Theoni Company Profile 4

Company profile 2014

Bottled directly from natural springs on the mountain range of Agrafa at 1100m altitude www.theoniwater.gr 1

Theoni / Natural Mineral Water / From the spring to you

A.H.B GROUP S.A BOTTLED NATURAL MINERAL WATER VATSOUNIA, POSTAL CODE 43060 MOYZAKI KARDITSAS TEL: +30-2445061200, FAX: +30-2445061000 E-MAIL: info@ahb-group.gr VAT I.D. 094347622 - TAX OFFICE OF KARDITSA www.theoniwater.gr

2 // Company profile 2014

// table of contents 1 // A.H.B Group Company 4 2 // Mission of A.H.B Group S.A. 5 3 // Principles of the company 6 4 // Corporate social responsibility 8 5 // Geographical location 9 6 // The village Vatsounia 10 7 // THEONI vs Other Waters 12 8 // Natural mineral water Theoni - source 9 // Natural mineral water - table water - spring water

13

14

10 // Natural mineral water Theoni 15 11 // Advantages 16 12 // Facilities 17 13 // Quality control 18 14 // Chemical and microbiological analysis of water Theoni by the Institute of Geology and Mineral Exploration (IGME)

19

15 // Chemical analysis 20 16 // Packaging 21

3

Theoni / Natural Mineral Water / From the spring to you

1 // A.H.B Group Company

Founded on 28/11/1996 by Mr Vasilis Tselios and his partners.

Started the production of bottling in the year 2013.

The newest factory in whole Europe.

Design and installation from SIDEL - Best and latest up-to-date technology guarantees the quality assurance of the Agrafa mountain range in each �THEONI� bottled water.

Complies with the requirements of the specification of Quality Assurance Systems ISO 22000:2005 (HACCP) and the Law. Rare Natural Mineral Water from the naturally sprouting springs Goura, on the Agrafa mountain range, at an altitude of 1.100 meters.

4 // Company profile 2014

2 // Mission of A.H.B Group S.A. 1

Increase of profits with dynamic growth of sales step by step and continuous increase of the share of the total market of bottled water in Greece and to expand abroad.

2

Our vision is to conquer one of the top five bottling waters in Greece in the next three years and to expand our turnover in foreign markets.

5

Theoni / Natural Mineral Water / From the spring to you

3 // Principles of the company

1.

Excellent, modern and innovative actions of sales and marketing.

2.

Respect and use with consciousness of all financial resources of the company.

THE EXEMPLARY APPLICATION OF THE FOLLOWING FOUR PRINCIPLES WILL SUPPORT THE SUCCESS

3.

Decentralized business structure that rewards the offer, the initiative, the responsibility and the team spirit.

4.

Exemplary representation of the company to customers, consumers, contractors, wholesalers, dealers, retailers and every trader.

6 // Company profile 2014

THEONI Natural mineral water

From the spring to you

7

Theoni / Natural Mineral Water / From the spring to you

4 // Corporate social responsibility As part of corporate social responsibility, the company A.H.B GROUP SA helps to improve economic prosperity and to upgrade the living conditions of the society in which it operates.

Each dynamic community bases its expectations for the future on the existing producing dynamics. In the modern communities these dynamics are found within their momentum towards investments.

This momentum is measured by the internal drive of the community, as applied to the investments for economic growth.

With this thinking the company has an ulterior motive in her continued investing towards economic prospects and upgrading the living standards of the community, where is located.

8 // Company profile 2014

5 // Geographical location

Located 10 km from Mouzaki and 40 km from Karditsa we meet the Village Vatsounia.

The village has excellent drinking water, which according to chemical analyzes of the General Chemical Laboratory is one of the best in the country.

AG. DIMITRIOS

MOUZAKI

28 km PORTI

MARTINI

Natural Mineral Water THEONI

VATSOUNIA SPATHES

PALEOKASTRO MELIGOS

KERAMARGIO

KARDITSA DRAKOTRIPA

NISIA TRIGONA

9

Theoni / Natural Mineral Water / From the spring to you

6 // The Village Vatsounia

10 km from Mouzaki and 40 km from Karditsa are necessary to reach Vatsounia. Placed on an altitude of 430 m, sparsely populated and drowned in the forest of chestnut trees, fir trees and oak trees, Vatsounia belongs to the municipality of Mouzaki.

The main source of income of the residents comes from sheep goats and swine raising. About 5,000 sheep and swine are fed. The village has excellent drinking water, which according to chemical analyses of the General State Chemical Laboratory, is one of the best one can drink in Greece.

10 // Company profile 2014

The history of the village, from antiquity until today, is incomplete not completely known. The village establishment is lost in the mists of time. Very close to the village, at “Paliokklisi� surrounding is placed the ancient kingdom of Seles. In modern times, testified that, around the year 1800, there were many battles in the area. At the end of the last century, the population of the town increased considerably, as moved in the area a group of people from the Epirus’ villages of Konitsa.

SPRING

11

Theoni / Natural Mineral Water / From the spring to you

7 // THEONI vs Other Waters

12 // Company profile 2014

8 // Natural mineral water Theoni - source

The Natural Mineral Water THEONI springs at 1100 m altitude of the sources of Goura, in the mountainous region of Agrafa in Karditsa.

13

Theoni / Natural Mineral Water / From the spring to you

9 // Natural mineral water table water – spring water The european union has identified three different types of bottled water.

NATURAL MINERAL WATER Has exclusively underground origin (drills or most rarely springs) and Community Directives prohibit any treatment or disinfection in natural mineral water. Its composition may contain various of metals and trace elements such as magnesium, calcium, potassium etc.

THEONI is a Natural Mineral Water that comes from the earthly sprouted (artesian water) springs of Goura at an altitude of over 1000 meters “from the spring to you”.

TABLE WATER Maybe of any origin (eg drill, lake, river, even desalinated sea water). The table water can decontaminate, in order the recommendation to be consistent with the corresponding EU directive from drinking water, and lacks of metal elements, for example magnesium, calcium etc.

SPRING WATER The spring water is an intermediate category between the table and natural mineral water.

It is close to natural mineral water in that it certainly has underground source and any treatment is prohibited.

However, the composition does not follows that of the natural mineral water, but that of table water, it lacks metal elements as well.

Greek bottled waters are either natural mineral or table waters.

14 // Company profile 2014

10 // Natural mineral water Theoni NATURAL MINERAL WATER THEONI

Bottled directly from source without incurring any treatment.

The bottling is fully automated in order to eliminate the risk of contamination

Excellent quality and chemical composition

The bottled water “THEONI”

The area of the springs for the

from their underground reservoirs

is real spring water from the

“THEONI” water is in the western

never ends and a part of this is

naturally sprouting springs of

fringes of the “Itamos” mountain

bottled by AHB Group SA, under

Goura, at an altitude of over

and the southern outskirts of

the name “THEONI”.

one thousand meters. These

the “Koziaka” mountain, which

springs are located in the

are part of the Agrafa mountain

“Theoni” is, as it became known

forest “Vatsounia” of Mouzaki

range.

from the memories of the elders

Municipality of Karditsa. The

in the area, the name of the

springs in this region are part of

The earthly sprouted (artesian

Penios river water basin. Basic

water) springs of Goura at an

topographical data describing

altitude of over 1000 meters are

the terrain of the springs is in the

also providing the drinking water

elevation changes, the various

of the residents of Vatsounia. The

slopes and creases.

water source of Goura springs

spring fairy in the region

15

Theoni / Natural Mineral Water / From the spring to you

11 // Advantages

LOW RATE OF NITRATES-NITRITE which are indicators of water contamination

LOW CHLORIDES CL According to researches the clorides (in high rates): 1. is a powerful poisonous neurotoxi 2. create carcinogenic compounds (trihalomethanes).

3. cause heart diseases and arteriosclerosis.

4. kill good bacteria called probiotics

ABSENCE OF HEAVY, TOXIC METALS LOW RATE OF SODIUM The sodium in high level can cause problem in arteries.

LOW RATE OF PHOSPHORUS The phosphate are indicators of water contamination with pesticides

ALCALINE WATER PH 8 The cells of our body is slightly alkaline and must remain in order to be healthy.

MODERATE WATER HARDNESS 113 MG/L

16 // Company profile 2014

12 // Facilities In our own, modernized facilities our bottling process is completely automated, with no human intervention at critical control points of filling bottles and capping.

17

Theoni / Natural Mineral Water / From the spring to you

13 // Quality control Application system ISO 22000: 2005-HACCP

Daily, organoleptic and microbiological controls in water samples periodically

18 // Company profile 2014

14 // Chemical and microbiological analysis of water Theoni by the Institute of Geology and Mineral Exploration (IGME)

19

Theoni / Natural Mineral Water / From the spring to you

15 // Chemical analysis CHEMICAL ANALYSIS BY THE LABORATORY FOR THE QUALITY OF BOTTLED WATER (GREEK INSTITUDE OF GEOLOGICAL RESEARCH – I.G.M.E) CATIONS

ANIONS

Ca+2

44,1 mg/l

Cl-

<5

Mg+2

0,8 mg/l

HCO3-

137 mg/l

Na+

1,6 mg/l

SO4-2

5,0 mg/l

K+

0,2 mg/l

NO3-

1,2 mg/l

<0,1 mg/l

NO2-

<0,05 mg/l

NH4+

mg/l

pH (21oC): 8,0 Conductivity (25oC): 234 μS/cm Total Hardness: 113 mg/l CaCO3 Solids remainder (260oC): 140 mg /l THIS WATER IS CHARACTERIZED LOW IN MINERAL CONTENT THIS WATER IS SUITED FOR DIETS POOR IN SODIUM WATER SOURCE: “GOURA SPRING” ON THE AGRAFA MOUNTAIN CREST OF THE EAST PINDOS

20 // Company profile 2014

16 // Packaging The current packaging is in transparent and colored (blue) bottles.

500 ml

500 ml blue

1500 ml

1500 ml & 500 ml blue

12 x 500 ml

24 x 500 ml

6 x 1500 ml

500 ml Fason

Bottle 10 lt

* Very soon you will have at your disposal bottles of 1lt and bottles of 10lt no-returnable

21

Theoni / Natural Mineral Water / From the spring to you

A.H.B GROUP S.A BOTTLED NATURAL MINERAL WATER VATSOUNIA, POSTAL CODE 43060 MOYZAKI KARDITSAS TEL: +30-2445061200, FAX: +30-2445061000 E-MAIL: info@ahb-group.gr VAT I.D. 094347622 - TAX OFFICE OF KARDITSA www.theoni-water.gr 22 // Company profile 2014