Taavet Hinrikus – Director magazine, May/June 2018

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IN THIS SECTION

Growth tips from three unicorn founders p17 | A six-step plan for instilling an innovative culture p24 | Ask the execs p26 Seasoned TED talker Rachel Botsman on public speaking and credibility p28 | Lead like… YouTube’s Susan Wojcicki p30

S O , H O W D O YO U BUILD A UNICORN? Start-ups that grow to a value exceeding $1 billion are so scarce that they’ve been given a pointedly mythical epithet. But the UK is home to a handful of unicorns – and Director has tracked down the founders of three such rare beasts. They share their wisdom on issues ranging from recruitment and mentoring to investment and hurdling failure at a gallop Words Hannah Gresty and Chris Maxwell Photographs Tom Jackson

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