TEXT HERE
BRANDBOOK
1
CONTENT
CONTENT
2
5
LOGO IDEA
7
MODULAR GRID
8
MAIN LOGO
9
MONOCHROME LOGO
10
LOGO TYPE
26
LOGO IDEA
12
FORBIDDEN LOGO USE
CONTENT
13
COLOUR PALETTE
14
BACKGROUND COLOURS
17
VIDEVITA CHARACTERS
20
IDENTITY ELEMENTS
22
FONTS
28
CORPORATE IDENTITY
38
CHARACTER AND POSTER
3
BRAND
Be an actor, be a director VideVita is a unique tool which automatically creates user’s own video films based on the video content from world-spread specialized VideVita cameras, and personally stores those films on a social video portal.
4
LOGO IDEA
map pin
play button
camera
letter «v»
wi-fi
5
MODULAR GRIDS
Logo safe area
x
x
18 x
1,5 x
4x 2x
0,5 x 7x
4x
≈ 6 mm
x
Recommended minimal logo size 25 mm x ≈6 mm
6
25 mm
7x
MODULAR GRIDS
Logotype safe area
x
14 x
x
2x
2x
x
≈ 3 mm
20 mm
Recommended minimal logotype size 20 mm x ≈3 mm
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MAIN LOGO
Main logo on light and dark backgrounds
8
MONOCHROME LOGO
Monochrome logo
Forbidden to use inverted monochrome logo
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LOGOTYPE
Forbidden to use logotype instead of main logo in advertisement
Logotype should be used in minor/additional designs or parts of design mockup
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LOGOTYPE
Use logotype on contrast backgrounds
Forbidden to use background that complicate readability
11
LOGO
Change proportions
Change position
Change proportions of character
Break the name
VIDE
VITA
Change fonts
Change colors
Transform
Transform
Forbidden options to use the logo
12
COLOUR PALETTE
Logo colours
C 50 M 0 Y 25 K 0
C 0 M 100 Y 10 K 0
C 0 M 0 Y 0 K 90
C 75 M 100 Y 40 K 0
C 0 M 20 Y 90 K 0
C 0 M 0 Y 10 K 0
C 0 M 0 Y 2 K 3
Complementary colours
C 50 M 100 Y 15 K 0
Complementary colours
C 25 M 0 Y 90 K 0
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BACKGROUND COLOURS
Allowed options to use logo on the different backgrounds
14
BACKGROUND COLOURS
Forbidden ways to use logo on different backgrounds
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VIDEVITA CHARACTERS
VIDE
Boy character
VITA
Girl character
Allowed to use characters with different moods for advertisements, promotions, etc.
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Boy moods
Girl moods
VIDEVITA CHARACTERS
I SEE YOU
I SEE YOU
I SEE YOU
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VIDEVITA CHARACTERS
Allowed to use logotype and character separately in minor/additional designs (not in advertisement)
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VIDEVITA CHARACTERS
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IDENTITY ELEMENTS
Set of corporate identity icons used for creating different graphic solutions
Social icons can be used in internal corporate presentations, describing the functionality of the project. Social icons are forbidden to be used for promotional purposes and on promotional products.
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IDENTITY ELEMENTS
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FONTS
Open Sans Light
Open Sans Regular
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?&*()_+#@%:;.,
Open Sans family fonts must be used
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?&*()_+#@%:;.,
FONTS
Open Sans Semibold
Open Sans Bold
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?&*()_+#@%:;.,
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?&*()_+#@%:;.,
Open Sans Extrabold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?&*()_+#@%:;.,
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TYPOGRAPHY Recommended left justify align
LOREM IPSUM DOLOR SIT AMET Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in -
LOREM IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR SIT
Contrast colour solutions for text blocks
Use UPPERCASE for titles
Use of titles on the solid shape background
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem
• Lorem ipsum dolor sit amet • Consectetuer adipiscing elit • Quis nostrud
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FONTS COLOURS
Use of bullets
TYPOGRAPHY LOREM IPSUM DOLOR SIT AMET
Base text 10 pt Title text 14 pt
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
Fonts for main text Open Sans Light Open Sans Regular Open Sans Semibold
LOREM IPSUM DOLOR SIT AMET
Base text 10 pt Title text 18 pt
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nos-
LOREM IPSUM DOLOR SIT Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nos-
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CHARACTER AND POSTER
Fonts for title text Open Sans Extrabold Open Sans Light Open Sans Semibold Open Sans Bold
Base text 10 pt Title text 20 pt Title size of titles should be minimum 4 pt larger than the main text
Base text 14 pt Title text 40 pt
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LETTER 2 cm 2 cm
4,5 cm 1 cm
Size of logo 4,5 x 1 cm Open Sans Bold 10 pt Open Sans Light 10 pt Leading 14 pt
Open Sans Bold 14 pt Leading 18 pt Open Sans Light 12 pt Leading 16 pt
Open Sans Bold 12 pt 3 cm
Open Sans Light 12 pt Leading 16 pt 2 cm 26
DOCUMENTS
Open Sans Bold 16 pt Leading 20 pt
Open Sans Bold 12 pt Leading 18 Secondary Text Open Sans Light 8 pt Secondary Title Open Sans Bold 10 pt Leading 12 pt Secondary Text Open Sans Light 8 pt Leading 10 pt
Open Sans Bold 10 pt
Open Sans Regular 8 pt 2 cm
2 cm
1 cm
Open Sans Light 10 pt Leading 14 pt
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DOCUMENTS 2 cm 2 cm
Open Sans Bold 10 pt
Open Sans Bold 16 pt Open Sans Light 10 pt Open Sans Bold 16 pt Open Sans Light 10 pt Leading 16 pt
Main Title Open Sans Bold 16 pt Main Text Open Sans Light 10 pt Leading 14 pt
Open Sans Bold 10 pt Open Sans Light 10 pt Leading 14 pt
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Open Sans Regular 10 pt
2 cm
DOCUMENTS
2 cm
2 cm
Open Sans Bold 16 pt Open Sans Bold 12 pt Open Sans Bold 10 pt Open Sans Bold 8 pt
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BUSINESS CARDS
Business card face side
Corporate business card back side +38 0432 53-10-11 +38 0432 53-10-11 www.videvita.com videvita@gmail.com
Ivan Zvaryborshch +38 0432 53-10-11 +38 0432 53-10-11 www.videvita.com videvita@gmail.com
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Personal business card back side
BUSINESS CARDS
Business card face side
Corporate business card back side +38 0432 53-10-11 +38 0432 53-10-11 www.videvita.com videvita@gmail.com
Ivan Zvaryborshch
Personal business card back side
+38 0432 53-10-11 +38 0432 53-10-11 www.videvita.com videvita@gmail.com
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PRESENTATION
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PRESENTATION
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PRESENTATION
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PRESENTATION
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COPRORATE IDENTITY
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COPRORATE IDENTITY
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COPRORATE IDENTITY
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COPRORATE IDENTITY
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ADVERTISING
Character should interact with people and (or) environment
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Character should be flat
ADVERTISING
Logo and copywright should have enough contrast to background for easy reading
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ADVERTISING
Logotype only, can be used in additional design products if there is main advertising with the main logo to refer
42
ADVERTISING
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ADVERTISING
Videvita poster visualisation
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ADVERTISING
45
ADVERTISING MISTAKES
Forbidden to use logo with bad contrast to background
46
ADVERTISING MISTAKES
Avoid lack of character interaction On this photo people and character don’t interact
47
MAP MARKERS
48
MAP MARKERS
49
CORPORATE IDENTITY
Videvita office visualization
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CORPORATE IDENTITY
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CORPORATE IDENTITY
Videvita office visualization
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CORPORATE IDENTITY
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www.happydesign.pro hello@uhappydesign.com
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+380 63 277 2012 +380 96 096 7080