SF LAUNCH PARTY EVENT RECAP MAY 23, 2017
SF Launch Event Invite
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SF Launch Event Highlights 430pm-6pm Influencer Hour 13 influencers & press/media (SF Chronicle, 7x7, Practical Weddings), all unpaid Influencers drove 200k impressions from Instagram followers 1 wedding focused blogger, remainder in lifestyle/fashion SF Chronicle expected coverage on 6/2 or 6/3 6pm-8pm Event for General Public 491 Eventbrite RSVPs, 277 checked in, ~300 people at our event 32% brides, 15% bridesmaids, 12% vendor, 9% Gap employees, 37% other/friends of invitees
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Elevated Brand Immersion • •
Beautiful signs & mannequins tying together WW + BR Giant floral displays + thoughtful floral touches throughout the store including boutonnieres for BR Men’s staff
Created Memorable Night for Influencers • •
Influencers checked in & got their goodies They were floored by how beautiful the event was and loved the interactive stations and “micro-experiences” with vendors
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We Glammed Up & Showcased Influencers Wearing WW Dresses
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Influencers took to Social Media
Influencers took to Social Media
Then We Opened Door to General Public
Shop was Buzzing with Great Energy
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Co-Hosted with Style Me Pretty Tying in our New Dress Collection
Micro-Experience #1: Floral Bar Partner: Fionna Floral
Micro-Experience #2: Candy Bar Partner: Sugarfina
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Micro-Experience #3: Lip & Lash Bar Partner: StyleBee
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Micro-Experience #4: Drink Bar Partners: ONEHOPE Champagne & Le Croix
Additional Partners that Contributed to the Evening BJJ Linens Gorgeous Linen DĂŠcor
Underclub Bride-to-Be Bundle w/Cosabella
Love in the Mix Host
Michele Beckwith
Emcee
Photographer
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Displayed Banana Republic’s Mens Suiting in WW Shop
Tied Florals within Banana Republic’s Shop for Men’s Suiting
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Ilana & Gabriele Share a Little about Weddington Way & Style Me Pretty
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Good Times
Fun Giveaways
Thank You!