Harinderpal Mamak- Brief Guide to Understand Sales and Marketing

Brief Guide To Understand Sales and Marketing

By-Harinderpal Mamak

Sales is a part of marketing, and it is so closely related to the fact that people find it hard to know their differences, but there is a big difference between them. Please check the below, which will make the difference between sales and marketing.

Marketing is about finding and satisfying human needs, providing the necessary products, or saying, it is about benefiting these needs. On the other hand, easily, customers are encouraged to purchase goods or services offered by the company.

1. Inside Sales-:As an inside sales rep, you would be responsible for maintaining existing client relationships

2. Outside Sales-:Outside sales is considered as a traditional method in that it is face-to-face, done 3.

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primarily outside of the office in direct interaction with their customers.

Sales Support-:As team-based sales operations are becoming a more common strategy, working in sales support does precisely what it’s title suggests: you work to support the sales reps.

Client Services-:Working in client services is similar to working in inside sales.

Lead Generation/Development-:Responsible for conducting research and networking to make new business contacts.

Business Development Managers-:Business Development Managers bring in new business for your company through a number of methods ranging from cold calling to door to door.

Account Managers-:Account Managers are responsible for focusing on existing accounts.

1. Paid advertising-:This includes multiple approaches for marketing. It includes traditional approaches 2.

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like TVCs and print media advertising.

Cause marketing-:Cause marketing links the services and products of a company to a social cause or issue.

Relationship marketing-:This type of marketing is basically focused on customer building. Enhancing existing relationships with customers and improving customer loyalty.

Undercover marketing-:This type of marketing strategy focuses on marketing the product while customers remain unaware of the marketing strategy.

Word of mouth-:It totally relies on what impression you leave on people. It is traditionally the most important type of marketing strategy.

Internet marketing-: It usually happens over the internet. All the marketing items are shared on the internet and promoted on various platforms via multiple approaches.

Transactional marketing-:Sales is particularly the most challenging work. Even for the largest retailers, selling is always tough especially when there are high volume targets.

Harinderpal Mamak is a Manager in Mini Accessories at Bayside Mall who provides the help in business development, sales and marketing.