s H DESIGN
s H
CONTENTS
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02 02
03 03
044
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Milo
Scarpa rebrand
Dory
Climbing aid
About Me
The product to help support young military families during deployment.
Key aspects of the brand were transformed into a future brand vision.
An electronic scuba dive log book for use on and off the dive boat.
A communication aid for outdoor climbers in poor visibility.
Get to know me a little more.
01
Final year design project at University with the chosen brief: ‘design a product to support military families during deployment’. The product should help facilitate bonding for all members of the family.
PROCESS
Research data and information was obtained from 4 focus groups at Chilwell military Barracks in Nottingham, interviews with military personnel, their partners and children and a review of existing literature.
Military families will always experience prolonged periods of separation. This can be difficult for the whole family. Target users consist of a male soldier aged 25-29, his partner and 1-2 children aged 3-8. Together they live a transient lifestyle moving every 2 years.
Design development comprised sketch work, foam model making, clay modelling, Photoshop renders, ergonomic testing & evaluation or disassembly of existing products. 3D development took place by surface modelling in Creo.
The final prototype was manufactured using rapid prototyping and CNC milling due to the complexity of the shapes. Digital prototypes of the website and interface were created, first on POP app then Adobe Muse.
Testing and an evaluation were conducted thanks to a focus group of target users at Chilwell Barracks, Nottingham. Professional feedback was gathered from VanBerlo, the Dutch design agency in Eindhoven, the Netherlands.
SKETCH
DEVELOP
m lo
IN USE Storyboard of final design demonstrating product use.
connecting military loved ones
Before deployment
01
During deployment
02
03
04 under the living room sofa
Sync the Milo device to wifi around the home & the associated website
05
The family have to search the house using the clue to find that week’s token
Plug the Milo base unit into the mains and connect the lion character via the USB
06
Once found the token is slotted into a hole in the base unit
Hide all 24 tokens around the house and note hidden locations on website
07
A video message from the deployed soldier appears on screen & can be viewed
Family at home receive a weekly clue indicating the location of a token
08
At the end of the video there’s an opportunity to send a video reply
WEBSITE Storyboard final The deployedof parent design thedemonstrating uses associated product use website to record and watch messages while keeping track of tokens and clues.
INTERFACE
TextText
The family at home use Milo to send videos to the deployed soldier using the interface pictured and 4 buttons.
02
A fictional rebranding project of the outdoor footwear brand ‘Scarpa’. A future vision for Scarpa’s visual brand language was created.
PROCESS
A thorough research phase of the current brand was undertaken looking at the brand story and existing products. It was discovered that this existing product line of climbing shoes did not appear coherent and had no clear branding.
Research led to an understanding of the brand personality. This was demonstrated by selecting keywords that represent the brand. The most important keywords and their relationship with one another was presented in a Venn diagram.
Research into competitor brands provided a good understanding of Scarpa’s brand positioning in the market. This positioning was demonstrated using a 2 x 2 matrix.
At the 3D level design cues were ascertained using sliders to visually represent each of the keywords from the Venn Diagram. These sliders represent the new DNA for the brand and include a new colour scheme.
Using the 3D design cues, a future vision was created. Four example climbing shoes were sketched in Corel Painter. The new visual brand language elements were highlighted.
KEYWORDS The most important keywords are represented by size in a Venn diagram. Caring Sociable Comforting Traditional Adventurous Fun Unique Knowledgeable Risk Taker Reliable Active Outdoorsy
SLIDERS 11 sliders visually demonstrate keywords.
Clean (no detail)
A lot of detail
VBL The visual brand language is represented by key elements & the chosen colour scheme.
Coloured interaction points
Prominent visual details
03
A second year University project to design an electronic product with a function not suited to a smart phone. The product should have the capability of being upgraded to create additional revenue.
PROCESS
The product acts as an electronic dive log book for scuba divers. This would be waterproof, suitable for use on a dive boat with wet hands and more durable than existing paper alternatives.
Initial ideas were generated using a form board for inspiration and an indication of the product aesthetics.
Sketch models from blue foam were created to aid development. Basic user testing was also undertaken to assess the location of controls and size of interface.
Dory is able to keep a log of your dives, access a database of marine life, find local dive sites and connect with your dive buddies.
The prototype was made by hand using layers of Prolab to create the desired shape. A water slide transfer was used for the logo.
SKETCH
DEVELOP
PROTOTYPE
IN USE Storyboard of final design demonstrating product use.
On the dive boat
01
User logs details of the dive straight out of the water, using the trackpad to enter data
02
Dory is waterproof and the trackpad enables the device to be used with wet hands
03
Users can keep in touch with dive buddies by inputting contact data for later use
At home
05
At home or the hotel users charge Dory by simply placing it on the induction bed charger
06
The touch screen provides a quicker alternative for navigation in a dry environment
07
The associated website can update & sync the device, download marine life databases & allow for contacting buddies
04
Dory’s built in database allows users to search for marine life from their dive
04
A fictional project to create a device to help climber’s communicate whilst out on the rock and unable to see their belayer or climber.
PROCESS
From personal experience a brief was developed to aid communication between the climber and their belayer. Outdoors users may be meters apart in all weather conditions with reduced visibility and/or audio. These situations can rapidly become dangerous.
Initial ideas were sketched with concepts also presented in colour using Corel Painter to digital sketch. The designs aim to follow the redesigned Scarpa brand in project 02.
Concepts were developed using foam sketch models, and a 3D printed model to aid physical testing of the concept.
The final design was produced in Creo and this model used as an underlay for a final digital sketch. A Keyshot VR demonstrating how to interact with the product was also created.
2D schematics were created in Adobe Illustrator to help explain the design and storyboard of use.
SKETCH
IN USE A storyboard demonstrating product use. The climber and the belayer require separate devices due to differing roles.
Climber on the wall
01
User twists top of device anticlockwise to indicate rope is too tight
02
User twists top of device clockwise to indicate rope is too loose
Belayer at ground level
05
Lights on either side flash to alert user & screen indicates message from the climber
03
The top section can be pushed down to indicate desire to get down the wall
04
The switch in the middle can be depressed at any point in an emergency
Climber on the wall
06
The belayer slides the front switch to notify the climber that their message is received
07
Climber is alerted to belayer’s receipt of their message as lights flash on each side
Belayer
Climber
DEVELOP
05
HANNAH SAGE
Hi I’m Hannah! Take a look at my CV to find out more.
Education
Experience
Skills
Awards
Interests
s H hannahsage@ymail.com +44 (0)7878780742 www.coroflot.com/hannah_sage Š Hannah Sage June 2015