MARKETING SUBMISSION
March2025
THANK YOU
Thankyouforinvitingustopresentamarketing submission.
OnbehalfofHarcourtsAdelaideHills,weofferour recommendationsalongwithdetailedmarketing informationtocoverlocal,nationalandglobal exposurefromourofficeslocatedinStirlingand MountBarker.
Withyearsandyearsofexperience,wehave developedacampaignthatwillmaximisetheenquiry levelsandthis,combinedwiththestrengthofthe Harcourtsnetworkwillensureaverysuccessful outcomeforyou.
Wehavetakenthelibertyofprovidingadditional informationregardingourextensivemarketing approachandoursignificantpointsofdifferencefor yourconsideration.
Withanunwaveringcommitmenttoexcellence,we canpersonallyassureyouofourstrongestendeavours toachievethebestpossibleresultonyourbehalf
Yourpropertywillbeexclusivelyhandledbyourselves ensuringweareavailabletobecontactedatanygiven time.Weareveryexcitedabouttheprospectof marketingtheseallotmentsandachievingahighly successfulresult.
BestRegards, Sam & Elle
20POMONAROAD, STIRLING
YOURDREAMHOMEAWAITS
NestledintheheartofthebeautifulAdelaideHills,20PomonaRoadoffersarare opportunitytosecureagenerousallotmentinoneofthemostsought-afterlocationsin Stirling Withblocksrangingfrom990sqmto1,006sqm,thisstunningsubdivisionallows youtobuildyourdreamhomeamidstgreen,leafysurrounds.
Stirlingisrenownedforitsvibrant,tight-knitcommunity,boutiqueshopping,andeasy accesstothecity,offeringtheperfectbalanceofpeacefulhilltoplivingandurban convenience.Enjoythebestofbothworlds,withcafes,parks,andnaturetrailsjust momentsfromyourdoorstep,allwhilebeingjustashortdrivefromtheAdelaideCBD.
Createthelifestyleyou'vealwaysdreamedofinthisidylliclocation,whereyoucanenjoy arelaxedpaceoflifeinoneoftheAdelaideHills'mostcovetedsettings.
YOURAGENTS SAM&ELLE
Sam,withover10yearsofexperience,isatop-performingAdelaideHillsproperty specialist Hisdeepconnectiontothecommunityandextensivenetworkof50,000 peoplemakehimatrustedadvisorintheregion.Sam'stailoredmarketingandsales strategiesconsistentlydeliveroutstandingresultsforhisclients.
Elle,withanAdvancedDiplomainInteriorDesignandabackgroundinbuildingand construction,bringsafreshperspectivetopropertyconsulting.Herpassionfor connectingpeoplewiththeirdreamhomesandherfocusonbuyermanagementensure clientsarealwayswell-supportedthroughouttheprocess
Behindthescenes,Ashleighhasbeenanessentialpartofourteamforeightyears, providingexpertsalessupport AsalifelongAdelaideHillsresidentandlicensedagent, Ashleigh’sorganisationalskillsandlocalknowledgekeepeverythingrunningsmoothly, allowingSamandElletofocusonwhattheydobest.
Together,we’reheretohelpyouachieveyourrealestategoalswithapersonalised approachandacommitmenttodeliveringthebestresults.
FEATURED TESTIMONIALS
Kind,helpful,andeasytocommunicatewith.Sometimesitfeels likeyouarenotonthesameteamastheagentsellingthe propertywhenyou'relookingatbuyingahouse,butthiswas neverthecasewithSam.Hegaveussomuchofhistimeand energy,andseemedgenuinelyinterestedinansweringanyofthe questionswehadforhim.Heandhisteamcheckedinwithus throughouttheprocess,andwereabletoeasilyrespondand adaptasneededwhilsteverythingwasbeingfinalised.Atno pointdidwefeellikeSamwasjustappeasingusforaquicksale, andwereallyappreciatedthelittlebitextratheydidwithusto helpnavigatethecomplexitiesofpurchasingproperty.
AftermeetingEllemanyyearsagoIkeptherdetailssowhenwe werereadytosellI’dcontactherfirst Theguidancegivenpriorto signingwasinvaluabletous,directiononhowthemarketwas currentlyandtheexpectationsofpurchasersinourarea Wewereopentoanoffmarketpurchasealthoughwewereready tohitopenmarket Theinternetviewswereincredibleforthe earlyrelease WellnegotiatedbyElletoensureeveryonewas happywiththesale Thankyouagain!
THEHARCOURTS NETWORK
Harcourtsareahighlysuccessful,multi-national realestatecompanywhohavebeenproviding industry-leadingservicessince1888 Wehavethe global,nationalandlocalconnectionsforbuying andsellingrealestate That’sthecombined resourcesofover10,000consultantswithinour 879officesacross11countries.Inaddition,tothis wehavethebackingofadvancedtechnology systems,comprehensivetrainingandworld-class marketing.Thesefoundationshaveshapedthe quality,cultureandfutureoftheHarcourtsbrand andourpeople.
TheHarcourtsnetworkspecialisesinresidential, luxury,commercial,ruralandlifestylerealestate, aswellasurbanprojectsandproperty management.Wealsoboastanimpressiverange ofHarcourtsbrandedservicesinordertofacilitate thesecorebusinessareas.
WHAT WEDO
WEASSISTYOUINTHESUCCESSFULSALEOFYOURPROPERTY
Thissimplestatementcoversanoftenchallengingandcomplicatedprocess.Of course,the‘successfulsale’iswhat’simportant–andwithHarcourtsweutilise uniquestrengthstoaccomplishthis.
Weensureourpeopleconsistentlyachieveaboveandbeyondourcompetitors.It’s apreciseservice-basedmind-setthatonlythebestrealestatemindscandeliver consistently
Weconnectwithyouraudienceofpotentialbuyers.Weusesophisticatedsystems andtechnologytomakecertainyourpropertycangainmassiveexposure.
Inourmediasaturatedsociety,theaverageconsumerisbombardedwith hundredsofadvertisementseveryday.Yourpropertyneedstostandout. Harcourtshaveredefinedtheroleoftherealestatecompany–fromasimplesales focustotheexpertmarketingandnegotiatingcapabilitytoday’ssellersrequire.
Beforeanyofthiscanhappen,weneedtodecidehowtobestprice,marketand sellyourproperty.Notwopropertiesarethesame–soeachmarketingproposal mustbespecificallytailored Thisproposalwillcovereachvariableandprovidethe necessaryfocusforthecampaign. Duringthistimeourresponsibilitiestoyouinclude:
Providingaccuratemarketinformation
Pricingandlistingyourpropertycorrectly
Marketingyourpropertywidelyandeffectively
Generatingenquiry
Attractingasmanypotentialbuyersaspossible Negotiatingthebestpriceforyou
Assistingyoursalethroughtosuccessfulsettlement
Keepingyoufullyinformed
THEESSENTIALS PACKAGE
Marketingisyourinsurancepolicyagainst undersellingyourproperty.Followingisa breakdownandsynopsisofeachofthe marketingstrategiesrecommendedforthelocal andnationalcomponentofthecampaign.
PROFESSIONALPHOTOGRAPHY
Anabsoluteessentialwhenselling,professional photoscanmeanthedifferencebetweenbeing onabuyer'sshortlistornot
PRINTMEDIAADVERTISING
LOCALAREAMARKETING
Toensureyourpropertyreachesthewidest numberofpotentialpurchasers,werecommend highprofilecolouradvertisinginkeyprintmedia CapitalisingontheimmediateareainSA,alocal promotionalcampaignwillcaptureany prospectivebuyerslocallyinthepremium propertycategory.
QUALITYBROCHURES
Fullcolour,highqualitybrochuresinan exceptionalrangeofoptionsdesignedto showcaseyourpropertyinthebestpossibleway Theseareprepared,printedanddistributedat viewings,electronicallyandwithinouroffices.
THEESSENTIALS PACKAGE
DATABASEEMAILMARKETING
Aspartofourservice,yourprojectwillbecrossmatchedwithqualifiedbuyersinourdatabase. Thesebuyersarecontacteddirectlyand/or throughane-marketingcampaignadvisingthem ofyourpropertyforsale.
ONLINEMARKETING
Yourpropertywillbefeaturedonournational Harcourtswebsiteaswellasrealestate.com.au anddomain.com.auplusallofourotherportals.
SOCIALMEDIAMARKETING
Yourpropertywillbeshowcasedonoursocial mediaplatformsincludingInstagramand Facebook.
REACHisyourAI-baseddigitaladvertising platformthatgetsyourpropertyinfrontofbuyers designedtocreatemassawareness,drive interestandgeneratecompetition.Over100 versionsofyouradwillappearacrossFacebook, InstagramandGooglenetwork Withround-theclockmonitoringofwhoisinterestedinyour home,REACHconnectsthemostengagingads withmorelike-mindedpeopletodrivethemto viewyourhome.
MARKETING PROPOSAL
com.auLuxeListingUpgrade&eBrochure m auPlatinumListing&SocialBoost com au ls.harcourts.com.au &InstagramMarketing DatabaseEmail estyleMagazine Reach opywriting
MARKETING STRATEGY
Ourobjectiveistoensurethatthecampaignhas highexposure,generating largevolumesofbuyer enquirythroughourprovenmarketingstrategies rightfromtheoutset Aconsideredmarketingplan isdesignedtomaximisethesalepricebecauseit doesnotjustfindabuyer,itfindseveryavailable buyer.
Increasedmarketcompetitionbytheintroduction ofevenoneadditionalbuyercanaddsubstantial valuetotheultimatesaleprice.
Investinginatargetedmarketingcampaign typicallyproducesasignificantlyhigherreturn.By effectivelymaximisingexposureandmarket penetration,thepotentialgainsinthesaleprice faroutweightheinitialinvestment.
OURSALESANDMARKETINGSTRATEGYWILL FOCUSON:
Exposingyourpropertytothewidestpossible targetmarketbothlocallyandinternationally
Acombinationoftraditionalprintadvertising complementedbyonlinecomponents
Marketingyourpropertyinthemostcosteffectivemannerpossible
Creatingacompetitiveenvironmentamongst purchasers
Maximisingthevalueofthepropertyforyou
MARKETINSIGHTS& SALESSTRATEGY
MARKETINSIGHTS& SALESSTRATEGY
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MARKETINSIGHTS& SALESSTRATEGY
s: commendhavinganagenton-sitetwiceaweek ampaign Whileyoumaytypicallyonlyseeafew time,it'sagreatopportunitytoengagewith y,addressanyconcernstheymayhave,andoffer ovingforward.
eting:
Media:Advertisementsinlocalnewspapersand hatcatertothecommunity. ustListedDLsshowcasingtheallotments,sent eighbourhoodsanddemographics
DMETHODOFSALE
onthetimeofyearandmarketconditionsduring n,wewouldrecommendauction Allowingfor mentsgivesbuyerstheconfidencetobid,while ceedwithsellingtheirownhomesinthe ifrequired.
withthecampaign,werecommendutilisinga isualmaterials,strategicadvertising,and ateral Wesuggestincorporatingarchitectural includingdroneshotstohighlighttheproperty's ngMainStreet),andsiteplansforonline ourblockswillbefeaturedthroughanREALuxe minent8’x8’signboardwillbedisplayedon-site bility Adetailed4-pagemarketingbooklet equentlyaskedquestion(FAQ)handoutwillalso videpotentialbuyerswithcomprehensive rmsofadvertising,weproposeplacingtwoads priortotheauction,alongsideadvertisementsin ningwiththepreferencesofourtarget furtherextendreach,socialmediapromotion thetraditionaladvertisingstrategy,ensuring eforthecampaign
EXAMPLESOF SALESSTRATEGY
EXAMPLEOFFAQHANDOUT
Forfurtherinsightintohowwepresentphysical informationatopeninspections,pleaseclickon theimageoftheFAQtotheright.
EXAMPLEOFDRONEANDOVERLAY
WITHPROXIMITYTORELEVANTLOCATIONSHIGHLIGHTED
RECOMMENDED PRICING
Suggestedpricingfortheallotmentsbasedonmarketanalysis,comparable sales,anddemandtrends.
990m²
dat$800,000-$880,000
995m²
dat$800,000-$880,000
1,001m²
dat$800,000-$880,000
1,006m²
dat$850,000-$900,000
ringthelandsizesandrecentsales,the dpricingreflectsthecurrentmarket andcomparablepropertyvaluesinthe
CommissionStructure
Yourinvestmentinourservicesiscalculatedoffofthe grosssaleprice,inclusiveofGSTandisonlypayable upononasuccessfulsale.
Commission:1.6%inclusiveofGSTperallotment.
COMPARABLE SALES
Soldfor$810,000 71,102sqm
Soldfor$823,000 1,034sqm
53MABELSTREET,STIRLING
Soldfor$865,000 1,226sqm
PLANOF DIVISION
REALTY ASSIST
PayNoworPayLaterwithRealtyAssist
RealtyAssistcoversupto$50,000oflistingcoststogiveyouthebestpossible outcomewhenyousellyourhome.Ourfundscanbeusedformarketing, improvements,repairs,stagingandgenerallyanythingtoenhanceyour propertyforitssalescampaign.Weleadtheindustry,withextremely competitivefeesthatareoftenlowerthanyouwillseefromaregularcredit facility.
PayLatergivesyoutheoptiontodeferpaymentfor180days,untilsettlement orwithdrawal,whicheveroccursfirst.
Pleasenote:thereisafixedfeeof$99forallamountsupto$2000anda percentagefeeof5.99%forallamountsfrom$2,001to$25,000.
Later owandsimplypayfrom ntproceeds
tRates %onyourfunds period onFee wewillnotchargeyouwith noradminfee audienceofprospective epresentationofyour sthepotentialtosellfaster
ScantheQRcode formoreinformationonhowHarcourts AdelaideHillsusesRealtyAssist
IN SUMMARY
Weprideourselvesonourreputationofbeingthebestnegotiatorsintheindustry WebelievethatwithHarcourtsAdelaideHillsnetwork,wewilldeliverthedesired outcome Wehavetheskills,resourcesandknowledgebutaboveallwehavethe passionanddesireforsuccess.
Weprideourselvesonclearcommunicationandbelieveinworkingwithandfor ourclients.Wepromisetokeepyouinformedeverystepofthewayandmakesure weworkwithyou–soyouarealwaysincontrolofthesaleprocess.
Attractingqualifiedpurchasersforyourpropertyisofutmostimportance,including confidentialityofallpartiesconcerned.Toachievethis,werecommenda‘Best OfferBefore’campaigntargetinglocal,nationalandinternationalinterest.
Wesincerelythankyouforthisopportunityandlookforwardtoasuccessfulresult.
“Weareagentsthatlisten;wewillsitwithyouandplanastrategythatworks foryou.”
Sam & Elle
