Burt's Bees Rebranding_Visual Standards Manual_03

Page 1

03 Visual Standards Manual


VISUAL STAMDARDS MANUAL

BURT’S BEES


3 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


Visual Standard Manual Burt’s Bees Brand Book

It mainly shows the application of visual design, and describes and shows the direction of brand development. This book gives the audience a more specific understanding of what Burt’s Bees specifically involves and how it achieves its goals.

01 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


LOGO STANDARDS New Logo

11

Logo In Black &White

13

Logo Anatomy

15

Clear Space

15

Logo Variation

21

Size Variation

23

Logo In Colors

27

Incorrect Uses

29

VISUAL SYSTEM Color Palette

33

Typography

35

Photography Style

39

Business System03

45

FUTURE PROSPECT New Territories

47

Projective List

53 03 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


01.

The New Logo | New Logo

| Logo in Black & White | Logo Anatomy | Logo Variation | Clear Space | Size Variation | Logo in Colors | Incorrect Uses

05 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


New Logo Symbiosis | Responsible | Friendly

The new logo of Burt’s Bees is combined by the iconic shapes of two hands and beehive. Two hands hold together which means protection and the beehive conveys the meaning of bees.

07 81


BURT’S BEES VISUAL STAMDARDS MANUAL

Logo in black and white The new logo may appear with a background and without background. It should be reversed when placing on a solid color background in order to make the logo easier to see. Choose a color that will create enough contrast in the background with different components of the signature.


09 81


BURT’S BEES VISUAL STAMDARDS MANUAL

Logo Anatomy Horizontal Iconic Logo | Clear Space

The new logo of Burt’s Bees is combined by the iconic shapes of two hands and beehive. Two hands hold together which means protection and the beehive conveys the meaning of bees. Clear space is the area surrounding the signature that must be free of other graphic elements. The minimum required clear space is defined by the dimension of the clear space is equal to the height of the logotype.


2/3X 4X

3/4X 4X X 2X X

2X

4X

2/3X

11 81


BURT’S BEES VISUAL STAMDARDS MANUAL

Logo Anatomy Vertical Iconic Logo | Clear Space


X

X 2X 1/2X

13 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


Logo Anatomy Logotype

The iconic logo uses the rounded corners basic in the hex shape. The logotype uses similar visual features with the iconic logo. It cut in the rectangle with lines and circles, so the combination of the two icons is a good matching.

15 81


  BURT’S BEES VISUAL STAMDARDS MANUAL

Logo Variations The new logo has various versions that are used in different environment. Following the guildelines for proper use in important in the visual standards.

Signature 1 | Symbol

Signature 2 | Logotype 1

Signature 3 | Logotype 2


Signature 4 | Vertical Lockup

Signature 5 | Horizontal Lockup

17 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


Size Variations The iconic logo uses the rounded corners basic in the hex shape. The logotype uses similar visual features with the iconic logo. It cut in the rectangle with lines and circles, so the combination of the two icons is a good matching.

Signature

Symbol

Wordmark

19 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


Version A

Version B

Version C

Version D

Version E

100cm | in width

50cm | in width

10cm | in width

1cm | in width Minimum logo size (10mm)

21 81


BURT’S BEES VISUAL STAMDARDS MANUAL

Logo In Colors The new logo can be used in different color background. All the logo’s color and background have high color contrast, so the logo will be pop up.


23 81


BURT’S BEES VISUAL STAMDARDS MANUAL

Incorrect Uses The logo is designed for specific use. It’s very important to use it correctly. This list is an example of incorrect uses of the logo. Please follow the standard to use the logo properly and avoid any of these uses.


Do not rotate the logo

Do not put wordmark incorrectly

Do not use gredient

Do not outline the logo

Do not use incorrect colors

Do not change individually color

Do not add drop shadow

Do not flipped, reversed the logo

Do not change individually color 25 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


02.

Visual System | Color Palette | Typography | Photograph Style | Business System

27 81


BURT’S BEES VISUAL STAMDARDS MANUAL

CMYK

0 | 30 | 90 | 0

RGB

229 | 171 | 78

PANTONE

129U

HEX

e5ab4e


Color Palette The color palette is mainly composed of yellow, green and brown. These three colors represent bees, nature, and human. Through the combination of three colors, the symbiotic relationship among them is also embodied. The secondary colors are light grey, dark grey, black and white. These colors are neutral colors, which are easy to combine with the three main colors.

CMYK

40 | 50 | 90 | 15

RGB

118 | 99 | 72

PANTONE

732U

HEX

766348

CMYK

55 | 0 | 100 | 0

RGB

128 | 178 | 84

PANTONE

368U

HEX

80b254

0 | 0 | 0 | 10

CMYK

0 | 0 | 0 | 80

0|0|0

RGB

0|0|0

7441 U

PANTONE

Black U

000000

HEX

000000

CMYK

0 | 0 | 0 | 100

RGB

0|0|0

29

PANTONE

Black U

81

HEX

000000


BURT’S BEES VISUAL STAMDARDS MANUAL

Poppins is used for heading, sub-heading, caption and small type.

Typography Poppins

The rounded shape of Poppins is similar to the logo, so they are more appropriate to match. Poppins is good for heading, but not good for body copy. Indian Type Foundry creates retail and custom multilingual fonts for print and digital media. Started in 2009 by Satya Rajpurohit and Peter Bil’ak, ITF works with designers from across the world. ITF fonts are used by clients ranging from tech giants like Apple, Google, and Sony, to various international brands.


POPPINS Bold SemiBold Medium Regular

31

81


BURT’S BEES VISUAL STAMDARDS MANUAL

NIMBUS SANS Black

Black Italic

ABC DE FG HIJKLM NOPQ RSTUVWX Y Z

ABCDEFGHIJKLMNOPQRSTUVWX Y Z

abcdefg hi jklmnopqrst uvwx yz

abcdefghijklmnopqrstuvwxyz

1234567890

1234567890

Bold

Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWX Y Z

ABCDE FGH IJKLMNOPQRSTU VWX Y Z

abcdefghijklmnopqrstuvwx yz

abcdef ghijklmnopqrstuvwx yz

1234567890

1234567890

SemiBold

Regular

ABCDEFGHIJKLMNOPQ RSTUVWX Y Z

ABCDEFGHIJKLMNOPQRSTUVWX Y Z

abcdefghijklmnopqrstuvwx yz

abcdefghijklmnopqrstuvwx yz

1234567890

1234567890

SemiBold

Regular

ABCDEFGHIJKLMNOPQRSTUVWX Y Z

ABCDEF GHIJK LMNOPQRSTU VWX Y Z

abcdefghijklmnopqrstuvwx yz

abcdefghijklmnopqrstuvwx yz

1234567890

1234567890


Nimbus Sans is used for body copy.

Typography Nimbus Sans

The shape features of Nimbus Sans are similar to logotype, which applies to headings and body copies. I used it for body copy. Although both Nimbus Sans and Poppins are San Serif fonts, they have different features, so they are contrast but harmony. Nimbus Sans is a sans-serif typeface created by URW++, based on Helvetica.

33 81


BURT’S BEES VISUAL STAMDARDS MANUAL

Photography Style Green | Positive | expansive

Burt’s bee brand focuses on the environment, symbiotic development, so visual considerations will make it comfortable and natural.


35 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


Photography Style Collaboration | Friendly | Harmonious

Human beings play an important role in the brand Burt’s Bees. Cooperation is a very effective way to protect nature. Cooperation represents efficiency, harmony, and friendliness.

37 81


BURT’S BEES VISUAL STAMDARDS MANUAL

Photography Style Comfortable | Relex | Enjoyful

Bees play an indispensable role in the whole ecological environment. We should ensure the comfort of bees’living environment and adequate food supply. While protecting them, we are also protecting ourselves.


39 81


VISUAL STAMDARDS MANUAL

Business System

BURT’S BEES


41 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


03.

Future Prospect | New Territories | Projective List

43 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


New Territories Mission | Objective

To improve the positive circle of the relationship between bees, nature and people to achieve the symbiotic Development. Burt’s bee will be encouraging people to enhance their thought of being friendly to bees and the environment. Our future extensions are essential to achieving symbiotic development through balance the relationship between bees, nature, and people.

Bees Reducing the damage to bees and protecting them will also have a positive impact on nature and human development.

Nature Protect the environment and provide a good living environment for bees and humans.

People Make people aware of the importance of nature and bees and encourage them to do something is good for nature and bees.

45 81


BURT’S BEES VISUAL STAMDARDS MANUAL

Events [EV-1] [EV-2]

Garden Competition Planting Together For Bees

Co-Branding [CO -1] [CO-2]

Educational Opportunities [EO -1] [EO -2] [EO -3]

Interact With Bees Learning Bees Workshop Bees In Our Life App

Services [SE-1] [SE-2] [SE-3]

Products [PR-1] [PR-2]

Being Friends With Bees Replacing Pesticides

[EN-1] [EN-2] [EN-3]

Bee Park Local Homey Bee Hive Hotel

Garden Care Service A Conversation About Bees Bees Restaurant Experiences

[EX-1] [EX-2] [EX-3]

Environments

Scoring System For Beekeepers Everyday Info About Bees

Life Without Bees Exhibition Finding Food For Bees A Mobile Bee Research Institude


Bees

Bees [ EO-2 ]

[ EN-2 ] [ CO-1 ]

[ SE-2 ]

[ PR-1 ] [ EN-1 ]

[ EO-1 ]

[ EO-3 ] [ EX-3 ]

[ EX-2 ] [ EV-2 ] [ PR-2 ]

[ CO-2 ]

[ EX-1 ]

[ EV-1 ] [ SE-3 ] [ EN-3 ]

People

[ SE-1 ]

Nature

47 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


Projective Lists

Event

Garden Competition

Planting Together for Bees­

Introduction It’s a competition about everyone’s backyard gardens

Introduction It’s an event for gathering people to plant bee-friendly plants in flowers good for bees on the lawn.

Description In this competition, people can decorate their gardens with various kinds of flowers. People can also exchange their experience of planting flowers through this competition. Mission-focus The garden competition reinforces our mission of symbiosis between people, bees and environment by planting a large number of plants because plants can make the environment better, provide food for bee, and give people a better place to live. Similar to BPHA, Kate Frey Sustainable Gardens, Gardening for a Better World Differentiating elements The purpose of this garden competition is not only about decorating people’s backyard and protecting the environments, but also providing food for bees. The competition combines three benefits together.

Description The event is for planting the garden with native and bee-friendly plants in public space. They provide great sources of nectar and pollen. It’s important for bees, as it is for us, to have a diverse and regular food supply. Mission-focus The event reinforces the mission of responsible for bees and the environment by planting bee-friendly plants. Similar to Planting for Pollinators, CAMDBP Differentiating elements Other events focus on planting, but this event is to gether people together to get people’s attention to the bee. I hope to educate people to realize the bees don’t have enough food with the developing of cities.

49 81


BURT’S BEES VISUAL STAMDARDS MANUAL

Educational Opportunities

Interact With Bees

Learning Bees Workshop

Introduction It’s is an experiential room, through an interactive way, people can feel the life habits of bees and let people know that bees are not a terrible existence.

Introduction This is a workshop to teach people how to respect to bees

Description Here, you can experience how bees should be treated when they come to you, how they think, whether they will hurt humans, and let people know more about bees.

Description The education organization is about educating adults and children about bees. By better understanding them we will learn to better respect them and understanding bee habits can also help protect them better.

Mission-focus The learning space reinforces our mission of being friendly for bees by learning their life habits.

Mission-focus The workshop reinforces our mission of being friendly to the bees by people learning knowledge about bees and respect to them.

Similar to Long Island Children’s Museum, Feral European Bees Differentiating elements Other Exhibition or event to educate people about bees through talking by somebody, but this space uses an interactive way to make people feel interesting, at the same time, people also can learn things about bees no matter adults or children.

Similar to A Class­— Ready, Set, Let’s Raise Bees!, Planet Bee Foundation Differentiating elements Respect is the most keywords about the education organization. They can let people know the equality of all beings, not only teach them how to protect them. They should get the thought of respecting the bees when they do something before.


Products

Bees in Our Life App

Being Friends With Bees, A Cartoon

Introduction An App shows what food we eat in daily life has a connection with bees.

Introduction It’s is a children’s cartoon about being friends with bees

Description The reason why people don’t care about bees that much is they don’t know how does the bee relate to your life. You can search the food name on the app to learn how do they produced by the bee. Mission-focus The app reinforces our mission of symbiosis by people realize which food and drinks come from bees, then they will take care of bees. Similar to Happy Cow, How Goods, Good Guide, EWG Food Scores Differentiating elements All the products similar to this app are about making easier to eat sustainably. This app also about eating sustainably, but particularly about food connecting with bees. It is more about people and bees.

Description This cartoon tells stores of a child and a bee becoming a good friend. Mission-focus The cartoon reinforces our mission of friendly relationship between people and bees by encouraging children to be friends with bees. Similar to Bee Movie, Fictional Bees Differentiating elements The best time to educate people to make friends with the bee is when they were young. A cartoon is an effective way to show them how kind does the bee. People should be friendly with bees.

51 81


BURT’S BEES VISUAL STAMDARDS MANUAL

Products

Environments

Replacing­ Pesticides

Bee Park

Introduction A product can replace pesticides, but it’s not bad for bees.

Introduction It is a special park for bees, providing them with food and place for activities.

Description This product can replace pesticides and kill most pests, but it does not harm bees. Plants get contaminated and the product (Pesticides, fungicides or herbicides) will likely reach the bees and kill them.

Description In this special park, it is not public for people. Visitors are not allowed to enter. Bees are fully protected and free to eat a wide variety of pollen.

Mission-focus The product reinforces our mission of responsibility for taking care of bees by using products that do not adversely affect bees.

Mission-focus The bee park reinforces our mission symbiosis of environment and bees by replacing lawns to flowers because the lawn is like a desert to bees.

Similar to Safer Pesticide, Diatomaceous Earth Food Grade, Bug Sales Live Ladybugs

Similar to Carlos Bee Park, Bee Park BUCA

Different Elements Most pesticide substitutes reduce the impact on the environment and humans, and this product is very friendly to bees while protecting the environment and humans.

Different Elements Because of human intervention, there is no large area of environment suitable for bee life. This Bee Park is free from human threats. When people have a good awareness of bee protection, they can strengthen the relationship between people and bees, but at this stage, it will be more effective to reduce human intervention.


Local Honey

Bee Hive Hotel

Introduction This is a store for local honey. Every city has its own stores.

Introduction A Hotel is Imitated by the environment in which bees live.

Description There will be information about which farm it comes from and how it produces honey, giving customers the right to supervise beekeepers to make them care about the health and wellbeing of their bees than large productions companies, who just focus on their bottom line. Also, eating local honey may also help ward off seasonal allergies. Mission Focus The Local Honey Store reinforces our mission of balance and symbiosis by admiring local honey to protect bees and environment. Similar to Greenhearts Family Farm, City bees, Beekind Honey Shop Different Elements Most local honey stores only sell honey, but this local honey shop will provide the source and production process of honey, which can experience the harmonious relationship between human and bee nature.

Description A hotel should be clean, so the living environment of bees should be clean too; people need fresh and organic food, so bees need health flowers. Mission Focus The beehive hotel reinforces our mission friendly by the experiment that places yourself in the bee’s position and tries to keep the environment clean and healthy and rich food for bees as much as possible. Similar to Go Green Hotels, Six Senses Con Dao, Hotel Tierra Patagonia Differentiating elements Most of the similar hotel is about using sustainable materials to protect the environment, but this beehive hotel makes a balance between bees, environment, and people.

53 81


BURT’S BEES VISUAL STAMDARDS MANUAL

Co-Branding

Scoring system for beekeepers

Everyday Info About Bees

Introduction This is a scoring system for beekeepers, which can make beekeepers treat bees more friendly.

Introduction A social media channel to promote knowledge about bees every day

Description Every production of bee products has a corresponding person in charge. For example, honey, each honey package will have the beekeeper’s score, when taking honey, whether friendly to bees. To achieve user supervision of beekeepers. But the scoring system needs to work with organizations and businesses that protect bees to achieve its goals.

Description Create accounts on Facebook or Instagram to promote honey conservation, and update a little knowledge about honey protection every day.

Mission-focus The scoring system for beekeepers reinforces our mission of responsible and balance the relationship between enterprises and bees by the scoring system to achieve supervisorily. Differentiators There are no similar products right now. Scoring is an effective way of monitoring.

Mission Focus The channel reinforces our mission of responsibility of bees by people intaking relevant knowledge every day. Similar to Inside The Hive.TV, Brueggens Bees Different Elements Most channels are either very long videos or very large text, which is not suitable for users to read a lot every day. This channel simplifies the content into sentences, pictures or seconds of video. In this way, taking in a small amount of knowledge every day instead of reading a large number of once, the effectiveness will be significantly improved.


Services

Garden Care Service

A Converation About Bee

Introduction A professional service for personal garden care

Introduction This is a website where people can discuss everything about bees. It also provides a platform for solving puzzles about bees.

Description Professional gardening services mainly aim at protecting and adapting to the habits of wild honey to grow diversified crops, which can help them to feed on honey and spread pollen, while also ensuring beauty. Because of the need for a large number of professional knowledge, so this garden care service is necessary. Mission-focus The Garden Care Service reinforces our mission of balance by no pesticides and planting different plant species also have a direct impact on wild bees which requires professional knowledge. Similar to The Mustard Seed, Angie’s List, Letter Man’s Different Elements Most of the garden care service is to make customers’ garden look better, but this service not only care about the looks but also care about bees to plant something friendly for bees.

Description When people pay more attention to something, the problem will be solved easier because people realized something they will take action to do something. Mission Focus The Talking bees Website reinforces our mission of responsible by people’s discussion and concern about bees. Similar to honeybee conservancy, bee aware, flow hive Different Elements: Most of the website about bee is telling people how important about bees, but talking bees website is a platform for discussion problems about bees.

55 81


BURT’S BEES VISUAL STAMDARDS MANUAL

Services

Experience

Bees Restaurant

Life Without Bees

Introduction a restaurant that all the meals are made by organic ingredients from the farmer

Introduction An exhibition to show people’s life without bees

Description Organic food is healthy for people. Eating organic food is good for bees too. Because people do this, the farmer wouldn’t use pesticide anymore. We should know the pesticide is very bad for bees.

Description Einstein Said, “If the bee disappeared off the face of the Earth, man would only have four years left to live.” Bees are important, but people haven’t realized the seriousness.

Mission-focus The bees restaurant reinforces our mission of making a balance between bees and people by eating organic food.

Mission-focus The Life without bees reinforces our mission of responsibility by showing the virtual life without bees to get people’s attention and evoke them to protect bees through this exhibit.

Similar to Sweetgreen, Lyfe Kitchen, Just Salad

Similar to a world without bees

Differentiating elements All the organic restaurant looks similar, they all sell organic food, but this bee restaurant’s organic ingredient comes from surrounding farmer. It means less cost, less waste.

Differentiating elements There are lots of articles tell people what will look like without bees in the future, but this exhibition uses VR to make people get the real feeling. The experience is more effective than just telling them.


Finding Food for Bees

A Mobile Bee Research Institute

Introduction It is a game for finding fresh and abundant food in the real word for the virtual bee you host in the game

Introduction A removeableInstitute for doing research anything about bees

Description In the real world, bees are getting harder and harder to find food because the city is developing. There is not that much space to plant flowers and plants. I want to understand how difficult does the bees to find food through this game.

Description lots of bees are disappearing. People don’t know what reasons cause a sharp decline in bee numbers. Bees are important and many things unknown, so we need to build an institute to do research about bees.

Mission-focus The game reinforces our mission of responsibility and symbiosis by people realizing the importance of bee care before they take action to protect them.

Mission-focus The institute reinforces our mission of responsibility to bees and symbiosis for the future by studying and research professional.

Similar to Bee Simulator, Honey Wars

Similar to Honey Bee Research Centre, Centre for Integrative Bee Research, Honey Bee Research: USDA ARS

Differentiating elements Most of the similar app is an app game on the phone. they are a virtual world. So people are hard to get the feeling in the real world. This finding food for bees game is combined with virtual and real life. It is better to evoke people to care about the environment to protect bees.

Differentiating elements Generally, the research labs are fixed in one place, but the research center is mobile. The research of bees needs close contact with bees and the environment, so this mobile research center is more efficient and accurate.

57 81


BURT’S BEES VISUAL STAMDARDS MANUAL

A Hotel is Imitated by the environment in which bees live.

Bee Hive Hotel Environments

Description A hotel should be clean, so the living environment of bees should be clean too; people need fresh and organic food, so bees need health flowers. Mission Focus The beehive hotel reinforces our mission friendly by the experiment that places yourself in the bee’s position and tries to keep the environment clean and healthy and rich food for bees as much as possible. Differentiators Similar to Go Green Hotels, Six Senses Con Dao, Hotel Tierra Patagonia Differentiating elements Most of the similar hotel is about using sustainable materials to protect the environment, but this beehive hotel makes a balance between bees, environment, and people.

Photo Caption All the articles in the hotel are clean, tidy and of good quality. People can enjoy the environment in the hotel.


59 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


An exhibition to show people’s life without bees.

Life Without Bees Experience

Description Einstein Said, “If the bee disappeared off the face of the Earth, man would only have four years left to live.” Bees are important, but people haven’t realized the seriousness. Mission-focus The Life without bees reinforces our mission of responsibility by showing the virtual life without bees to get people’s attention and evoke them to protect bees through this exhibit. Similar to a world without bees Differentiating elements There are lots of articles tell people what will look like without bees in the future, but this exhibition uses VR to make people get the real feeling. The experience is more effective than just telling them.

Photo Caption Visitors are watching future life without bees through VR A visitor is presenting at the Reader’s Exhibition Visitors are experiencing life without bees through a more comprehensive handle.

61 81


BURT’S BEES VISUAL STAMDARDS MANUAL

A professional service for personal garden care.

Garden Care Service

Description Professional gardening services mainly aim at protecting and adapting to the habits of wild honey to grow diversified crops, which can help them to feed on honey and spread pollen, while also ensuring beauty. Because of the need for a large number of professional knowledge, so this garden care service is necessary. Mission-focus The Garden Care Service reinforces our mission of balance by no pesticides and planting different plant species also have a direct impact on wild bees which requires professional knowledge. Similar to The Mustard Seed, Angie’s List, Letter Man’s Different Elements Most of the garden care service is to make customers’ garden look better, but this service not only care about the looks but also care about bees to plant something friendly for bees

Photo Caption A gardener is nursing the flowers in the backyard. Tools The gardener is taking care of the seedlings carefully.


63 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


A restaurant that all the meals are made by organic ingredients from the farmer.

Bees Restaurant Service

Description Organic food is healthy for people. Eating organic food is good for bees too. Because people do this, the farmer wouldn’t use pesticide anymore. We should know the pesticide is very bad for bees. Mission-focus The bees restaurant reinforces our mission of making a balance between bees and people by eating organic food. Similar to Sweetgreen, Lyfe Kitchen, Just Salad Differentiating elements All the organic restaurant looks similar, they all sell organic food, but this bee restaurant’s organic ingredient comes from surrounding farmer. It means less cost, less waste.

Photo Caption People can enjoy organic food in bee restaurants. People can enjoy healthy organic food here happily. There are a lot of different kind of food

65 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


67 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


It is a game for finding fresh and abundant food in the real word for the virtual bee you host in the game.

Finding Food for Bees Experience

Description In the real world, bees are getting harder and harder to find food because the city is developing. There is not that much space to plant flowers and plants. I want to understand how difficult does the bees to find food through this game. Mission-focus The game reinforces our mission of responsibility and symbiosis by people realizing the importance of bee care before they take action to protect them. Similar to Bee Simulator, Honey Wars Differentiating elements Most of the similar app is an app game on the phone. they are a virtual world. So people are hard to get the feeling in the real world. This finding food for bees game is combined with virtual and real life. It is better to evoke people to care about the environment to protect bees.

Photo Caption Less Flowers in the City Users can scan the surrounding flowers with their cameras and feed virtual bee pets on their mobile phones. A man is playing the app

69 81


BURT’S BEES VISUAL STAMDARDS MANUAL

This is a scoring system for beekeepers, which can make beekeepers treat bees more friendly.

Scoring System for Beekeepers Co-Branding

Description Every production of bee products has a corresponding person in charge. For example, honey, each honey package will have the beekeeper’s score, when taking honey, whether friendly to bees. To achieve user supervision of beekeepers. But the scoring system needs to work with organizations and businesses that protect bees to achieve its goals. Mission-focus The scoring system for beekeepers reinforces our mission of responsible and balance the relationship between enterprises and bees by the scoring system to achieve supervisorily. Differentiators There are no similar products right now. Scoring is an effective way of monitoring.

Photo Caption Every product has the beekeeper’s name on it, and his score has been given. Bees are also treated well through this scoring system. Beekeepers are taking honey carefully.


71 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


This is a website where people can discuss everything about bees. It also provides a platform for solving puzzles about bees.

A Conversation About Bees Service

Description When people pay more attention to something, the problem will be solved easier because people realized something they will take action to do something. Mission Focus The Talking bees Website reinforces our mission of responsible by people’s discussion and concern about bees.

Similar to honeybee conservancy, bee aware, flow hive Different Elements: Most of the website about bee is telling people how important about bees, but talking bees website is a platform for discussion problems about bees.

Photo Caption Local honey can be purchased simply in the store. People can get in the way of communicating information about bees. Everyone can log on to this website to express their opinions and ask questions.

73 81


  BURT’S BEES VISUAL STAMDARDS MANUAL

This is a store for local honey. Every city has its own stores.

Local Honey Environments

Description There will be information about which farm it comes from and how it produces honey, giving customers the right to supervise beekeepers to make them care about the health and wellbeing of their bees than large productions companies, who just focus on their bottom line. Also, eating local honey may also help ward off seasonal allergies. Mission Focus The Local Honey Store reinforces our mission of balance and symbiosis by admiring local honey to protect bees and environment. Similar to Greenhearts Family Farm, City bees, Beekind Honey Shop Different Elements Most local honey stores only sell honey, but this local honey shop will provide the source and production process of honey, which can experience the harmonious relationship between human and bee nature.

Photo Caption The local honey can be tasted in the shop Local honey can be purchased simply in the store Local honey is fresh and delicious


75 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


It is a special park for bees, providing them with food and place for activities.

Bee Park Environments

Description In this special park, it is not public for people. Visitors are not allowed to enter. Bees are fully protected and free to eat a wide variety of pollen. Mission-focus The bee park reinforces our mission symbiosis of environment and bees by replacing lawns to flowers because the lawn is like a desert to bees. Similar to Carlos Bee Park, Bee Park BUCA Different Elements Because of human intervention, there is no large area of environment suitable for bee life. This Bee Park is free from human threats. When people have a good awareness of bee protection, they can strengthen the relationship between people and bees, but at this stage, it will be more effective to reduce human intervention.

Photo Caption Bee Park Administrator’s Room Bees Feed Happily A garden with bees and flowers

77 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


79 81


BURT’S BEES VISUAL STAMDARDS MANUAL

Typography Nimbus Sans Poppins Design Shuo [Hannah] Liu 04652591 Instructor & Class Information Hunter Winmer GR 604 Nature of Identity Spring 2019 Academy of Art University Printing & Binding Blurb.com

Copyright © 2019 Shuo Liu All Rights Reserved. No part of this publication can be reproduced without permission from Shuo Liu.


81 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


83 81


VISUAL STAMDARDS MANUAL

BURT’S BEES


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.