Ralph Lauren Process Book

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CONTENT OPENING STATEMENT TIMELINE INSPIRATION PROCESS BEHIND THE SCENES FINAL LOOKBOOK VIDEO COLLABORATION


A CELEBRATION OF A DESIGNER WHO GAVE AMERICAN FASHION AN IDENTITY. THIS IS AN EXPLORATION OF THE LEGACY OF AN ICONIC BRAND THROUGH ARCHIVAL MARKETING.


October: 1 Mid-Term Presentation: Order Clothes: Thrift Shopping: Photographer Meeting: Find Cinematographer: Find/Confirm Models: Finalize Looks Shoot 1: Boat Shoot: Edited Boat Shots: Finalize Looks Shoot 2: Golf Course Shoot: Edited GC Shots:

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November: 1 Golf Course Shoot: Edited GC Shots: Final Edits of Book: Final Edits of Potential Video: Final: Tears of Joy (Its Over!):

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INSPIRATION



PROCESS





BEHIND THE SCENES
































Collaboration Photographer: Emma Devereaux @emmadevereaux_ Cenimatographer: Andoni Aristimuno @andoniaristimunophoto Industrial Design: Halle Wilson @hwilson77 Model: Rachel Andert @rachet819 Model: Nick Sturdevant @nicksturdevant Model: Sophia Milia @sophiamvalentine



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