2 0 1 7 W E D D I N G I N S P I R AT I O N G U I D E
INSPIRED BY
Making beautiful memories It’s your moment! And we’re here to ensure your bridal party looks amazing on this momentous day.
OUR STORY Weddington Way CEO and Founder, Ilana Stern, had a vision to fundamentally alter the way people and their best friends shop for their wedding.
With active social lives and full-time
This mission became Weddington Way,
careers, Ilana saw her friends struggling
named after the street where Ilana grew
to find the time to plan their weddings. So
up. Ilana brought the entire process
she set out to solve the dilemma of the
online, connecting bridal parties across
modern bride: how to find the perfect
the globe, and allowing them to choose
bridesmaid dresses without the hassle of
their wedding party outfits together.
traveling from store to store, making countless appointments to try on sample dresses.
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“ I LOV E D T H E M I S S I O N O F M A K I N G S O M E T H I N G T H AT H A D B E C O M E A B U R D E N F O R B R I D E S , B A C K I N T O A N E N J OYA B L E E X P E R I E N C E T H AT T H E Y C O U L D S H A R E W I T H T H E I R B E S T F R I E N D S .” - I L A N A S T E R N , F O U N D E R & C E O O F W E D D I N G T O N WAY
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I C H O S E A PA L E T T E O F B E A U T I F U L J E W E L TO N E S , T H E N L E T E AC H O F MY BRIDESMAIDS CHOOSE THEIR O W N S T Y L E O F D R E S S . E V E R YO N E L O O K E D A B S O L U T E LY A M A Z I N G !
STYLIST TIP Sign up for an account with Weddington Way to save your favorite style dresses in your showroom and to share and discuss looks with friends.
STYLIST TIP Our measurement guide offers stepby-step instructions on how to select the perfect size bridesmaid dress.
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MY BRIDESMAIDS AND I HAD AN I M P R O M T U D A N C E PA R T Y I N O U R HOTEL BEFORE HEADING TO THE C E R E M O N Y. I D O N ’ T T H I N K W E H AV E E V E R L A U G H E D S O H A R D BEFORE.
OUR EXCLUSIVE BRANDS We use customer data to create exclusive bridesmaid dresses, skipping the middleman to bring exceptional quality at an amazing price (all under $200).
36 GORGEOUS COLORS D E S I G N E D T O M I X & M AT C H RETURNABLE POCKETS
4 M O D E R N WAY S T O
Mix & Match
SAME SHADE, DIFFERENT STYLES O M B R E & C O O R D I N AT I N G C O L O R S
Coordinating your wedding party can be overwhelming, we totally get it. Explore these new ways to put together your bridal party.
SA M E S H A D E , D I F F E R E N T FA B R I C S ANYTHING GOES
SAME SHADE, DIFFERENT STYLES We love the growing trend that allows brides to select a color and the wedding party chooses their own dress! That way, they get the style that flatters them the most and brides maintain the vision. Win-win!
DOVE & DAHLI A CAM I LLE MINT TO BE IN CH IF F ON DOVE & DAHLI A S CARLETT MINT TO BE IN CH IF F ON DOVE & DAHLI A S ERAPHI NA MINT TO BE IN CH IF F ON DOVE & DAHLI A LYDI A MINT TO BE IN CH IF F ON
DOVE & DAHLI A S AVANNAH MINT TO BE IN CH IF F ON DOVE & DAHLI A CORA MINT TO BE IN CH IF F ON DOVE & DAHLI A I S ABELLE MINT TO BE IN CH IF F ON DOVE & DAHLI A CHLOE MINT TO BE IN CH IF F ON
O M B R E & C O LO R C O O R D I N AT I N G Mismatch your girls’ dresses in radiant color shades. Neutrals are trending right now, especially because of how unified they look. A pretty palette of neutrals and blushes is the ultimate sophistication.
DOV E & DAH L I A L I LA CH AM PAGNE TOAST IN CHIFFON DOV E & DAH L I A CAR OLINE CH AM PAGNE TOAST IN CHIFFON DOV E & DAH L I A LO U ISA B LU S H C HAMPAGNE IN CHIFFON DOV E & DAH L I A EV ELY N B LU S H C HAMPAGNE IN JERSEY
DOV E & DAH L I A CHARLOTTE B LU S H C HAMPAGNE IN CHIFFON DOV E & DAH L I A L AYLA B LU S H C HAMPAGNE IN JERSEY DOV E & DAH L I A L I LA B LU S H I NG R O S E I N CHIFFON DOV E & DAH L I A S CAR LETT B LU S H I NG R O S E I N CHIFFON
D I F F E R E N T C O LO R S & S T Y L E S The key to modern mismatch is to make sure there are some points of similarity. A mixture of solids in varying hues looks gorgeous- and looks even better with prints or novelty fabrics thrown in the mix!
DONNA M ORG AN PALOM A PALE ST P INK IN CH IF F ON WAT TERS S ALLY P EACH IN CR INKLE CH IF F ON DES S Y 2 84 4 R OSE IN CH IF F ON DONNA M ORG AN ALANA PRI NT DUSTY P INK IN CH IF F ON
JOANNA AUG UST DANI LONG TINY DANCER IN CH IF F ON DONNA M ORG AN HALEY AP R ICOT IN CH IF F ON DONNA M ORG AN OLI VI A AP R ICOT IN SEQUIN JOANNA AUG UST DORI AN ALL TOMOR R OWS PARTIE S IN CH IF F ON
S A M E C O LO R , D I F F E R E N T FA B R I C We love how unique a cohesive palette in different fabrications looks and photographs. To start, pick a color you love and a few different fabrics. We recommend a mix of chiffon, lace, and faille for a beautiful spin on tradition.
DOV E & DAH L I A JESSICA P LU M P ER F EC T I N J ERSEY DOV E & DAH L I A ADA P LU M P ER F EC T I N L ACE DOV E & DAH L I A ABIGAIL P LU M P ER F EC T I N J ERSEY DOV E & DAH L I A H AILEY P LU M P ER F EC T I N CHIFFON
WEDD I NGTO N WAY CLAIR E P LU M P ER F EC T I N FA ILLE DOV E & DAH L I A Q UINN P LU M P ER F EC T I N L ACE DOV E & DAH L I A H ADLEY P LU M P ER F EC T I N L ACE DOV E & DAH L I A L I LY P LU M P ER F EC T I N CHIFFON
VISIT THE #LOVEPOPSHOP
560 S ut t e r St S uit e 20 0 S a n Fr a nc isc o, CA 9410 8
M -F Sa Su
10 a m-7p m ( a p p t s + w a l k- i n s ) 10 a m-7p m ( a p p t s o n l y ) 10 a m-5p m ( a p p t s o n l y )
STYLIST TIP We have a great selection of returnable dresses, allowing you to purchase multiple sizes and return what doesn’t work.
“HEY, HANDSOME!” We’ve got a few little rules you should abide by when it comes to menswear, to make sure all of your guys are looking aisle-ready.
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Tuxedo or suit rentals are great for men who just don’t need to wear one regularly. Oftentimes, it’s much cheaper to rent than buy.
Suspenders, bow-ties, skinny ties and other mens accessories are the perfect way to show off your Groom’s personal style and make for great gifts for the groomsmen.
3 Groomsmen don’t have to exactly match your bridesmaids, just as long as they are complementary in style and vibe!
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I D I D N ’ T WA N T T H E M T O H AV E T O C A R R Y B O U Q U E T S A L L D AY, S O E AC H O F M Y B R I D E S M A I D S WO R E A B O H O - C H I C F LO R A L C R OW N O F S P R AY R O S E S .
STYLIST TIP All dress orders are reviewed by a stylist to make sure that you chose the right size based on the measurements you provided. If we think that you have not chosen the appropriate size, we will reach out to you!
DO IT YOURSELF
BRIDESMAID BOUQUET STEP 1: Prepare your petals by removing all leaves and thorns from the stems and laying them out with the flowers facing you.
STEP 2: Start with a large flower for the center and, with blooms still facing you, turn the bouquet as you add flowers so the bouquet builds in a spiral formation.
STEP 3: When you’re happy with the size and shape, wrap stems tightly in waterproof floral tape and trim the ends to the desired length.
STYLIST TIP We recommend that you purchase any special order dress 16 weeks before the wedding date.
Brides everywher e can take a collective sigh of
relief and start shopping
!
Brides everywhere can let out a collective sigh of relief and start shopping! STYLE ME PRETT
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STYLE ME PRETTY