Catherine Wells
Georgina Korrison
Hannah Walker
Autumn Winter 2013/14 Trend Report
CONTENTS Into the Wilderness Back to Basics A Styled Souvenir Camo Chameleon
Raw Revolution In the Nud Rebellious Creativity Metal Man
Complex Cubism Boxed In GeoGraphic Shape Up
Trend Extension GeoCamo GeoWood
Hotspot for Hipsters Report
Into the wilderness
The UK economic growth at the end of 2012 showed that we may be heading towards a triple dip recession and nature is free. We are constantly contactable and wandering in the wild is a form of escapism. There are popular culture references within music videos (Bastille- Pompeii) and films (The Hobbit). Expect to see earthy tones and natural materials.
As people are trying to reconnect with nature we see elements of the outdoors creeping indoors. The application of bare, untreated and unfinished wood will be prevalent adding to the back to basics feel in visual merchandising.
Back to basics
The use of holiday souvenir t-shirt style logos in graphics stems from North American national parks and their explorers. Think simply-printed; reminiscent of stamps and scout badges.
A styled souvenir
As an attempt to blend in with the surroundings, camouflage colours and army prints suggest utility and a hardwearing vibe for menswear this Autumn.
Camo CHAMELEON
The raw revolution
With the likes of 3-D printing about to emerge, we are on the cusp of a new Industrial Revolution. Expect to see more futuristic looking fabrics, raw industrial spaces chosen for events and retail stores as we celebrate this new revolution and the increased use of graffiti-inspired products. L.S Lowry one of the greatest paintersof the industrial city is due to exhibit his work in the Tate Modern. His paintings are unique evidence of Britain’s urban environment and its history during the 18th Century.
Bare-looking, raw electrical lighting will be prominent in-store with the reinvention of simple and stark living. Open to the elements without any protection, the nude bulbs are simulating an ideal of an unpretenious lifestyle.
In the nud
The abandonment of factories has opened a canvas for creative opportunists. This has influenced graphic design in the style of street art and rebllious quotes. Stencil type and hand-drawn visuals and graphics will be capturing the essence of this trend.
Rebellious creativity
Shiny, steel-inspired textures and surface prints will be present in Autumn/Winter 2013/14. The use of a wide range of materials will evoke this metallic and glossy vibe.
Metal man
Complex cubism
Geometric shapes have been overwhelmingly obvious in 2012 and are set to continue throughout Autumn Winter 2013. The trend stems from the Cubist art movement, pioneered by Pablo Picasso and Georges Braque. Cubist design has a sense of Postmodern rebellion and intelligence, ranging from minimal simple shapes to complex Tetris patterns. Geometric shapes create a dynamism and energy inspired by futurist values of modernity and advancement. The use of bright clashing colours is a key feature.
Boxed in
In visual merchandising the trend will translate to boxed and shaped shelving. Appealing to the neat and intelligent cubist consumer who values order and organization.
GeoGraphic
Geometry is particularly relevant in graphic design with networks and grids of tessellating shapes being used. Creating a kaleidoscope-like effect, the shapes play on perspective adding detail and energy.
Shape up
In menswear geometric forms will be mostly apparent on the upper half of the body. Dynamism is created by the clashing colours and busy print.
Trend Extension
GeoCamo
Geometric Camouflage is a fusion of the back to basics outdoor trend and the contemporary style of cubism. The crossover suggests a modern, futurist environment with sharper shapes than the fluidity of the most common US Woodland pattern.
GeoWood
The juxtaposition of natural wooden forms combined with futuristic angular shapes results in this ‘GeoGraphic’ trend. The geometric modification of wood, a traditional material, will create a modern, refreshing twist.
e v i l a rs; o t a v r no o n f i l n a ur tio t a l n u i c t s f e o d e e g n ran r o e e b s r m u n ive . d n e o i a h t t a h ir is it p w s t I n i . g l n o o zi nd c a z u f s nded b e o a m e s m i e o id c n a w is rec . Discover t s d t e t i h n n Berlin n i g l of abu ighli t into Ber of the city learn abou h h n n c a e r Hidd in an insigh ative tour Tascheles, as their with es in sea a altern s, such as To g e city y and v n h i a t a d t f t e a e o a e k cre to ta artist squ their use e, finish th to Regga f o r d e f nc se ng
H
r o f t o p s ot
s r e t s Hip
oots in Janu; b d n a , s year d a r shows a e e n c i o b i w ats, eek runs t nding fash hose of h e i Bean Fashion W well as atte this time. T , Show
m e Berlin ly. As un around er, Premiu d Seek. B u J d t r n n ary a ows also d and But norama a eforehand h a a b s . trade clude Bre , Bright, P nd apply ations . c o e a n l l i u s t s s n w note der, Cap e sho in differe ired brand h t r O h it rc sp and resea nds exhib street-in o t ra or sure ent b ght f ss cards! r i r e f B f i nd ne as d omme take busi c e r o We ber t m e m Re
i form artists an e cha eer, listen oft end o h t t t stree ou ge banana b e Ostbanh y f I . s a th canva own with d at e t a c B d o am, lo ry. The wind nd ha ne of the us an imp st of the a a Y r t u a e o h e Galle eats home t e grand city. It’s r and is t o the W spectful b d i ; S e f i t l re a e . T Eas elmu ight n H e h of th ive the w an history lies as a e 7 t e h / h l st. T rv rk s for its 24 bars. Visit t and to a D to su er of Germ t memoria rbulent pa visit for r e t ppen dy tion riou s f a u a n d o u t h a A c t n e a i i r o t r e c t i u h s m n h i o t e o h re ol of th ularly wor ect and t rlin is music and e of sop signs. If y vent he H e t t n B e e t p c c e i m e s li ga house r for a s catwalk d eek the ve to ledge ry is part istorical a mural of w f o o n a e k h a W b e g all ac wton ght-off-th g Fashion rty. You h ecret ide G th for the tly evolvin e S N t s i a s Ea t s; bo a constan t stra erlin durin y Diary p n in top e o v p i igges s t b a d e B n s e p i a h n cre p i t D a it work. that Mitte to be nd is the as they h uestlist of atively, if e h t fact ive artists n e t ?! o att he know” o see a g ks. Alter d dancing ed in c t s e e u l l M c o o e t t c “ d ienc re mainly f You Read oarding averic -fashione r pect e in ill fin m x e b w e p e l x u d ; y l s o st D yo on y h s a l E f o locati tters and r a bit o m, where in clothing Retaiendent shopustsrasse for. If stationer tools you fo se allroo dressed B king trend o s Indep . Visit Aug ook store e creative entso n l n he e b t eratio ll th ou ar d to Clarc ngem dising n a y a e r distric azine and r s g a a ea eat g chan VP h every fun h m o A ma thing, RS perfect n isual mer tore, the r s. es f v s r n coupl ygone era is you isplayed i rasse. For partment s are b r e d st from We d d designe need on Mulack e D a en found les visit K And high . ac Berlin . spect f o m ds Harro on Ku’dam found
t sen s a a p s e e e evok mbol h y s t g f s o berg Gat e a stron ndmarks e i r o t n a S om rande few l rtant s bec