Primitive is a celebration of skateboarding and the rich subcultures that live alongside it. From the nex t block to the nex t hemisphere, we explore all environment s and engage with all communities rooted in creativit y and passionate expression. From grimy to refined, we tell the honest stories of the beautifully imper fect cultures that make us who we are. The qualit y and depth of the Primitive ethos is reflected in our athletes and distinctive range of product s, created to celebrate the inter section of these ideas.
PAU L R OD RIG UEZ / S HANE O ’NEILL / NIC K TUC KER CAR LOS R I B E IRO / DEVINE C ALLO WAY / BRIAN P EAC O C K B ASTI EN SALABANZI / DIEG O NAJERA / TRENT MC C LUNG