FRANCHISE OPPORTUNITIES
THE
POSH IS ABOUT THE FINER THINGS IN LIFE.
Experience MATTERS
JWT's research found that
Posh Tomato is about the experience. It’s not about being the most expensive or the most exclusive product, but providing an experience that elevates pizza from the mediocre to the extraordinary. We’ve applied the Posh standard to our one-of-akind eatery with extraordinary results: brick oven, gourmet pizza that will change the way you think about America’s favorite food.
THE
72%
of millennials,
our key demographic, would rather spend their money on experiences rather than regular products.
Forget fluorescent lighting, sticky floor tiles and greasy tables. Our natural wood combined with other gorgeous raw material revolutionizes the traditional pizzeria. Combine our gorgeous shops with the aroma of freshly baked pies, upbeat tunes, and our friendly team with a product that is so much fun to order, and you get an experience that will turn a one time customer into an instant regular.
THE
Pizza is all we make. This single-minded obsession allows us to create a unique product using fresh local ingredients, an open kitchen concept and customizable options that you just can’t get anywhere else. We’ve got our recipes, cook time, and oven temperatures down to a science—ensuring each pie is perfect, every single time. Our distinctive thin crust, brick oven pies are topped with a custom cheese blend, made from scratch tomato sauce and original toppings. Our signature and build-your-own pies options incorporate a wide array of flavors and textures to give both our traditional and creative customers exactly what they crave.
THE In 2011, three Brooklyn brothers set out to create the grown up version of your favorite Mom and Pop pizza joint. Drawing inspiration from the best of New York City’s pizzerias and the thin crust of European-style pizza bars, they tinkered with recipes until they created a selection of signature pies that surprise and delight. Everything, from the Italian pizza ovens, final recipes, shop decor and store build-out, was hand picked by our founders. The first Posh shop opened in January 2012, quickly followed by a second in July 2012 and a third in the summer of 2013.
THE BUSINESS
of
Pizza
POSH TOMATO is known for its signature thin crust pizza and gorgeous shops, but what you may not know is that business concept is equally stunning with a seamless, centralized process designed to take the headache and stress out of restaurant management, while significantly reducing operating costs and increasing profit margins.
HEALTHIER OPTIONS
QUICK FOOD, ON THE GO MARKET SEGMENT
FAST/CASUAL
Average service time
The concept marries fast food and casual dining, filling a need for:
Healthier & tastier dishes
MIDDLE OF THE ROAD PRICES Average ticket prices
INVITING ATMOSPHERE Inviting & laid-back
A MODEL The Posh model simplifies the process to deliver an exceptional experience with ease. OFF-SITE PREP KITCHEN
Dough, sauce, cheese and toppings are all prepared at a central commissary. ASSEMBLY LINE ASSEMBLY
Pizza assembly is quick and seamless system that we’ve got down to a science. CURATED MENU
Limited menus require less ingredients, allowing for better quality control, increased economies of scale and reduced costs.
THE
Result
OFF-SITE PREP WORK ALLOWS FOR SMALLER LOCATIONS & TEAMS, ALLOWING FOR LOWER REAL ESTATE AND PAYROLL COSTS.
A Posh
DEMOGRAPHIC
MEET THE
MILLENIAL
The young professional currently in her 20s to early 30s.
SHE IS SMART.
SHE IS ADVENTUROUS.
She is part of the most educated generation in history.
Quick to try new things, she is easily drawn in by strong creative, but equally fast to drop whatever-it-is if it doesn't measure up.
SHE IS DISCRIMINATING. Facing the increasing onslaught of advertising all her SHE IS SOCIAL. life, she has a fine-tuned bullshit radar. She appreciates She depends heavily on her peers for recommendations, fine aesthetic and quality products and services. and dishes them out too. She is also willing to spend more to get them.
w ay a e k Ta THE
Posh
THE HEALTHY CHOICE
Raw, fresh ingredients • No preservatives • 3 oz. of dough per pie vs. avg 4 oz. pizza slice
POSH DELIVERS A GREAT PRODUCT WITH HONESTY, SMARTS, AND CREATIVITY THAT MILLENNIALS ARE SURE TO LOVE.
PRODUCT SUPPLY
Everything you need to create the signature Posh pies. INCLUDES: P izza dough, sauce, cheese blends, & toppings
SUPPORT
Location, Architectural & Design Support INCLUDES: Key direction and insight on location,
buildouts and decor. MARKETING MATERIALS
The Posh Tomato brand is effective as it is beautiful. INCLUDES: a complete set of menus, packaging, signage,
rewards cards and creative advertising materials.
THE ALL-IN-ONE BUNDLE TO GET YOUR POSH TOMATO EATERY OFF THE GROUND AND RUNNING SMOOTHLY. PRODUCT TRAINING
OPERATIONS TRAINING
Your team will learn to create the perfect POSH pies in our state-of-the-art Brooklyn headquarters. POSH franchise training includes everything you need to know to run your POSH franchise, manage employees, and get the most out of POSH customized point-of-sale system. INCLUDES: P osh Training Manual & Employee Handbook
POS SYSTEM
The Posh dynamic point of sale system—delivering real time data and metrics through a cloud based system allowing for maximum managerial insight.
come
BREAK CRUST WITH US
As your new neighbors, we’d like to say hi and meet you in person, so come on by—the first pie is on us!
now open in
RED HOOK
252 CONOVER ST. no 347-227-0172 BETWEEN BEARD & VAN DYKE STREET
Please present card at POSH to redeem. Offer expires September 30, 2013. One per customer.
you
ASKED FO R I T
POSH DELIVERY NOW AVAILABLE AVE. U AVE. M
(718)-676-9353 (347)-275-7720
CONTACT (347)-482-1420 info@poshtomato.com