TREND

THE POLARITY PARADOX / THE CONVERGENCE ECONOMY

H. P. Briggs

THE POLARITY PARADOX / THE CONVERGENCE ECONOMY Beauty

Issue design by: H. P. Briggs Š 2015 Fashion Communication Northumbria

: THE : POLARITY : PARADOX

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THE POLARITY PARADOX

POLARITY PARADOX = HEADING @ Y = 18MM

The Subheading @ Y = 32mm

Lorem The quest ipsum for dolor rejuvenation sit amet,is consectetur all it takes for adipiscing society to become more tincidunt inclined tovehicula alter their lifestyle elit.

Vestibulum mauris, vel choices and live commodo in a temporary Theamet upsuscipit ipsum iaculis.extreme.

Nunc sit rise of dui. the new health aand beauty has aliquam evolved lacus Praesent ante egetcult arcu from theProver-flowing streamlectus. of unchartered ultricies. oin eu tincidunt Cum sociis natoque technology, penatibus inhabiting et magnis lives and dis parturient invading intimate montes, privacy. To counteract this, urbanized populations nascetur ridiculus mus. Nulla a magna lorem.

Donec areinterdum constantly seeking a way oforci. escapism; that at lorem, ut maximus Pellentesque reflects their desire become closer to the Earth non vulputate massa.to Quisque at lectus porttitor, and its intertwined friendshipleo. with Nature. ultricies ipsum at, venenatis UtMother eu dolor nibh.

Cras This iselementum done by using cursus sacred lacus, methods non rutrum and organic arcu treatments, order to induce atristique sense of peace volutpat sitinamet.

Phasellus augueand at understanding.

Fading out from their non dull lectus greymauris dignissim accumsan.

Quisque brick routine, these ligula driversnon, wanttincidunt to initiate cause accumsan, suscipit ex.a Nunc of silentinterdum rebellion lorem to thequis everyday, by enhancing fringilla condimentum.

Fusce sit theiramet mindsmagna and souls eu turpis throughsollicitudin organic resources. commodo eget ut sem. Suspendisse commodo, arcu et lacinia venenatis, magna massa posuere arcu, sed volutpat The bond lacus diamconnecting et felis. us to the natural environment is associated by the ideology of our ancient Ut ancestors, euismodtotincidunt respect the porta. bodySed andquam the planet urna, mattis it was born pretium into. To ac, respect the earth due it’s enviormental eget rhoncus sed massa.

Pellentesque in state from the cursus, impactmetus of humans.

To seek out auctor ex. Proin quis dignissim feugiat, original abide historic ritualism justo orciingredients, sodales lectus, auctor volutpat orci velitand id take inspiration from the world constructed around nunc.

Quisque blandit libero a enim condimentum, vitae us. From aliquam musky ante warms fringilla.colours, Proin quis to tincidunt thatched elit. and knottedgravida textures, people adorning these concepts Etiam justo quisare ornare pellentesque.

Cras andfelis, visions of bettersodales health,venenatis mouldedeget, through our ex elementum ultrices ownamet hands. sit mi. Nullam a tempus lectus, sed sollicitudin velit. Pellentesque elementum neque magna, ut ullamcorper est viverra in. Ut mattis rhoncus tortor in tristique. Vivamus malesuada, risus vitae finibus euismod, nibh lectus bibendum mi, non efficitur ligula arcu et tellus. Vestibulum aliquet lacinia nibh.

Interdum et malesuada fames ac ante ipsum primis in faucibus. Nulla bibendum neque nec neque dapibus, 2

Nature vs Humans

The polarity eget auctor odio against tempor. this Curabitur takes the form euismod of certain sapien drivers obtaining the fringilla. look of nature to a in levelorci of tincidunt pharetra Vivamus abnormity. and viverra culturally people felis. Etiam Both blanditsocially enim eget vulputate. want to be ante seenipsum as demigods the Earth, there Vestibulum primis inoffaucibus orci luctus is middle ground - taking it to another level et no ultrices posuere cubilia Curae; Aenean posuere mauris of superiority. id tortorColours cursus,begin a ultricies to freeze leo over pulvinar. and become as efficitur, the need commodo for rejuvenation Aenean colder, id libero magnabecomes sodales, an irritable obsession.

Beautiful age-old materials sodales ex. Donec rutrum nisl tellus, et sollicitudin become the modernized face of beauty, with stagetellus gravida id. Fusce suscipit, justo sed faucibus like makeup making its debut erat, as thequis egoistic lookorci of faucibus, lorem nisl pharetra gravida leo at libero. Sed non diam odio. Curabitur nisl erat, tomorrow. commodo at condimentum non, interdum sed felis.

Quisque lobortis ante sed nisi egestas, at hendrerit mi faucibus.

Sed laoreet massa nec diam semper, sed aliquam sem feugiat. Morbi a rhoncus nisi, at rutrum nisl. Morbi quis pharetra augue, faucibus semper ante. Donec ante odio, fermentum at tellus id, sagittis pulvinar diam. Pellentesque quis maximus mauris. Mauris velit enim, iaculis non pharetra in, egestas placerat urna. Sed nisl dui, laoreet in dolor in, tincidunt imperdiet nibh. Aliquam venenatis accumsan nisl ut maximus. Ut vulputate libero vitae diam pharetra blandit. Duis sit amet lectus tortor. Nam pretium lacus id lectus consequat venenatis. Nullam efficitur dolor non pulvinar gravida. Nam sit amet diam ipsum. Quisque pellentesque ligula sem, non mollis neque pharetra in. Integer iaculis, nulla a interdum consequat, augue sapien elementum libero.

OPPOSITE: Grasping naturally hand-made makeup OPPOSITE: brushes, reflecting the start of a new chapter in Eget mollis volutpat, enim elit aliquam leo, terms of social appearances. placerat tincidunt nulla velit ut mi.

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Polarity Paradox = Heading @ Y = 18mm The Subheading @ Y = 32mm

NEUTRAL _________ NATURAL _________ 4 mm

ABOVE: efficitur, commodo magna sodales, sodales ex. Donec rutrum nisl tellus, et sollicitudin tellus BELOW: efficitur, commodo magna sodales, sodales ex. Donec rutrum nisl tellus, et sollicitudin tellus leo at libero. Sed non diam odio. Curabitur nisl erat, commodo at condimentum non, interdum

4 mm

ORGANIC _________ Curabitur euismod sapien tincidunt pharetra fringilla. Vivamus in orci felis. Etiam blandit enim eget viverra vulputate. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aenean posuere mauris id tortor cursus, a ultricies leo pulvinar. Aenean id libero efficitur, commodo magna sodales, sodales ex. Donec rutrum nisl tellus, et sollicitudin tellus gravida id. Fusce suscipit, justo sed faucibus faucibus, lorem nisl pharetra erat, quis gravida orci leo at libero. Sed non diam odio. Curabitur nisl erat, commodo at condimentum non, interdum sed felis. Quisque lobortis ante sed nisi egestas, at hendrerit mi faucibus.

HEALTHY _________ WARM ______

Sed laoreet massa nec diam semper, sed aliquam sem feugiat. Morbi a rhoncus nisi, at rutrum nisl. Morbi quis pharetra augue, faucibus semper ante. Donec ante odio, fermentum at tellus id, sagittis pulvinar diam.

Pellentesque quis maximus mauris. Mauris velit enim, iaculis non pharetra in, egestas placerat urna. Sed nisl dui, laoreet in dolor in, tincidunt imperdiet nibh. Aliquam venenatis accumsan nisl ut maximus. Ut vulputate libero vitae diam pharetra blandit. Duis sit amet lectus tortor. Nam pretium lacus id lectus consequat venenatis. Nullam efficitur dolor non pulvinar gravida. Nam sit amet diam ipsum. Quisque pellentesque ligula sem, non mollis neque pharetra in. Integer iaculis, nulla a interdum consequat, augue sapien elementum libero, sed vulputate lorem dui vel metus. In gravida nibh et dolor pharetra, quis accumsan sem vehicula.

OPPOSITE: An seemingly ageless woman stripping back naked , and merely plaiting her hair with carefully selected products of mother nature - flowers.

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ABOVE: The weaves in the basket represent patterns that can be created with the combination af man and nature..

BELOW: The geometric like shapes are a futuristic illustration of tmovement and texture. By Aldasproject.com Etsy.

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ABOVE: The string tied neatly in a bow depicts the influence of human activity with earthly resources..

BELOW AND OPPOSITE: The up-close shot of the rope and hair clearly shows the lines and textures , symbolizing strength . “My Colortopia� - artist unknown.

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Curabitur euismod sapien tincidunt pharetra fringilla. Vivamus in orci felis. Etiam blandit enim eget viverra vulputate. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aenean posuere mauris id tortor cursus, a ultricies leo pulvinar. Aenean id libero efficitur, commodo magna sodales, sodales ex. Donec rutrum nisl tellus, et sollicitudin tellus gravida id. Fusce suscipit, justo sed faucibus faucibus, lorem nisl pharetra erat, quis gravida orci leo at libero. Sed non diam odio. Curabitur nisl erat, commodo at condimentum non, interdum sed felis.

Quisque lobortis ante sed nisi egestas, at hendrerit ABOVE: Taken from a simple neutral colour eye-shaodw pallette, it classically rflects ones desire to be associated with earth -like features. mi faucibus.

urna. Sed nisl dui, laoreet in dolor in, tincidunt imperdiet nibh. Aliquam venenatis accumsan nisl ut maximus. Ut vulputate libero vitae diam pharetra blandit. Duis sit amet lectus tortor. Nam pretium lacus id lectus consequat venenatis. Nullam efficitur dolor non pulvinar gravida. Nam sit amet diam ipsum. Quisque pellentesque ligula sem, non mollis neque pharetra in. Integer iaculis, nulla a interdum consequat, augue sapien elementum libero, sed vulputate lorem dui vel metus.

Sed laoreet massa nec diam semper, sed aliquam sem feugiat. Morbi a rhoncus nisi, at rutrum nisl. Morbi quis pharetra augue, faucibus semper ante. Donec ante odio, fermentum at tellus id, sagittis pulvinar diam. Pellentesque quis maximus mauris. Mauris velit enim, iaculis non pharetra in, egestas placerat

BELOW: efficitur, commodo magna sodales, sodales ex. Donec rutrum nisl tellus, et sollicitudin tellusleo at libero. Sed non diam odio.

Curabitur nisl erat, commodo at condimentum non, interdum

4 mm

10.5 mm

4 mm

ABOVE: efficitur, commodo magna sodales, sodales ex. Donec rutrum nisl tellus, et sollicitudin tellus BELOW: efficitur, commodo magna sodales, sodales ex. Donec rutrum nisl tellus, et sollicitudin tellusleo at libero. Sed non diam odio. Curabitur nisl erat, commodo at condimentum non, interdum

4 mm

OPPOSITE: Neutral stones set as atower of warm tones found on a desolate beach, showing that nature was once touched by a human to createa form of art.

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ABOVE: Dead petals are stored and recycled to use in handmande DIY projects to help with the nature reviving process. Image souce: www. treehugger.com

ABOVE: Hot stone treatment is natures offer of rejuvination in terms of bodily functions and skincare benefits.

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ABOVE: A plastic container storage of natural ingrediants found in a clean beauty retail environment, a stark contrast between nature and manmade.

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ABOVE: Salt like textures stored in heavy metal, an interesting juxtaposition of the materials used and how they were once constructed.

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“A FLOWER DOES NOT THINK OF COMPETING WITH THE FLOWER NEXT TO IT. IT JUST BLOOMS.”

BELOW: Up-close imagery of the texture from the bright and vivd florals, depecting diverse shapes and colours wtihin the water.

ABOVE: The transparent glass bowl clearly displays the flowers in a beautiful light , reflecting the DIY nature of these organically driven drivers.

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PREVIOUS PAGE: The infused floral water is a method relating to a healthier lifestyle , by consuimg earth-like resources into the body.

BELOW: Multitude of sharp and ambigious textures and shapes to reflect the colours trapped in ice .

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OPPOSITE: Definition of the floral icecubes placed against one another, working in perfect harmony to balance each other out.

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ABOVE: Frozen in time, flowers preserved in Ice , revealing how people are becoming increasingly consumed by the need to store their new ‘products’.

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ABOVE: Detaisls of the still-beautiful flower , almost waiting to live another day.

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PREVIOUS PAGE: Seeing something in a new perspective, reflective shapes and the odd dash of movement, bubbles that are seemingly cold coloured and pointless are also fun and relaxing.

BELOW: A carefully crafted set of components that reflect the key ingrediants for homemade organic treatments and remedies. Image

by Beautychef

ABOVE: Testing handmade products on the skin, in the quest for rejuvenation from organic and natural ingredients.

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PREVIOUS PAGE AND ABOVE: A mix of visions that symbolize how nature is being taking too far, from crystalized lips to gem like stones within the waterline of ones eyes.

OPPOSITE: Shiny, clear crystals to truly emphazisze the jaggered textures, shapes and varied sizes of the natural rock.

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ABOVE AND OPPOSITE: Crystalized makeup and colorful shells becoming abnormal, an example of taking nature to extremes at the other side of the polarity paradox. IMAGE SOURCES: http:// pepperbuttons.blogspot.co.uk/2012/08/purple-haze.html

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BELOW: An extreme version of nature being translated through fake gems and a desire to be unattainable, which lacks in realness and truth.

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: THE : CONVERGENCE : ECONOMY

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THE CONVERGENCE ECONOMY Food and beauty in a futuristic world

Humanity has become obsessed with involving ourselves into new and innovating convergences, such as the intertwined nature of food and beauty.

Blurring the lines between what we eat and what we put onto our bodies, both millennials and baby boomers are competing to find the best resources for their own health and social appearance.

The boundaries will be tested of the effect that liquidised and whole foods will have against beauty regimes and skincare treatments. Economically, food has become less available due to the impact humans have had on the natural resources of the Earth, making it seem much more exclusive.

However as the convergence of food and beauty become so tightly woven into the fabrics of our lives, people will start to misinterpret it in a deteriorative way. The ideology will be taken to certain extremities, with pain and discomfort taking centre stage to achieve a higher level of beauty. Foods once known as simplistic ingredients will take its new form as intense and exclusive treatments for those that wish to experiment with their look. Those individuals are the ones that want to be at the top of the social hierachy, to become the latest innovative drivers of society.

From the other side of the colour spectrum, blood wine reds and deep plum purples are firm favourites in the future to come, for both beauty inspirations and food consumption. Acting simultaneously in each other’s favour, the two will be married together resulting in different bipolar side effects. The first, healthcare and well-being will be promoted through food as art, with elements of product concepts and to showcase the beauty related benefits. This will encourage individuals to seek out organic produce and adapt it into their own personalized makeup and skincare routines.

OPPOSITE: An arrangement of diverse pieces of fruit and vegetables, displaying each intricate decorative design.

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ABOVE: Vivid colours and diverse fruit surfaces, showcasing the varied colour palette and how each one fits iridescently against one another.

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PREVIOUS PAGE: Fruits that are good for the soul. Sultry and saturated reds, full-toned purples and hued tones marries together beautifully, with the shape of a heart promoting that ideology.

ABOVE: The perfect blend of natural ingrediants to create the energetic health smoothie drink, designed to combat the woes of skincare.

OPPOSITE: beauty as food, food as art. Displayed beautifully, they can work together in a convergent manner.

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BELOW: The stained fruit affecting all ints path, including this soft translucent material, revealing the bold colours on its patterned surface.

ABOVE: The aftermath event of nature’s fruit, staining florescent hot pink colours along with washed out tones, creating streaked patterns.

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PREVIOUS PAGE: An edge to food and beauty. A strong image speaking of many diverse connotations about how it could be percieved, defying labels and the obvious in the realm of food and beauty.

ABOVE: The beauty of fake makeup contrasted against the real and pure fruit, showing certain similarities that rely between them both.

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ABOVE: A play on illusions, testing the boundaries and layers of beauty in terms of iconic food and ambigious textures.

OPPOSITE: All that glitters, taking inspiration from the sultry red fruits and tiny seeds, the wine red colour of the glittter symbolizes the very particles of food, yet displayed in a cosmetic related way.

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PREVIOUS PAGE: Products placed in a composition that compliments the orginial key ingrediants that it was crafted from.

OPPOSITE AND ABOVE: Liquified beauty, - the juices of the srawberry squashed and compressed to create blood-like substance in order to rejuvinate dry skin.

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ABOVE: The extreme side of using food and beauty, to force tears from the eyes, and colour stain nails , all taken from the onion.

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ABOVE: Close-up of the intricate texture and patterned design of the onion skin, showcasing its vivd purple hues and silvery tones.

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OPPOSITE: A layered outlook on the purple theme, from vegetable to hair style, depicted in shapes and patterns. Image Source: http://blog. tagesanzeiger.ch/sweethome/index.php/tag/schnelle-abendessen/page/2/

ABOVE: A Symphony of shapes and colour tones that work in sync with one another, from frozen flowers trapped in ice to free-flowing foods ready to be served.

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PREVIOUS PAGE: Th e contrast between natural and excessive, symbolizing the very dimensions of food and beauty once they are combined and seperated.

ABOVE: A composition of vegetables that neatly coincide with one another, which the insruments and tools of beauty has taken its inspiration from in terms of colour.

OPPOSITE; A Beauty regime involving both natural and manmade resources, intensifying the bond between food and beauty, whilst testing the invisible boundaries.

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