concept Lululemon Athletica will be launching a line of essential oils for the yogi customers that desire a deeper, more relaxing, and beneficial practice. “Lululemon Essentials” will enter the market in a package of three oils for before, during, and after a yoga practice. The package will also include an “Essential Bag” to hold the three bottles for an easy grab and go motion. Once empty, the customer has the option to bring their bottles in to be exchanged and refilled. The goal is to help Lululemon enter into the fragrance market while helping their customer deepen their yoga practice.
assortment plan Launch 1: 15 mL yoga package of 3 essential oils
$75
30 mL yoga package of 3 essential oils
$110
Launch 2: Incense stick set
$40
Spritz essential oils spray bottle
$30
Later Options: 15 mL running package of 3 essential oils
$75
30 mL running package of 3 essential oils
$110
logo
bottle design
Industrial Design Collaboration: Halle Wilson @hwilson77
bottle design
Industrial Design Collaboration: Halle Wilson @hwilson77
packaging
tags
scent direction
Woody:
B
32%
Ambery:
32%
Leather:
16%
Essence Cedar Wood: 20%
D
Auromatic: 21% Green:
Fougere:
Citrus:
43%
9%
Fruity:
36%
Fresh Floral: 10% Lavendar:
A
30%
30%
New Fresh: 21%