SOCIAL MEDIA
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
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WHAT IT DOES
-Connection with people -Sharing contents
CONTENTS & PEOPLE
-The nature of the contents. Traditional or new. Specific or general -The people that receive them. Mass or niche. Public or selected
USER MAP
-X: Level of exposure -Y: Content drivers
BUSINESS MAP
-X: Target -Y: Kind of topic
BUSINESS MAP
-X: Target -Y: Kind of topic The main cluster
BE (A)WARE
Sharing in a small community specific contents in order to create awareness.
Nature of the receiver
Origin of the contents
UNDER MY THUMB
EACH INDIVIDUAL CONTROLLED BY THE INSTITUTIONS -Social media as tools to control and influence the single persons’ lives -Social media as tools to reach the individuals everywhere -The institutions look after each person’s interest for their “own good” -The institutions as the promoters of personal awareness
RULE THE ROOST
INSTITUTIONS AS PROMOTERS FOR SOCIAL CHANGE -Social media as tools to create awareness in society -Social media as tools to reach the majority of people -The institutions as promoters of awareness for social and environmental problems -The institutions as guides to a better society
THE APPLE OF MY EYE
INDIVIDUALS CARING FOR SELECTED INDIVIDUALS -Social media as tools to keep connected to the loved ones -Social media as tools to achieve a personal aim -Individuals look for and after their close group of friends/family -Each one look after his/her own interest
THE WORLD IS OUR OYSTER
PEOPLE AS CREATORS OF A SELFMANAGED SOCIETY -Social media as tools to keep connected -Social media as tools to create community -Social media as tools to organise society -People act for a common good -People cooperate to create a better society
ERIKA GALLIGANI DENISE LUCENTE CRISTINA PHAM MARINA PSIMIKAKI XU RAN LEANDRO SGRO HANYU TANG