HANRO Lookbook S/S 2021_Men_Englisch by HANRO

SPRING/SUMMER 2021

CONTENT

C A M PA I G N S S 2 0 2 1

MEN 1 S T D E L I V E R Y from January 15 th 6 2 N D D E L I V E R Y from February 15 th 1 0 3 R D D E L I V E R Y from March 15 th

D AY W E A R 2 2

S U S TA I N A B I L I T Y 2 8

OVERVIEW 30

C O N TA C T S 3 2

RECHARGE YOURSELF

The world is constantly changing. Current events not only have a lasting effect on society, but also affect us personally. We must live in the moment, while being aware of our surroundings and being mindful of our emotions. In response, many people are shifting their focus inwards. Priorities are reassessed and quality of life is redefined. Is the stress and the pressure to succeed excessive, and is our consumption and constant need to please every one necessary? It gave us a moment to reset and reevaluate our priorities. One place that is the perfect setting for ultimate relaxation and revitalizing the soul is in the Greek island of Milos, which also is where the HANRO Spring/Summer 2021 Campaign was shot. Unassuming and sublime, it defies the forces of nature and shows us just how much beauty can emanate from constant change. Every gust of wind dances differently on the sea; every wave traces new patterns as it laps on the sand. Each ray of sunlight changes the kaleidoscope of colors and the spirit of nature. The soft sandstone and volcanic rock is constantly sculpted by the wind. Nothing is ever the same as the day before, and yet this transience harbors a great sense of calmness and strength. It teaches us to appreciate the here and now, to live in the moment, and to simply exhale and let go. The new collection reflects this new perspective on a sense of quality of life and focus on the essentials. With its natural, softly flowing fabrics and harmonious colors, it echoes the carefree lightheartedness of a summer’s day. Bold colors like Sunny yellow and Geranium pink radiate lust for life and unbridled optimism. Beige and Earthy brown – inspired by sandstone and the rugged cliffs – contrast with cool, refreshing shades of blue in all the nuances of sea and sky. The multifaceted island of Milos in the Cyclades is also known as the “island of color,” and this firework of flamboyance is embraced by the new Spring/Summer Collection 2021.

1 S T D E L I V E R Y from January 15 th

N I G H T & D AY L / S LV PA J A M A 0 7 5 1 1 1 D E E P N AV Y, R O U N D O R N A M E N T

1 S T D E L I V E R Y from January 15 th

U L T R A L I G H T S / S LV S H I R T 0 7 3 0 0 0 W H I T E YA N I S L O N G PA N T S 0 7 5 0 3 0 E L E G A N T C H E C K 9

2 N D D E L I V E R Y from February 15 th

L I V I N G S H I R T S S / S LV S H I R T 0 7 5 0 5 0 F O R G E T M E N O T, T O PA Z O R A N G E , B A R B E R R Y

LEFT L I V I N G S H I R T S S / S LV S H I R T 0 7 5 0 5 0 T O PA Z O R A N G E N I G H T & D AY S H O R T PA N T S 0 7 5 4 3 3 O R A N G E B L U E S T R I P E

L I V I N G S H I R T S S / S LV S H I R T 0 7 5 0 5 0 R O C K W O O D N I G H T & D AY S H O R T PA N T S 0 7 5 4 3 3 S T R I P E D PA I S L E Y

2 N D D E L I V E R Y from February 15 th

C A S U A L S S / S LV S H I R T V- N E C K 0 7 5 0 3 5 R O C K W O O D C A S U A L S S H O R T PA N T S 0 7 5 0 3 9 R O C K W O O D

A L E X I S J A C K E T 0 7 5 1 7 0 L AVA R O C K A L E X I S L O N G PA N T S 0 7 5 1 6 4 L AVA R O C K

2 N D D E L I V E R Y from February 15 th

LEFT N I G H T & D AY S / S LV S H I R T 0 7 5 5 2 4 H AWA I I P R I N T RIGHT U L T R A L I G H T S / S LV S H I R T 0 7 3 0 0 0 L AVA R O C K N I G H T & D AY S H O R T PA N T S 0 7 5 1 1 7 H AWA I I P R I N T

3 R D D E L I V E R Y from March 15 th

LEFT L I V I N G S H I R T S S / S LV S H I R T 0 7 5 0 5 0 A L M O N D F L O W E R N I G H T & D AY L O N G PA N T S 0 7 5 6 6 6 G R E E N R O S E S T R I P E RIGHT L I V I N G S H I R T S S / S LV S H I R T 0 7 5 0 5 0 A L M O N D F L O W E R , L AVA R O C K , R O C K W O O D

LEFT FA N C Y W O V E N B O X E R S 0 7 4 0 1 5 E L E G A N T C H E C K , R O U N D O R N A M E N T, H AWA I I P R I N T, PA I S L E Y M I N I M A L , S T R I P E D PA I S L E Y, O R A N G E B L U E S T R I P E RIGHT M I C R O T O U C H PA N T S 0 7 3 1 0 7 L AVA R O C K

D AY W E A R

LEFT L I V I N G S H I R T S S / S LV S H I R T 0 7 5 0 5 0 B A R B E R R Y ELIAS BOXERS 07 4039 ROUND ORNAMENT RIGHT C O T T O N E S S E N T I A L S PA N T S , 2 - PA C K 0 7 3 0 7 8 CARBON BLUE, LIGHT MELANGE

D AY W E A R

U L T R A L I G H T S / S LV S H I R T 0 7 3 0 0 0 L AVA R O C K FA N C Y W O V E N B O X E R S 0 7 4 0 1 5 L AVA R O C K

D AY W E A R

C O T T O N S U P E R I O R S / S LV S H I R T, V- N E C K 0 7 3 0 8 9 G R E Y M E L A N G E C O T T O N S U P E R I O R PA N T S 0 7 3 0 8 6 G R E Y M E L A N G E

S U S TA I N A B I L I T Y I S I N O U R D N A

MADE IN EUROPE

-8 0 % of HANRO fabrics are produced on-site in the company’s own fabric-production facilities in Austria. -P roducts are exclusively sewn in-house at the company’s factory in Portugal. - Smaller carbon footprint thanks to shorter transportation routes. LOCAL SUPPLIERS

-W e usually source our embroidered pieces and woven fabrics from local suppliers. - Yarns come from Switzerland, Italy, and Austria. YA R N S

-H ANRO works exclusively with high-quality, premium cotton fibers. -H ANRO uses only premium merino wool from businesses that eschew the controversial mulesing procedure.

- HANRO focuses on modern, cellulosic fibers like TENCELTM, which is based on the raw material wood and is sustainably produced. L O N G - L A S T I N G = S U S TA I N A B L E

-H ANRO designs and manufactures products using only the best materials for a particularly long-lasting product.

OEKO-TEX® 100 PRODUCT CLASS II

-A ll HANRO collections are STANDARD 100 by OEKO-TEX® certified. - No harmful chemicals - strict limits are adhered throughout the entire production chain. - The certification requires compliance with the requirement standards for use, such as colorfastness, abrasion, and tear resistance – excellent fabric quality is guaranteed. - All suppliers must be OEKO-TEX®-certified, which means that all elements of HANRO products, such as fabrics, sewing threads, panels, printed fabrics, buttons, and zippers, meet these criteria. ON-SITE KNITTING AND DYEING

-O ur dyeing and knitting process is STeP by OEKO-TEX® certified. - Our facilities have clean internal water treatments and are able to reuse wastewater thanks to a closed water cycle. This way we don‘t create any negative impact on the local environment. The rest of the wastewater is released into Lake Constance after treatment. PA C K A G I N G & M A R K E T I N G M AT E R I A L S

-6 5 % of our products come in packaging made of FSC-certified cardboard that can be recycled. - All product packaging, bags, gift boxes, catalogs, lookbooks and additional marketing materials are made of FSC-certified paper or cardboard and are produced climate neutral.

PA G E 6 1 I 2 N D D E L I V E R Y

PA G E 6 8 I 2 N D D E L I V E R Y

CASUALS

L I V I N G S H I R T S S / S LV S H I R T

S / S LV S H I R T V - N E C K

07 5050 ROCKWOOD

07 5035 ROCKWOOD

N I G H T & D AY S H O R T PA N T S 0 7 5 4 3 3 S T R I P E D PA I S L E Y

PA G E 6 3 I 1 S T D E L I V E R Y

PA G E 7 1 I 2 N D D E L I V E R Y

N I G H T & D AY L / S LV PA J A M A

CASUALS

0 7 5 1 1 1 D E E P N AV Y, R O U N D

S / S LV S H I R T V- N E C K

ORNAMENT

07 5035 ROCKWOOD CASUALS S H O R T PA N T S 07 5039 ROCKWOOD

PA G E 6 5 I 1 S T D E L I V E R Y

PA G E 7 3 I 2 N D D E L I V E R Y

U L T R A L I G H T S / S LV S H I R T

ALEXIS JACKET

07 3000 WHITE

0 7 5 1 7 0 L AVA R O C K

YA N I S L O N G PA N T S

A L E X I S L O N G PA N T S

07 5030 ELEGANT CHECK

0 7 5 1 6 4 L AVA R O C K

PA G E 6 6 I 2 N D D E L I V E R Y

PA G E 7 4 I 3 R D D E L I V E R Y

L I V I N G S H I R T S S / S LV S H I R T

N I G H T & D AY S / S LV S H I R T

0 7 5 0 5 0 T O PA Z O R A N G E

0 7 5 5 2 4 H AWA I I P R I N T

N I G H T & D AY S H O R T PA N T S 07 5433 ORANGE BLUE STRIPE

PA G E 6 7 I 2 N D D E L I V E R Y

PA G E 7 5 I 3 R D D E L I V E R Y

LIVING SHIRTS

U L T R A L I G H T S / S LV S H I R T

S / S LV S H I R T 0 7 5 0 5 0

0 7 3 0 0 0 L AVA R O C K

F O R G E T M E N O T, T O PA Z O R A N G E , B A R B E R R Y

N I G H T & D AY S H O R T PA N T S 0 7 5 1 1 7 H AWA I I P R I N T

PA G E 7 6 I 3 R D D E L I V E R Y

PA G E 8 0 I D AY W E A R

L I V I N G S H I R T S S / S LV S H I R T

07 5050 ALMOND FLOWER

07 5050 BARBERRY

N I G H T & D AY L O N G PA N T S

ELIAS BOXERS 07 4039

07 5666 GREEN ROSE STRIPE

ROUND ORNAMENT

PA G E 7 7 I 3 R D D E L I V E R Y

PA G E 8 1 I D AY W E A R

L I V I N G S H I R T S S / S LV S H I R T

C O T T O N E S S E N T I A L S PA N T S ,

07 5050 ALMOND FLOWER,

2 - PA C K 0 7 3 0 7 8

L AVA R O C K , R O C K W O O D

CARBON BLUE, LIGHT MELANGE

PA G E 7 8 I D AY W E A R

PA G E 8 2 I D AY W E A R

FA N C Y W O V E N B O X E R S

U L T R A L I G H T S / S LV S H I R T

0 7 4 0 1 5 PA I S L E Y M I N I M A L

0 7 3 0 0 0 L AVA R O C K FA N C Y W O V E N B O X E R S 0 7 4 0 1 5 L AVA R O C K

PA G E 7 8 I D AY W E A R

PA G E 8 3 I D AY W E A R

FA N C Y W O V E N B O X E R S

C O T T O N S U P E R I O R S / S LV S H I R T,

07 4015 ELEGANT CHECK,

V- N E C K 0 7 3 0 8 9 G R E Y M E L A N G E

R O U N D O R N A M E N T, H AWA I I P R I N T, PA I S L E Y M I N I M A L , S T R I P E D PA I S L E Y, O R A N G E

C O T T O N S U P E R I O R PA N T S 07 3086 GREY MELANGE

BLUE STRIPE

PA G E 7 9 I D AY W E A R M I C R O T O U C H PA N T S 0 7 3 1 0 7 L AVA R O C K

C O N TA C T S

HEADQUARTERS H A N R O I N T E R N AT I O N A L G M B H

Julia Nußbaum Phone: +43 5523 505 6735 press@hanro.com

GERMANY

AUSTRIA

SWITZERLAND

HAEBMAU.

Laura Wagner Phone: +49 89 381 08 133 laura.wagner@haebmau.de

UK TA S K P R

Katie Riley Phone: +44 20 7636 1399 katie@taskpr.com

USA HANRO USA, INC.

Kristin Baasansukh Phone: +1 732 935 1100 151 kbaasansukh@hanrousa.com

HANRO.COM