Sunway Pyramid Ushered In A Vibrant ‘Riuh Ria Raya’ For Shoppers

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t was a Raya with a di erence as Sunway Pyramid ushered in its “Riuh Ria Raya” celebration in style this year with the mall having transformed its LG2 Orange Concourse into an eye-catching set-up reminiscent of traditional balik kampung scenes so shoppers could enjoy shopping for the festivities from April 15 until May 8 in a festive atmosphere.

The sight of a charming kampung house in the middle of the concourse dressed up in turquoise, pink, blue and yellow evoked feelings of excitement, joy and celebration even as the accompaniment of flora and fauna added further vibrancy to the cheerful atmosphere.

Sunway Pyramid also collaborated with celebrated gra ti artist Abdulrashade, whose artworks and murals was displayed throughout the concourse. Abdulrashade showcased creative floral motives with orchids in full bloom, signifying the rising dawn with striking colours, and bold strokes to denote the meaning of life and the importance of perseverance.

The collaboration which was a partnership with Peugeot saw an interactive corner which also displayed the mall’s Raya packet designs. The Penang-born artist is known for his wild-style lettering that was seen in the abstract art and massive composition displayed throughout the concourse area.

Abdulrashade’s artwork, incorporated onto a full body wrap for the brand-new Peugeot 2008 also showcased the interactive augmented reality (AR) experience. For instance, onlookers witnessed the butterfly on the car which came to life via AR as well as the art piece of butterflies and orchids that represented the uni cation of relationships, life and growth come to life.

Shoppers redeemed Duit Raya packets with floral motives with a minimum spend of RM250 in two receipts at the mall (RM150 for HSBC credit card holders). Shoppers spending RM500 (RM400 for HSBC credit cards) were entitled to RM50 Sunway eMall vouchers; while those spending RM800 (RM700 for HSBC credit card holders) redeemed a limited edition 2-Tier Carrier by The Ti n Company. Shoppers also stood the chance to win Sunway Lagoon Annual Passes with each redemption.

The “Snap and Win” contest using Samsung’s “Single Take feature” encouraged shoppers to take photos of their out ts at the Samsung booth at the concourse area which they shared on social media hashtags #RiuhKatPyramid, #RiuhRiaRaya as well as #GalaxyS22. They stood the chance to win a phone from the Samsung Galaxy S22 series.

Various booths from participating tenants such as leading local fashion brand Christy Ng, Rimba and Sunway eMall booths ensured shoppers had everything they needed to brighten their festivities this year.

“There is no better feeling than to see Malaysians from all backgrounds getting excited about the festivities which have become all the more meaningful since the celebrations were slightly muted in the past couple of years. With the ‘Riuh Ria Raya’ campaign, we hope to spark joy and warmth that comes from celebrating and spending time together safely while being able to create an atmosphere be tting the season,” said Jason Chin, General Manager of Sunway Pyramid.

Bringing the online experience o line for the rst time ever, Sunway eMall – the one-stop online shopping experience for all seven Sunway Malls was available o line in its rst shoppable space in Sunway Pyramid as well as Sunway Velocity Mall and Sunway Putra Mall. Launched in time for the Raya campaign, shoppers could browse, scan and shop at the concourse and be rewarded with an additional gi with every purchase at the shoppable space.

More than 30 items were available on Sunway eMall via this space. Shoppers could consolidate their orders with free delivery as well as mix and match their redemption items. Those who shopped physically at the mall were also entitled to redeem vouchers which could be utilised on Sunway eMall. During this campaign period, shoppers utilised special Promo codes such as RIA25 to get discounts and free delivery.