TOBE REPORT FEBRUARY 2014
HOW SHE WEARS IT F/W 2014/2015
LETTER FROM THE EDITOR NOW THAT WE HAVE NARROWED DOWN ON THE TRENDS, LET’S SEE HOW THESE IDEAS CAN BE PUT IN TO ACTION. SIMPLICITY, SIMPLICITY, SIMPLICITY. THE OVERWHELMINGLY INFORMATIONAL AND ABUNDANT WORLD THAT WE LIVE IN IS PUSHING US TOWARDS MINIMALISM IN MANY AREAS. HANDCRAFTED DETAILS BRINGS US BACK TO PERSONALIZATION AND MEANING. THROUGH THIS, WE CAN BREAK OFF OF THE CONVEYOR BELT AND FIND AUTHENTICITY IN OUR PURCHASES. RAW ORGANICS PLACES EMPHASIS ON THE REAL AND NATURAL. RAW FOOD AND SHOPPING LOCAL ARE THRIVING TOPICS IN SOCIETY TODAY, WITH FASHION FOLLOWING THIS IDEA. ANONYMITY CHANNELS THE NEED TO ESCAPE AND GET AWAY FROM SOCIETY. IN AN AGE WHERE EVERYONE KNOWS EVERYTHING ABOUT YOU, IT IS TIME TO REBEL AGAINST EXPOSURE. LIGHT MANIPULATION TAKES THE MANY PHOTOGRAPHY TECHNIQUES AND FILTERS AND BRINGS THEM TO LIFE IN FASHION. WE ARE CONSTANTLY PHOTOGRAPHING EVERYTHING THAT WE DO FROM TH FOOD THAT WE EAT, TO THE SIGN WE SEE ON THE WALL. THEN WE FILTER IT. THIS TREND EMBRACES THAT MANIPULATION AND YIELDS BEAUTIFUL ART AS A RESULT. enjoy, Hannah Aylward
2
HANDCRAFTED DETAIL
RAW ORGANICS
ANONYMITY
LIGHT MANIPULATION
4
HOW SHE WEARS IT HANDCRAFTED DETAIL
HOW SHE WEARS IT ON THE STREET CONTRASTING DETAILS JAZZ’D UP SWEATER
EMPHASIS ON THE SLEEVE
EMBROIDERED PANELS STRAIGHT OFF THE RUNWAY
PATCHWORK 6
HOW SHE WEARS IT
HOW SHE WEARS IT
ON THE RUNWAY
RIGHT AT RETAIL ALICE + OLIVIA
ROKSANDA
VALENTINO DRIES VAN NOTEN
ISABEL MARANT
DEREK LAMB
CHLOE FREE PEOPLE
ELIZABETH AND JAMES ATTENTION TO THE DETAILS MAKES A GARMENT SPECIAL. SMALL ELEMENTS OF PERSONALIZATION DIFFERENTIATE FROM THE REST. LOOK FOR GARMENTS WITH SMALLER ELEMENTS OF THAT HANDCRAFTED DETAIL. ALL OVER ORNAMENTATION CAN BE OVERKILL. CHECK OUT ELIZABETH AND JAMES, ALICE + OLIVIA AND FREE PEOPLE TO ENJOY THE HANDIWORK. NO. 21
DELPOZO 8
HOW SHE WEARS IT RAW ORGANICS
HOW SHE WEARS IT ON THE STREET CASUAL EUROPEAN FLARE
1980s REMINISCENT COMMUTER FRIENDLY
MASULINE FEMININITY
URBAN FLOWER CHILD
COAT HEAVY
10
HOW SHE WEARS IT
HOW SHE WEARS IT
RIGHT AT RETAIL
ON THE RUNWAY
THE ROW, MADEWELL AND ZARA HAVE THIS TREND DOWN PAT. THE SUCCESS LIES IN THE SIMPLICITY. WHEN CHANNELING RAW ORGANICS, THROW AWAY THE EXCESS AND GO FOR A MORE NATURALISTIC APPROACH. SIMPLE PAIRINGS, SIMPLE COLORS, SIMPLE GARMENTS. GO RAW.
CHLOE
THE ROW THE ROW
CHLOE
MULBERRY
ZARA
THE ROW MICHAEL KORS CHLOE
CHRISTIAN SIRIANO
MADEWELL
DEREK LAM 12
HOW SHE WEARS IT ANONYMITY
HOW SHE WEARS IT ON THE STREET ADDING THE COLOR A FULL SUIT
SWEATER-SKIRT COMBO
PARISIAN CHIC BALANCED WITH A HAT
UTILITARIAN APPROACH 14
HOW SHE WEARS IT
HOW SHE WEARS IT
RIGHT AT RETAIL
ON THE RUNWAY
WITH YEARNING FOR ANONYMITY, WOMEN CAN REPLICATE THIS LOOK WITH BEAUTIFUL PASTELS THAT EMBODY BEAUTY BUT DON’T CAUSE A SCENE. CHLOE, ASOS, ZARA AND ACNE WILL HELP YOU SLIDE UNDER THE RADAR.
FLIPPA K
CHRISTOPHER KANE
DELPOZO
URBAN OUTFITTERS
ASOS CHLOE
DKNY
CHLOE ACNE
CALVIN KLEIN
ZARA
ACNE
ZARA 16
HOW SHE WEARS IT LIGHT MANIPULATION
HOW SHE WEARS IT ON THE STREET CASUAL SLIP-ON DRESS
WALKING PIECE OF ART
A “LIGHT” COAT
MATCHING SOCKS
TANK TOP DRESS 18
HOW SHE WEARS IT
HOW SHE WEARS IT
RIGHT AT RETAIL
ON THE RUNWAY
CHRISTOPHER KANE
JOSE NATORI
CHRISTIAN SIRIANO
BILLABONG
ELLASSAY
CHALAYAN
THE MANIPULATION OF LIGHT CAN BE FOUND ON EVERYTHING FROM SKIRTS, TO DRESSES, TO PANTS. LIGHT HAS INFLUENCED ART FOR AS LONG AS WE CAN REMEMBER AND IT WILL CONTINUE TO DO SO. THIS TIME IT FILLS A WHOLE BEWTWEEN OMBRE, FERRETTI TIE-DYE AND DIGITAL PRINT. CHALAYAN, ELLASSAY AND FERRETTI ARE JUST A FEW THAT MAKE IT POSSIBLE. JONATHAN SAUNDERS
PREEN
Y-3
CHALAYAN 20
THIS REPORT WAS CREATED FOR FASH 419: CUREENT TRENDS AND FORECASTING AT THE SAVANNAH COLLEGE OF ART AND DESIGN.
SOURCES: STYLE.COM WGSN WWD STYLESIGHT THE SARTORIALIST PINTEREST TUMBLR
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TOBE REPORT FALL/WINTER 2014-2015 HOW SHE WEARS IT HANNAH AYLWARD FASH 419: CURRENT TRENDS AND FORECASTING PROFESSOR ANTHONY MILLER