Project Marketing

Powered by Harcourts Otago

Queenstown | Wanaka | Dunedin | Cromwell | Alexandra | Balclutha www.harcourtsotago.co.nz Highland Real Estate Group Ltd Licensed Agent REAA 2008

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Introduction Over many years Harcours Otago has developed market leading expertise, and has been involved in marketing for a wide range of exciting projects across the Otago region. We have a core of highly-focused key people who bring a wealth of marketing experience to each project. Our expertise spans residential multistage developments, high-end property sales and a concise approach to smaller boutique projects.

Harcourts Otago has always been a knowledge leader when it comes to the property market. We have a widespread presence with six offices around Otago including Queenstown, Wanaka, Cromwell, Alexandra, Dunedin and Balclutha. Harcourts is the largest real estate group in Otago and the number one choice, backed by the nationwide and global Harcourts brand. We’re proud to say that Harcourts has been voted New Zealand’s Most Trusted Brand for eight years in a row by our clients. You can trust that you are placing your project, development and brand in the right hands.

Within our structured and detailed approach to project marketing, we are involved with many other parties who have a contributing role within our projects. This includes architects, surveyors, planners, geotechs, project managers, finance partners, designers, interior designers and project consultants to deliver the right project deliverables.

Warwick Osborne

Managing Director - Growth Harcourts Highland Real Estate Group

+64 274 469 835

warwick.osborne@harcourts.co.nz

PROJECT MARKETING | www.harcourtsotago.co.nz

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WHEN YOU PARTNER WITH HARCOURTS OTAGO YOU ARE WORKING WITH A GLOBAL BRAND THAT IS VALUES-BASED AND CLIENT FOCUSED. Our relationships with our clients are important to us and we will always work closely with relevant parties to ensure goals are set and met, exceeding expectations. We ensure marketing plans are the right fit for the project and use a tailored approach to suit specific requirements. Upon execution, your strategy will be efficiently brought to the market and deliver the results desired.

Harcourts Otago has dedicated sales consultants who pride themselves on having a team approach to real estate.

Backed by this team, our project marketing reaches a wide range of people and brings interest from all around New Zealand. You can have absolute confidence that your project is being effectively and efficiently marketed by a team of driven individuals.

To support our project marketing, we have a talented marketing team, who have extensive digital marketing knowledge and know how to get your project in front of the right people. Our team also has advanced graphic design skills to create eye-catching digital and traditional designs to match your marketing strategy.

Campaign Planning Our knowledge and expertise is at a premium, having successfully marketed thousands of properties in all areas of real estate over 25 years. This includes the commercial, rural, lifestyle, residential, hotels and retail sectors. Our clients place trust and have confidence in Harcourts Otago, as they know we have the in-depth understanding to create a marketing strategy and execute it successfully.

When it comes to putting together a marketing strategy we will always recommend what has previously been successful, but also work with you to ensure you remain in control of your project. Every project is different, so whether your project or development is big or small, and whatever the budget, we use a tailored approach to suit you.

Our expert team will ensure the marketing strategy is clear and concise. It is important to us that our clients understand the “what and why� as there is a vast array of different marketing offerings in the market. We will help you strategically select your best options and devise a strategy, based on our proven campaign components to maximise your investment.

The Tiers Frankton Road

Pisa Vineyards Cromwell

The Rees Frankton Road

Coronet Grove Arthurs Point

The Platinum Villas Fernhill Road

Residence du Lac Frankton Road

PROJECT MARKETING | www.harcourtsotago.co.nz

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Communications Harcourts Otago are market leaders when it comes to creating compelling, interesting and relevant content. We believe it is very important to have content that is both informative and enables potential customers to picture themselves in your property. The Harcourts brand, coupled with effective content, is proven to work across all paid digital and traditional marketing platforms such as social media, online media, print and radio.

Harcourts Otago has great relationships with various media agencies, who assist us with creating articles that have a national reach. We understand that reaching both active and passive buyers is imperative during projects that could span over the course of many years. To appeal to all types of buyers, our communications are always research and insights driven to ensure we are providing both industry leading and thought provoking content.

Across our six offices, Harcourts Otago has a database of 110,000 contacts full of clients looking for their next home or investment opportunity. Choosing one of our Harcourts offices to market your project, does not mean only that office will market it, we have a team of over 100 agents throughout Otago who will be sending out regular communications to their ‘hot’ buyers around the globe.

Residence du Parc Arthurs Point

Earnslaw View Apartments Queenstown

St. Moritz Queenstown

Walter Peak Estate Queenstown

Carrick Queenstown

Summerfield Estate Cromwell

PROJECT MARKETING | www.harcourtsotago.co.nz

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Campaign Execution Harcourts Otago is an industry leader when it comes to project marketing in the digital marketing space. Being the first real estate agency to adapt to digital initiatives, we have tested and trialed all options and can now confidently recommend what brings the best results. Coupled with our knowledge are our business partners, who provide us with the latest digital marketing technologies which are available for all project sizes.

Results are extremely important to us and digital marketing is one of the most cost effective tools to reach potential buyers, create interest and generate leads. Our in-house marketing team places a focus on analytics and measuring success against predetermined goals. With these sophisticated tools, we are able to demonstrate return on investment levels relevant to any project marketing budget.

Walnut Grove Queenstown

The Woods Queenstown

Elkridge Queenstown

Harcourts Otago understands the power of digital marketing and most importantly how to utilise it effectively. There has been a great increase in the number of people regularly using our digital platforms, and connecting with an audience around the world is right at our fingertips.

But we don’t stop there. With a focus on the end result, be assured that we are involved end-to-end from project inception to complete sell down.

Rahiri Apartments Queenstown

Remarkables Retreat Queenstown

PROJECT MARKETING | www.harcourtsotago.co.nz

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Current Projects

WOOING TREE The Wooing Tree is a local landmark, that sits prominently in the middle of the Cromwell Vineyard.

Fringed by vines, this new development will retain and celebrate its unique location, with pride of place reserved for the iconic Wooing Tree. The vineyard and its cellar door will remain a key focus of the development, the beating heart of the wonderful new neighbourhood. The development will also be supported by carefully selected hospitality and retail businesses, that will promote the local wine and tourism industry.

TORU APARTMENTS Set against the backdrop of the stunning Remarkables, in the heart of Frankton, Toru will become an icon in the local property market. With extreme demand for affordable living options, this innovative development features a mix of freehold one, two and three-bedroom apartments for sale and rental, that aim to be the best value in Queenstown.

With an excellent location, parking for every apartment, architectural design and a competitive price, Toru’s apartments are a perfect first step onto the property ladder for local owneroccupiers; great value for investors and modern, comfortable and convenient accommodation for renting households.

PROJECT MARKETING | www.harcourtsqueenstown.co.nz

Current Projects

GIBBSTON VALLEY RESORT Nestled between the craggy mountain ranges and the Kawarau River, Gibbston Valley™ Resort is ideally located to provide easy access to ‘all the action’ but provides a break from the hustle and bustle of Queenstown, which is less than 30 minutes away.

Residents will enjoy the 1,000 acre Gibbston Valley™ Station as their private playground. Amenities including the Vintner’s Village with artisan shops, cafe and garden centre, Gibbston Valley™ Golf Course, the Country Club including spa, wellness centre, restaurant and gymnasium will all be available for owners and guests.

Built on the ecological ethos of ‘Green Architecture’ and responsible development, the Gibbston Valley™ Resort will offer families a little piece of paradise for future generations to preserve. The sustainable approach will be reflected in all aspects of infrastructure including building materials, power supplies and landscaping.

NEVIS APARTMENTS A stunning apartment development framed by Queenstown’s iconic Remarkables mountain range. This is Queenstown living at its best.

A superior design by renowned architects Mason & Wales, with a minimum rental period restriction that enhances the living experience. Located in the thriving hub of Frankton’s new living and entertainment quarter, with sweeping views towards the scenery beyond…

PROJECT MARKETING | www.harcourtsqueenstown.co.nz

Previous project marketing

THE T Harcourts Otago has been involved in project marketing for a large number of high profile projects over decades in the Queenstown market. During these projects our critical success factors have always been: our focus on valuing relationships, our focus on making the developments a success for all stakeholders and a true focus on customer satisfaction.

VILLA DE REM PROJECT MARKETING | www.harcourtsotago.co.nz

THE TIERS E TIERS PENTHOUSES THE PLATINUM VILLAS WALTER PEAK THE REES CORONET GROVE ST. ANDREWS PARK RESIDENCE DU LAC RESIDENCE DU PARC EL LAGO APARTMENTS MARKABLES RETREAT LAKE SHORE

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Marketing Powered by Harcourts Otago

Queenstown Wanaka Dunedin Cromwell Alexandra Balclutha

www.harcourtsotago.co.nz Highland Real Estate Group Ltd Licensed Agent REAA 2008