UVO Juice Process Book by Hannah Kan

T able

C ontents

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TABLE OF CONTENTS 3 INTRODUCTION 5 RESEARCH 6–8 CASE STUDIES

9 CREATIVE BRIEF

11 BRAINSTORMING 12 CHOOSING A PRODUCT

13 CHOOSING A NAME

14 RESEARCHING DEMOGRAPHICS

15 DESIGN ANALYSIS

23 UNACCEPTABLE LOGO TREATMENTS

16–17 LOGO DESIGNS

19 GRAPHIC STANDARDS 20 LOGO

21 COLORS

22 ALTERNATE LOGO COLORS

24 TYPOGRAPH

25–28 BUSINESS SYSTEM

29 APPLICATIONS

33 DEVELOPING THE PACKAGING

34–35 CREATING THE PACKAGING

31 PACKAGING 32 RESEARCHING MATERIAL

36–37 COMPLETED PACKAGING

C ontents

I ntroduction

INTRODUCTION UVO Juice is a juice box brand featuring 100% biodegradable juice boxes. We offer a range of delicious and healthy flavors as well as a box which can be used to fertilize your plants. Buying our juice boxes not only gives your child the instant boost you need, but it is also a worthwhile investment for the environment and towards the future generations who will inhabit it.

R esearch

RESEARCH First, I researched multiple forms in nature for the inspiration of my biomimicry concept to be applied in my packaging. I focused in on the sunflower, the spider web, and the ruby-throated hummingbird. I ended up choosing the ruby-throated hummingbird because it was fast, colorful, and efficient and I wanted my packaging to reflect those traits.

R esearch

HUMMINGBIRD

The ruby-throated hummingbird spends most of its time in the Gulf of Mexico, but breeds in the eastern part of the United States. It spends a large portion of its life making a 500-mile trip without any breaks between the two locations. The bird weighs, at its largest, only 3 grams, so it must be able to consume the calories needed along the way towards its destination. Its body has also adapted over time, and is designed to be able to complete this trip, despite its small stature. Its wings are capable of flapping over 50 times a minute, while flying at 50-60 mph. Hummingbirds do not stop to rest while feeding; they hover in midair whilst simultaneously feeding from insects or flowers. Their unique dexterity also allows them to fly backwards.

This hummingbird is capable of all this because of its heightened metabolism. The hummingbird’s wings are also capable of moving at high speeds and in a variety of patterns.The hummingbird has a very high energy efficiency; to compare, most cars are only 15% efficient. Humans are incapable of the same high energy efficiency of the hummingbird, but instead have been attempting to incorporate the hummingbirds’ methods of high efficiency into manmade inventions. Inventions, such the nano-hummingbird spy drone, mimick the hummingbird’s ability to consume energy quickly and efficiency, as well as how its wings allow it to hover in midair.

Design Elements Small, but powerful On the go, speedy, easy to access Bright colors and an interesting texture on feathers Drinks nectar from flowers and also pollinates Slender shape of hummingbird wings Keywords Small, portable, easy, colorful, organic, helpful, speedy

R esearch

SUNFLOWER

The domesticated sunflower is often harvested for its seeds and is also used as an ornamental flower. It is also known for its abundance of bright yellow petals, which radiate from the center area, also known as the pappus. This flower faces the sun until it blooms. They are very tall and grow in abundance. It’s also known for the interesting spiral pattern found at the center of the flower. The spiral in the center varies by species, each of which are examined by mathematicians trying to understand the nature behind the spiral.

Google’s largest solar tower plant, and other concentrated solar power (CSP) plants like it, borrow from the natural spiral found in a sunflower. The mirrors, whose sole purpose is to bounce sunrays toward a common target in order to harvest the energy and heat, are arranged in a pattern similar to the spiral found in the center of a sunflower. CSP plants take up a lot of space, but by arranging them as a heliostat pattern, the amount of area is reduced by 10% without affecting the efficiency of the plant. Scientists also borrowed from the sunflower’s spiral to determine in what direction the mirrors should be turned. By turning them 137 degrees, the “golden angle”, the efficiency of the plant was increased by 20%.

Design Elements Brightly colored Interesting center Tall and lean Grows in abundance Keywords Tall, bold, patterning, abundant, bright

R esearch

SPIDERWEB

Although spiderwebs look delicate and pretty, they are made up of one of the strongest materials found naturally in the wild. Spiders are capable of making strong webs of entirely organic materials. These spiderwebs are stronger as well as more environmentally friendly than anything mankind has been able to make as of yet. These spiderwebs are also tolerant in extremely cold temperatures. The silk the spider uses depends entirely on the temperature of the spider and its surroundings. Spiderwebs are also known for its interesting patterns, which can vary depending on the species of spider and its location, condition, and situation.

Spider silk, however, seems flimsy to the average person, but this is because of its small size in relation to our own. The spider web is capable of protecting the insects the spider catches while simultaneously keeping their prey captured. Scientists are currently attempting to design fabrics that model after the structure of the spiderweb in order to mimic its ability to strengthen itself after being damaged. The spiderweb has also been mimicked by applications on the Internet: “spider crawlers” are bots which search keywords on websites, and the vast World Wide Web network is often reffered to simply as “the Web”.

Design Elements Appears delicate, but strong Environmentally friendly Patterns created by the spider Keywords Tough, small/thin, organic, extreme temperatures, web pattern

R esearch

CREATIVE BRIEF

1. Needs Our design team will be redesigning the packaging of a juice box. Currently, juice boxes are made up of plastics and metals and can be very wasteful and harmful to the environment. We want to be able to create a juice box that is 100% biodegradable and will be compostable. This will also mean that the material used to make the box will have to last as long as the juice inside (if not longer). 2. Project Objective We will develop an effective logo and create packaging that reflects the colorful, environmentally-friendly nature of UVO Juice. We will have to find a substitute material that will still represent the idea for the end product. 3. Project Strategy The project, upon completion, will be a pack of juice boxes made of a substitute material that would represent the biodegradable seaweed agar gelatin I would use for the actual product. This substitute material is made of a clear, semi-opaque plastic printed with a 3D printer. The dimensions of each juice box will be W: 7cm L: 4cm H: 11cm and its overall container will be W: 14.5cm L:12.5cm H: 11.5cm, and thus will be able to hold six juice boxes each. There will be two of every flavor (orange, grape, and apple). We also will be making a process manual and graphic standards guide to accompany my product and its market identity.

4. Background The younger generation is moving towards a more “green” environmentally-friendly outlook. This means that people lean more towards buying juice with a large amount of the product rather than many smaller containers which are then packaged together. This is especially true for drinks. The product should be environmentally-friendly without sacrificing convenience. In fact, the end of the goal package will be 100% biodegradable, Although UVO Juice may cost more than buying juice in bulk, this product will be more environmentally-friendly, healthy, quick, and fun. 5. Message This product is convenient, fun, and also great for the environment. 6. Audience White collar jobs that also require a lot of talking/human interaction (and with easy access to a fridge): interns, secretaries, teachers, receptionists, sales, human resources, etc. Young adults: Approximately ages 10-15. Many students may not easily give up the accessibility and convenience of a juice box before they begin to think it is too “kiddish” (i.e. Caprisun). Children and their parents: Approximately (children/end user) ages 4-10 and (parents/purchasing customer) ages 25-40. Parents will buy this for their children in an effort to be more environmentally-friendly and also because it is convenient for their children to have a juice box packed if they are on the go (i.e. family trip, off to school, picnic, etc.). Children usually do not finish what food is given to them, and these juice boxes would have a shorter shelf life than normal juice boxes, so parents would presumably drink the rest. These juice boxes will be available internationally and is geared towards a family (primarily women/mothers) with a middle-class income salary (approx. $40,000-60,000).

B rainstorming

BRAINSTORMING Choosing the proper product and company identity can ultimately affect the success of the overall final project. I made sure that I had sufficient research and brainstorming prior to developing my logo and graphic identity.

B rainstorming

CHOOSING A PRODUCT I made a mind map to brainstorm keywords regarding “hummingbirds”. From those keywords, I thought products that were easy to consume on the go, such as a juice box, seeds, or fruit chips, would best reflect my biomimicry concept. I particularly liked the idea of redesigning the juice box because the juice box was already so convenient and easy to consume, yet also posed several environmental issues that could be improved upon.

I made another mind map to brainstorm keywords relating to “juice boxes” and then compared similar key terms I had for both the juice box and for hummingbirds. These words would become part of my list of possible design elements.

B rainstorming

CHOOSING A NAME Based off of the key words I brainstormed in my mind maps, I decided I wanted a name that sounded busy and exciting, yet also did not mean anything more than what it sounded like (in other words, an onomatopoeia). I liked the idea of naming my product UVU or OVO because it looked like a bird’s face and would then loosely refer back to my biomimicry concept.Unfortunately UVU and OVO were already taken, so I went with UVO instead.

The name “UVO” does not mean anything, and yet it seems both fun and modern when spoken out loud. The intention was to appeal to both children as well the adults who would ideally buy this juice for their children.

B rainstorming

RESEARCHING DEMOGRAPHICS I researched online as to who may possibly purchase my product. Designing for the correct demographic would give my design a direction and would also, ideally, improve sales of my product.

Gender & Age

Income Level

Distribution

Goal would be to be gender-neutral

Most likely a combined income level (of both parents) of $70,000 to $100,000

Nationwide: Promote “green lifestyle” positivity; also caters to convenience and ease for the average American; packaging is interactive and could be mass produced

Work with varying opacities and bright colors (to represent the flavors) Try to keep things minimal and very clear Reality is mostly the buyer would be young mothers Women may be the ones making the decisions revolving around the health of her child End target is the child though, so making the product appear gender-neutral can affect a mother’s decision Women may also care more for the environment

A family that isn’t afraid to buy juice for their kids or starbucks for themselves Single parents $40,000 to $60,000 (probably mostly women/ mothers) If they are doing well, these parents may still see this as an investment in their child’s future and they are able to afford this small investment Maybe students with part-time jobs

Especially young mothers (to care for the future of her child)

They can go by the supermarket sometimes and buy some to drink on their way home

Students/young adults might be attracted to the packaging and interactive nature of the biodegradable boy

Minimum wage, but also comes from one of the family types already mentioned

Also busy because of school (parents might pack for them) Perhaps a government stipend for a school to be more environmentally friendly would mean that they may also sell UVO Juice on campus

Supermarkets: Able to buy in a pack of six; placed near the fruits section or in a closed freezer; easily accessible by the largest variety of people Costco/mass distributors: Mass production/sold by bulk; must be placed in the freezer (contained in a cardboard box made with recycled cardboard); cheaper by the unit; less availability than supermarkets Schools: sold in the freezer/fridge of a cafeteria; good opportunity to promote a “greener lifestyle”

B rainstorming

DESIGN ANALYSIS

Introduction UVO Juice intends to create a juice box that is 100% biodegradable and helps in improving the environment. With graphic designer Hannah Kan, UVO Juice has successfully researched and developed this project. Not only does UVO Juice provide instant gratification for your children, but also contributes towards the health of the future your children will inhabit. Problem Statement Agar gelatin is extracted from seaweed, and can be molded and hold its form for quite amount of time. This gelatin, when still in solid shape, can be torn up and thrown into any patch of greenery to fertilize them. By creating a juice box made of seaweed agar gelatin, which biodegrades at the same rate as the juice found inside of the juice box, users will be able to pack a quick sugary drink to consume and discard on the go. In this day in age, juice boxes are generally made up of a mixture of metals and paper, which renders them unable to be recycled. UVO Juice not only doesn't need to be recycled, but it can be immediately used as fertilizer without much thought at all. Objectives Each juice box will be W: 7cm L: 4cm H: 11cm, and its overall container will be W: 14.5cm L:12.5cm H: 11.5cm. The overall container will hold two of each flavor (orange, grape, and apple). The agar gelatin prototype will be substituted a semi-opaque plastic printed from a 3D printer. Six juice boxes made of cardstock will also serve as placeholders for the overall container. Otherwise, the actual agar gelatin can be fit to shape with a premade mold. The overall time to physically create the project would be 4-5 hours. Methodology Hannah Kan both conducts and is involved with the overall design process. The 3D print juice box will be rendered with a CAD program and printed out on a 3D printer. Logos printed on transparent adhesive paper will be applied to the plastic, as to represent the edible ink that would be printed onto the agar gelatin juice box. The box template must also be printed out and folded and adhered by the tongue flaps to its correct, three-dimensional shape.

Evaluation These objectives can be met by managing time well and paying a careful attention to detail and craft. 3 days have been allocated to creating the packaging itself and another 3 days have been allocated for creating the process manual. Hannah Kan will be the sole designer of this project. The project is a success if it looks exactly how it would with the actual materials. The data will regarding design concepts and templates be collected via the internet. Project Summary After researching, working on the project, overcoming issues, and scrutinizing analysis and more research, the project will conclude successfully. The craft must be impeccable and the proportions must be correct to serve as proper placeholders for the actual product.

B rainstorming

LOGO DESIGNS For the logo, I took inspiration from the keywords I came up with from my mind mapping and interpreted them in a visual way. I liked the idea of incorporating feathers for speed and colors to represent the fun of my juice box. I then redrew my favorite sketches in Illustrator and continued to play with the letterforms and the shape of the graphic. I then incorporated splashes that followed the shape forms of my feathers to relate my logo more to the product and refined it into what is now my final logo.

B rainstorming

OVO

JUICE OVO

JUICE

OVO JUICE OVO JUICE

JUICE OV

JUICE

U VO JUICE

UVO JUICE UVO JUICE

U VO JUICE

OVO OVO

U VO

U VO juice

ALL-NATURAL JUICE

U VO all-natural juice

U VO juice

U VO ALL-NATURAL JUICE

U VO all-natural juice

U VO FRESH JUICE

U VO fresh juice

OV OV

OV U all-natural juice

U V O juice

U V O JUICE

OV U all-natural juice

U VO 100% all-natural juice

U VO all-natural juice

U VO pure & natural juice

U VO FRESH JUICE

G raphic S tandards

GRAPHIC STANDARDS In order to guarantee the integrity of my logo stayed in tact, I developed a graphic standards that would dictate how the logo should and should not be used and also provided examples of how it was used in applications, such as a website or a business system.

G raphic S tandards

LOGO This page displays the logoâ&#x20AC;&#x2122;s characteristics and proportions. Using the same logo will establish and maintaing a consistant and strong branding image representing the entire company. Do not attempt to recreate or redraw the logo; instead use the preexisting logo created specifically for UVO Juice, which already follows the proportions given here.

SPLASH GRAPHIC

The staging area is the amount of space kept clear around the logo. This includes body text, headlines, graphics, photography, etc. Keeping the area clear around the UVO Juice logo will enhance its legibility by contrast. There should be a minimum of 0.25in around the logo.

COMPANY NAME

TAGLINE

G raphic S tandards

COLORS The main logo is made up of seven different colors and what is displayed is the only acceptable color combination for the main logo. Do not substitute alternate colors into the main logo.

PANTONE P 24-9 C CMYK (0, 57, 100, 0) RGB (246, 135, 31)

PANTONE P 24-5 C CMYK (0, 39, 69, 0) RGB (250, 169, 97)

PANTONE P 166-8 C CMYK (11, 0, 100, 0) RGB (235, 231, 14)

PANTONE P 160-6C CMYK (23, 0, 66, 0) RGB (203, 233, 125)

PANTONE P 154-16C CMYK (16, 0, 100, 14) RGB (93, 167, 60)

PANTONE P 155-8C CMYK (62, 0, 100, 26) RGB (81, 149, 53)

PANTONE P 156-16C CMYK (62, 0, 100, 60) RGB (43, 98, 29)

G raphic S tandards

ALTERNATE LOGO COLORS The following are black and white versions of the logo and alternate color logos. The black and white version and the greyscale version of the logo is permissible to use on documents which are printed entirely in black and white or greyscale. The color logos are only acceptable to use on packaging to reference the flavor of juice found within the packaging. Wherever else possible, use the primary logo. It is only permissible to reverse out the logo and make it entirely white if and only if the logo is still legible with the background.

For 6x6 logo: UVO: 112pt Tagline: 44pt

G raphic S tandards

UNACCEPTABLE LOGO TREATMENTS The following are treatments to the logo that are considered unacceptable. It is also important to remember that the logo should not be redrawn in order to maintain and uphold the integrity of the original artwork. It is also important to use the original files in order to avoid distortion or pixelation. Do not skew the logo.

Do not add extraneous text treatments.

Do not display the logo Do not use other smaller than 1â&#x20AC;? in color combinations for anything other than their length. desginated juice box flavor.

Do not pick your own colors.

Do not place the splash elsewhere.

Do not delete the tagline. Do not display the splash on its own.

Do not remove other color values from logo (except for black and white).

Do not place the color logo version on a strong-colored background.

G raphic S tandards

TYPOGRAPHY In print, headers use (ITC) Avant Garde Gothic STD Medium Condensed sized at 14pt and has a leading of 16.8pt. The body copy uses Univers LT 45 Light sized at 9pt and has a leading of 11pt.

On screen, headers use (ITC) Avant Garde Gothic STD Demi Condensed sized at 20pt and has a line-height of 25pt. The body copy uses Verdana sized at 10pt and has a line-height of 15pt.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

(ITC) Avant Garde Gothic STD – Medium Condensed

(ITC) Avant Garde Gothic STD – Book Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Univers LT 45 Light

Verdana

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Univers LT 45 Light Oblique

Verdana – Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Univers LT 65 Bold

Verdana – Bold

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BUSINESS SYSTEM A cohesive business system allows a company to communicate while also upholding the company image. The following information outlines the specifications for stationary and business cards while also upholding the other standards outlined in this graphic standards manual.

TO: Jane Doe 1505 Maple Lane Los Angeles, CA 60101 USA FROM: UVO Juice 1505 Maple Lane Los Angeles, CA 60101 USA

August 21, 2014 Dear Jane Doe, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam semper dui sit amet ex finibus, at maximus orci rutrum. Phasellus at ligula lectus. Fusce lorem nulla, gravida ut lobortis nec, sagittis id risus. Phasellus aliquam ligula ac cursus gravida. Sed a tempus ligula. Nullam a augue varius, viverra mi quis, posuere nisl. Donec tincidunt varius magna. Sed eu orci non eros congue gravida in vel risus. Praesent commodo eget enim id mollis. Curabitur euismod diam tellus, a posuere ante blandit in. Nulla facilisi. Curabitur quis eleifend leo, id commodo augue. In dapibus, orci quis venenatis pretium, dui leo rutrum tellus, suscipit lacinia elit ipsum non orci. Nunc sit amet mattis tellus. Suspendisse volutpat auctor justo vel dapibus. Vestibulum a posuere dui. Nulla condimentum a odio quis maximus. Duis mollis volutpat hendrerit. Duis tincidunt egestas erat id tristique. Sed eu lacinia nibh. Nam quam dolor, commodo eget iaculis sed, tristique ac ligula. Vestibulum lacinia dictum massa sed volutpat. Sed faucibus volutpat mollis. Aenean vestibulum mauris at neque rhoncus suscipit. Nulla quis ultricies ex. In dapibus, orci quis venenatis pretium, dui leo rutrum tellus, suscipit lacinia elit ipsum non orci. Nunc sit amet mattis tellus. Suspendisse volutpat auctor justo vel dapibus. Vestibulum a posuere dui. Nulla condimentum a odio quis maximus. Duis mollis volutpat hendrerit. Duis tincidunt egestas erat id tristique. Sed eu lacinia nibh. Nam quam dolor, commodo eget iaculis sed, tristique ac ligula. Vestibulum lacinia dictum massa sed volutpat. Sed faucibus volutpat mollis. Aenean vestibulum mauris at neque rhoncus suscipit. Sincerely,

Hannah Kan UVO Juice

UVO Juice 1505 Maple Lane Los Angeles, CA 60101 USA

Jane Doe 1505 Maple Lane Los Angeles, CA 60101 USA Hannah Kan Graphic Designer UVO Juice (123) 456 -7890 hannahkan@uvojuice.com

G raphic S tandards

LETTERHEAD The letterhead is a standard 8.5x11in stock, with the exception that the top of the letter is cut along the edge of the watermark of the logo graphic.

1.21in 1.5in

Specifications Size: 8.5x11in Margins: 0.75in Logo: 1.5in (length) Body: 9pt/11pt Univers LT 45

30째 70째

1.42in

0.5in

TO: Jane Doe 1505 Maple Lane Los Angeles, CA 60101 USA

Left curve: 70째 Right curve: 30째 Height: 1.2in

FROM: UVO Juice 1505 Maple Lane Los Angeles, CA 60101 USA

0.5in

11in

0.75in

Duis mollis volutpat hendrerit. Duis tincidunt egestas erat id tristique. Sed eu lacinia nibh. Nam quam dolor, commodo eget iaculis sed, tristique ac ligula. Vestibulum lacinia dictum massa sed volutpat. Sed faucibus volutpat mollis. Aenean vestibulum mauris at neque rhoncus suscipit. Nulla quis ultricies ex. In dapibus, orci quis venenatis pretium, dui leo rutrum tellus, suscipit lacinia elit ipsum non orci. Nunc sit amet mattis tellus. Suspendisse volutpat auctor justo vel dapibus. Vestibulum a posuere dui. Nulla condimentum a odio quis maximus. Duis mollis volutpat hendrerit. Duis tincidunt egestas erat id tristique. Sed eu lacinia nibh. Nam quam dolor, commodo eget iaculis sed, tristique ac ligula. Vestibulum lacinia dictum massa sed volutpat. Sed faucibus volutpat mollis. Aenean vestibulum mauris at neque rhoncus suscipit. Sincerely,

Hannah Kan UVO Juice

0.75in

9.84in

8.5in

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ENVELOPE The letterhead is a standard #9 envelope, with the exception that the flap of the envelope is cut along the edge of the watermark of the logo graphic. 2.07in 10째

Specifications Size: 8.87x 3.875in Margins: 0.5in Logo: 1.02in (length) Body: 10pt/12pt Univers LT 45

120째

0.22in UVO Juice 1505 Maple Lane Los Angeles, CA 60101 USA

0.96in

Left curve: 10째 Right curve: 120째 Height: 2.07in

0.5in

0.5in 2.25in

1.02in 0.25in

0.5in Jane Doe 1505 Maple Lane Los Angeles, CA 60101 USA

0.46in

0.1in

0.5in 0.62in 8.87in

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BUSINESS CARD 3.5in 0.2in

The business card is the standard 3.5x2in size. The main graphic is super imposed on the back, while the front remains simple and clear to best showcase the information.

Specifications Size: 3.5x2in Margins: 0.2in Logo: 1in (length) Body: 7pt/9pt Univers LT 45

0.2in

0.88in

0.2in

2in

Hannah Kan Graphic Designer UVO Juice

1in

(123) 456 - 7890 hannahkan@uvojuice.com 0.2in 1.08in

G raphic S tandards

APPLICATIONS I designed a few applications as to where the logo could be used for promotional pieces.

UVO Juice

about us

our materials

100% biodegradable

shop

cart (0)

all-natural juice

WELCOME

ABOUT US

SHOP WITH US

Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Sed ultrices consectetur

turpis non rutrum. Proin consequat nulla

nec elit consequat, ac imperdiet enim

interdum. Donec luctus.

WELCOME Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ultrices consectetur turpis non rutrum. Proin consequat nulla nec elit consequat, ac imperdiet enim interdum. Donec luctus.

The website and mobile site will consist of bright orange and green, to reflect upon the fun, fruity nature of the UVO Juice brand.

The billboard will feature a very large, flashy version of the graphic in the logo, with the actual logo reversed out for a more dramatic impact.

Promotional goods will be given out at events to spread the company name and image.

The shipping box will display a very clear logo both diagonal corners on each side of the box, playing with the corner with the â&#x20AC;&#x153;Vâ&#x20AC;? in UVO.

P ackaging

PACKAGING The packaging of my product needed to both be interactive, yet simple. Packaging must be both exciting to attract customers, as well as compartmented for easy shipment and shelf placement. The logo must be visible and legible on the packaging.

P ackaging

RESEARCHING MATERIALS For juice boxes, I knew I wanted to borrow from the pollination concept of my biomimicry animal. I found a material called seaweed agar gelatin that was 100% biodegradable and decomposed at the same rate as the juice box located inside of it.

The straw is an edible material made of a material called â&#x20AC;&#x153;wikicellâ&#x20AC;?. The straw would then be inset into the gelatin and covered with rice paper. This would then make my entire package entirely edible and/or biodegradable and the excess material could be tossed anywhere and fertilize the surrounding natural plant life.

P ackaging

DEVELOPING THE PACKAGING With the logo and selected materials in mind, I developed different versions of what I wanted my packaging to look like.

P ackaging

CREATING THE PACKAGING I measured out a few juice boxes to determine the dimensions of my own juice box. I then brought these dimensions into FreeCAD to develop a 3D render of my juice box, which would then be later printed using a 3D printer. I printed my juice box in two halves and glued them together. I then sanded them down to get them as smooth and clear as I possibly could. I then filled up my completed 3D print with orange liquid and laser cut my logo out of adhesive paper and placed it appropriately onto my juice box.

GRAPE

ORANGE

APPLE

6/6.75 FL OZ (200ML) BOXES NET 1.27QT (1.2L)

JUICE FROM CONCENTRATE WITH ADDED INGREDIENTS

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UVO Juice is a juice box brand featuring 100% biodegradable juice boxes. We offer a range of delicious and healthy flavors as well as a box which can be used to fertilize your plants. Buying our juice boxes not only gives your child the instant boost you need, but it is also a worthwhile investment for the environment and towards the future generations who will inhabit it.

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Vit

P ackaging

For the outer box, I developed the patterning that would wrap around the corners of the box, as well as flow onto any other UVO boxes placed next to it on a shelf.

100% Natural Juice

Total Fat 0g Sodium 10mg Potassium 240mg Total Carb 25g Sugars 22g Protein 0g

Serving Size 1 Box (200mL)

Nutrition Facts Calories 100

Amount Per Serving

Vitamin C 100% % Daily Value*

INGREDIENTS: ORANGE JUICE FROM CONCENTRATE (WATER, CONCENTRATED APPLE JUICE); ASCORBIC ACID (VITAMIN C)

* Percent Daily Values are based on a 2,000 calorie diet.

0 009800 461091 6

P ackaging

COMPLETED PACKAGING Here is the completed packaging, including the 3D print of the prototype of the juice box, as well as the paper mockup of the juice box and the large container box all the juice boxes fit into.

P ackaging

Upon finishing, I tested out my packaging by placing it among the competition. At this point, the packaging looks well in the fridge of a supermarket alongside other juices.

UVO Juice Process Manual by Hannah Kan for DES116 at UC Davis during Summer Session 2, 2014