Expect Change.
Strategy. Brand. Creative.
The Brand Communications Agency.
Are you winning?
Strategy. Brand. Creative.
The battle for the hearts, minds and dollars of your target audience is never easy – not to mention meeting daily demands and impending deadlines. Whether you’re doing well or facing challenges, we’re sure that together we can be more effective. Hard Edge develops and executes accomplished brand communications to help you and your brand perform at an even higher level. After all, we only win if you do…and we like winning.
The Brand Communications Agency.
What if the future was laid out before you?
Strategy. Brand. Creative.
You know what you need to achieve: your sales targets, your brand objectives, your KPIs. How to get there is often less clear. Hard Edge cuts through the noise and clearly defines the next steps to your brand’s success. Our Strategy team goes through our proven process of analysing your market, defining strategic and tactical goals and leveraging your resources to achieve the greatest level of success.
The Brand Communications Agency.
Do the people around you make your life easier?
Strategy. Brand. Creative.
When it comes to client service, our mission is simple: make your life easier and help you shine. Our talented Marketing and Account Managers leave nothing on the table in delivering on your objectives. We want you to treat us as an extension of your own team. This is why we endeavour to always make ourselves available to deliver the support and responsiveness you’ve always wanted from an agency.
The Brand Communications Agency.
What if you could supercharge your imagination?
Strategy. Brand. Creative.
Hard Edge supercharges creative ideas by mobilising the skills of our whole team. We use our creative thinking to uncover the most direct line to connect your brand with your customers. We understand you don’t have the luxury of devoting all your time to developing creative ideas for your brand. Let us take your brand to places you’ve never dreamed of.
The Brand Communications Agency.
Services Strategy • Competitor research and analysis • Brand and marketing strategy • Communications strategy • Digital strategy • Content and social media strategy Production • Video production • Photography • Print production
Creative • Concept development • Advertising • Creative copywriting • Graphic and digital design • Direct marketing • Custom publishing Brand • Brand identity development • Brand style guides • Brand and campaign management
Digital • Online advertising design and development • Website strategy and planning • User experience (UX) design and wireframes • Website design and development (responsive and eCommerce) • Community management • SEO and SEM • Analytics and reporting • Video content
Strategy. Brand. Creative.
Process We’ll create a world that fits yours – you don’t need to fit into ours. With our talented and experienced people, open minds, and clients with complex and unique challenges, we can always find a way. Meanwhile behind the scenes, your Account Manager’s hell bent on getting you the best possible outcome, to time and budget, every time. Rigorous processes and a leading job management system mean we always have an accurate picture of what’s going on, allowing us to keep you informed of how your project is progressing. It’s not glamorous but it does ensure our work’s spot on, however complex the job.
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STEP ONE
STEP T WO
STEP THREE
STEP FOUR
STEP FIVE
STEP SIX
Get Clear
Define
Develop
Refine
Deliver
Learn
We converse. You tell us what you need to achieve. We ask questions, think, and reverse brief until we’re crystal clear.
We develop our approach and provide you with a proposal and estimate.
Once you’ve approved, we get to work on strategy and creative concepts.
We talk through our drafts with you and work together for the best final outcome.
We make it happen, track performance, and adjust along the way to maximise results.
Once the dust settles, we review the highs and lows for an even better job next time.
Just a few of the brands we’ve had the pleasure of communicating.
And some of the work that delivered results for our clients.
e N E T T IN TE R N AT I O N A L O FFIC E DES I GN
S P O RTS PAS S L AU N CH
M E R CE D ES - B E N Z L I F ESAV E R D M CA M PA I G N
M E R C E D ES - B E N Z T I C K T H E B OX ES CA M PA I G N
DA IML E R B U S L AU N C H E V E N T
AU ST R A L I A N U N I T Y RAT H D OW N E PL ACE R ECR U I T M E N T CA M PA I G N
M AST I N H A R R I S AC C OU N TA N TS BRAND IDENTITY
e N E T T V I RT UA L AC C OU N T N U M B E R S G LOBA L P R OD U CT L AU N C H
The Brand Communications Agency.
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