Invitations
Hannah Bruneman
Inspiration
Invitation Sketches
Right away, I knew I wanted to create an invitation to the Trick-or-Treat event. Halloween is so fun and leaves lots of room for creativity, so the sky was the limit with what I could do. To get inspriation, I looked around at different Halloween cards as well as thought about my Halloween as a child. I remembered a scary book that I liked that had cutouts in it and it felt like you were going through the journey with every page turned. That’s where I decided to take the theme of my card.
I had two main sketches. One was muli-layered with several scenes and the other had a similar design concept, but with only one layer that folded out like an old gate. I decided to go with the muli-layered because it felt like you were reading a Halloween book before you go to the information. I wanted to take the view on a journey.
Envelope Sketches
Designs
Since my card was a basic greeting card shape, I wanted to add something unique to the envelope. I searched for common Halloween scenery that I could incorporate and landed on a gravesite. I decided to use this for the background of the address so it looked like the person receiving it has been dead. I decieded on a black background to stand out above the other mail people receive daily.
Next came time to actually design the card on the computer. I traced images of cobwebs, trees, and the state Capitol building for the card. I thought these should be solid colors so as to not take away from the main point of the card, which is the last page. On that page is the Capitol haunted because the event is held in East Village. Other details include a spooky typeface for the title and text color and hierarchy reminiscent of candy corn.
Paper Day
Cutting and Folding
We had a lot of choices to make when a representitive from the local paper company visited class. A big thing I learned from my prototype was that I needed a stiff paper so the small cutouts wouldn’t bend into eachother. In class, I was given the idea to add translutcent paper inbetween each of the scenes to tone it down a bit. I thought this was a great idea, so I ordered a really thin paper as well. The envelope paper I choose had a slight texture to it to be similar to a headstone.
I didn’t need a fancy fold to get the book-like inspiration that I was going for. But, to make it creative, I had incorporated many intricate cut-outs. It took a couple tries to learn that I had to leave a thick border around the edges to attach the translucent paper to, and to prevent the peices to rip.
Final Product
Final Product