Brazen Sotheby's International Brand Brochure

Best Brand. Best Brokers. Best Properties.

EASTSIDE OFFICE (425) 746.1200 • 15600 NE 8th Street • Bellevue, WA 98008 DOWNTOWN OFFICE (425) 454.4141 • 10138 Main Street • Bellevue, WA 98004

www.BrazenSIR.com

About

Sotheby’s International Realty® has a motto – “Artfully uniting extraordinary homes with extraordinary lives.” While I love that commitment- for me it goes much deeper.

THE SOTHEBY’S BRAND

Sotheby’s International Realty® is the most extraordinary real estate company in the world.

With a rich history dating back to 1744 when the venerable Sotheby’s Auction House was established, the Sotheby’s brand was built on serving the most prestigious clientele in the world.

Sotheby’s International Realty Affiliates LLC selectively grants franchises to independent real estate companies that meet strict qualifications. The Sotheby’s International Realty® organization boasts an esteemed group of brokers who understand the unique mindset of upscale clients seeking distinctive homes. Sophisticated, savvy and extensively trained in luxury markets, these professionals have intimate knowledge of properties in their community.

Brazen Sotheby’s, the first Sotheby’s affiliate in Washington State, is proud to maintain the Brand’s unsurpassed standards. Sotheby’s International Realty Affiliates compliments Brazen’s local expertise and regional charm with operational, marketing, recruiting, educational and business development resources. Their technology infrastructure allows Brazen brokers to easily communicate and transfer information globally.

About

BRAZEN

Brazen Sotheby’s Realty represents Bellevue/Seattle’s most discriminating buyers and sellers from around the world. Born in 1993 as Brazen Realty, their knowledge of the real estate market in the Pacific Northwest is boundless. Combined with the global reach of Sotheby’s, clients enjoy the best of both worlds with Brazen – a well-connected local brokerage with the scale and reach of an international firm behind them.

Joseph and Randi Brazen, owners of Brazen Sotheby’s International Realty, have been linchpins of the Western Washington Real Estate community for over thirty years. After becoming the leading broker of what is now Coldwell Banker Bain, Joseph took advantage of the hot economic environment of the early ‘90s by launching his own firm, Brazen Real Estate.

Brazen Real Estate’s commitment to quality with thousands of clients made them the natural choice to become the first Sotheby’s International Realty Affiliate in Washington State. In 2007 Brazen Sotheby’s International was born in downtown Bellevue. Since then, the company has grown to include two Bellevue offices and many excellent brokers. Clients applaud Brazen Sotheby’s as the most savvy, discreet, professional, honest brokerage in the Northwest.

Many years of dedication has built Joseph and Randi a reputation of caring deeply about community. Joseph and Randi have mentored hundreds of brokers to success. Their local knowledge coupled with Sotheby’s global reach has yielded extraordinary results. Today Brazen Sotheby’s International is recognized as one of the leading Brokerage Firms in the Northwest, where the name Brazen has become synonymous with luxury Real Estate.

It’s about connecting extraordinary people with one another. It’s about connecting the space with the time in life, providing beautiful settings for unfolding lives. Connecting families with eachother, linking memories to places. It’s about the art of living, and living within art. Loving eachother, our home, our community. Its about helping people find their place in this community. That’s what inspires me – helping people connect with community - because I love it and believe in it, more than anything in this world. And I believe in family – and I’m not talking about my beautiful wife, three daughters and golden retriever puppies (although I do love them beyond words). I’m talking about my Brazen Sotheby’s Realty family – the most inspired, excited, full-of-life group of realtors I’ve ever encountered. I’m talking about my exceptional team at our restaurant, The 520 Bar & Grill. I’m talking about the local teachers and bankers and firemen and shopgirls - the cogs that make this machine so special, that make our community the best community in the world. That is what I do – connect properties with families, families with community in the beautiful Pacific Northwest.

When you work with Brazen Sotheby’s Realty you become a part of the best community in the world. It’s what I believe. It’s who we are. The Brazen Sotheby’s International Realty Brand.

The most inviting, savvy, discreet, and refined family of brokers in the world.

Come see for yourself and when you do - call me. I look forward to showing you what I am talking about.

Joseph Brazen Designated Broker/Owner Brazen Sotheby’s International Realty

Worldwide PRESENCE 1976

An exceptional real estate company is launched and created from the same person that guides the Auction House.

With the vision of becoming a commanding presence in the representation of the world’s most unique properties, it is the Sotheby’s International Realty® brand that strives to represent all those who consider themselves the “Connoisseurs of Life,” and the represent the distinctive properties they so desire.

Our commitment to unparalleled quality continues. With nearly 14,000 sales associates in approximately 700 offices and 49 countries and territories, our network member utilize innovation with relevant reach to present a home in a most unique way.

Our brand’s white glove referral program is a key differentiator allowing network members to connect the most prestigious buyers and sellers globally.

Orchestrated by a dedicated team of professionals directing thousands of distinguished global connections monthly — from broker-to-broker to auction, these placement opportunities are managed with extreme care.

INCOMING AND OUTGOING REFERRALS

Our Broker Referral program helps enhance revenue potential for our Brazen SIR Brokers by connecting them to SIR Brokers all around the world. These opportunities are managed with a white glove service to ensure they are handled with extreme care.

List HUB The listings our network represents are automatically distributed to some of the most highly visited websites in the world.

This online listing distribution platform, powered by List Hub, also offers a robust reporting platform to measure online activity and results to properly gauge interest keels of potential buyers.

Online Marketing Summary Automatically emailed to clients every other week.

Digital MARKETING

BRAZEN SOTHEBY’S INTERNATIONAL REALTY offers the best digital marketing

tools tools available. Our powerful cascading web platform allows agents customization, shared SEO, and exposure on SothebysInternationalRealty.com. Our Social Media is robust and we have vibrant Drip Marketing Campaigns through tools like Rezora and Xpress Docs.

CASCADING PLATFORM

The cascading platform is a website solution for the members of our network which combines the features and functions of sothebys.com with local expertise and information. Each company and agent in our network can take advantage of our innovative and interconnected website platform to build their own locally targeted website solution optimized to drive more exposure to the properties our network represents. The sites feature properties available in the local markets as well as all of the Sotheby’s International Realty properties our network represents from all around the world. The website is available in 17 languages.

BRAZENINBELLEVUE.COM is an active and growing blog with impressive monthly impressions

Email MARKETING Cross-Channel Collaborative Marketing: working together to deliver across complimentary marketing channels.

Personalized Content and Data Solution: industry-specific content, online news, product information.

We create and share email marketing for your clients

SOCIAL MARKETING

Our dedicated presence connects our brand and the listings we represent to our global community of real estate influencers across multiple social networking channels including Facebook, Google+, LinkedIn, Pinterest, Twitter, YouTube and blogs.

Unlock Marketing Potential: expand digital marketing reach leveraging brokers’ contacts while protecting proprietary.

International TOOLS SIR MOBILE

The Sotheby’s International Realty® brand has partnered with Smarter Agent, the leader in mobile real estate technology, to co-develop the FREE Sotheby’s International Realty mobile application-SIR Mobile. SIR Mobile is leading the charge of the growing mobile marketplace and helping our network own the mobile relationship with your clients and potential clients. a Mobile is unique in that it works on any phone including iPhone, BlackBerry, Android, Palm and standard cell phones across all carries, as well as the iPad, enabling the Sotheby’s International Realty network to reach all homebuyers that use mobile devices.

“ANTHOLOGY

The collection of an Extraordinary Brand” is our complete marketing program for this year and features 16 brochures that are available as printed pieces in addition to being available as digital versions within an interactive marketing app created using Adobe® Digital Publishing Suite. The digital version is for use on an iPad and allows updates to be continuously sent throughout the year so the latest information is available to our network members.

This structure allows for an immersive consumer experience throught he use of slideshows, interactive units, embedded videos and live links to online components of our global media plan.

LISTING/MARKETING PRESENTATION

Our comprehensive online listing presentation is continuously updated, helping to ensure the latest brand features and benefits are being communicated to a seller client. Dozen of pages with pre-written copy and visuals are available for you to use - many of which can be customized with your personal message and name. Once your presentation is ready, you then determine the delivery output you desire: print the pages, email the presentation or create an eBook.

PROPERTY BROCHURES

Our brand’s professionally printed brochures are a consistent point of differentiation across our worldwide network, allowing our network members to easily and quickly emphasize key aspects of a listing. Our online creation tool provides a variety of page length and formats — many of which can be ordered and received the next business day.

BSIR STATIONERY

Our full line of stationery products provide a professional, consistent impression each and every time. Each piece can be customized with the local company or sales associate personal imprint and is easily ordered online via our dedicated Product Studio.

POSTCARDS & ePOSTCARDS

Our Product Studio provides access to dozens of direct mail options that have been pre-designed with visuals and associated copy points that make it easy to execute a consistent and impactful direct mail plan for your farming and prospecting efforts. Our eStudio and Presentation Studio provides similar options for your electronic marketing needs whereby templates exist for distribution via email.

TEMPLATES

We make marketing, listing, and communicating to clients easy with these pre-made templates ready for use”.

Live the Luxury

Brazen Sotheby’s International Realty 10138 Main Street | Bellevue, WA 98004 | (425) 454.4141 15600 NE 8th Street, K8 | Bellevue, WA 98008 | (425) 746.1200

www.BrazenSIR.com