My Message 10. Acceptance

To build my brand image my approach will consist of a social media campaign to allow consumers to interact with the campaign. I will also be creating a fashion film using styling methods to reinforce consumer interaction. A I also intend to use brand heritage to communicate my brand values and how they define the luxury market. I believe that approaching the luxury streetwear market on multiple channels will not only target Generation Z but will also future proof for future generations.

My objective is to represent the clear message of acceptance within luxury streetwear by using my brand concepts of survival, passion, and empowerment. I will be pushing the boundaries of streetwear and creating an accepting 360 campaign. My aim is to create a sense of community throughout my campaign. The purpose of this book is to introduce the concept for my 360 and outlines the ideas and conclusions that I have found throughout my journey.

GENERATION Z