC T
08/10
HA MOMENTS
S H I F T I N G S TAT E S —
I FIND myself feeling
OB JEC T I V E Design all features of a f ilm festival dedicated to a f ilm director of your
lonely
choice. Discover a common thread that appears in each of the director’s
and
f ilms and conceptualize a design aesthetic that brings it to life. Develop
I
a system of deliverables that include: a catalog, a poster, DVD’S, tickets,
just
schedule and promotional materials such as website and adver tisements
want
which all capture the essence of your f ilm festival.
someone to talk to
APPROACH I admire Sof ia Coppola’s f ilms because I can relate directly to the protagonists of her f ilms; the young and the privileged. I choose to pursue Coppola as my director because I'm intrigued by the way she conveys loneliness and the lack of empathy for others. Through watching her f ilms, I noticed that the main characters are at a crossroads in their lives; whereby a moment of pure human connection creates a shif t in their at titudes toward life. I chose to communicate this idea of shif ting states; through a par ticular photo st yle that shows young teenagers lost in wonder. By living as if I were the characters and placing myself in their shoes, I visually captured the soul of Coppola’s f ilms.
S E L E C T E D W O R K S O F H A N I S H A A M I N
THE MOMENT OF FINDING ONESELF; On the outside, the privileged young adult lives a desirable lifest yle. However, when we look inwards we f ind that a bleak existential outlook keeps them perpetually adrif t. Yearning to f ind purpose— a momentar y exchange of empathy from pure human connection sparks an epiphany that shif ts their stance on life and opens up their world.
COURSE
Integrated Communications
INSTRUCTOR
Christopher Morlan
YEAR 14 0
Spring 2014
TIME FRAME
Fif teen Weeks
C AT EGORY
Print Packaging Web
T YPEFACE
Orator Archer Gotham
PHOTOGR APHER
Hanisha Amin
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — E M P A T H I Z E —
141
S E L E C T E D W O R K S O F H A N I S H A A M I N
142
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — E M P A T H I Z E —
14 3
S E L E C T E D W O R K S O F H A N I S H A A M I N
14 4
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — E M P A T H I Z E —
145
CH 01 02 03 04 05 06 07 08 09 10
/ a sofia coppola film festival
MAY12–14
S E L E C T E D W O R K S O F H A N I S H A A M I N
/moment/
the
14 6
_the virgin suicides
featuring
www.shifting-states.com
_lost in translation
oneself
San Francisco
American Zoetrope Studio
_marie antoinette
finding
_somewhere
of
M O M E N T S — E M P A T H I Z E —
147
S E L E C T E D W O R K S O F H A N I S H A A M I N
14 8
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — E M P A T H I Z E —
149
what we have here is a dreamer; someone completely out of touch with reality
S E L E C T E D W O R K S O F H A N I S H A A M I N
15 0
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — E M P A T H I Z E —
151
S E L E C T E D W O R K S O F H A N I S H A A M I N
152
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — E M P A T H I Z E —
15 3
S E L E C T E D W O R K S O F H A N I S H A A M I N
15 4
CH 01 02 03 04 05 06 07 08 09 10
M O M E N T S — E M P A T H I Z E —
15 5
S E L E C T E D W O R K S O F H A N I S H A A M I N
CH 01 02 03 04 05 06 07 08 09 10
all day pass
/film screenings/
the /moment/ of
10 a.m. /the virgin suicides
1 p.m. /lost in translation
finding oneself
admit one may 13, 20
3 p.m. /marie antoinette
5 p.m. 15 6
/somewhere
a sofia coppola film festiv
American Zoetrope Studio 916 kearny street, sf
M O M E N T S — E M P A T H I Z E —
/polaroids & records/
all day pass
9–11 a.m. /photo exhibit
2–8 p.m. /rock-on
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Air: 2 p.m. Phoenix: 4 p.m. The Police: 6 p.m. The Strokes: 8 p.m.
15 7
val
American Zoetrope Studio 916 kearny street, sf
all day pass
the
/a coppola birthday/
/moment/ of finding
2 p.m. & on /coppola meet & greet
oneself
admit one may 14, 2014
/tea party /photobooth
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monday may 12 10 a.m.– 5 p.m. film screenings / view each of coppola’s films starting at 10 a.m.
The Virgin Suicides: 10 a.m.
Lost in Translation: 1 p.m.
intermission
Marie Antoinette: 3 p.m.
Somewhere: 5 p.m.
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I MOVED to San Francisco with no clue on how the world works
C O
NQ UER
PROJEC T
09/10
HA MOMENTS
T H E B E A U T Y W I T H I N YO U —
I MOVED to San
OB JEC T I V E Choose a brand that is dead, dying or defunct and identif y its essence.
Francisco
Revive the brand by developing a new brand identit y and by creating
with
brand extensions that open the company to a whole new audience while
no
still remaining true to it ’s original purpose.
clue on how the
APPROACH
world
I chose to re-brand Avon— the largest supplier of women's beaut y
works
products in the world. The challenge was to take the brand to a new realm and push its boundaries beyond it's original purpose. The old Avon caters to middle-aged women and offers them entrepreneurial oppor tunities via connecting to other women in their area. The new Avon seeks to guide young girls into adulthood—to a point in life where they can f ind themselves. I successfully revived Avon from a catalog on Grandmother’s stool to a ser vice that guides millennial females to a successful, bright future. Through a new logot ype, a chic color system and physical brand extensions, I was able to communicate Avon as a trust wor thy, friendly and helpful brand for young girls.
S E L E C T E D W O R K S O F H A N I S H A A M I N
A B R I G H T, I N D E P E N D E N T F U T U R E 足; We don't disassociate from pink but instead we help steer young girls on to a bright path for a successful, independent future. We encourage them to embrace natural beaut y and help their feminine side shine, and to build connections with others based on similarities not differences.
COURSE
Nature of Identit y
INSTRUCTOR
Hunter Wimmer
YEAR 170
Fall 2014
TIME FRAME
Fif teen Weeks
C AT EGORY
Identit y Print
T YPEFACE
Elido Ibis Text
PHOTOGR APHER
Hanisha Amin
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"OUR CUS TOMS , THE THINGS W E LI V E BY A ND TE ACH OUR CHILDREN A RE PRESERV ED BY HOW W E FREELY E XCH A NGE IDE A S A ND FEELINGS 19 0
Wa lt Disney
M O M E N T S — C E L E B R A T E —
T H
ES IS
A C H A N C E T O P L AY M A N Y D I F F E R E N T P O S I T I O N S A N D R O L E S ; This thesis is a chance for a designer to take on multiple roles within a single project. It is their chance to be a art director, a junior designer, a production manager and a UX/UI designer all in one. It starts out by choosing a problem to solve through design, followed by conducting extensive research and then f inally delivering a robust solution that is both conceptually and visually prof icient. This project should demonstrate a range of design skills including: conceptual thinking, audience analysis with user testing, and tackling a real world problem via execution of effective design. 19 1
I H AV E lost touch with my Indian identit y
C E
LE BRA TE
PROJEC T
10/10
HA MOMENTS
PA R T I —
I H AV E lost touch
OB JEC T I V E Around 3 million Indian people now reside in America and make
with
up the second largest Asian population. Hinduism is the third largest
my
religion and India possesses some of the oldest traditions in the
Indian
world. Growing up in America and through research by obser vation
identit y
and conversation, I’ve found that young second generation Indians are losing touch with their heritage. Given that America is known for its diversit y, Indian culture doesn’t receive much recognition like other cultures do. For example— the Chinese and Chinese New Year. How can you help preser ve culture and incorporate it into your daily life if you are not surrounded by it or have a communit y to join in with? Young adults like to do things in groups.
APPROACH I wanted to reconnect with who I am and where I come from using my thesis. The outcome of this masters thesis is to help young Indians preser ve Indian culture in America and to keep traditions alive for future generations. For me, my siblings, my friends and other second generation Indians; I want to build appreciation, excitement, and pride for a beautiful heritage in a fun and engaging way. I want to teach young Indians our culture in a fun yet informative way; a visual par t y. I successfully reached my audience by developing a series of deliverables that function on many platforms to suit their needs.
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P A R T I — B R I N G O U T Y O U R I N D I A N S I D E ; I had just come back from India. W hile I was t here, I not iced how v ibra nt the countr y was despite it's destitute population. The tast y chicken masala, the a roma of spice ma rket, br ight t radit iona l clot hing a nd t he tastef ul ha nd-done t ypography was something I became ecstatic about. What I saw in the motherland beca me t he inspirat ion for my v isua l design. I used t he not ion of ta k ing my audience on a visual trip to India via bright colors, vivid photography, and graphic elements reminiscent of Indian culture. Par ti is an organization that helps them remember why being Indian is great.
COURSE
Visual Communications Lab, Thesis: Concept, Exploration and Ref inement
INSTRUCTOR
Phil Hamlet t, Jeremy Stout, Dave Got t wald and Hunter Wimmer
19 6
YEAR
Fall 2013—August 2015
TIME FRAME
Two Years
C AT EGORY
Identit y Print Web / App UI
T YPEFACE
Brandon Grotesque Filosof ia
PHOTOGR APHER
Hanisha Amin
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PA R T I I N H I N D I T R A N S L AT E S T O PA R T Y I N E N G L I S H .
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J O I N T H E P A R T I . C O M足; This website caters to young adults with shor t at tention spans because through research I've found that many get information through social media and the web in general. Jointhepar ti.com displays interactive media that teaches and excites one about Indian heritage. You can f ind a galler y of India's beaut y, recipes to different cuisine and videos of many fun celebrations and customs. This website also provides details for upcoming Par ti events which can all be accessed via the Par ti Facebook page.
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MFA PORTFOLIO
“IF YOU CLOSE YOUR E Y ES , YOU M AY MIS S SOME THING GOOD” 224
A nony mous
M O M E N T S
225
S E L E C T E D W O R K S O F H A N I S H A A M I N
TITLE —
Moments
HANISHA AMIN —
870.814.9348 hahanisha.com hahanisha1@gmail.com
SCHOOL OF GR APHIC DESIGN —
Academy of Ar t Universit y 79 New Montgomer y, San Francisco, CA 94105 Inst: Mar y Scot t and Phil Hamlet t
PRINTING —
Graphic Imager y- South San Francisco, CA
BINDING — 226
The Key Printing and Binding- Oak land, CA
PA PER —
Cover Stock: Arrestox, White Text Stock: Mohawk Uncoated 100# End Paper: Frosted Gold, Fla x Ar t and Design
T YPEFACES —
Cogito Source-Serif
SOFT WARE —
Adobe Creative Suite CC: Photoshop, Illustrator and InDesign
PHOTOGR APHY —
Hanisha Amin Canon T3i
© 2 0 15 A L L R IG H T S R E S ER V ED —
No par t of this publication can be reproduced without express permission from Hanisha Amin
MFA PORTFOLIO
M O M E N T S
T R A N S L AT I N G
MOMEN T S IN T HE S ELEC T ED WORK S OF HANISHA AMIN
A GR E AT BIG T H A NK YOU — To my professors, family, friends and husband— thank you for being the suppor t I need to succeed in this profession. I could not have found my passion for design without your help, your kind words and your belief in me. Thank you all.
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