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New Valiram partnership with BeLive Technology launches with livestreaming event featuring global lifestyle brand TUMI, enabling consumers to purchase luxury travel and lifestyle essentials in real-time. ive streaming solutions provider BeLive Technology announced a new partnership with luxury retail specialist Valiram to revolutionise the way products are bought and sold through real-time interaction showcasing the latest collections. The collaboration has launched with a live streaming event featuring global luxury travel and lifestyle brand TUMI. Anchored by a host, the live streaming event arrives in time for the holiday season and will enable avid shoppers to purchase their favourite TUMI Fall/Winter 2021 products across backpacks, premium luggage, and lifestyle accessories in real-time. The leading provider of live streaming solutions in Southeast Asia with operations in Singapore, Vietnam, and Shenzhen, BeLive Technology has previously powered solutions for brands such as Zalora, Rakuten Group, and Bukalapak. This year, BeLive Technology has delivered over 90 million minutes of live video to over 1.5 million viewers in Malaysia, and this number is set to increase with this latest partnership with Valiram. Founded in 1935 within the traditional realm of retail, Valiram was created with the goal of finding the best brands and locations and giving customers an exceptional experience in physical stores.
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With the current push into digital transformation powered by BeLive Technology, the Valiram business is in motion to expand its mission into the connected world. This new platform allows for direct live shopping, real-time customer engagement, and sentiment analysis among shoppers across Southeast Asia. It enables direct engagement with viewers opening up two-way communication between shoppers and the premium retailer. By providing this platform for real-time interaction, the brand can capture shoppers anytime, anywhere, and engage with them in a more meaningful way than ever before. The partnership launches with a live stream event featuring TUMI, one of the many internationally renowned brands in Valiram’s portfolio. With Valiram being Southeast Asia’s leading luxury and lifestyle retail specialist, the new live streaming event is the first in a series of Valiram projects in partnership with BeLive Technology. Valiram expects to roll out more live shopping solutions for other brands under its umbrella, with Bath and Body Works already in the pipeline. Following months of lockdown and social distancing as a result of COVID-19, consumers have been forced to shop differently with an intent to shop online continuing to increase. According to Statista, the e-commerce market in Malaysia is
Market Info
Leading Live Streaming Provider Partners with Valiram To Power Live Shopping Experiences
Kenneth Tan, CEO and Founder of BeLive Technology.
projected to reach USD6,297 million by the end of 2021, and fashion accounts for the largest segment having an estimated market volume of USD1,924 million. A report by iPrice Group also revealed that during the pandemic, Malaysia witnessed a surge of 17 percent in website traffic from online shopping platforms. “We are delighted to be partnering with Valiram to provide a live streaming platform that will undoubtedly help build brand advocacy and increase customer loyalty for brands, starting with TUMI. Live streaming can help retailers increase sales while maintaining brand awareness. With the rise of e-commerce and consumer behaviour shifting to browse-and-buy since the COVID-19 pandemic, live shopping solutions can be a gamechanger for businesses across Southeast Asia,” said Kenneth Tan, CEO, and Co-founder of BeLive Technology. “This partnership with BeLive Technology comes at a perfect time for us. As the world embraces digital transformation, we are delighted to provide a powerful live commerce platform for customers. Through the combination of great content and secure online shopping features within this platform, TUMI and other brands in our portfolio will be better able to deliver a personalised and seamless retail journey to the customer,” added Mukesh Valiram, Executive Director of Valiram Group. Malaysia Retailer Vol 9 No 3
