Munkey Biz Issue 7

Kicks 4 The KULTURE Nike SB “Chunky Chunky Dunky” Dunk This month, Nike teamed up with the legendary munchie maker, Ben & Jerry’s Ice Cream, to bring us the Nike SB “Chunky Dunky” dunk. With Ben & Jerry’s being no stranger to chunky they lend their flare to this Nike SB silhouette to bring us the most coveted pair of Dunks in the last decade. Now at first glance the pairing may seem odd but when you consider both companys’ history, it seems to be the perfect marriage.

Ben & Jerry’s ice cream got their start in Vermont, churning out their creamy delights in 1978. Their ice cream had chunkier ingredients mixed in for better mouth feel, which was drastically different than their competitors at the time. One huge factor in their rise to the top was their innovative flavors and creative names for them, some even coming from the most unlikeliest places. Ben & Jerry started their push into pop culture with the flavor “Cherry Garcia” named after the Grateful Dead’s Jerry Garcia in 1987. After its chart topping success, they’ve built a stable of flavors working with the likes of Stephen Colbert and Jimmy Fallon to the band Phish and the cannabis legend, Willie Nelson.

On the other hand we have Nike SB getting its start in 2002, after a couple failed attempts at grabbing the skateboarding market in the late 90s. The initial run of sneakers were born out of collaboration between real skaters and Nike’s design team. This partnership gave way to a new style of skateboarding sneakers, that were slimmer than other skate brands and still had the classic Nike style. Little did Nike know that these skater kicks would branch out further than the skateboarding world. One of its first collaborators being with Supreme, to release a reworking of the26Jordan 3 cement texture on the Nike SB Low Dunk. Off of that they opened the F O O DY M A G | I S S U E 0 1