UVO Juice Graphic Standards by Hannah Kan

GRAPHIC STANDARDS

TABLE OF CONTENTS

1 MISSION STATEMENT 3 LOGO 4 LOGO COLORS

5 LOGO TYPOGRAPHY

6 ALTERNATE LOGO COLORS

7 LOGO SIZE TREATMENT

8 LOGO STAGING AREA

9 UNACCEPTABLE LOGO TREATMENTS

11 TYPOGRAPHY 12 TYPOGRAPHY FOR PRINT

13 TYPOGRAPHY FOR SCREEN

15 BUSINESS SYSTEM 16–17 LETTERHEAD

18–19 ENVELOPE

20–21 BUSINESS SYSTEM

23 PACKAGING 24–25 JUICE BOX

26–27 PACK AGING BOX

29 APPLICATIONS 30 SHIPPING BOX

31 WEBSITE & MOBILE APP

32 BILLBOARD

33 PROMOTIONAL GOODS

TABLE OF CONTENTS

ii / MISSION STATEMENT

MISSION STATEMENT

UVO Juice is a juice box brand featuring 100% biodegradable juice boxes. We offer a range of delicious and healthy flavors as well as a box which can be used to also fertilize your plants or, if on the go, can be tossed into any plant life. Buying our juice boxes not only gives you or your child the instant boost you need, but it is also a worthwhile investment for the environment and towards the future generations who will inhabit it.

GRAPHIC STANDARDS

The purpose of this graphics manual is to set the guidelines for proper treatment of the UVO Juice logo. This includes what visual elements, such as typography, placement, and photography, are appropriate in promoting the UVO Juice brand. These guidelines should be carefully studied and applied to every aspect of the branding process in this company in order to achieve a consistant and uniform look throughout the entire company.

MISSION STATEMENT / 1

2 / LOGO

LOGO

This page displays the logoâ&#x20AC;&#x2122;s characteristics and proportions. Using the same logo will establish and maintaing a consistant and strong branding image representing the entire company. Do not attempt to recreate or redraw the logo; instead use the preexisting logo created specifically for UVO Juice, which already follows the proportions given here.

SPLASH GRAPHIC

COMPANY NAME

TAGLINE

LOGO / 3

LOGO COLORS

The main logo is made up of seven different colors and what is displayed is the only acceptable color combination for the main logo. Do not substitute alternate colors into the main logo.

PANTONE P 24-9 C CMYK (0, 57, 100, 0) RGB (246, 135, 31)

PANTONE P 24-5 C CMYK (0, 39, 69, 0) RGB (250, 169, 97)

PANTONE P 166-8 C CMYK (11, 0, 100, 0) RGB (235, 231, 14)

PANTONE P 160-6C CMYK (23, 0, 66, 0) RGB (203, 233, 125)

PANTONE P 154-16C CMYK (16, 0, 100, 14) RGB (93, 167, 60)

PANTONE P 155-8C CMYK (62, 0, 100, 26) RGB (81, 149, 53)

PANTONE P 156-16C CMYK (62, 0, 100, 60) RGB (43, 98, 29)

4 / LOGO

LOGO TYPOGRAPHY

The UVO Juice logo uses (ITC) Avant Garde Gothic STD in its logo. The company name uses (ITC) Avant Garde Gothic STD Medium is in all caps. The font for the bottom is (ITC) Avant Garde Gothic STD Book Condensed and is all in lowercase.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 (ITC) Avant Garde Gothic STD – Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 (ITC) Avant Garde Gothic STD – Book Condensed

LOGO / 5

ALTERNATE LOGO COLORS

The following are black and white versions of the logo and alternate color logos. The black and white version and the greyscale version of the logo is permissible to use on documents which are printed entirely in black and white or greyscale. The color logos are only acceptable to use on packaging to reference the flavor of juice found within the packaging. Wherever else possible, use the primary logo. It is only permissible to reverse out the logo and make it entirely white if and only if the logo is still legible with the background.

For 6x6 logo: UVO: 112pt Tagline: 44pt

6 / LOGO

LOGO SIZE TREATMENT

The logo should not be any smaller than 1â&#x20AC;? in length in order to maintain its clear legibility.

3in

1.5in

1in

LOGO / 7

LOGO STAGING AREA

The staging area is the amount of space kept clear around the logo. This includes body text, headlines, graphics, photography, etc. Keeping the area clear around the UVO Juice logo will enhance its legibility by contrast. There should be a minimum of 0.25in around the logo.

8 / LOGO

UNACCEPTABLE LOGO TREATMENTS

The following are treatments to the logo that are considered unacceptable. It is also important to remember that the logo should not be redrawn in order to maintain and uphold the integrity of the original artwork. It is also important to use the original files in order to avoid distortion or pixelation.

Do not skew the logo.

Do not add extraneous text treatments.

Do not display the logo Do not use other smaller than 1â&#x20AC;? in color combinations for anything other than their length. desginated juice box flavor.

Do not pick your own colors.

Do not delete the tagline. Do not display the splash on its own.

Do not remove other color values from logo (except for black and white).

Do not place the color logo version on a strong-colored background.

Do not place the splash elsewhere.

LOGO / 9

10 / TYPOGRAPHY

TYPOGRAPHY

There are three fonts considered acceptable when representing UVO Juice. These three fonts are (ITC) Avant Garde Gothic, Univers, and Verdana. Consistantly using the same fonts establishes and maintains the company brand. Do not use alternate fonts, styles, and/or sizes.

TYPOGRAPHY / 11

TYPOGRAPHY FOR PRINT

In print, headers use (ITC) Avant Garde Gothic STD Medium Condensed sized at 14pt and has a leading of 16.8pt. The body copy uses Univers LT 45 Light sized at 9pt and has a leading of 11pt.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 (ITC) Avant Garde Gothic STD – Medium Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Univers LT 45 Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Univers LT 45 Light Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Univers LT 65 Bold

12 / TYPOGRAPHY

TYPOGRAPHY FOR SCREEN

On screen, headers use (ITC) Avant Garde Gothic STD Demi Condensed sized at 20pt and has a line-height of 25pt. The body copy uses Verdana sized at 10pt and has a line-height of 15pt.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 (ITC) Avant Garde Gothic STD – Book Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Verdana

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Verdana – Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Verdana – Bold

TYPOGRAPHY / 13

14 / BUSINESS SYSTEM

BUSINESS SYSTEM

A cohesive business system allows a company to communicate while also upholding the company image. The following information outlines the specifications for stationary and business cards while also upholding the other standards outlined in this graphic standards manual. TO: Jane Doe 1505 Maple Lane Los Angeles, CA 60101 USA FROM: UVO Juice 1505 Maple Lane Los Angeles, CA 60101 USA

August 21, 2014 Dear Jane Doe, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam semper dui sit amet ex finibus, at maximus orci rutrum. Phasellus at ligula lectus. Fusce lorem nulla, gravida ut lobortis nec, sagittis id risus. Phasellus aliquam ligula ac cursus gravida. Sed a tempus ligula. Nullam a augue varius, viverra mi quis, posuere nisl. Donec tincidunt varius magna. Sed eu orci non eros congue gravida in vel risus. Praesent commodo eget enim id mollis. Curabitur euismod diam tellus, a posuere ante blandit in. Nulla facilisi. Curabitur quis eleifend leo, id commodo augue. In dapibus, orci quis venenatis pretium, dui leo rutrum tellus, suscipit lacinia elit ipsum non orci. Nunc sit amet mattis tellus. Suspendisse volutpat auctor justo vel dapibus. Vestibulum a posuere dui. Nulla condimentum a odio quis maximus. Duis mollis volutpat hendrerit. Duis tincidunt egestas erat id tristique. Sed eu lacinia nibh. Nam quam dolor, commodo eget iaculis sed, tristique ac ligula. Vestibulum lacinia dictum massa sed volutpat. Sed faucibus volutpat mollis. Aenean vestibulum mauris at neque rhoncus suscipit. Nulla quis ultricies ex. In dapibus, orci quis venenatis pretium, dui leo rutrum tellus, suscipit lacinia elit ipsum non orci. Nunc sit amet mattis tellus. Suspendisse volutpat auctor justo vel dapibus. Vestibulum a posuere dui. Nulla condimentum a odio quis maximus. Duis mollis volutpat hendrerit. Duis tincidunt egestas erat id tristique. Sed eu lacinia nibh. Nam quam dolor, commodo eget iaculis sed, tristique ac ligula. Vestibulum lacinia dictum massa sed volutpat. Sed faucibus volutpat mollis. Aenean vestibulum mauris at neque rhoncus suscipit. Sincerely, UVO Juice 1505 Maple Lane Los Angeles, CA 60101 Hannah Kan USAUVO Juice

Jane Doe 1505 Maple Lane Los Angeles, CA 60101 USA

Hannah Kan Graphic Designer UVO Juice (123) 456 -7890 hannahkan@uvojuice.com

BUSINESS SYSTEM / 15

LETTERHEAD

The letterhead is a standard 8.5x11in stock, with the exception that the top of the letter is cut along the edge of the watermark of the logo graphic.

TO: Jane Doe 1505 Maple Lane Los Angeles, CA 60101 USA FROM: UVO Juice 1505 Maple Lane Los Angeles, CA 60101 USA

Hannah Kan UVO Juice

16 / BUSINESS SYSTEM

Specifications Size: 8.5x11in Margins: 0.75in Logo: 1.5in (length) Body: 9pt/11pt Univers LT 45

1.21in 1.5in

30째 70째

1.42in

0.5in

Left curve: 70째 Right curve: 30째 Height: 1.2in

TO: Jane Doe 1505 Maple Lane Los Angeles, CA 60101 USA FROM: UVO Juice 1505 Maple Lane Los Angeles, CA 60101 USA

0.5in

11in

0.75in

Duis mollis volutpat hendrerit. Duis tincidunt egestas erat id tristique. Sed eu lacinia nibh. Nam quam dolor, commodo eget iaculis sed, tristique ac ligula. Vestibulum lacinia dictum massa sed volutpat. Sed faucibus volutpat mollis. Aenean vestibulum mauris at neque rhoncus suscipit. Nulla quis ultricies ex.

0.75in

9.84in

8.5in

In dapibus, orci quis venenatis pretium, dui leo rutrum tellus, suscipit lacinia elit ipsum non orci. Nunc sit amet mattis tellus. Suspendisse volutpat auctor justo vel dapibus. Vestibulum a posuere dui. Nulla condimentum a odio quis maximus. Duis mollis volutpat hendrerit. Duis tincidunt egestas erat id tristique. Sed eu lacinia nibh. Nam quam dolor, commodo eget iaculis sed, tristique ac ligula. Vestibulum lacinia dictum massa sed volutpat. Sed faucibus volutpat mollis. Aenean vestibulum mauris at neque rhoncus suscipit. Sincerely,

Hannah Kan UVO Juice

0.75in

BUSINESS SYSTEM / 17

ENVELOPE

The letterhead is a standard #9 envelope, with the exception that the flap of the envelope is cut along the edge of the watermark of the logo graphic.

UVO Juice 1505 Maple Lane Los Angeles, CA 60101 USA

Jane Doe 1505 Maple Lane Los Angeles, CA 60101 USA

18 / BUSINESS SYSTEM

Specifications Size: 8.87x 3.875in Margins: 0.5in Logo: 1.02in (length) Body: 10pt/12pt Univers LT 45 Left curve: 10째 Right curve: 120째 Height: 2.07in

2.07in 10째 120째

UVO Juice 1505 Maple Lane Los Angeles, CA 60101 USA

0.96in

0.5in

0.5in 2.25in

1.02in 0.25in

0.5in Jane Doe 1505 Maple Lane Los Angeles, CA 60101 USA

0.5in

8.87in

0.22in

0.46in

0.1in

0.62in

BUSINESS SYSTEM / 19

BUSINESS CARD

The letterhead is a standard #10 envelope, with the exception that the flap of the envelope is cut along the edge of the watermark of the logo graphic.

Hannah Kan Graphic Designer UVO Juice (123) 456 -7890 hannahkan@uvojuice.com

20 / BUSINESS SYSTEM

0.2in

Specifications Size: 3.5x2in Margins: 0.2in Logo: 1in (length) Body: 7pt/9pt Univers LT 45

0.2in

0.88in

0.2in

Hannah Kan Graphic Designer UVO Juice

1in

(123) 456 - 7890 hannahkan@uvojuice.com 0.2in 1.08in 3.5in

2in

BUSINESS SYSTEM / 21

22 / PACKAGING

PACKAGING

Packaging must be both exciting to attract customers, as well as compartmented for easy shipment and shelf placement. The logo must be visible and legible on the packaging.

PACKAGING / 23

JUICE BOX

Each flavor of UVO Juice will have a different color version to reflect the flavor of the juice inside. The logo should be printed on top so that the “v” matches up with the soft corner of the juice box.

24 / PACKAGING

Specifications Width: 3in Length: 2.25in Height: 4.5in

4.5 in 3.38 in

3 in

2.25 in

PACKAGING / 25

PACKAGING BOX

Each box of UVO Juice will hold four UVO Juice Boxes. These packages are made of recycled cardboard. The logo should be placed in the center of the front of the packaging. The lid on top will be perforated for easy access to the juice boxes inside.

26 / PACKAGING

Specifications Width: 4.75in Length: 6.25in Height: 4.78in

4.75 in

2 in 6.25 in

4.75 in

PACKAGING / 27

28 / APPLICATIONS

APPLICATIONS

Other applications of the logo will promote the UVO Juice brand in areas outside of where units of UVO Juice are sold. Promoting the UVO Juice logo and company image is crucial for the company to expand our audience, and therefore also expand our market.

APPLICATIONS / 29

SHIPPING BOX

The shipping box will display a very clear logo both diagonal corners on each side of the box, playing with the corner with the “V” in UVO.

30 / APPLICATIONS

WEBSITE & MOBILE APP

The website and mobile site will consist of bright orange and green, to reflect upon the fun, fruity nature of the UVO Juice brand. The website can inform visitors about our product, goals, locations as to where they may purchase UVO Juice, or to easily order products online to be shipped right to their door.

UVO Juice

about us

our materials

100% biodegradable

shop

cart (0)

all-natural juice

WELCOME

ABOUT US

SHOP WITH US

Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Sed ultrices consectetur

turpis non rutrum. Proin consequat nulla

nec elit consequat, ac imperdiet enim

interdum. Donec luctus.

WELCOME Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ultrices consectetur turpis non rutrum. Proin consequat nulla nec elit consequat, ac imperdiet enim interdum. Donec luctus.

APPLICATIONS / 31

BILLBOARD

The billboard will feature a very large, flashy version of the graphic in the logo, with the actual logo reversed out for a more dramatic impact.

32 / APPLICATIONS

PROMOTIONAL GOODS

Promotional goods, such as the T-shirt and water bottle shown, will feature a visible logo to further promote the UVO Juice brand. These promotional goods will be given out at events to spread the company name and image.

APPLICATIONS / 33

UVO Juice Graphic Standards by Hannah Kan for DES116 at UC Davis during Summer Session 2, 2014