Northern Soul Strategy Book

NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN NORTHERN SOUL. NORTHERN SOUL. NORTHERN SOUL. NORTHERN

CONCEPT

THE CELEBRATION OF CULTURES COMING TOGETHER TO FORGET ABOUT THE NEGATIVITY IN THE WORLD BY IMMERSING IN THE FREEDOM OF MUSIC EXPRESSED THROUGH THE FORM OF DANCE.

R A T I O N A L E RESEARCH ON NORTHERN SOUL HELPED US TO CREATE OUR OWN PERCEPTION OF THE MOVEMENT,.

THIS WAS THAT, TO MANY PEOPLE IT WAS A FORM OF ESCAPISM AND EXPRESSIONISM. THIS LED TO US WANTING TO BASE BOTH THE FILM AND PHOTOSHOOT AROUND THE FREEDOM THAT NORTHERN SOUL BRINGS TO PEOPLE, WHETHER THAT BE THROUGH THE FREEDOM OF MOVEMENT OR DANCE ALLOWING THEM TO FORGOT THEIR PROBLEMS.

“THE NOTION OF FITTING IN IS SOMETHING THAT PEOPLE OFTEN STURGGLE WITH. THIS, ALONGSIDE THE HARDSHIPS OF EVERYDAY LIFE MEANS A FORM OF ESCAPISM IS ESSENTIAL. NORTHERN SOUL GIVES PEOPLE THE FREEDOM TO EXPRESS THEMSELVES THROUGH MUSIC AND DANCE WHILE ALSO FEELING THAT THEY BELONG TO THE COMMUNITY THAT NORTHERN SOUL HAS CREATED. NORTHERN SOUL. KEEP THE FAITH.”

THE MAIN STYLING ELEMENTS OF NORTHERN SOUL THAT WE INCLUDED WERE THE WIDE LEG TROUSERS, POLO SHIRTS, BUTTON UP SHIRTS, FLOWY SKIRTS AND LOAFERS. THESE ELEMENTS, ALL PUT TOGETHER EMPHASISED OUR PERSONAL TAKE ON NORTHERN SOUL.

STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING. STYLING.

PHOTOGRAPHY

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WE TOOK INSPIRATION FROM SHORT HAIR IN THE 60S/70S FOR THE PHOTOSHOOT, AS WE WANTED AS MANY ELEMENTS AS WE COULD TO BE REMINISCENT OF THIS ERA. HOWEVER, FOR THE FILM WE KEPT THE MODELS HAIR NATURAL. IN BOTH THE FILM AND THE PHOTOSHOOT, WE HAD NATURAL GLOWLY MAKEUP, AS WE DID NOT SEE MUCH HEAVY MAKEUP WHEN RESEARCHING NORTHERN SOUL.

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L O C A T I O N WE CHOSE MULTIPLE LOCATIONS FOR THE FILM SO WE COULD CAPTURE SHEFFIELD WHILE ALSO SHOWING OUR PERCEPTION OF NORHTERN SOUL. HOWEVER, THE MAIN LOCATION WAS THE ICONIC PARK HILL FLATS. THIS WAS SYMBOLIC OF THE HARDSHIPS OF LIFE THAT WE WANTED TO REFLECT WITHIN THE FILM. FOR THE PHOTOS, WE CHOSE A SIMPLE PLAIN BACKDROP OUTSIDE, SO ALL THE FOCUS WOULD BE ON THE CLOTHING AND MODEL.

VISUAL

TO VISUALLY DISPLAY THE PROMOTIONAL POSTERS, I WOULD POST THEM AROUND THE CITY. THIS IS SOMETHING THAT MANY EVENTS DO AND I THINK WOULD RELATE TO THE NORTHERN SOUL MOVEMENT. THE FINAL IMAGE WOULD BE DISPLAYED HANGING UP WITH A SIMPLE BACKGROUND. THIS BEING HOW THE IMAGE WAS DISPLAYED IN KOMMUNE FOR THE NORTHERN SOUL EXHIBITION. I THINK THIS KEEPS THE FOCUS ON THE IMAGE, WHILE IT ALSO LOOKS AS THOUGH IT IS FREE HANGING.

DISPLAY

PROMOTIONAL MATERIAL

IN ORDER TO PROMOTE OUR EXHIBITION ON NORTHERN SOUL, I CREATED THREE DIFFERENT POSTERS. THE THREE DIFFERENCES BEING THE INDIVIDUAL DANCE MOVES ON EACH POSTER. THE MOVES OF ARE SILHOUETTES OF NORTHERN SOUL PHOTOGRAPHS. THE BLACK AND YELLOW COLOR SCHEME MAKES THE POSTER POP AND STAND OUT TO CATCH ATTENTION.

E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E

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