Notes on Interior Design Professional Practice

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HANNAH OPPELT | 2

What I've learned...

TABLE OF CONTENTS

Interior Design Professional Practice ARI 362-00395 Seminar

SECTION 1 1A - Who am I?.............................................................................3-4 1B - What is the profession? ................................................5-8

Instructor Lysa Jansen Master of Interior Design First Professional Program The University of Texas at Austin, School of Architecture.

Spring Semester Semester 2021 | Part 1 Week I - IV

SECTION 2 2A - What is my mission?.......................................................9-10 2B - Where do I fit?.................................................................11-12 SECTION 3 3A - What do practices want from me?............................13-14 3B - What is the purpose of this profession?................15-18 SECTION 4 4A - How does a practice find work?...............................19- 22 4B - How does a practice organize its purpose? .......23-24

BOOKLET 1

3 | WHO AM I?

OPPELT | 4

Lets start at the beginning...

The University of Texas, Austin Master of Interior Design Expected May 2022 Savannah College of Art and Design Bachelor of Fine Art, Fibers March 2017

...how and why am I here?

i.

AN INTRODUCTION

Hannah Oppelt is a creative and enthusiastic environmental designer exhibiting exceptional resourcefulness and flexibility in a wide variety of fields. Her background in sculpture and textile design influence her current work as a Master of Interior Design fellow at the University of Texas at Austin. While working in the Materials Lab as a graduate researcher, she continues her experiments in craft, material development and surface design.

Influenced by travel, art, Hannah practices making, drawing, and design practice aimed

historical architecture, agriculture , and fine her skills in multimedia illustration, modelprintmaking, informing and enriching her interior at the commercial sphere of modern industry.

B A

1A | BOOKLET 1

5 | WHAT IS THE PROFESSION?

OPPELT | 6

What is a preconception?

"The profession of interior design is incredibly fascinating....."

What is an organizing issue? "...[it] is also a business "

i.

NOTED:

"INTERIOR DESIGN AS A PROFESSION" CHAPTER 1 Professional Practice for Interior Designers Chrisine M. Piotrowski

Define Professional:

"The professional interior designer's solutions must meet functional needs of the client, as well as result in a pleasing environment. The individuals who design interiors must be sure that their designs meet building, fire safety, and accessibility codes. Interior design solutions must also meet sustainable design criteria required by the owners."

Define Practice:

"An interior design firm must make a profit-or at least hopes to consistently make a profit. Studying and applying business practices to the management of the firm helps the owner have a greater chance of achieving a profit. If the business owner is to allow his or her company to grow to the extent that he or she would like it to grow, the owner must understand all the aspects of professional practice."

Professional Responsibilities:

"Our industry must learn to use resources wisely..." "It is, however, [also] the interior designer's responsibility to help create a home or working environment that is satisfying, safe, and functional for the users. Interior designers have a professional responsibility to learn about and apply design concepts that can make a home or business environment safe for all ages and abilities."

Your idea of interior design. interior design.

What are the divisions of Practice:

also interior design.

Residential and Commercial. But also, Programming, Schematic Design, Design Development, Construction Documentation, Construction Administration.

1B | BOOKLET 1

7 | WHAT THE PROFESSION? [CONT.]

OPPELT | 8

ILLUSTRATED:

ii.

CONCRETE RELATIONSHIPS

MIND MAP Listing a. What are the internal parts (Components) of practice? b. What are Areas of Inquiry and/or Types of Projects that are a part of practice? c. What are other Fields, Professions where ID Training/Experience would be useful/valuable?

iii.

ILLUSTRATED:

ABSTRACT RELATIONSHIPS

MIND MAP Listing a. What are Issues involved in Professional Practice? b. What are principles that might guide a professional practice? c. What are the traits/qualities associated with a successful practice?

Components of Practice:

Common Issues:

design

disability accomodations, fire and safety hazards, compensation,

Programming, Schematic Design, Design Development, Construction

ethics,

Documentation, Construction Administration

legal responsibilities, contract creation, project management, general costs

comm and business

of running a business, cost of materials, costs of labor, construction costs,

Marketing, Advertising, Client Relationships, Business

Development, Accounting, Human Resources, etc.

accessibility of materials, responsible use of resources, timing, efficiency

What's of Interest:

Guiding Principles:

areas of inquiry

human behavior, universal design, aging populations,

environmental inequality, real estate, material development, global warming, consumer trends, social studies, objects, construction, public access, human health, art types of projects residential, multi-family, mixed-use, commercial, retail,

functionality, aesthetics, culture, quality, building shell, physical location, regulatory requirements, environmental sustainability, research, analysis, and integration of knowledge, client-satisfaction, project goals

Successful Traits and Qualities: empathy, sensitivity, efficiency, organization, technicle skill, highly visual,

hospitality, civic, cultural, sacred, educational, healthcare, insitutional,

excellent verbal and written communication, ability to not be precious, know

industrial, adaptive reuse

when to say "what if?" and when to buckle down, spatial intelligence

Sister Industries: urban development, landscape architecture, industrial design, textile design, furniture design, trend forecasting, design journalism, design education, material development, public art, lighting design, crisis consultation, design research, sustainability, styling, brand development, graphic design, user experience, experience design, marketing

1B | BOOKLET 1

9 | WHAT IS MY MISSION?

OPPELT | 10

What about a manifesto?

A MISSION STATEMENT

"I believed in accessible design informed by tradition, rooted in beauty and driven by the progressive".

What's my vision? "...[it] is also a business " Your idea of interior design.

interior design.

also interior design.

i.

NOTED:

"MISSION AND VISION"

CHAPTER 1 Evolution of the Profession Cindy Coleman

Life Goals:

The ultimate goal is to have a creative, fulfilling career in interior design that also allows me flexibility to explore other passions in life. I want to choose who I work for and make a significant social impact. I am more concerned with local success than global success and I want to honor my roots. Interior design is only a part of my life - my career will demonstrate this.

Top 10 Firms:

Inside | Outside , OMA | AMO , Studios , Rios , Michael Hsu , Lake | Flato , Chioco, Lambert Mcguire , Kengo Kuma , IA Interior Architects, Studio Animal

Professional Interests:

Craft and local creative communities, developing systems of installation, experimental design, mark making and drawing, working in public and civic architecture, small scale (not necessarily small buildings), big teams, fine art, "low-brow", things that bring value to peoples lives.

Values:

Sustainabiliy, universal design, regionalism, and optimism.

Individual Strengths:

strong point of view, highly ambitious, community-focused, dedicated, loyal, fine art and craft training, sensitivity, excellent communication skills, desire to lead and to learn, cares alot

2A | BOOKLET 1

11 | WHERE DO I FIT?

Oppelt | 12

ILLUSTRATED:

ii.

"DESIGN YOUR LIFE" ODYSSEY MAPS plan 1. What you plan to do. plan 2. An alternate plan in allied profession of ID. plan 3. The life you would live if money or image was no object.

PLAN 1: WHERE I'LL START Finish degree.

Showcase craftsmanship, initiative, and attention to detail in my portfolio

Intern at a local, widely recognized firm to strengthen experience in large-scale design

PLAN 2: WHAT COULD BE Finish degree.

Showcase craftsmanship, initiative, and attention to detail in my portfolio

Intern at a niche boutique firm specializing in an adjacent "sister" field.

Confidence Rating: 8 Develop skills in business development, client communications and public stewardship

DREAM JOB DESCRIPTION

Designer of many hats, researcher, presenter and business developer.

Spends 80 % of time developing design.

20% of time perfecting it.

Where are we now?

Confidence Rating: 7.5 Develop skills in material development, CMF design and continue a career in finshes

PLAN 3: DREAM BIG Finish degree.

Showcase craftsmanship, initiative, and attention to detail in my portfolio

Find my niche.

Develop a reputation in placemaking.

Become an entrepreneur.

Where do you see yourself?

Possibly work outside Texas or the US to develop research in specialized area.

Your idea of interior design.

interior design.

also interior design.

Confidence Rating: 7 Intern at whatever firm values my unique input and experience.

Live in Texas, extablish deeper roots, focus on accessibility in craft. Hyperregionalism.

Work as a design consultant and collector.

Publish niche books. Create my own path.

you are here

2B | BOOKLET 1

13 | WHAT DO PRACTICES WANT OF ME?

OPPELT | 14

What is your aspiration for this summer?

Work at a boutique, old-school firm on small to medium size commercial projects.

Something a little oddball.

What about the future?

i.

NOTED:

DEEP DIVE INTO PROFESSIONS CHAPTER 29 The Job Search Chrisine M. Piotrowski

Non ID/ARCH Firms of interest:

Hella Jongerius Lab , AMO , Folkform Studio , Knoll , HAY, Maharam

Ideal work environment:

A place which requires movement and observation of place to complete design development. Softly lit, and softly corporate, but very warm. A full workshop attached to develop prototypes and design/build projects. A place that embraces the unconventional and has strong ties to perserving natural areas. Fully "of the people" Highly diversified in a wide variety of projects..

Where these firms are located:

NL [5] , TX [4] , NY [5] , SP [1] , CA [1] , DC [1] , JA [1] Your idea of interior design.

Ambition: also interior design.

{model-making}

interior design. you are here.

I want to pursue something that is new and regional. I want to do it very, very well. I'd like to continue raising TX design to international prominence, but this is not my number one goal. My number one goal is working in service to communities that relate to my unique upbringing - It is important to me that this begins with the unexpected. .

How to get hired:

Be enthusistic and ready to learn, be optimistic, work snart [and fast], be flexible, be prudent, think big, don't be precous, develop your work as the story of yourself, be solution, show genuine interest, be professional, be fashionable, be timely, and most importantly - be consistent,

3A | BOOKLET 1

15 | WHAT IS THE PURPOSE OF THIS PROFESSION?

Where are design firms headed?

CINDY COLEMAN

"“Today successful design firms are… taking a holistic and nonlinear approach to the process of providing design services… design connects discreet areas of knowledge to all other elements of also culture.”" interior design.

interior design.

Your idea of interior design.

OPPELT | 16

NOTED:

i.

WHAT MAKES THEM TICK CHAPTER 15 Creating and Managing the Design Practice Christine M. Piotrowski

Management:

"At a general level,management consists of the effective direction of financial resources and staff members under the owner's or manager's control to positively affect the goals and objectives of the business. This concept applies to every business, from a smallfirm with a sole practitioner to a large, multidiscipline design firm with several layers of employees.."

Business Models:

1) An individually owned design business operating from a home office or commercial location.

2) A design business operating from a commercial location that is jointly owned b ymore than one individual. The business may focus on interior design or may be a combination of interiors and architecture.

3) A design studio that usually operates from a commercial location and includes some display of furniture or accessory items for sale.

4) A retail store featuring a combination of furniture items and accessories to meetyour interests and goals. You will probably also provide interior design services.

5) A retail store specializing in an item such as accessories, lighting, or other interiorproducts. Design services may also be provided.

6) A trade studio is an option when you have decided to represent interiors productsfor sale to other designers. Generally, this type of business does not offer productsdirectly to the end user.

Stages of a business:

Market Introduction | Makret Growth | Market Maturity | Market Decline

3B | BOOKLET 1

17 | PRACTICES COMPARED

OPPELT | 18

ILLUSTRATED:

A

B

LAKE | FLATO

CENTRAL TEXAS ARCHITECHTURE AND DESIGN FIRM Size: > 50 Regional Modernism , Civic Architecture, Ranches, Eco Conservation, Higher ED Cultural, Scared, Hospitality, High-end Residential, Micro-Housing

ILLUSTRATED:

HELLA JONGERIUS

INTERNATIONAL [NL] EXPERIMENTAL DESIGN STUDIO Size: < 10 Public Art, Niche Interior Projects, Investigative Sculptural experiments, Material Research, Craft Research, Textile Development, Product Development

Components of Practice:

Components of Practice:

design " Their work is...a public statement of private values that nurture within the firm a culture of excellence whose traits are an enlightened stewardship of site confirmed by a reverent approach to the land, and respect for tradition." - Eugene C. Hopkins, FAIA, Former President, AIA comm and business Private (residential and commerical) and Civic (High Ed, Cultural)

design Hella Jongerius' research on colours, materials, and textures is never

What's of Interest:

future. The unfinished, the provisional, the possible – they hide in the attention

areas of inquiry deep consideration of site + sustainability and connection

for imperfections, traces of the creation process, and the revealed potential

to nature

of materials and techniques. Through this working method, Jongerius not only

| Flat Lake o

YOUR IDEA OF TRADE

Your idea of interior design.

maharam (textiles)

Jongerius la

interior design.

craft + construction

taking the form of finished and semi-finished products. These are part of a never-ending process, and the same is essentially true of all Jongeriuslab designs: they possess the power of the final stage, while also communicating that they are part of something greater, with both a past and an uncertain

celebrates the value of the process, but also engages the viewer, the user, in her investigation.

l He

enabler (rammed earth, carpentry, metal fabrication)

complete. All her questions are open-ended, and all her answers provisional,

also interior design.

comm and business Unclear - seems to operate primarily out of partnerships with other vendors/business via product contracts. Possibly grant-funded.

What's of Inter: What's of interest:

areas of inquiry craft, color, textiles, ceramics, woodworking, sculpture, phenomenological investigation, experimentation, small batch and mass production

: :

3B | BOOKLET 1

19 | HOW DOES A PRACTICE FIND WORK?

OPPELT | 20

i.

Extra-Extra!

AMERICAN MARKETING ASSOCIATION

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution ofideas, goods, and services to create exchanges that satisfy individual and organizational goals.”"

G

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GROWTH

CHAPTER 20 Strategic Planning: Designing the Future CHAPTER 22 Fundamentals of Marketing Christine M. Piotrowski

The process for creating a specific written vision for the design firmand its future. It is comprehensive and future oriented, requiring the busi-ness owner and employees to predictwhat they would like to see for thebusiness concerning the many operational and organizational areas ofthe design firm in the future.

SWOT Analysis:

SWOT”stands for strengths,weaknesses,opportunities,and threats.

Strengths and weaknesses are issues within the firm, whereas opportunities and threats come from outside.

External Factors:

The opportunities for, and threats to, the firm. Firms that are busy keeping up with their current day-to-day practice often miss seeing potential opportunities. External forces,such as government regulations, competition, technology, economic forecasts,and the firm's customers, can be opportunities or threats depending on exactlywhat is going on. Not keeping up to date with technology changes that can havean impact on marketing as well as productivity can be a threat.

Target Marketing:

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MARKETIN

interior design.

ME

t ia l c l ie n t s

MA S

you are here

Strategic Planning:

NOTED:

The idea of interior design.

Not all potential clients looking for an interior designer are the right fit for aparticular interior designer. Target marketing is a method that helps a firmidentify one or more groups of potential customers who are most likely toutilize the firm's services. When a firm uses target marketing, it developsidentifiable groups within the firm's total market, called market segments.

4A | BOOKLET 1

21 | HOW DO I FIND WORK?

OPPELT | 22

Illustrated:

ii.

NEAR-TERM

SHORT-TERM

Beginnings of a Career Plan

MID-TERM

Secure summer internship at reputable firm.

Secure part-time work as a teaching assistant.

Gauge specific interests in the field and gain skills while employed.

Create more physical models

Secure position within a design firm that specializes in sustainability and public engagement

Increase speed

Stay within firm for 2+ years

Take note of what is lacking in portfolio and make a checklist and a plan.

Continue developing relationships with mentors

Develop entrepreneurial plan either in research, product development, or Interior design.

Visit more inspiring interior design locations.

Gain critical feedback Graduate.

LONG-TERM Create more equity in the field and generate impact on important social issues Develop either within a firm into a leadership position or go on to community engagemnt in an entrepreneurial setting Dedicate time to developing the next generation of designers

Create some footing in urban development

4A | BOOKLET 1

23 | HOW DOES A PRACTICE ORGANIZE ITS PURPOSE?

OPPELT | 24

i.

NOTED:

Business Plan > Strategic Plan > Marketing CHAPTER 23 Promotional Basics CHAPTER 24 Promotional Tools and Methods Christine M. Piotrowski

How to stand out?

CHRISTINE M. PIOTROWSKI

"“Competition, makes it imperitive for firms to look carefully at their marketing activites”"

Closing the gap between idea and reality interior design.

Your idea of interior design.

also interior design.

Promotional Basics promotion the method used to get the word out about the design firm seeking the clients publicity a technique that helps get a business's message to potential clients and its market in general, public relations refers to all firm's efforts to create an image in order to affect the public's opinion of the firm.

Business Development Toolkit: website quick and fast way to distribute information ( this could make your work more vulnerable to copying and alteration) social media even faster way of communication (may not always be the proper place for promotion when in the context of popular use) referals most important and consistent means to good client flow (could be increased by incentivizing current clients with deals, gifts or free services) advertising this is tricky in high-end markets- tread lightly networking support the industry, gain new resources, create alliances, find future business partners

Promotional Toolkit: graphic imagery and print material should reflect your ethos as a designer competitions competitions highlight your relevancy and forward-thinking approaches, they also lead to tremendous networking opportunities publications newsletter | books | seminars | magazine articles | online arcticles RFP vs. RFQ request for proposal is first developed by client to guage designer's interst. request for qualifications is a call to screen multiple firm's stats for client-comparison.

4B | BOOKLET 1

FIN