Survival 12. Passion

After plenty of research I have decided to focus my 360-campaign targeted towards Generation Z. I have chosen to target this generation of cunsumer as I have a clear understanding that Generation Z are a critical gateway for marketers nowadays which is why I have chosen to use them as my chosen consumer. Having grown up surrounded by the latest I Phones and I pad’s it was only natural to choose a social media campaign as a chosen marketing method. We are consumed by social media; in fact, we live and breathe it. “ 65% of Generation z say they use social media to find entertaining content” (Forbes, 2021) therefore with the right content and marketing tools I know that my 360 campaign will attract and target my specific consumer. My platforms will be a positive space where consumers will go for a sense of escapism, community and most importantly a platform to educate them of the importance of acceptance within luxury streetwear in the modern day. I want the message of acceptance to allow my consumers to know that streetwear is for everyone, not just for males, not just for skateboarders but for everyone. You don’t have to conform to what is considered the social norm of clothes. Luxury streetwear is for you.

Youth