HAO DESIGN
School
Academy of Art University
Course
Portfolio Preparation
Instructure
Chamindri Wijemanne
Designer
Hao Lu
Contact
P 310 - 7736129 E chris90224@gmail.com http://haodesign.com/
Fonts
BankGothic : Light Futura: Light
Software
Adobe Indesign Adobe Photoshop
Bindery
ARC Document Solutions 945 Bryant Street, San Francisco, CA 94103
Printer
HH Imaging 333 Alabama St, San Francisco, CA 94110
COPYRIGHT Š HAO LU 2015 All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording, or any other information storage or retrieval system, without express permission from Hao Lu the designer.
02
HAO DESIGN PORTFOLIO
“change the changeable, accept the unchangeable, and remove yourself from the unacceptable.” denis waitley
HAO DESIGN PORTFOLIO
03
I, HAO LU WAS BORN IN TAIPEI, TAIWAN IN 1988. I DIDN’T EXPECT THAT I WILL BE AN INTERIOR DESIGNER AT FIRST, BUT MY ART FACTOR DID APPEAR SINCE I WAS A CHILD WHICH ASSISTS ME TO UNDERSTAND AND APPLY THE THEORY OF PERSPECTIVE AND COLOR ARRANGEMENT IN MY WORKS. THEREFORE, I HAVE BEEN PARTICIPATED MANY COMPETITIONS SINCE CHILDHOOD AND BELIEVE I WILL BE AN ARTIST SOMEDAY. HOWEVER, EVERYTHING GOT CHANGED AFTER I GOT THE OPPORTUNITY TO WORK IN AN INTERIOR DESIGN STUDIO AS A DESIGNER ASSISTANT, UNTIL THEN I REALIZE INTERIOR DESIGNER IS WHAT I REALLY WANT TO BE. I HAVE WORKED IN THE STUDIO FOR THREE MONTHS AND LEARNED THE BASIC PROCESS OF INTERIOR DESIGNING. PERHAPS BECAUSE OF MY HARD WORK OR OUTSTANDING ATTITUDE DESIGNER DISCUSSED AND RECOMMENDED ME TO STUDY ABROAD ABOUT INTERIOR DESIGN WHICH WILL MAKE MY SKILLS IMPROVE AND GET INTO HIGHER LEVEL. ON THE OTHER HAND, EVEN THOUGH MY UNDERGRADUATE MAJOR, TRANSPORTATION MANAGEMENT, WAS TOTALLY DIFFERENT WITH INTERIOR DESIGN, THERE STILL SOME CLASSES I THINK CAN ASSIST ME IN DESIGNING, SUCH AS URBAN PLANNING AND MANAGEMENT. IN
ADDRESS: 1 CUTLER AVE. FL1 CA, 94116
THOSE LECTURES, I LEARNED HOW TO COMMUNICATE AND COOPERATED WITH OTHER PEOPLE
PHONE: (310) 773 - 6129
AND WORK AS A TEAM WHICH I THINK IS EXTREMELY IMPORTANT IN DESIGNING. I BELIEVE ALL
E-MAIL: CHRIS90224@GMAIL.COM
THE EXPERIENCES I HAVE CAN LED ME TO BE A PROFESSIONAL INTERIOR DESIGNER, AND ONE DAY, I CAN GO BACK AND IMPROVE THE ENVIRONMENT OF INTERIOR DESIGN I MY LOVELY HOME PLACE, TAIWAN.
04
HAO DESIGN PORTFOLIO
hao lu
work experience
9F., No.38, Ln. 221, Sec. 3, Chengtai Rd.,
Jun. 2009 ~ Aug. 2010
Jun. 2011 ~ Aug. 2011
Wugu Dist, New Taipei City,
Lion Interior Design
See's Candy Taiwan Website
Taiwan (R.O.C.) 24841
Taoyuan City, Taiwan
Art Director
Phone: 0972393586
Design assistant
E-Mail: chris90224@gmail.com
skills
education Tamkang University
2010
New Taipei City, Taiwan Transportation Management Bachelor degree
Academy of Art University San Francisco, United States Interior & Architecture Design
2015
computer program
language
characteristic
AudoCAD
Chinese
Good hand sketcher
3DsMAX (with Certification)
English
Team liaison
Revit
Taiwanese
Conflict resolution
Photoshop
Quick learner
Illustrator
Extremely organized
Indesign
Computer proficient
Painter (With Certification)
Master degree
HAO DESIGN PORTFOLIO
05
table of contents
1 3 5 06
residential design project: main house design for iugg
08
hospitality design project: renacer hotel in mexico
92
modern design project: stickley museum design for the cranbrook academy of art
HAO DESIGN PORTFOLIO
184
58
142
retail design project: pop - up store design for old navy men
retail design project: chronicle books 4th st, san francisco, ca 94103
HAO DESIGN PORTFOLIO
2 4 07
1
MAIN HOUSE DESIGN FOR IUGG hao Lu | 03780214 | ernest mariotto iad 605 : residential | fall 2014
1
site analysis 10
site location site: hualien city in taiwan
Taiwan
Hialien County
TRANSPORTATION
Hualien City
Train Station Airport Site
geology “marble gorge“ Taroko Gorge which carved into the marble by the erosive power of the Liwu River. Tectonic compression between the Philippine Sea Plate and the Eurasian Plate supplied additional pressure that metamorphosed the limestone into marble
±35 MIN 75 MILES 3 HOURS ±40 MIN 84 MILES 6 HOURS ±30 MIN 100 MILES
MAIN HOUSE DESIGN FOR IUGG
11
climate analysis
12
HAO DESIGN PORTFOLIO
Average Temberture (F)
Rainfall (mm)
Average Wind Speed (f/s)
Precipitation Days
Precipitation Days
Relative Humidity
MAIN HOUSE DESIGN FOR IUGG
13
2
design concept 14
concept statement concept:
extend ( relate to concept of guest house: squeeze )
Hao Design was committed to provide an extended and no boundary residential design for my client. Iwill design a space where can extend the family members’ relationship and tie them closer by destroying the boundary and providing the looking up and forward space design. I will focus on the material, illumination, and room connection and create the extended mood to look ahead
concept sketches MAIN HOUSE DESIGN FOR IUGG
15
connection between concept and clients
Flat Stress
Relaxed
Wide Extended Natural
16
3 3.
floorfloor plan plans & sections & sections
17
level 1st floor plan
space: living room family room open studio tea room indoor garden dining room kitchen wine cellar storage
18
HAO DESIGN PORTFOLIO
MATERIAL TEXTURE CHANGE
MATERIAL COLOR CHANGE 0'
4'
8'
16'
32'
MAIN HOUSE DESIGN FOR IUGG
19
level 2nd floor plan
space: library Laundry master bedroom guest room restroom
20
HAO DESIGN PORTFOLIO
---
STRUCTURE EXTENDS TO CREATE THE ENVIRONMENT WHICH MAKES PERSON LOOK FORWARD & UP
0'
4'
8'
16'
32'
MAIN HOUSE DESIGN FOR IUGG
21
section 1 north - south section
section 3 east - west section
22
HAO DESIGN PORTFOLIO
section 2 north - south section
MAIN HOUSE DESIGN FOR IUGG
23
space plan
4 composition 24
space plan
Living room, Dining room, Family room & Open studio Kitchen Wine Cellar & Storage Tea room & Indoor garden Library Master bedroom & Guest room Restroom & Laundry Circulation
level 1
level 2
MAIN HOUSE DESIGN FOR IUGG
25
lighting plan & schedule
type
level 1
26
level 2
HAO DESIGN PORTFOLIO
lighting symbol legend symbol description
lighting schedule tpye
description
manufacturer
lamp
voltage
watts
comments
MAIN HOUSE DESIGN FOR IUGG
finish
quantity
27
5 perspective views 28
NEW life, NEW experience ...
29
30
VIEW FROM FRONT DOOR Hao Design was committed to provide an extended construction from the guest house (rear one) which trusses out and supports by the principal load-bearing Walls to create a dynamic and distinctive house for the clients
31
advantages of building Solid wood exterior walls : Keep the heat Shape of structure : Change and direct wind as wind release Positive and negative structure : Shade the glare grid
32
VIEW FROM OCEAN VIEW Positive and negative construction to emphasize the design concept “Extend“ All Solid wood exterior walls create strange contrast with white finished floor.
33
entrance i coddiror
34
EXTENDED ELEMENTS Shape of stone flooring Space change
MAIN HOUSE DESIGN FOR IUGG
35
tea Room I indoor Garden
36
EXTENDED ELEMENTS Outdoor garden to indoor garden Sliding doors can change the boundary
MAIN HOUSE DESIGN FOR IUGG
37
indoor garden
38
EXTENDED ELEMENTS Indoor garden brings outdoor to indoor Panel extends as seating area
MAIN HOUSE DESIGN FOR IUGG
39
living room
40
EXTENDED ELEMENTS Extended pendant design Curtain walls bring outdoor to indoor
MAIN HOUSE DESIGN FOR IUGG
41
dining room i open studio
42
EXTENDED ELEMENTS Material change as wayfinding Structure continue Custom pendant
MAIN HOUSE DESIGN FOR IUGG
43
family room
44
EXTENDED ELEMENTS Relationship (House Karaoke) Ventilators Structure
MAIN HOUSE DESIGN FOR IUGG
45
kitchen
46
EXTENDED ELEMENTS Kitchen cabinets extend from ceiling Space continue ( Sliding doors off )
MAIN HOUSE DESIGN FOR IUGG
47
storage i wine cellar
48
EXTENDED ELEMENTS Kitchen cabinets extend from ceiling House structure extends (Change of height)
MAIN HOUSE DESIGN FOR IUGG
49
library
50
EXTENDED ELEMENTS No boundary library Bring daylight as principal illumination
MAIN HOUSE DESIGN FOR IUGG
51
master bedroom
52
EXTENDED ELEMENTS Wall which behind the bed extends as a material change wall Bed cabinet extends from one wall to another wall as a multi-functional structure
MAIN HOUSE DESIGN FOR IUGG
53
66
furniture furniture selection 54
selection
Category: Dining table Name: Oslo Extension Dining Table Manufacturer: Zuo Finish: Walnut Wood Veneer & Black Painted Steel Quantity: 1 Mounted: Dining room
Category: Dining chair Name: Eames Molded Fiberglass Chairs Manufacturer: Herman Miller Finish: White Plastic, steel, & Maple Quantity: 8 Mounted: Dining room
Width: 18.5” Depth: 20” Height: 17.5” Chair Back Height : 31.5”
Width: 35.4” Depth: 73.6” Height: 29.9” Category: Side table Name: Krusin Side Table - Small Manufacturer: Knoll Finish: American Walnut Quantity: 2 Mounted: Living room
Category: Sofa Name: Polder Sofa XL, 2 Piece & Polder Sofa XS Manufacturer: Vitra Finish: Nylon & copper Quantity: 1 + 1 Mounted: Living room
Width: 18” Depth: 18” Height: 18”
MAIN HOUSE DESIGN FOR IUGG
Width: 89” & 104” Depth: 38.5” Height: 16” Chair Back Height: 28”
55
Category: Sofa Name: Hay - Mags Sofa 2,5-Seater Manufacturer: Connox Finish: chipboard, back: soft polyurethane foam, ground out of lacquered pine-wood, fabric Kvadrat Hallingdal (70% new wool, 30% viscose) Quantity: 1 Mounted: Master bedroom
Category: Side chair Name: Square builded chair Manufacturer: Taitaan Finish: Reclaimed wood & Epoxy Quantity: 3 Mounted: Tea room
Height: 26.3” Depth: 37.6” Length: 90”
Category: Side sofa Name: Pfister Ottoman Manufacturer: Knoll Finish: Nylon (Whitehall) Quantity: 3 Mounted: Living room
Height: 23” Depth: 18” Length: 18”
Category: Coffee Table Name: Scando Table Manufacturer: Offi Furniture Finish: Molded ply Quantity: 1 Mounted: Living room Width: 27 ¾” Depth: 27 ¾” Height: 16”
56
HAO DESIGN PORTFOLIO
Width: 43.5” Depth: 28” Height: 11”
57
2
POP - UP STORE FOR OLD NAVY MEN hao Lu | 03780214 iad 605 : retail design
| |
millie kwong fall 2014
1
site analysis 60
site location site: san francisco
UNION SQUARE
MUNI Site
transportation
District map
environment ±5 MIN 0.7 MILES
Old Navy Men will be located in the union square shopping area which is the most live in downtown, San Francisco. The site is between financial district and downtown district. Thus, the customers who are not only the local residences, white collars, but also tourists. Because it is close to Chinatown, the full culture gather here
±10 MIN 0.8 MILES ±11 MIN 0.5MILES
POP - UP STORE FOR OLD NAVY MEN
61
client analysis
The store which have more than 70% female merchandises on way to Old Navy Men Men 62
HAO DESIGN PORTFOLIO
Men cannot participate well in shopping
POP - UP STORE FOR OLD NAVY MEN
63
2
design concept 64
concept statement concept:
moment
I was committed to provide a soothing, harmonic and personalized pop-up store for Old Navy by using the designed elements of time intersection, time compression, and time cumulation. I wanted to design an oasis of men in town to providing a space where can let men shop here naturally For storefront, I designed a geometric sun shading which is composed by an intersected object as an emphasis on street. Old Navy signage just put on that. Next, inside of retail, I mounted intersection cashwrap which can be an emphasis to catch customers’ eyes ball. On the other hand, for fixture design, filter shade 4-ways fixture to show how Old Navy hold the moment for customers. Also the slatwall fixtures which look like a timeline wall to point the moment by different term of Old Navy’s merchandises. Free wood cases are not only as quick seating but also become a display stage For illumination, the fluorescents with dimmer change by time to create the general environment lighting even. Then, the fixed spot lights highlight the bullet merchandises for customers in retail and track lighting which to polish the merchandises on the walls For material, generally, I used reclaimed wood on fixtures to contrast with white paint walls with topaz texture to reduce the noisy from street. I choose ecological Concrete which have different
POP - UP STORE FOR OLD NAVY MEN
65
concept development
66
HAO DESIGN PORTFOLIO
3
floor plan & sections
67
floor plan with ada diagram
space: display area back of house sale area cashier fottomg room
0'
Display area Back of house Sale area Cashier Fitting room
68
HAO DESIGN PORTFOLIO
2'
4'
8
8'
6' - 10"
1' - 0"
4' - 0"
2' - 6"
4' - 0"
4' - 0"
1' - 3"
1' - 3"
4' - 0"
30"X48" CLEAR W/ 12" DEPTH
Ă˜60" CLEAR
16'
0'
2'
0'
Owner www.autodesk.com/revit
ProjectPOP Name - UP STORE FOR OLD NAVY MEN
No.
Description
4'
2'
8'
4' Date
16'
8'
16'
Unnamed Project number Date Drawn by Checked by
Project Number Issue Date Author Checker
A103 69
Scale 1/4" = 1'-0"
sections
70
HAO DESIGN PORTFOLIO
section for ada
1' - 0" 1' - 4" 2' - 6"
2' -6'6"- 10"
1' - 0" 1' - 4"
6' - 10"
ion 9 Section 9 1 = 1'-0" 1/4" = 1'-0"
1' - 0"
3' - 6"
2' - 9"
30"X48" CLEAR W/ 12" DEPTH
3' - 6"
30"X48" CLEAR W/ 12" DEPTH
2
1' - 0"
Section 10 Section 10 2 1/4" = 1'-0" 1/4" = 1'-0"
POP - UP STORE FOR OLD NAVY MEN
71
space plan
4 composition 72
space plan
room schedule occupancies
sq footage (s.f.)
adjacencies
public access
privacy
plumbing
special equipments
entrance sale area fitting room display area cashier back of house total 915 total 915
Display area Back of house Sale area Cashier Fitting room
POP - UP STORE FOR OLD NAVY MEN
Shopping circulation Exiting circulation Employee circulation
73
reflected ceiling plan with hvac
0'
74
HAO DESIGN PORTFOLIO
2'
4'
8'
16'
0'
2'
4'
POP - UP STORE FOR OLD NAVY MEN
8'
16'
75
reflected ceiling plan with hvac
0'
76
HAO DESIGN PORTFOLIO
2'
4'
8'
16'
lighting schedule
description
manufacturer
lamp
voltage
watts
comments
finish
POP - UP STORE FOR OLD NAVY MEN
quantity
luminous flux
77
5 perspective views 78
INNOVATIVE STYLE hunting experience !!
79
advantages of storefront Intersected structure becomes an emphasis on the street Intersected structure can resist the direct daylight and also provide a space where can shelter of raining day Hue of structure is similar with original exterior walls to cooperate well with building
80
HAO DESIGN PORTFOLIO
VIEW FROM STOREFRONT Hao Design was committed to provide an emphasis signage of Old Navy to catch the customers eyeball which inspired by the design concept “Moment“.
81
fixctur
82
material
advantages of storefront Hourglass shape of display case to show off the hot sale merchandise
re i fittingroom
Wooden cases can be the free sitting and four-way display cases
POP - UP STORE FOR OLD NAVY MEN
83
cashw
84
wrap i sale zone
material
advantages of storefront Timeline shape slatwall which can change the displaying way by using the movable sliding cases Old Navy style signages to contrast with the solid material Time compression shape of counter to emphasize the special place: cashwrap
85
seating
86
material
advantages of storefront Exposed ceiling with HVAC system decorated by the custom fixtures holder which are copper
g zone i sale zone
Old Navy style fitting room is the emphasis as reminder
POP - UP STORE FOR OLD NAVY MEN
87
6
fixture design detail 88
SLATWALL (TIMELINE)
4WAYS FIXTURE (HOURGLASS)
POP - UP STORE FOR OLD NAVY MEN
89
CASHWRAP (time compression)
Storage
90
HAO DESIGN PORTFOLIO
91
3
RENACER RESORT HOTEL IN MEXICO hao Lu | 03780214 | a. roger ricketts iad 607: hospitality design | spring 2015
1
site analysis 94
site location
MEXICO CITY renacer resort hotel
95
backgound
ART
96
MUSIC
HAO DESIGN PORTFOLIO
culture
religion
architecture
new perspective
developing to developed and innovated
hotel image
innovaci贸n how mexico moves on?
98
HAO DESIGN PORTFOLIO
IMAGES OF RENACER RESORT HOTEL
renacer resort hotel
99
restaurant image
CACTUS RESTAURANT RENACER RESORT HOTEL
NEW FLAVOR, NEW LIFE NUEVO SABOR, NUEVA VIDA
100
HAO DESIGN PORTFOLIO
2 design concept 101
concept development
fusion
102
HAO DESIGN PORTFOLIO
renacer resort hotel
103
2
concept development
1
3D View 2
Ground Floor 1/16" = 1'-0"
design purpose Triangle structure which goes over the ceiling to the lounge area to create an emphasis to direct the clients. Triangle structure is coming from the symbolic Mexican pattern 2
1
3D View 2
Ground Floor 1/16" = 1'-0"
design purpose I want to provide a lounge area where can understand the need from target client, American. A cup of drink to kill the waiting time! Why not ? Drop down structure with different color of transparent panel to create the different atmosphere of day and night
104
HAO DESIGN PORTFOLIO
2
1
3D View 2
Ground Floor 1/16" = 1'-0"
design purpose The continued element come from the lounge area and lobby to attract and create a way finding for the clients who come into from lobby entrance Three meal restaurant - Cactus where can change the hue of illumination by three different period to provide the best eating experience 2
1
3D View 2
Ground Floor 1/16" = 1'-0"
design purpose The stair design of Renacer hotel inspired by the Mexican music - Stringed instrument which always has resonance box. Designer will mount the part of risers as music players to create the environment with facile music
renacer resort hotel
105
concept development
design purpose Banquette extend from the ceiling structure and cooperate with different finish of floor to define the activity zone and reading area 106
HAO DESIGN PORTFOLIO
design purpose Triangle structure which goes over the ceiling to the mini bar is coming from the symbolic Mexican pattern. Designer want to create an emphasis element in guest room which has function of illumination renacer resort hotel
107
4' - 3"
48" CLEAR @ SLIDING DOOR
3
composition 108
7' - 2"
5' - 0"
4' - 3"
4' - 1"
front desk & check out concierge desk lobby lounge area sundries shop elevator lobby elevator lobby private dining area coat check bar service stands
10' - 11"
space:
1
Ground Floor - Callout 1 1/16" = 1'-0"
4' - 6"
1' - 6"
1' - 6"
6' - 8"
3' - 0"
30"X48" CLEAR W/ 12" DEPTH
1' - 0"
5' - 3"
48" CLEAR @ SLIDING DOOR
0'
8'
16'
32'
renacer resort hotel
64' 109
lighting plan
reflected reiling plan
reflected ceiling plan
110
HAO DESIGN PORTFOLIO
sprinklers plan
hvac plan
111 renacer resort hotel
inspirational images
112
HAO DESIGN PORTFOLIO
renacer resort hotel
113
floor plan (with material)
1 A107
0'
114
HAO DESIGN PORTFOLIO
4' 8'
16' 8'
16' 32'
32' 64'
back of house
1 A107
0'
4' 8'
16' 8'
16' 32'
32' 64'
LOBBY (9am)
116
HAO DESIGN PORTFOLIO
renacer resort hotel
117
LOBBY (8pm)
118
HAO DESIGN PORTFOLIO
renacer resort hotel
119
3' - 6"
2
Section 10 1/4" = 1'-0"
LOBBY (construction) 30"X48" CLEAR W/ +12" DEPTH
Ø60" CLEAR
4' - 6"
30"X48" CLEAR W/ 12" DEPTH
5' - 1"
1' - 6"
6' - 8"
1' - 6"
5' - 2"
1' - 8"
5' - 0"
1' - 6"
1' - 3"
2' - 4"
3' - 0"
5' - 11"
48" CLEAR @ PULL SIDE
1' - 0"
5' - 3"
48" CLEAR @ PUSH SIDE
1 120
48" CLEAR @ PUSH SIDE
Ground Floor - Callout 1 - Callout 1 1/8" = 1'-0" HAO DESIGN PORTFOLIO
10' - 0"
2
2' - 10"
30"X48" CLEAR W/ 12" DEPTH
2' - 10"
Section 10 1/4" = 1'-0"
3' - 0"
3' - 6"
3' - 6"
2
1' - 3"
3' - 0"
10' - 0"
2' - 10"
3' - 6"
10' - 0" 2' - 4"
3' - 0"
Section 10 Section 10 2 1/4" = 1'-0" 1/4" = 1'-0"
0' - 10"
4
1' - 0"
Owner Owner
Section 12 Section 12 4 1/4" = 1'-0" 1/4" = 1'-0"
4
1' - 0"
SectionB 12 UF F E T C O UNTE R 1/4" = 1'-0"
Section 11 Section 11 3 1/4" = 1'-0" 1/4" = 1'-0"
Section 11 3 Project Name Project Name 1/4" = 1'-0"
1' - 0"No.
No. DescriptionDescription
Date
Date
Unnamed Unnamed
Project number Project Number Project Project numberNumber Issue Date Issue Date Author Drawn by Drawn by Author Scale 1/4" = Checker Checked byChecked 1'-0" 1/4" = 1'-0" Scale Checker by
Date hotel Date renacer resort
A115A115
/7/2015 2:17:34 PM
3
2' - 10"
30"X48" CLEAR W/ 12" DEPTH
2' - 10"
0' - 10"
/7/2015 2:17:34 PM
com/revit
0' - 10"
2' - 10"
1' - 8"
121
waiting area (9am)
122
HAO DESIGN PORTFOLIO
renacer resort hotel
123
waiting area (8pm)
124
HAO DESIGN PORTFOLIO
renacer resort hotel
125
seating area (9am)
126
HAO DESIGN PORTFOLIO
renacer resort hotel
127
waiting area (8pm)
128
HAO DESIGN PORTFOLIO
renacer resort hotel
129
inspirational images
130
HAO DESIGN PORTFOLIO
material for groundfloor
renacer resort hotel
131
floor plan (guestroom)
0' 132
HAO DESIGN PORTFOLIO
2'
4'
8'
16'
16' 8' 0'
2'
4'
Ø60" CLEAR
48" CLEAR @ SLIDING DOOR
1
Room Layout - Callout 1 1/2" = 1'-0"
30"X48" CLEAR
1
Room Layout - Callout 1 1/2" = 1'-0"
renacer resort hotel
0'
2'
4'
8'
16'
133
section - guestroom
134
t
HAO DESIGN PORTFOLIO
135
t
renacer resort hotel
guestromm
136
HAO DESIGN PORTFOLIO
renacer resort hotel
137
bathroom
138
HAO DESIGN PORTFOLIO
renacer resort hotel
139
material for guestroom
140
HAO DESIGN PORTFOLIO
material for guestroom
renacer resort hotel
141
4
CHRONICLE BOOKS 4TH ST, SAN FRANCISCO, CA 94103
hao Lu | 03780214 iad 605 : retail design
| |
millie kwong fall 2014
1
site analysis 144
site location site: san francisco
SAN FRANCISCO - SOUTH OF MARKET STREET (SOMA) Major software and technology companies have headquarters here. Also SOMA is home to many of San Francisco’s museums, include SFMOMA, the Yerba Buena Center for the Arts, and the Museum of the African Diaspora. The Cartoon Art Museum, the children’s Zeum, and the Contemporary Jewish Museum are also in the Yerba Buena area. For transportation, SOMA is so convenient to arrive by any method. Population >10,490 Density 13,113/sq mi
chronicle books
145
SOUTH OF MARKET, SAN FRANCISCO POPULATION BREAKDOWN BY RACE
race
CAUCASIAN
san francisco
california
48.52%
50.69%
62.30%
8.03%
5.99%
6.04%
33.81%
33.49%
13.19%
AMERICAN INDIAN
0.50%
0.46%
0.78%
NATIVE HAWAIIAN
0.31%
0.43%
0.39%
MIXED RACE
3.76%
4.12%
4.14%
OTHER RACE
5.08%
4.82%
13.17%
AFRICAN AMERICAN ASIAN
south of market
san francisco
california
32,536
827,722
38,407,580
$89,191
$88,308
$61,801
$1,206,413
$1,161,398
$683,938
LONG - TERM RESIDENTS (5+YEARS)
13%
32%
36%
ANNUAL TURNOVER
41%
25%
19%
36 YEARS
38 YEARS
35 YEARS
POPULATION MEDIAN HOUSEHOLD INCOME AVERAGE HOUSEHOLD NET WORTH
MEDIAN AGE
146
south of market
HAO DESIGN PORTFOLIO
SALE STRATEGIES Their target customers are very educated and will be interested in intelligent literature of various topics Their target customers are mostly working adult in their 30s and 40s with high income SOMA has fairly high Asian population. As such, books that is related to Asian culture might be good More than half the people in SOMA are married. As such, they may be looking for books for family planning and for small children
chronicle books
147
2
design concept 148
concept statement concept:
observation
Hao Design is committed to improve Chronicle Books where purposes to provide soothing, harmonic and personalized shopping environment for their target customers: Adult & Kids by using the illumination, materials change, structure development to create direction to catch customers attention and make them want to stay in and have fun. The inspirations are coming from microscope slide, terrariums, and magnifier what are how people observation
stickley chronicle museum books for caa concept sketches
149
branding analysis Chronicle Books is a San Francisco-based American publisher of books for adults and children.
Chronicle Books publishes books in subjects such as architecture, art, culture, interior design, cooking, children’s books, gardening, pop culture, fiction, food, travel, and photography.
The company also sells custom publishing service and gift accessories (such as desktop calendars), and operates three retail stores in San Francisco
Bright Colorful Complementary
150
HAO DESIGN PORTFOLIO
3 3.
floorfloor plan plans & sections & sections
151
space plan
space: display area custom publishing maker cashier & cafe counter bookshelves sitting area
152
HAO DESIGN PORTFOLIO
Display area Custom publishing maker Cashier & Cafe counter Bookshelves
19' - 11"
19' - 11"
Sitting area
54' - 9"
54' - 8 5/8"
0'
2'
4'
8'
16' chronicle books
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floor plan(with material)
space: display area custom publishing maker cashier & cafe counter bookshelves sitting area
154
HAO DESIGN PORTFOLIO
19' - 11"
19' - 11" 54' - 9"
54' - 8 5/8"
0'
2'
4'
8'
16' chronicle books
155
floor plan (ada diagram)
4' - 0"
30"X48" CLEAR W/ 12" DEPTH
2' - 6"
space: display area custom publishing maker cashier & cafe counter bookshelves sitting area
1
156
5' - 1
3' - 9"
1' - 3"
Level 1 1/4" = 1'-0"
HAO DESIGN PORTFOLIO
19' - 11"
19' - 11"
3' - 11"
1"
6' - 5"
30"X48" CLEAR W/ 12" DEPTH
2' - 2"
54' - 9"
UP 54' - 8 5/8"
Ø60" CLEAR
0'
2'
4'
8'
16'
0'
2'
4'
8'
16'
chronicle books
157
elevation 1 east - west section
158
HAO DESIGN PORTFOLIO
chronicle books
159
elevations 2 south - north section
160
HAO DESIGN PORTFOLIO
chronicle books
161
sections (ada diagram) east - west section
Section 6 1/4" = 1'-0"
2' - 10"
2' - 10"
1
1' - 0" 30"X48" CLEAR W/ 12" DEPTH
30"X48" CLEAR W/ 12" DEPTH
No.
Owner www.autodesk.com/revit 162
3' - 6"
1' - 0"
1' - 1"
Project Name HAO DESIGN PORTFOLIO
Description
Date
Unnamed Project number Date Drawn by Checked by
Project Number Issue Date Author Checker
A108 Scale 1/4" = 1'-0"
4' - 0"
2' - 10"
2' - 10"
2' - 6"
30"X48" CLEAR W/ 12" DEPTH
1
Section 5 1/4" = 1'-0"
2
Owner www.autodesk.com/revit
30"X48" CLEAR W/ 12" DEPTH
Project Name
Section 7 1/4" = 1'-0"
No.
chronicle books
Description
Date
Unnamed Project number Date Drawn by Checked by
Project Number Issue Date Author Checker
A107 Scale 1/4" = 1'-0"
5/7/2015 1:14:02 PM
3' - 6"
3' - 9"
163
reflected ceiling plan 54' - 9"
54' - 8 5/8"
0'
2'
4'
8'
lighting symbol legend type
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HAO DESIGN PORTFOLIO
symbol
description
16'
lighting schedule type
description
manufacturer
lamp
voltage
watts
comments
chronicle books
finish
quantity
luminous flux
165
5 perspective views 166
NEW knowledge, GREAT treasure ...
167
advantages of storefront Frosted glass (out) transfers to clean glass (in) for creating focus view on entrance and display cases Rectangular display cases with convex glass cap
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HAO DESIGN PORTFOLIO
169
170
advantages of storefront Material changes on floor creates direction and defines the space Refraction daylight of horizontal structure blurs the view which is back of its to create the scene that how one thing is observed and become clear
chronicle books
171
172
advantages of storefront Structure of space change stand for “Changing� that how observation result in The entire counter connects cashwrap and coffee bar, and separate by central structure The LED screen in central structure can display the advertising or any information
chronicle books
173
category: sofa name: palomino lounge manufacturer: leland international finish: nylon & oak (waterproof epoxy) quantity: 3 mounted: sitting area
174
advantages of space “Microscope Slide� concept develops to columns display cases and vertical display cases The wall on the back of store is inspired from terrariums that how kids observe and grow up. We hope kids can go into and have fun Material change on sitting area floor separates the shopping circulation and person who want to rest
chronicle books
175
176
t
chronicle books
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178
advantages of space Semi - open display cases with sliding panels can put the merchandise on them. Moving top display panel can see the bottom merchandises Sitting area is independent from store to provide more sitting for person
chronicle books
179
6
fixture design detail 180
books two way display book shelves
fixed shelves
chronicle books
181
display cases
182
HAO DESIGN PORTFOLIO
183
5
STICKLEY MUSEUM DESIGN FOR CAA hao Lu | 03780214 | ivan azerbegi iad 636 : modern design | srping 2015
site information
america
detroit 186
HAO DESIGN PORTFOLIO
the cranbrook at b
solar path
wind map
bloomfield hills, michigan
stickley museum for caa
187
1
design concept 188
concept statement concept : intertwine Hao design committed to providing a contemporary design for the pavilion to Stickley tribute. I thought Stickley was the legendary trend pioneer which combined his personal concept and become a connection from the past, now, to the future, like a rope. Therefore, I chose intertwined as a concept. I will use intertwined space, material, and illumination to provide a shooting environment to cherish Stickley who is the master of modern design
concept sketches stickley museum for caa
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project process
mock - u
190
HAO DESIGN PORTFOLIO
project composit
up model
tion development
stickley museum for caa
191
project process
project composition development
solar test
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HAO DESIGN PORTFOLIO
2
floor plan & sections
193
level 1st floor plan Level 1 Copy 1 - Callout 1 Copy 1 1/4" = 1'-0"
square footage 193 s.f.
up
1
3/11/2015 6:24:00 PM
scale: 1/4” = 1’-0”
194 1
Level 1 Copy 1 - Callout 1 1/4" = 1'-0"
HAO DESIGN PORTFOLIO
3/11/2015 6:09:50 PM
space: reception zone information zone gallery stair exterior sitting zone
level 2nd floor plan 1
Level 2 Copy 1 - Callout 1 Copy 1 1/4" = 1'-0"
3/11/2015 6:24:02 PM
scale: 1/4” = 1’-0”
1
Level 2 Copy 1 - Callout 1 1/4" = 1'-0"
stickley museum for caa
3/11/2015 6:09:53 PM
d
w
square footage 92 s.f.
195
exterior elevation1 south - east side
Roof 34' - 6"
Level 2 26' - 6"
Level 1 17' - 6" Elevation2 1/4" = 1'-0"
north - west side Roof 34' - 6"
Level 2 26' - 6"
Level 1 17' - 6"
196
1
Elevation3 1/4" = 1'-0"
HAO DESIGN PORTFOLIO
3/11/2015 6:09:08 PM
exterior elevation3
exterior elevation2 south - west side Roof 34' - 6"
Level 2 26' - 6"
Level 1 17' - 6" Elevation4 1/4" = 1'-0"
exterior elevation4 north - east sidet 3/11/2015 6:09:42 PM
1
Roof 34' - 6"
Level 2 26' - 6"
Level 1 17' - 6" 1
Elevation1 1/4" = 1'-0"
stickley museum for caa
197
section 1 north - south section
Roof 34' - 6"
section 3
Level 2 26' - 6"
east - west section
Level 1 17' - 6"
198
Section 1 1/4" = 1'-0"
HAO DESIGN PORTFOLIO
09:45 PM
1
section 2 north - south section
Roof 34' - 6"
Level 2 26' - 6"
Level 1 17' - 6"
Section 2 1/4" = 1'-0"
stickley museum for caa
5 6:09:47 PM
1
199
3 perspective views 200
NEW world, NEW style ...
201
202
VIEW FROM FRONT DOOR Hao Design was committed to provide an intertwined environment with sidewalk, road, and exterior landscape
203
walls The exterior walls are only around 20% solid walls and the other transparent walls to transport more indirect day light into space. On the other hand, I make stair as an entire structure which connect to the exterior wall and hang down from second floor to reduce the supporters use. Generally, what I learned from international style is to simplify as much as possible but still serve the clients as good as possible. Materials : Ecological concrete with epoxy finish which increase smoothness to reflect the direct daylight.
204
VIEW FROM sidewalk Shade with ash to shade the directed daylight and intertwine with building. The other steel panel extend from entrance to the stair doesn’t link up with building to avoid the snow collection. The semi - closed exterior walls are to avoid the strong reflection from snow 205
material Ecological concrete with different quality of dark epoxy finish which increase coefficient of friction to avoid to slip and keep the heat.
206
VIEW FROM lake Angle brackets truss the second floor out of first floor for terminating into cantilevers. Staircase is a structure which extend from exterior wall to remove the supporters of stair
207
ceiling & floor I mount a cove skylight extend from first floor to the roof to refract daylight and also can be a chimney to release dirty air. Second floor trusses out as a positive and transparent structure. Entire top of structure have tactics to avoid snow water.
208
VIEW FROM lake Positive and negative construction to emphasize the design concept “intertwine“ curtains for windows are rotatable to control the refraction of daylight. The ash shades are going along the building to the basement and side of lake. 209
210
light I mount some shades on the solar path side which are rotatable and change by time. Cove of skylight become a principal illumination to entire building.
VIEW FROM ENTRANCE Solid wood furniture support to contrast with the bright walls and ceilings to create way finding. Electric LED panel beside stair can show off the works and autobiography of Stickley 211
212
furnishings To simplify the indoor structure and make place wider to release the room as gallery. Less is more!! All room can be more functional.
VIEW FROM EXIT OF STAIR Ceiling and floor are concrete with black and high coefficient of friction isn’t only to avoid sliding and also absorb the refracted daylight and heat the room
213
acknowledgement
I am very grateful for the strong support a guidance provided to me by all of the professors in my portfolio. They are Mr. Tobi, Mrs. Stephanie Mrs. Millie, Mr. Ernest, Mr. Roger, and Mr. Ivan, who helped me for good knowledge about interior design and also put me a lot in my portfolio. I am very thankful to them for the same.
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HAO DESIGN PORTFOLIO
HAO DESIGN