INOVAR - BEYOND LAMINATE TIMBER FLOORS

Inovar, a household brand associated with timber laminate flooring, since 1996, is expanding its floor-covering range of products to cover both resilient flooring and carpet tiles.

Resilient flooring available include luxury vinyl planks, vinyl sheet, stone polymer composite (SPC), rubber underlay, floor accessories, and pool decks, among others. Taking advantage of its reputation as a premium quality and reliable service, Inovar works with some of the largest producers of floor-coverings in Asia, namely Japan, South Korea and China.

To enhance its brand value, the majority of its products are produced under a private label. With its wide network throughout ASEAN, Inovar is rapidly gaining solid ground in all countries represented. Inovar floors are sold through various means such as residential projects, commercial projects, distribution channels, Smart Partner outlets, Shopee and retail outlets.

Inovar thrives on innovation and creativity as well as setting trends in the industry, giving the market better choices while keeping abreast with international par excellence.

Inovar has been recognised as the Brand of Distinction – Best Brand in Floor Covering Solutions by the The Brandlaureate, for 11 consecutive years.

The brand was also awarded the Platinum Business Awards 2016 for Product Excellence by SMI Association Malaysia. In 2017, Inovar won the Sin Chew Business Award for Product Excellence.

In 2020, the company received the Most Outstanding Malaysian Brand 2019 Award by the Brand Association of Malaysia. Inovar’s products are technically certified by SIRIM and the Forest Research Institute of Malaysia (FRIM), and is also Green Label certified for LVT by the Singapore Environment Council. The company’s products are produced under the Quality & Environmental Management System ISO 9001:2015 and ISO 14001, in compliance with international quality standards.

Inovar’s commitment to quality has propelled the company to be the No. 1 Brand for LPM Laminate Flooring in Japan from 2009-2013 (by market share) as reported by the prestigious Yano Research Institute of Japan, and the first laminate flooring brand to be certified by the Japan International Standard (JIS) F-4- star compliant.

Crystalace Deco Sdn Bhd is a company specialising in the area of supplying textiles and hotel curtains is well known in the industry as being a leader in soft furnishings since the past 18 years. Backed by an extensive history in supplying a wide variety of soft furnishings and high quality hotel curtains, it is a company of choice picked by interior designers wanting the best in high quality furnishings for their clients. Likewise, the company also aims to please homeowners with the best selection of curtains and soft furnishings. No stranger to having dressed the interiors of commercial buildings with its range of soft furnishings and curtains, counted among its clientele include Google Office as well as retail stores like Louis Vuitton and Dior as well as 5-star hotels the likes of Mandarin Oriental and Sheraton Imperial Kuala Lumpur Hotel.

The company has started expanding its area of service expertise to retail residences in