The paper tests Schumacher hypothesis against the 21st century, with the goal of promoting diversity in technology choice to achieve an inclusive endogenous innovation model for India. It is argued here that although generic and appropriate technologies are essential to solve the poverty problem, an alternative and complementary ‘Grassroots’ innovation movement in rural India has shown how solutions need not always come across as a technology transfer; people maybe be economically poor but are knowledge rich. Their ‘survival’ and ‘opportunity’ innovations are fundamentally and inherently appropriate and need to be recognized into the formal stream. Only then is diversity in technology choice achieved, culminating in a true inclusive endogenous innovation model.