CONTENTS
NO. ONE
SUSHIYUM
NO. TWO
LETTUS CHEF
NO. THREE NO. FOUR NO. FIVE NO. SIX
CONSENT CAMPAIGN TRIFOLD VINEYARD COOL BEANS BEYOND THE BASKET
NO. SEVEN
GRAZING GOAT
NO. EIGHT
COLORS WITH CAIDEN
N O.
O N E
S U S H I Y U M SushiYum is a hip joint in a downtown setting where you can come and enjoy gourmet sushi. The atmosphere is modern and sophisticated with a playful side. The menu showcases all original vector artwork that illustrates the different food items. These vector graphics can also be seen on the website where you can look up the menu and search the gallery. There is a desktop and mobile version of the website, making it easily accessible. The colors throughout are calm, but also vibrant making for a cohesive design.
NO. L E T T U S
TWO C H E F
This app allows you to discover hundreds of recipes of different cuisines. Login to your profile, check-in to your supermarket and the app will instantly collect all the recipes and ingredients that can be purchased at that particular store. You can “like” your favorites and they will be saved away for you. You can share to the feed, which will allow other members who are checked into that same store the ability to see your recommendations. This app has the ability to hold your grocery list and give you the best route to take you through the store aisles. Lettus Chef gets its name from a play on the word “lettuce” by saying Let us Chef, like a chef.
TASK ONE You begin by opening the Lettus Chef app where you will see a loading screen and then a sign in page. Once you’ve logged in you are brought to your profile, which saves all of your “liked” or “shared” recipes. Your profile also saves your grocery list. After looking through your profile you go to the check-in screen, which allows you to check-in to a specific grocery store. This ability allows your news feed to show only recipes with ingredients that are sold at that specific grocery store. When looking at a recipe you will see the amount needed and the exact price for each ingredient.
TASK TWO Once you have clicked the grocery list tab it will take you to your customized list that has been ordered to route you through the aisles in the quickest way in that specific grocery store you have checked-in to. You can add and remove items from your list, as well as check certain items off your grocery list.
INSTAGRAM Each Instagram post acts as a single ad that relates to the “Lettus Chef Like a Boss” campaign. Each event will present a different chef giving cooking lessons on a specific country’s cuisine. Each post says Lettus “Chef” in the different languages of each country.
MOBILE AD This ad would be seen on cooking websites or blogs as a banner ad at either the top or bottom of the page. It would be simple with just the words “Like a Boss” written across the Lettus Chef logo. The simplistic ad would have people wondering, which would make them click the banner. This would lead them to a full size ad that would explain the reasoning behind “Like a boss” on the banner ad. The full screen ad would tell where the events would be located and what you would be doing at the different events.
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T H R E E
CONSENT CAMPAIGN The main message of this ad campaign was to bring awareness to the rape culture in America and how it affects us. The idea was to target not just the offenders, but also the general public. There needs to be an open dialogue on this topic so that it can be stopped. The different looks of the models explain that no matter what you are wearing it will never be your fault in the case of sexual assault. Each model expressed a different style of clothing, which showcased ways they may be misinterpreted. The idea to have the models dress in both conservative and non-conservative clothing was to express how people might perceive them differently, yet they are the same person.
INSTAGRAM This campaign would feature small pieces of the full size magazine ads. There would be a post every other day that shares an inspiring story. Each post would end with RAINN’s 24-hour hotline number for anyone in danger or for those seeking more information. This campaign would allow for the younger and older generation to work together to support this cause.
N O.
FO U R
T R I F O L D V I N E YA R D Trifold wine is more than just a label. It is a piece of art that can be saved and appreciated. These labels were inspired by vintage botanical illustrations. The logo adds a geometric and modern look to the soft images of the flowers. The colors coincide with the type of wine being provided. The Sauvignon Blanc labels showcase a delicate flower while the Malbec uses a dark and mysterious flower. Each large bottle has a matching miniature bottle and corresponding label with a few adjustments.
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F I VE
C O O L
B E A N S
Cool Beans is a new line of festive beans that will blow your mind! The flavors range from lima bean to speckled kidney bean to even some yellow beans. Each package has a distinct pattern to go along with the color and shape of each bean. Also a fun addition to the packaging would be the cut out where you can see the beans coming through as a sombrero and a mustache. For the posters and magazine ads, the beans themselves did all the work. The idea that you are cooler then the cool beans was played with and shown through different imagery created with beans. The simplicity of the posters was to let the focus be on the beans. The snapchat would be a fun geofilter used at small local markets where they are sold.
POSTERS Each poster would be shown at local farmers markets and local shops. They would all play off the idea of using beans as the tool to make the image. Each one will be printed on organic brown paper. The only beans used will be the ones we sell or endorse and each poster will show the logo.
SNAPCHAT The idea behind the snapchat filters would be to bring awareness to the brand, but also to the local markets in which Cool Beans would be sold at. The filter would be usable within the whole store or market area that Cool Beans are sold. It would show off the different Cool Beans foods and even how they are grown.
N O .
S I X
BEYOND THE BASKET The goal of this project was to create a brand from the ground up. I needed a concept that could be made into a business. I came up with the idea of a picnic consignment shop which carries lightly used retro picnicking supplies. This brand manual shows all the do’s and don’ts for the brand’s design. After designing the digital booklet I created a print version using “perfect binding” for a sleek and professional look. The stationary for Beyond the Basket follows the brand manual’s simplistic design and showcases the three main colors of the brand. The magazine ad was created to show that picnicking can go BEYOND the BASKET.
NO.
SE VEN
THE GRAZING GOAT The Grazing Goat is a modernly rustic wine bar. The color palette throughout the branding of the Grazing Goat is white and a warm magenta. These colors can be seen throughout the branding in the website, mobile site, and menu. This wine bar serves beverages, charcuterie boards, small plates, and desserts. This wine bar can be found in a thriving downtown scene.
N O.
EI G HT
COLORS WITH CAIDEN This is a children’s app that allows kids to learn about their colors and also the animals within the game. Caiden the Chameleon visits different animals and plays games with each of them. One game teaches the colors while another game incorporates the different facts they have learned about that specific animal. Other activities included with the app are a cutout book and playing cards. The cutout book helps the kids with their motor skills, while the playing cards gets the kids active by having them act out different animals.
CUT OUT BOOK The purpose of the cut out book is to work on the young children’s motor skills. The idea is not to have them staring at a screen the whole time, but to get them active. They would first color in the shapes, then cut each piece out, and finish by gluing the pieces onto a sheet of white paper. Once the glue has dried we want to see if your child has comprehended what he or she has learned about the animal’s habitat. We ask that they draw where that particular animal lives onto the white piece of paper. After they are all done the activity serves as a great piece of art that can be hung up anywhere throughout the house.