CREDENTIALS
YOU
You work hard to build your own reputation and your business’ marketing success. So you don’t want to risk working with people that don’t understand you or your business. You want an agency that’s built its reputation on service, respect and results. You want an agency whose director still works firmly in the business - not on the golf course. And you want a creative team that’s experienced and passionate, yet still easy to work with. So let me introduce…us!
US Creatively Strategic.
We’re a brand communications agency, based in sunny Melbourne and with clients around the world. We create and deliver everything you need for your brand communications to be clearer, more effective and a better experience for your customers. Our philosophy is to deliver memorable, precise and meaningful work that appeals to its audiences and produces results for our clients. And, along the way, to enjoy working with our clients and with each other.
GET CLEAR We talk. You tell us what you need to achieve. We ask questions, think, and reverse brief until we’re crystal clear.
DEFINE Refine
We develop our approach and provide you with a proposal and estimate.
We talk through our drafts with you and work together for the best final outcome.
DEVELOP
PROCESS We’ll create a world that fits yours – you don’t need to fit into ours. With our talented and experienced people, open minds, and clients with complex and unique challenges, we can always find a way. Meanwhile behind the scenes, your account manager’s hell bent on getting you the best possible outcome, to time and budget, every time. Rigorous processes and a leading job management system mean we always have an accurate picture of what’s going on. It’s not glamorous - but it does ensure our work’s spot on, however complex the job.
Once you’ve approved, we get to work on strategy and creative concepts.
DELIVER We make it happen, track performance, and adjust along the way to maximise results.
LEARN Once the DUST SETTLES, we review the highs and lows for an even better job next time.
ROI
Why is so much marketing so easy to ignore?
People are bored of mediocre marketing. Who wants any more dull, irrelevant nonsense no-one even notices? People want to deal with companies that talk human-to-human, not brands that fire their marketing at faceless targets.
We’re here to help our clients really connect with their audiences and spend every dollar on worthwhile, measurable work. We know that success isn’t about winning creative awards. It’s about the return you make on your marketing investment - and we’ll push you to measure us on it because if you’re not successful, we wouldn’t expect to retain your business.
SERVICE
‘Of course we can do that for you.’
That’s what you’ll hear from us. Whatever it takes, we deliver. We understand there’s always the unexpected - and that’s when we support you, not desert you. Even when the going gets tough, we do what we say with skill, humour, and a great deal of thought. That’s why people enjoy working with us and our clients keep coming back.
WHAT WE DO – strategy and planning – brand identity – brand communication – ideas and concepts – campaigns – design and copywriting – direct marketing – digital and social media – broadcast – events and experiential – custom publishing
CLIENTS Here are some of the companies we’re proud to have worked with. We are proud to have Worked With leading australian and international organisations
HealthInsurance
NETWORK
The Hard Word is a free event series featuring inspiring speakers providing insights into marketing trends and topics. Staged every 4-6 weeks at Hard Edge Media in South Melbourne, The Hard Word is also a chance to meet and network with industry professionals from Melbourne and beyond. It’s part of how we keep learning, stay connected, and do our bit for the Melbourne marketing community that Hard Edge Media has grown up with. www.hardword.com.au
BELIEVERS We love what we do because we know it works. Which means the people who trust in our capabilities get what they deserve from us. But don’t just take our word for it. Here’s what they think.
‘We have found their level of service to be exceptional. Our business was in need of a fresh creative approach to our marketing needs and Hard Edge has delivered this well and truly above our expectations.’ Paul Godenzi National Sales Manager Cummins Filtration (South Pacific)
‘I have found the customer service provided by all members of the team at HEM consistently exceptional. The HEM team are always friendly, but more importantly are always well briefed and across the issues and projects in question. The level of professionalism and willingness to go above and beyond what would normally be expected has been a constant experience throughout this time.’ Katrina Brown Senior Manager Mercedes-Benz Financial Services Australia
‘Both Andrew and his team’s approach is to work with and understand the business and then move forward with structure and purpose. Hard Edge Media consistently provides new and innovative ideas that are driven by achieving results, not how much money they can make out of it.’ Rodney Ward Business Improvement Manager National Service Mercedes-Benz Commercial Vehicles
‘Hard Edge has shown they can produce creative work against tight deadlines and we have given them many. The team is unruffled and professional when the heat is on and always produced above and beyond.’ Jeffrey Fisher General Manager Corporate Communications Nissan Australia
NEXT STEP? Fancy working with us, or for us, or just having a conversation about what we do? Do get in touch - we’d love to hear from you.
Andrew Hardwick Director Hard Edge Media P 03 9245 9245 W hardedgemedia.com F facebook.com/HardEdgeMedia B hardedgemedia.wordpress.com
337 Moray Street South Melbourne Victoria 3205
Telephone +61 3 9245 9245 Email enquiries@hardedgemedia.com Website hardedgemedia.com Facebook facebook.com/HardEdgeMedia Blog hardedgemedia.wordpress.com