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Glamour Quick Facts Goals Current Unique Advertisers Sample March 2015 Ads Competitor Quick Facts Shared Advertisers Unique Competitor Advertisers Competitor Ads to Target Rates
Quick Facts
Live the life, fill it with Glamour Glamour is for the woman who sets the direction of her own life and lives it to its fullest and chicest. Her point-of-view is unmistakably American, unwavering in its optimism and wide open to the possibilities ahead. The dream job, the perfect look, the right guy; All are in her reach. Glamour makes them reality. Its inspiration, ideas and guidance help her conquer her world with confidence and style. One in eight American women fill their lives with Glamour. With Glamour, she looks her best and does her best every day, every night and everywhere. Publisher: Condé Nast Editor-in-Chief: Cindi Leive Head of Digital Sales & Strategy: Jeff Barish
Circulation Demographics Total Circulation 2014 Ratebase Total Audience Female / Male
2,318,521 2,250,000 12,161,000 96% / 4%
March 2015 Issue
Our goals:
Increase Glamour Magazine ad sales & Seize competitor advertisers
Current Unique Advertisers:
Hair products • Clear Scalp & Hair • Head & Shoulders • Nexus • Shea Moisture Make-up/Perfume/Beauty • Burberry • Burt’s Bees • Caviar Repair • Clarisonic • Essie • Estee Lauder • European Wax Center • Jergens • Michael Kors • Opi • Urban Decay • Zoya
Clothing/Accessories (contd.) • Eddie Bauer • Nine West • Nordstrom
Clothing/Accessories • Calvin Klein • Dolce & Gabbana • Fendi • Frye • H&M • Joie • Jones New York • Kate Spade • Land’s End • Loft • Marc Jacobs • Michael Kors • Prada • Tommy Hilfiger • Ugg
Insurance • Geico
Medicine/Birth Control/Dietary Supplements • Humira • Juvederm • Pristiq Food/Tobacco • M&M’s • Natural American Spirit Telephone/Television • AT&T • Roku
Online/Digital • Bon Appetit • Influeners.brides.com Books • Abrams Combination • The Limited/Scandal • Vera Wang/Kohl’s • Vince Camuto/Dillards
Sample March 2015 Ads:
Sample March 2015 Ads:
Competitor
Quick Facts Fun Fearless Female The bible for young women wanting to live fun and fearless lives, reaching more than 17 million readers a month. The biggest magazine in the world with 61 international editions, Cosmo delivers sharp, entertaining coverage on work and money, fashion and beauty, health and relationships, culture and celebrities. Our mission is to drive the conversations that matter most to young women and make their interests and voices heard. We aim to open readers’ minders, broaden their perspectives, and help them to live the full life they deserve. Publisher: Hearst Corporation Editor-in-Chief: Joanna Coles Advertising Director: Karen Deutsch
Circulation Demographics 2014 Rate Base (000) Total Audience Total Women
53,500 16,969,000 14,609,000
Shared Advertisers:
Hair products • Big Sexy Hair • Garnier Fructis • It’s A 10 • L’Oreal • Pantene • Schwarzkopf Make-up/Perfume/Beauty • bareMinerals • Clinique • CoverGirl • Dior • Dove • Maybelline • Neutrogena • Olay • Revlon • Sally Hansen • Secret • Sephora Clothing/Accessories • bebe • DKNY • Express • Gucci • Macy’s • Skechers • Sperry
Medicine/Birth Control/Dietary Supplements • Always • Body Lab • Nexplanon • Proganix Food/Vehicle/Digital • Amazon • Toyota • Zing
Unique Competitor Advertisers:
Hair products • Aussie • Clairol • Lancome • Not Your Mother’s • Tresemme • Wet Brush Make-up/Perfume/Beauty • Bio-Oil • Chanel • CND Shellac • Crest • Eos • MAC • Mary Kay • Nivea • Paula’s Choice Skincare • Rapid Moisture • Rimmel • Sally Beauty Supply • Venus Clothing/Accessories • Buffalo David Bitton • Bongo • Target • Mudd • Lisette Medicine/Birth Control/Dietary Supplements • Air Optix Colors • Carefree • Nuva Ring • ZzzQuil
Tobacco/Food • 5 Gum • MarkTen • Trident Telephone/Television • Straight Talk Online/Digital • Next Issue Combination • Zales/Cinderella Pet Food* • Fancy Feast • Iams Jewelry* • Tacori *Unused category in primary vehicle
Competitor Ads To Target:
Competitor Ads To Target:
General Rates Â
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Advertising Specifications