BRANDING GUIDE 2021-22
2021-22
CONTENTS
TABLE of CONTENTS Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Harding Narrative. . . . . . . . . . . . . . . . . . . . . . 4 Color Palettes . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Harding Logos. . . . . . . . . . . . . . . . . . . . . . . . . 6 University Lock-ups . . . . . . . . . . . . . . . . . . . . . 7 Incorrect Logo Usage. . . . . . . . . . . . . . . . . . . 8 Limited Use Logos . . . . . . . . . . . . . . . . . . . . . 9 University Fonts . . . . . . . . . . . . . . . . . . . . . . . 10 Photography . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Social Media. . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Athletic Logos/Fonts . . . . . . . . . . . . . . . . . . . 13 Messaging Style . . . . . . . . . . . . . . . . . . . . . . . 14 2 Harding University Brand Identity Guide
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INTRODUCTION The Office of University Communications and Marketing is dedicated to telling the story of Harding University and managing the official brand in all print and digital channels. As the official producer of news and creator of content, UCM serves the Harding community by providing resources to address print and digital communication needs — including website, social media, design and print marketing materials, publications and editorial services, photography and videography. We strive to effectively and creatively showcase our programs, faculty and staff, campus events, students, and mission of faith, learning and living. We work collaboratively with offices across campus on strategies and projects. We also advise on communications policy, institutional marketing, and messaging with the Office of the President and members of the president’s cabinet. We seek to identify opportunities to bring awareness to the great things happening on campus. Harding University’s brand communicates a standard of excellence and professionalism. A cohesive message strengthens trust in our institution. This branding guide is designed to create cohesion across a variety of platforms and uses. It is a tool that ensures consistency, quality and unification of Harding. Consistent use of these guidelines helps create a strong brand presence and more effectively communicates who we are, enabling us to welcome and serve all members of our constituency.
UNIVERSITY COMMUNICATIONS AND MARKETING BRAND USERS’ AGREEMENT All Harding stakeholders, internally and externally, are asked to operate in accordance with these standards. Those representing Harding University accept the responsibility to do so as a part of the team. Harding University holds the copyright and trademark of all the logos contained in this guide. Older versions of all Harding logos, symbols and graphics should not be used in any capacity. These logos are for University-use only. Permission for external use must be obtained from the Office of University Communications and Marketing. Please only use the logos contained in our official downloads folder found here. If you have any questions, contact the Office of University Communications and Marketing. 501-279-4316 | ucmrequest@harding.edu | harding.edu/ucm
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THE HARDING NARRATIVE Harding began as a senior college in Morrilton, Arkansas in 1924 and moved to its present site in Searcy, Arkansas in 1934. On August 27, 1979, after the board of trustees approved the transition to university status, the name of the institution officially became Harding University. We are, at our core, a Christian university. The character, example and concerns of Jesus Christ are the standards that shape us and chart the course for our future. Because of this, an all-encompassing love for God and a corresponding love for people are at the heart of who we are. Harding’s mission is to provide a quality education that will lead to an understanding and philosophy of life consistent with Christian ideals.
The following are samples of materials the Office of Communications and Marketing creates, showing how different personalities can come together in the overall brand.
MEET UP 6 P.M. GAME TIME 7:15 P.M.
BUSCH STADIUM ST. LOUIS
center for
HEALTH SCIENCES Caring • Committed • Connected
RSVP BY JULY 12
NIGHT AT THE PARK FRIDAY JULY 16
501-279-4407 EMILY.CONNER@ HARDING.EDU
• CONTACT EMILY CONNER •
Admissions viewbook
ST. LOUIS CARDINALS vs. SAN FRANCISCO GIANTS
Three colleges — Allied Health, Nursing and Pharmacy — make up the Center for Health Sciences. If you’re looking for a career in speech-language pathology, exercise science, nursing, pharmacy or another segment of the health care field, this is the place to pursue it.
Admissions postcards
Harding’s Center for Health Sciences programs are well known for their academic rigor, exceptional licensing exam pass rates and job placement rates — all thanks to a commitment to faith-filled excellence. These programs are made up of classroom lecture, hands-on simulation, interprofessional collaboration, community service opportunities, clinical rotation, test preparation and an unmatched commitment to professional standards.
Department rack cards
No matter what area of health care you’re looking to pursue, Harding’s faculty and staff will help you set and achieve your academic, spiritual and professional goals, getting you one step closer to fulfilling your calling.
BACHELOR OF SCIENCE IN
BIOLOGY
Department Mission Our mission in the Department of Biology is to provide a deeper appreciation and understanding of life, instill a passion for our God-given responsibility to be good stewards, and prepare for challenging careers in the biological sciences.
no.
Careers Biology graduates are competitive in a wide array of career interests, such as: • Professional schools in medicine (MD, DO & PA), dentistry, pharmacy, physical therapy, optometry, and veterinary medicine • Graduate school in the biological sciences, conservation, fisheries and wildlife • Teaching positions in the biological sciences at the primary and secondary level • Research technicians in fish and wildlife agencies, nonprofit organizations, industry and government
College of Sciences Department of Biology 501-270-4459 BIOLOGY@HARDING.EDU HARDING.EDU/BIOLOGY
Biology students can learn more about careers and internships on the Facebook page “Harding Biology Research and Graduate Opportunities.” 0420TB
nursing program in Arkansas, four years running, RegisteredNursing.org new accelerated/dual degrees:
3
Academic Overview This program focuses on broadly educating students, covering biology from the molecular level to the organismal and ecological levels, including: • Strong foundational courses in biological principles, biostatistics, cell biology, genetics and ecology • Focused courses in organismal diversity and organismal structure and function • Numerous electives to allow flexibility for student interests • Field and laboratory research experiences with low student-to-teacher ratio for optimal learning • Credit for summer research internships • Unique outdoor experiences at Gilliam Biological Research Station • Animal Science and Biological Science Associations for exploration, networking, service projects and encouragement
1
• • •
98%
B.S. in Exercise ScienceDoctor of Physical Therapy B.S. in Health Studies-MSN Master’s Entry into Professional Nursing B.S.-M.S. in Strength & Conditioning
Professional Counseling Skills Certificate Equip yourself with the skills and techniques to make a difference in the lives of others!
Academic program templates
6020 6100 6230 6450 7520
COUN 7620
Techniques of Counseling Group Counseling Relational Counseling Multicultural Counseling Human Sexuality & Counseling Addictions Counseling
Find more information at
harding.edu/nursing
Find more information at
Find more information at
harding.edu/alliedhealth
harding.edu/pharmacy 13
DEPARTMENT OF MATHEMATICS
COLLEGE OF SCIENCES DEGREES
READY for the world.
BACHELOR OF ARTS AND BACHELOR OF SCIENCE
According to the U.S. Bureau of Labor Statistics, the demand for mathematicians is expected to grow by 23 percent over the next decade — due in part to the increasing demand for people who can analyze big data as well as the importance placed on technology. Many employers seek out the skills obtained in a mathematics degree since those majors have the necessary skills to develop and maintain the technology needed in our society. The mission of the department of mathematics is to prepare students for careers in the field of mathematics in addition to preparing students to pursue advanced degrees in mathematics by providing opportunities to learn, use, prove and apply the fundamental concepts of mathematics. Majors B.A. in data science: This degree is designed for students who wish to pursue a career in data science or related fields. This degree requires classes in mathematics, computer science and information systems. The B.A. gives the student the flexibility of minoring in a field of their choice.
B.A. in mathematics (with teaching licensure): This degree prepares students to teach secondary-level math. Students pursuing this degree also take courses within the Cannon-Clary College of Education. B.A. in mathematics: This degree is for students wishing to work in a math-related field. This major requires a minor and thus allows students to add complementary coursework for their career paths. A minor in finance works well for those interested in actuarial science, or a minor in computer science might be the right choice for careers that emphasize analyzing data. B.S. in mathematics: This degree requires more hours in mathematics and science in order to prepare students interested in graduate-level mathematics to be competitive. Students also may choose to pair this degree with a related minor. Special opportunities Students have the opportunity to participate in math competitions such as the MAA Regional Math Contest and Arkansas Undergraduate Math Contest. They also take part in other contests like Team Jeopardy and Integration Bees. At these various events, students are able to present their research and prepare for their capstone projects.
Why Harding? At Harding we believe what you learn, who you learn from and who you learn with are vitally important. Our Christian faculty and high-quality degree programs equip graduates with an exceptional education and a Christ-centered worldview. When looking for a place to learn, to grow academically and spiritually, and to find your calling, you want to find a place where you belong. You belong at Harding.
COUN COUN COUN COUN COUN
College of Pharmacy From classroom instruction to practicum experiences, our College of Pharmacy will prepare you with the right balance of knowledge, skills, attitudes and values to thrive as a pharmacist and help those in need. We train pharmacists to be patient advocates, promoting a service-minded attitude and a strong commitment to ethics, accuracy and quality care.
job placement rate of pharmacy students within six months of graduation
Mathematics seminar allows for the University mathematics community to meet and learn together once a week. Students present their capstone seminar research to fellow students as well as hear from guest speakers.
INCLUDES THESE COURSES
College of Allied Health Communication sciences and disorders and exercise and sport sciences make up the undergraduate offerings in the College of Allied Health, with graduate programs in strength and conditioning, physician assistant studies, speech-language pathology and physical therapy. Develop leadership skills and gain clinical experience that equip you to change lives.
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B.S. in data science: This degree is designed for students who wish to pursue a career in data science or related fields. This degree requires classes in mathematics, computer science and information systems. The B.S. requires a student to take more hours in the three mentioned fields and offers the student the oppourtunity to focus on a specific area in mathematics, computer science or information systems.
Mental Health and Wellness
Carr College of Nursing Carr College of Nursing strives to develop nurses as Christian servants. Close faculty-student relationships, a variety of clinical and simulation experiences, and an emphasis on a servant-leadership lifestyle are just a few of the components that make Harding’s nursing graduates sought-after nationwide.
This online 18-hour graduate certificate program is designed to expand the counseling capacity of ministers and support staff within the context of a church, mission or ministry.
Careers A degree in mathematics allows graduates to pursue careers in …
Nationally ranked. Christian. Liberal arts. Harding University offers degrees at the undergraduate, master’s and doctoral levels taught with a Christ-centered worldview. Our beautiful campus community is home to nearly 5,000 students like Akachi from across the U.S. and more than 50 nations. Choose from 100+ majors in 10 colleges. Learn abroad with more than a dozen international studies opportunities. With 18 NCAA sports teams, a world-class fitness center, 150 clubs and organizations, plus campus and community arts and music events, there is something for everyone to get involved and stay active. Akachi is ready.
• Secondary and college education • Actuarial science • Law • Chartered certified accounting • Statistics • Data analysis • Investment analysis
Requirements Data science major (B.A.) Liberal Arts: 50 hours Major: 53 - 54 hours Minor: 18 hours Remaining Bible/ Elective hours: 6-7 hours
Are you ready?
Data science major (B.S.) Liberal Arts: 50 hours Major: 68-69 hours Remaining Bible/ Elective hours: 9-10 hours Mathematics major with licensure Liberal arts: 44 hours Major: 39 hours Licensure: 31 hours Remaining Bible/electives: 6 hours Mathematics major (B.A.) Liberal arts: 47 hours Major: 39 hours Minor: 18 hours Remaining Bible/electives: 24 hours Mathematics major (B.S.) Liberal arts: 44 hours Major: 63 hours Remaining Bible/electives: 21 hours
Entry points: Fall, Spring, Summer Special opportunity: You may qualify for a minister’s discount if you are a church staff member, elder or deacon.
Contact us for more information at 501-279-4500 or email mhw@harding.edu. 915 East Market Avenue | Box 12261 Searcy, AR 72149-5615 501-279-4315 harding.edu/education
4 Harding University Brand Identity Guide
Contact Box 10764 | 915 East Market Avenue Searcy, AR 72149-5615 501-279-5597 harding.edu/math
harding.edu/meetakachi
Ronald Smith, Ph.D. Chair, Associate Professor math@harding.edu
0321TK
Department “one-sheets”
University advertising
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COLOR PALETTES Color is often a brand’s most recognizable element, and using it appropriately helps to create a consistent and cohesive presence. Harding Black and Harding Gold should be the dominant colors in all official communications. The supporting shades help to complement and balance the primary colors, providing flexibility for the design..
Printer/Vendor Use
Harding Gold
Primary
CMYK (Print) RGB (Website) HEX #
30 40 80 162 132 72 A28448
Pantone Coated 873
15
Pantone Uncoated 1255
Harding Black
Supporting Shades
CMYK (Print) 60 40 20 100 RGB (Website) 0 0 8 HEX # 000008
80% Gray
HEX # 2A3340
60% Gray
40% Gray
HEX # 535B68
HEX # 808692
20% Gray
HEX # B7BAC2
Black
Dark Gray
Dark Teal
Blue
Light Teal
Light Blue
Yellow
Light Yellow
Hex # 000000 Header Footer Body text Buttons
Website Only
Pantone Black Neutral Black C
Hex # 0079AC Body text links
Hex # EEB113 Small icons
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Hex # 313131 Header Footer Buttons
Hex # A8D5E8 “In This Section” bar Left column active state
Hex # 4F8399 Large stat numbers Large icons
Hex # C2E8F8 Left column Light blue columns “Harding People” menu Light blue buttons
Hex # F5DEB2 Gold columns Pull quotes Breadcrumbs Table headers Accordions
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UNIVERSITY LOGO Consistent usage of University logos is vital to creating a strong brand presence. •
The logo is used for official internal and external University communications.
•
The primary logo should be used in its entirety whenever possible.
•
The correct logo colors are Harding Gold and Harding Black (see page 5).
•
The logo should be used in all external communications - print, web or electronic materials - and on items such as T-shirts, promotional items, signage, etc.
•
Do not alter, redraw, distort or rebuild the logo in any case. See incorrect logo usage on page 8.
Download logos here. Review brand user agreement on page 3.
Primary logo Wordmark
Icon
Primary
Use whenever possible.
Modifier
Secondary
Primary logo stacked
Wordmark
Wordmark with Icon
6 Harding University Brand Identity Guide
Wordmark with Modifier
Stacked Wordmark with icon
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UNIVERSITY LOCK-UPS University lock-ups ensure that your college, department, center or office is represented while maintaining consistency within the University brand. Examples shown are the most common uses. Contact the Office of Communications and Marketing for your specific lock-up. • Please do not alter, redraw, distort or rebuild your lock-up in any case. • University lock-ups may be used with or without the icon, depending on available space. • The full-color marks shown here are always preferred. • When on a dark background, the white mark should be used.
Examples COLLEGE-SPECIFIC
UNIT-SPECIFIC
College of Sciences
Department of Behavioral Sciences Psychology
College of Sciences
Department of Behavioral Sciences
College of Sciences
Department of Behavioral Sciences
Psychology
Psychology
CENTER/OFFICE-SPECIFIC
University Communications and Marketing
University Communications and Marketing
University Communications and Marketing
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INCORRECT LOGO USAGE Harding’s logo should be treated with respect and consistency. Please refrain from using any version of the logo that has not been approved.
Never stretch or skew the logo out of proportion.
Never surround logo with boxes or borders.
Never change the color of the logos. Never add effects.
Never add foreign design elements.
Never recreate the logo with other fonts.
Never rearrange the logo.
Harding UNIVERSITY Never place the logo over complex photos.
8 Harding University Brand Identity Guide
Never place the logo on a background that does not provide contrast.
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LIMITED USE LOGOS
« TA B L E O F C O N T E N T S ADDITIONAL MARKS
LIFESTYLE MARKS These logos are of limited use for certain circumstances. Before using any of these logos, please These lifestyle marks areCommunications intended for student recruiting and events, campus activities materials, apparel, ad specialty items contact the Office of University and Marketing. and other non-academic use. Because of text outline stroke, it is best not to reduce below 1" height for the badge and .5" height for the wordmark . They may only be set in PMS 873 M, PMS 1255 C, CMYK builds (shown on page 7), black or white.
Seal
The University Seal is reserved for use by the president for high profile and prestigious purposes such as strategic plans, board reports, diplomas, etc.
University Seal
University-wide Events
Collegiate Icons
BADGE
Bison Face
BADGE
WORDMARK
Interlock HU with Harding
Harding Collegiate Wordmark WORDMARK
H A R D I N G U N I V E R SI T Y
BRAND
ASI
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Bison Bound
Bison Days
Uplift
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UNIVERSITY FONTS The Harding brand maintains several fonts for specific application. These fonts should be used in all University communication products including social media, print, web, etc. These examples show only one font, but all font styles may be used. Free google font alternatives have been provided to use in place of the official fonts. Font Styles
Mercury Text (serif ) Free Google font alternate: EB Garamond
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Primary
1234567890 !@#$%^&*()_
Myriad Pro (sans serif ) Free Google font alternate: Open Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_
Archer (slab serif) Free Google font alternate: Zilla Slab
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Secondary
1234567890 !@#$%^&*()_ Gotham (sans serif) Free Google font alternate: Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_ Gotham XNarrow (sans serif) Free Google font alternate: Yantramanav
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_
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• • • • • •
Roman Italic Semibold Semibold Italic Bold Bold Italic
• • • • • •
Roman Italic Semibold Semibold Italic Bold Bold Italic
• • • • • •
Book Book Italic Medium Medium Italic Bold Bold Italic
• • • • • •
Book Book Italic Medium Medium Italic Black Black Italic
• • • • • •
Book Book Italic Medium Medium Italic Bold Bold Italic
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PHOTOGRAPHY Image Criteria •
The Office of University Communications and Marketing manages an active archive of current on-brand photography, available upon request.
•
When contributing photos to UCM, please send unmodified originals.
•
Natural color photography is preferred — use of grayscale, muting or sepia should be limited.
•
Subjects and content of photos should adhere to the University code of conduct found in the University catalog.
•
Selectively use posed photos. Instead, look for opportunities to capture authentic moments and action.
•
Please note: social media adheres to different standards, but if you have any questions, please contact UCM.
Image Criteria to Avoid •
Do not enlarge an image past its native resolution. If you are unsure about resolution, please contact UCM for clarification.
•
Do not provide official Harding University imagery to third-party sources without the consent of UCM.
•
Do not use stock photography without UCM approval.
•
Do not use social media or browser search results for a photographic resource.
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SOCIAL MEDIA Primary University Digital Profile Image
Sub-Brand Account Profile Image Options (colleges, departments, centers, programs and University offices) Download profile images here.
All social media accounts that represent an official entity within Harding University must contact UCM before creating new accounts on any social media platform, including but not limited to LinkedIn, YouTube, Facebook, Instagram and Twitter. UCM will provide and guide all social media managers on campus through best-practices and content strategy. You can find all University social media at harding. edu/socialmedia. The University’s digital brand, the “flying HU,” is reserved for official Harding social accounts (listed below) and may not be modified for use on other accounts or for other purposes. Profile images: Academic, professional and athletic accounts must use the branded, uniform profile image provided by UCM. Handles and Page/Display Names: It is equally as important that each account uses “Harding University,” in the page name and “HardingU” or “Harding” in the account handle (not “HU”). An underscore may be used to diversify if handles are unavailable. Examples of handles include @ HardingSports, @Harding_Dining and @HardingUEnglish. Examples of page names include “Harding University Department of Communication” and “Harding University Admissions.” If possible, make all handles the same across multiple platforms. Bio and URL: Your profile bio (Twitter and Instagram) must include a short description of your academic area or office and must tag the main University account handle (see handles above). The URL in your bio can be either •
the short link to your department or University webpage at harding.edu or
•
a link-in-bio service.
Contact ucmrequest@harding.edu for more information.
@HardingU
@HardingU
12 Harding University Brand Identity Guide
@HardingUniversity
Harding University
HardingU
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ATHLETIC LOGOS The “charging bison” is only to be used for Harding University’s athletic teams and for their recruiting and promotion. Please use the other logos on previous pages of this guide for all other purposes related to the University.
Charging Bison
Bison with HU
Bison with Harding
ATHLETIC FONTS The athletic department may also use the University typefaces, but these extra typefaces are used in branding and signage for the athletic teams only.
League Gothic Regular (sample)
Acumin Pro Extra Condensed Semibold Italic (sample)
Application: Headlines/Body Free Google font alternate: League Gothic
Application: Signage | Acumin can be found in Adobe Typekit. Only this font may be used and not the entire typeface family.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()_
1234567890 !@#$%^&*()_
Vitesse Bold (sample)
Application: Headlines | Free Google font alternate: Roboto Slab
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_ harding.edu/ucm • ucmrequest@harding.edu
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MESSAGING STYLE In most large institutions, a set of style rules is necessar y to provide consistency across publications, various media and multiple writers. Harding defaults to The Associated Press Stylebook, which follows Webster’s New World College Dictionary and is the stylebook most used by news media and professional publications. As a university, we communicate with many audiences, and it is important to present our messages clearly and on brand. This includes standardized punctuation, spelling and usage. We are committed to finding a balance between consistency and practicality in our messaging. Here is a collection of the most frequently-asked questions and a few allowable AP style exceptions to note: ABBREVIATIONS/ACRONYMS For clarity, abbreviations and acronyms should be generally avoided. However, those that are common enough to be easily understood can be used. Abbreviations such as HUF or COBA may be used in narrative after the college, office or organization has been identified by full name: Harding University in Florence, College of Business Administration. Do not use abbreviations or acronyms in parentheses following the proper name (e.g., Harding University in Florence (HUF)). If the abbreviation cannot be readily identified, it should not be used in place of the full name.
ACADEMIC DEGREES When mentioning degrees to establish an individual’s credentials, use a phrase rather than an abbreviation — when possible (e.g., David Burks, who has a doctorate in higher education administration, ...). If using degree abbreviations: For two-letter or mixed-case degree abbreviations, use periods (e.g., B.A. in psychology, Ph.D., Pharm.D.) For degrees (or certifications) with three or more letters that are all capitalized, do not use periods (e.g., MBA, MSAT, BCPS). AP style indicates that “Dr.” should only be used for people with medical degrees. However, we permit the use of “Dr.” for anyone who holds a doctoral degree. Some may prefer to use the degree abbreviation rather than the title; do not use both (e.g., Dr. David Burks or David Burks, Ph.D., NOT Dr. David Burks, Ph.D.). Majors and minors are not capitalized within sentence structure (e.g., Tom is a graphic design major. Rachel is studying toward a Bachelor of Science in biology.). Majors and minors can be capitalized when standing alone (as a title or heading) or in a list. (e.g., Bachelor of Science in Biology, Bachelor of Arts in Communication Sciences and Disorders).
ACADEMIC DEPARTMENTS The rule for capitalization in the academic world with many proper names, departments, colleges, divisions and centers is to minimize capitalization where possible. When mentioning academic departments, use all lowercase except for words that are proper nouns or adjectives (e.g., the department of biology, the biology department). Names of academic departments should only be capitalized when used as part of the official, formal name (e.g., Harding University Department of Biology) or when standing alone, as in a list.
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ADVISOR not adviser; this is an exception to AP style as requested by the Provost Office. ATHLETICS Bisons traditionally ends with the ‘s’, except when used as an adjective (e.g., Bison football game).
BUILDING NAMES Buildings are often named after people to honor or memorialize them. Use full names of buildings on first reference and shorten them only when necessary. Contact the Office of Communications and Marketing for an up-to-date list of building names.
COMMAS As with all punctuation, clarity is the biggest rule. Omit the Oxford comma in a simple series unless omitting a comma could lead to confusion or misinterpretation; then use the comma. Commas and periods always go within quotation marks (e.g., Dr. Burks’ favorite word is “camaraderie.”).
DATES When a month is used with a specific date, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov. and Dec. (e.g., Jan. 2 was the coldest day of the month.). Spell out when using alone, or with a year alone (e.g., January 2021 was a cold month.). When a phrase refers to a month, day and year, set off the year with commas (e.g., Feb. 14, 2021, was the target date.).
EMAIL should not be hyphenated. OFFICES As with academic departments, when referring to campus offices, the rule is to minimize capitalization where possible. Names of offices should only be capitalized when used as part of the official, formal name (e.g., Office of University Advancement or advancement office).
SEASONS/SEMESTERS When referring to a specific semester, capitalize the season (e.g., Fall 2021). When referring only to the season of the year, the season should be lowercase (e.g., She will return to campus in the fall.).
SPIRITUAL REFERENCES Capitalize, without quotation marks, references to the Scriptures, the Holy Scriptures, Old Testament, New Testament, the Gospels. Capitalize proper names such as God, the Father, the Son, Jesus Christ, the Son of God, Holy Spirit, Trinity. Lowercase pronouns referencing the aforementioned: he, him, his, thee, thou, who, whose, etc. Lowercase biblical in all uses. Lowercase church of Christ unless part of a proper noun (e.g., College Church of Christ).
THEATRE uses the ‘re’ spelling, an exception to AP style. TIME When referring to time, use figures except for “noon” and “midnight” (e.g., 11 a.m., 1 p.,m., 9-11 a.m.). Use a colon to separate hours from minutes (e.g., 3:30 p.m., 7-8:30 p.m., 9 a.m. to 4:30 p.m.). Use lowercase and periods for a.m. and p.m.
TITLES When using professional titles such as president, vice president, dean, chair, professor, etc., capitalize only when used before a name as a formal title. (e.g., President David Burks or David Burks, president. NOT President Dr. David Burks).
UNIVERSITY should be capitalized when referring to Harding (e.g., the University). URL When referring to the University’s web address, begin with harding.edu. It is not necessary to include https:// or www.
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