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"BRINGING HAPPINESS AND QUALITY TO EVERY CORNER OF THE WORLD " It all started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the Happy Socks collective of creators. Today Happy Socks are sold in more than 70 countries and on every continent. Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns.
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BRAND 6-7 HAPPY SOCKS X SNOOP DOGG 8-11 CONCEPT STORES 12-13 MAIN COLLECTION 14-61 ATHLETIC 62-67 ESSENTIALS 68-73 KIDS & BABY 74-81 UNDERWEAR 82-101 SPECIAL/SPECIAL 102-115 GIFT PACKS 116-121 ACCESSORIES 122-123 POS 124-125 PRODUCT INFO 126-127
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HOLIDAY CAMPAIGNS Every year, Happy Socks brings in a Talent and gives them Carte Blanche to share their vision of the Brand. Happy Socks has previously worked with two world-known photographers: Terry Richardson in 2012 and David LaChapelle in 2013. COLLABORATIONS Happy Socks develops and secures its image and Brand Presence through several collaborative projects every year. Carefully selected, each collaboration aims to increase the strength of Happy Socks within the industry, maintaining its position as the leader of the segment. Happy Socks has collaborated in the past with Paris Saint-Germain, Opening Ceremony, colette, The Standard Hotels and Be@rbrick among others. PRESS Happy Socks is very popular in press and has been written about in most major publications across the globe. Happy Socks has also achieved to engage enthusiastic followers in the blogosphere and on social networks. The brand has remained in the spotlight of international media, making its products the last detail in colorful fashion and a lasting favorite among style-hungry trendsetters. With knowledge and directions from the in-house PR manager, Happy Socks is running a successful PR machine with local PR agencies to secure its presence in global publications both through blogs and social networks. Press Book: inthepress.happysocks.com Facebook: happysocksofficial Instagram: @happysocksofficial
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HAPPY SOCKS PRESENTS “THE ART OF INSPIRATION” IN COLLABORATION WITH SNOOP DOGG The New Campaign Explores Artistic Creativity and Expression. This year, Happy Socks is proud to announce their newest partnership and campaign with global entertainment icon and true artist, Snoop Dogg, called Happy Socks presents "The Art of Inspiration". The campaign is an artistic collaboration where Happy Socks gave Snoop Dogg carte blanche to explore his new found passion for painting and encourage creativity. The Swedish brand provided a platform for Snoop Dogg to discuss and illustrate his passion for different creative mediums and why painting is an essential component to his progression as an artist. “For many years, I’ve always felt like painting was something that I wanted to do but I just never had time to do it. Sometimes, the music and my life don’t explain exactly what I’m going through. So that’s another piece of the puzzle. It’s like a piece of Snoop that we can take with us forever,” said Snoop Dogg. Captivated by unique socks, Snoop Dogg encountered Happy Socks last year and immediately included pairs into his everyday rotation. Quickly picking up on his love for Happy Socks, the Swedish brand began organically working with Snoop Dogg and his creative team Cashmere Agency, to cultivate an intriguing new partnership. "The Art of Inspiration” will be revealed globally on November 1st 2014. Snoop Dogg is a multi-platinum artist and entertainment icon. With over 20 years in the industry, Snoop’s ability to stay at the forefront of popular culture and new technology through hit records, brand partnerships, innovative digital strategies, philanthropy and more has resulted in unwavering relevance. His reggae album, the Grammy-nominated REINCARNATED, was recorded in Jamaica and documented in the film of the same name. The project chronicles the spiritual awakening he found through the people and culture of Jamaica. His latest album, 7 DAYS OF FUNK, is a muchlauded collaboration between the artist (performing as Snoopzilla) and L.A. funk maestro Dam-Funk that was released in December 2013 to rave reviews by Stones Throw Records. www.happysocks.com/snoopdogg
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Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
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SDG01-650-412
SDP01-099-018
SDS01-019-007
Box Set XSDG08-650-412 11
CONCEPT STORES In August 2010, Happy Socks opened its first concept store in Stockholm, Sweden.The store is located in the heart of the most vibrant area and popular shopping district in Stockholm. Two years later, Happy Socks opened its second shop in Shibuya, Tokyo. The next major shop opening was in New York City. A SoHo Concept Store opened on April 1st 2013, between Prince and Spring Street. Following the above successes, and in order to protect the position as market leader within fashion socks, Happy Socks developed a plan to open flagship stores in strategically high image locations globally. Stores are now being opened across the globe at a rapid pace, for example: Dubai, India, South Korea, Taiwan and Hong Kong now all have Happy Socks stores. The concept stores are a modern, white space that acts as a perfect canvas for showing off all of the colorful Happy Socks products. Seasonal collections will be showcased along with collaborations and boxed gift sets, bringing happiness and quality to every corner of the world. LOCATIONS: Stockholm, Sweden New York, USA Parco, Tokyo, Japan Lumine, Tokyo, Japan Lcx, Hong Kong Breeze Center, Taipei, Taiwan Nanxi, Taipei, Taiwan Eslite Xynyi, Taipei, Taiwan Sogo, Taipei, Taiwan Lotte Gwangju, Gwangju, South Korea Busan Dongrae, Busan, South Korea Busan Gwangbok Lotte, Busan, South Korea Lotte Anyang, Anyang, South Korea Lotte Daejeon, Daejeon, South Korea Lotte Cheongju, Cheongju, South Korea Shinsegae Main, Seoul, South Korea Dubai Festival City Mall Mercato Mall, Dubai Viviana Mall, Mumbai, India Inorbit Mall, Malad Mumbai, India Haiko Place, Powai Mumbai, India
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CLASSIC STYLISH LIVELY Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
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AR01-025-070
AR01-028-210
AR01-029-060
AR01-039-007
AR01-062-411
AR01-072-462 15
PLAYFUL VIVID STRONG Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
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BD01-068-070
BD01-091-080
BD01-099-001
BD01-205-831
BD01-605-421
BD01-608-411 17
WILD ADVENTUROUS FREE Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
BZ01-023-463
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BZ01-068-411
BZ01-073-070
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COLORFUL GRAPHIC STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
BC01-069-070
BC01-095-080
BC01-099-007
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BRIGHT WITTY NATURAL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
CL01-045-464
CL01-099-741
CL01-608-687
CL01-609-428 22
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GRAPHIC TIMELESS DETAILED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
FD01-029-017
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FD01-098-042
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GRAPHIC FITTED FUN Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
FO01-023-690
FO01-051-511
FO01-068-411
FO01-099-007 26
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COLORFUL GRAPHIC DYNAMIC Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
FI01-066-411
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FI01-091-035
FI01-096-037
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FUN EXPRESSIVE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
SH01-068-411
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SH01-098-007
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LOVELY EXPRESSIVE FUN Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
HA01-067-070
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HA01-999-009
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COLORFUL WITTY LIVELY Composition: 54% Combed Cotton, 43% Polyamide, 3% Elastane HW01-905: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
HW01-067-070
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HW01-091-035
HW01-905-117
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GRAPHIC LIVELY VIVID Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
HI01-039-070
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HI01-099-007
HI01-999-009
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BOLD VISUAL SHARP Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
JD01-069-070
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JD01-095-080
JD01-099-007
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VISUAL DYNAMIC POWERED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
TE01-025-035
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TE01-039-070
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FUN DISCREET GRAPHIC Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
MD01-069-424
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MD01-091-030
MD01-095-010
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BLURRY VIVID STRONG Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
OF01-029-831
OF01-071-314
OF01-095-080
OF01-099-011 44
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COLOURFUL GRAPHIC VISUAL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
CR01-045-411
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CR01-091-080
CR01-099-018
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GRAPHIC FUN PLAYFUL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
SC01-029-429
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SC01-035-018
SC01-045-424
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FUN EXPRESSIVE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
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SA01-035-687
SA01-045-411
SA01-067-070
SA01-069-080
SA01-066-462
SA01-089-459 51
GRAPHIC LIVELY VIVID Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
SD01-067-411
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SD01-068-459
SD01-073-070
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VISUAL STRONG STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
SO01-069-424
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SO01-095-080
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TRADITIONAL DETAILED TIMELESS Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
SI01-045-411
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SI01-091-462
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LIGHT FREE NATURAL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
TW01-102-114
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TW01-805-200
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SPORTY COMFORTABLE FITTED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
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BC05-095-018
BD05-099-018
SA05-045-615
BC05-099-462
BD05-901-117
SA05-067-070 61
SPORTY EXPRESSIVE DYNAMIC For more active moments, Happy Socks developed a new range of socks within its collection. Simply called Athletic, these socks are available in a variety of Happy Socks patterns and colors in order to remain stylish under all circumstances. • LIght Compression • Arch Support • Cushioned Sole
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SPORTY EXPRESSIVE DYNAMIC Composition: 80% Combed Cotton 18% Polyester 2% Elastane Sizes: 9-11 & 10-13
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ATBD27-068-070
ATBD27-091-080
ATBD27-099-007
ATSA27-067-070
ATSA27-068-411
ATSA27-089-459 65
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ATBC27-069-070
ATBZ27-068-424
ATSO27-069-411
ATBC27-095-080
ATBZ27-073-018
ATSO27-095-080
ATTF27-035-670
ATTF27-099-016 67
DISCREET TIMELESS EASY For consumers in need of more discreet styles, Happy Socks created Essentials. Four simple designs made of easy-to-wear colors, with small dots, an optic pattern, rain pattern or thin stripes.
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DISCREET TIMELESS EASY
DISCREET TIMELESS EASY
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 9-11 & 10-13
Sizes: 9-11 & 10-13
DO01-607-464
DO01-905-038
DO01-909-099
OP01-091-041
OP01-607-412
Navy
Charcoal
Black
Grey
Navy
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DISCREET TIMELESS EASY
DISCREET TIMELESS EASY
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 9-11 & 10-13
Sizes: 9-11 & 10-13
RA01-607-411
RA01-905-037
RA01-909-009
SB01-609-464
SB01-905-038
SB01-909-009
Navy
Charcoal
Black
Navy
Charcoal
Black
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CUTE FREE HAPPY Happy Socks offers its colorful design socks in childrens sizes. Using a modified color palette that fits the sophisticated, stylish needs of kids today. Designs reflect the bright, pattern-driven aesthetic of Happy Socks adult line.
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VIVID FREE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 0-12 M, 12-24 M, 2-4 Y B = 0-12 M & 12-24 M | K = 2-4 Y
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BAR02-025-070 | KAR02-025-070
BSA02-066-690 | KSA02-066-690
BBD02-029-018 | KBD02-029-018
BAR02-029-102 | KAR02-029-102
BSA02-067-018 | KSA02-067-018
BBD02-0066-070 | KBD02-0066-070 77
BHW02-067-070 | KHW02-067-070
BSC02-065-424 | KSC02-065-424
BBC02-069-070 | KBC02-069-070
BHW02-905-117 | KHW02-905-117
BSC02-073-018 | KSC02-073-018
BBC02-099-424 | KBC02-099-424
BHA02-067-460 | KHA02-067-460 78
B = 0-12 M & 12-24 M | K = 2-4 Y
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VIVID FREE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 0-12 M
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HS103059-462
HS103059-462
HS103059-462
HS103061-690
HS103061-690
HS103061-690
HS103060-424
HS103060-424
HS103060-424
HS103060-462
HS103060-462
HS103060-462 81
COMFORTABLE GRAPHIC PLAYFUL Happy Socks underwear comes in a variety of key patterns and colors. Bringing happiness and quality to every corner of your underwear drawer.
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COMFORTABLE FEMININE GRAPHIC Composition: 95% Cotton, 5% Elastane Sizes: Extra Small, Small, Medium, Large
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WUWWB-OPT-105-009
WUWWB-OPT-605-017
WUWWB-POL-045-013
WUWWB-POL-605-429 85
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WUWWB-ZIG-025-070
WUWWB-ZIG-055-510
WUWWB-MUL-075-510
WUWWB-MUL-041-080
WUWWB-CAM-901-070
WUWWB-CAM-065-462 87
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WUWWB-DOT-105-107
WUWWB-DOT-065-460
WUWWB-BDO-099-007
WUWWB-BDO-505-511
WUWWB-BDO-999-009
WUWWB-HEA-067-460 89
FITTED VISUAL PLAYFUL Composition: 95% Cotton, 5% Elastane Sizes: Small, Medium, Large, Extra Large
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MUWJB-OPT-105-009
MUWJB-OPT-605-017
MUWJB-POL-045-013
MUWJB-POL-605-429 91
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MUWJB-ZIG-025-070
MUWJB-ZIG-055-510
MUWJB-MUL-075-510
MUWJB-MUL-041-080
MUWJB-CAM-901-070
MUWJB-CAM-065-462 93
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MUWJB-DOT-105-107
MUWJB-DOT-065-460
MUWJB-BD0-099-007
MUWJB-BDO-505-511
MUWJB-BDO-999-009
MUWJB-HEA-067-460 95
VIVID FREE STYLISH Composition: 100% Cotton Sizes: Small, Medium, Large, Extra Large
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MUWWB-OPT-105-009
MUWWB-OPT-605-017
MUWWB-POL-045-013
MUWWB-POL-605-429 97
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MUWWB-ZIG-025-070
MUWWB-ZIG-055-510
MUWWB-MUL-075-510
MUWWB-MUL-041-080
MUWWB-CAM-901-070
MUWWB-CAM-065-462 99
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MUWWB-DOT-105-107
MUWWB-DOT-065-460
MUWWB-BDO-099-007
MUWWB-BDO-505-511
MUWWB-BDO-999-009
MUWWB-HEA-067-460 101
FEATURING RUDY VERWEY Happy Socks proudly presents the Spring/Summer 2015 Special Special! With this dedicated line, the brand offers a series of exclusive designs to select retailers, Happy Socks concept stores and on HappySocks.com. The eight extraordinary designs, created specifically for Special Special, will bear their very own label. Since the initial launch in September 2013, Special Special has been updated seasonally with fresh styles and designs.
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CH01-010-009
CH01-065-687
BA01-099-007
HB01-099-007
TG01-010-009
TG01-035-016
Composition: HB01-099, BA01-099: 70% Bamboo 28% Polyamide 2% Elastane OT01-075, OT01-099: 84% Cotton 14% Polyamide 2% Elastane LS01-029, LS01-035: 75% Cotton 10% Lurex 13% Polyamide 2% Elastane TG01-010, TG01-025: 80% Cotton 18% Polyamide 2% Elastane CH01-010, CH01-065: 85% Cotton 13% Polyamide 2% Elastane Sizes: 9-11 & 10-13
LS01-029-017
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LS01-035-016
OT01-075-060
OT01-999-009
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EASY SURPRISING FUN Sock Boxes Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13 Men's Boxer Brief Boxes Underwear Composition: 95% Cotton, 5% Elastane Underwear Sizes: Small, Medium, Large, Extra Large Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sock Size: 0-13 Men's Boxer Boxes Underwear Composition: 100% Cotton Underwear Sizes: Small, Medium, Large, Extra Large Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sock Size: 10-13 Women's Brief Boxes Underwear Composition: 95% Cotton, 5% Elastane Underwear Sizes: Extra Small, Small, Medium, Large Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sock Size: 9-11
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XBD09-068-070
XBD09-068-070
XFO09-068-424
XFO09-068-424 117
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Men's Boxer Brief and Sock VALENTINES box
XHA61-067-460
Men's Boxer and Sock VALENTINES box
XHA60-067-460
Women's Brief and Sock VALENTINES box
XHA62-067-460 119
SHOW YOUR SUPPORT TO PRIDE WITH OUR RAINBOW FLAG SOCKS Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
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Men's Boxer Brief and Sock PRIDE box
XPR161-045-070
Men's Boxer and Sock PRIDE box
XPR160-045-070
Women's Brief and Sock PRIDE box
XPR162-045-070
PR01-405-070
PR01-406-070
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FUN GRAPHIC STYLISH Composition: PCBC81-099, PCBC81-029, PCMU81-999: 100% Silk PCBD74-099, PCBD74-010, PCFO74-068: 100% Ceramic/Porcelain PCBD71-099, PCBC71-029: 80% Neoprene, 20% Polyester PCBD75-099, PCPO75-208, PCBC75-029: 100% Paper PCHS76-0000: 100% Bass Wood
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PCBD74-099-459
PCBD74-010-459
PCFO74-068-459
PCBD75-099-459
PCPO75-208-459
PCBC75-029-459
PCBD81-099-459
PCBC81-029-459
PCMU81-999-459
PCBD71-099-459
PCBC71-029-459
PCHS76-0000-459 123
POINT OF SALE
WALL BAY Measurements..........................................2400 x 1000 x 453 mm Shelf..........................................................12 x 405 x 250 mm Weight........................................................60 kg Capacity....................................................588 pairs
TABLE DISPLAY Measurements..........................................750 x 375 x 250 mm Weight........................................................22 kg Capacity....................................................216 pairs
FLOOR DISPLAY Measurements..........................................1560 x 600 x 415 mm Weight........................................................22 kg Capacity....................................................480 pairs
TABLE SPINNER Height........................................................~815 mm Weight........................................................6 kg Capacity....................................................112 pairs
FLOOR SPINNER Height........................................................~1717 mm Weight........................................................15 kg Capacity....................................................352 pairs
CIGAR BOXES Measurements..........................................194 x 402 x 306 mm Weight........................................................6 kg Capacity....................................................66 pairs
Wall Bay POS0107 124
Floor Display POS0106
Table Display POS0207
Floor Spinner POS0105
Table Spinner POS0206
Cigar Box POS1402
Cigar Box POS1403 125
SOCKS PRODUCT INFORMATION
KIDS PRODUCT INFORMATION
Combed Cotton Colorful Fun Unisex
Combed Cotton Colorful Fun Unisex
As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibers stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision. Combed cotton socks are available in a variety of designs, from solids to more advanced patterns and colors.
As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibres stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision.
Low Socks Sporty Comfortable Fitted Low Socks are made from combed cotton. They offer the very best quality and design, while meeting the needs of the more discreet wearer. Everyone can now enjoy Happy Socks with all of their favorite shoes.
SIZE GUIDE
Adult Unisex Sizes US 9-11* 10-13* US M 4½-7½ 8-13 US W 5½-9½ 10-12½ EUR 36-40 41-46 UK M 4-7 7,5-11,5 UK W 3,5-6,5 7-11 JPN 21-24,5 25-29 *Sock Sizes
Combed cotton socks are available in Two Packs, or 6 pack gitf boxes in a variety of designs, from solids to more advanced patterns and colors.
UNDERWEAR PRODUCT INFORMATION
Happy Socks underwear comes in a variety of key patterns and colors, bringing happiness and quality to every corner of your underwear drawer. Women’s Brief Comfortable Feminine Graphic Happy Socks Briefs have a comfort fit, perfect for everyday. Men’s Boxer Brief Fitted Visual Playful Happy Socks Boxer Briefs have a fitted silhouette for a slim look. Men’s Boxer Vivid Free Stylish Happy Socks Boxers have a fly opening and elastic waistband for a relaxed fit and casual look.
SALES Happy Socks is currently sold in 70 countries and has distributors in the following countries: Australia Austria Belarus Belgium Brazil Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Estonia Finland France Germany Greece
Holland Hong Kong Iceland India Israel Italy Japan Latvia Lithuania Luxemburg Malaysia Mexico New Zealand Norway Panama Poland Portugal Russia
Slovakia Slovenia South Africa South Korea Singapore Spain Sweden Switzerland Taiwan Thailand Turkey United Arab Emirates United Kingdom USA Ukraine Venezuela
SIZE GUIDE
Womens Sizes Size US EUR UK / AUS
XS S M L 2 4 6 8 34 36 38 40 6 8 10 2
Mens Sizes Size
S M L XL
United Legwear and Underwear Company, LLC
Art Direction Viktor Tell / Gustav Ström Photography Curtis Buchanan
48 West 38th Street, 3rd Floor New York, NY 10018 212.391.4143
Styling Imogene Barron Models Alex Casnoff, Mikal, Rudy Verwey, Christi Baquet, Bobby Branch, Athena Currey, Otis Omeally, Valentino Caruso, Amanda Merten, Mike Gigliotti, Emily Knecht, Boston Titensor Shot on location – Los Angeles, US Product photography Johnny Wohlin 126
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sales@happysocksnyc.com www.happysocks.com Facebook:happysocksofficial Instagram:@happysocksofficial
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