Online marketing & SEO of an eLearning product

HSTC702

ONLINE MARKETING & SEO OF AN E-LEARNING PRODUCT

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HARBINGER SYSTEMS Overview

Services

Harbinger Systems is a leading provider of software engineering services to some of the world's best product companies. Our services span solution consulting, software design, development, testing and test automation.

Software Product Development

Web 2.0

Mobile

eLearning

By leveraging cutting-edge technologies, Harbinger Systems works with its customers as a partner in technology innovation.

Performance Engineering

Systems Software

Digital Marketing

A Harbinger Systems Case Study

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Also Read Our White Papers‌ Interactive User Experience (IUX): Going Beyond Interfaces Comparing Adobe Flex & JavaScript The Enterprise Software Makeover Guide Five Javascript Frameworks: A Point-by-point Comparison

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ONLINE MARKETING & SEO OF AN E-LEARNING PRODUCT

Situation

Challenge

E-Learning course authoring being done through Flash programming

Where and how could the company reach the target audience for an interactivity builder?

Powerful interactivity building and course authoring product in eLearning

How to educate target market about benefits of interactivity building along with course authoring as a paradigm?

Which products and websites are complementary and who are the potential partners?

Harbinger Solution Market research and analysis of eLearning information websites for targeting

Technologies & Tools

Content improvements with SEO-friendly file names, folder structures, and URL encoding

Google Analytics, Google Webmaster Tools Search engine optimization, titles and meta tags optimization

Website submission to search engines and directories Google AdWords and website ad placements to drive targeted traffic with strong intent to purchase Direct targeting using email campaigns and conference attendances for effective audience targeting

eLearning directories research and submissions Conferences, competition and market research for lead generation Email campaigns and newsletters management for direct marketing

Management of article websites and blog submissions

Alexa ranking, Google page rank, inbound links research

BOTTOM LINE

Benefits Alexa ranking up from 1+ million in Jan ‘08 to around 100,000 in Jan ’09 Website on top three search pages for most of the desired keywords Effective competition and market understanding, leading to increased foot traffic in conference booths

HSTC702

www.harbinger-systems.com

Company acquired strategic market position with a unique and differentiated product and a newly educated customer base

ONLINE MARKETING & SEO OF AN E-LEARNING PRODUCT Contd.

Website Visits Statistics Alexa Rank: Sub-100,000 in Jan ’09, up from 1,000,000+ in Jan ’08 Three times more user registrations per month between Jan ‘08 and Jan ’09 Website visits up from less than 2,000 per month to over 8,000 between Jan ‘06 and Jan ‘09

BOTTOM LINE

Benefits Alexa ranking up from 1+ million in Jan ‘08 to around 100,000 in Jan ’09 Website on top three search pages for most of the desired keywords Effective competition and market understanding, leading to increased foot traffic in conference booths

HSTC702

www.harbinger-systems.com

Company acquired strategic market position with a unique and differentiated product and a newly educated customer base