WINE
INFORM
ED CARR Ask Ed Carr any question on the subject of Australian sparkling and he has the answer.
Ed is the godfather of Australian sparkling. Not only is he Australia’s most awarded sparkling winemaker, but he has also significantly lifted the reputation of Australian sparkling internationally with his work on House of Arras and pursuance of Tasmania’s cool climate fruit. With over 30 years specialising in sparkling wine production, Ed now oversees Accolade Wines’ entire sparkling portfolio, including Arras, as Group Sparkling Winemaker. drinks trade: What are the trends in Australian sparkling currently? Ed Carr: We are seeing a decline in the budget end of the Australian sparkling market, but there’s strong growth in the premium end. The fact that Australia is a huge market for Champagne means that people are prepared to spend hard earned money on good quality product. So if the quality of Australian sparkling moves up - which I think it has, particularly in the last five years or so - there are reasons for people to invest in the category. DT: Arras has done a lot for putting Australia and Tasmania on the map for sparkling wine and pushing the “drink local” message. What do you think are the key selling points for Australian sparkling versus international sparkling? EC: I don’t see it as a competition. A lot of people like to ask which one is best, but I don’t really see it like that. I’d like to see people’s purchase being driven on quality and price, so it comes back to label rather than country of origin. There is a lot of very good Australian sparkling and I think ours sits up fairly well in that field. DT: What’s needed to continue to improve the reputation of Australian sparkling? EC: If you look at vintage Champagnes, the current releases are mostly ‘08s and ‘09s; there are not many Australian wines that have that level of age on them. It’s pleasing to see that quite a few more Australian sparkling labels are moving towards aged releases, but if we want to be perceived as being at a similar level of complexity and depth on a global basis, we’ve got to get to a similar age. 38|drinks trade